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Hospice and
Palliative Care Online
MOVING FROM CLUTTER AND CONFUSION
TO CHATTER AND CURATION
Workshop Objectives
Optimize your time online
Curate info helpful to you
Understand basic metrics
The team approach to social
Disclaimer
Know your org’s social media policy
Know your society’s guidelines
Thoughtfully challenge assumptions
My Platforms
Key
◦Pallimed site
◦Twitter
◦Facebook
Minor
◦Pinterest
◦Tumblr
◦YouTube
◦LinkedIN
◦Slideshare
◦Google+
My Toolkit
Listen/
Find
Organize
Create
Deliver
My Toolkit – Listen/Find
Major
◦Feedly
◦Buffer
◦Alerts (NYT/Google)
◦Unroll.me
Minor
◦Symplur
◦Search
◦PubMed
◦Webpages
◦Stitcher
My Toolkit - Organize
Key
◦Email
◦Google Drive
◦Feedly
◦Tweetdeck
◦LastPass
Minor
◦Delicious
◦ToDoist
◦Mendeley
◦Dropbox
◦IFTTT
My Toolkit – Create
Key
◦Blogger
◦Google Drive
◦Buffer
◦Canva
◦Mailchimp
Minor
◦PicMonkey
◦SurveyMonkey
◦IFTTT
My Toolkit – Deliver
Key
◦Blogger
◦Buffer
◦Mailchimp
Minor
◦Google Drive
Optimize Your Time
Pick one platform and explore it
Start with one you already know
Plug in search terms
◦Palliative
◦Hospice
◦Terminal illness
Curate Information
Make use of lists and tags
Feedly – RSS reader
◦Really Simple Syndication
◦Bookmark and tagging function
Other tools – Flipboard, Evernote,
Dropbox, Delicious, Twitter, Instapaper,
Pocket
Curate Information
With RSS
◦Subscribe to Journals
◦Subscribe to Websites (updates)
◦Subscribe to Blogs
◦Search terms in PubMed
Understanding Twitter
Read: http://www.momthisishowtwitterworks.com/
Find a local Twitter mentor
Sign up for an account
Participate in a conference/chat
◦search.twitter.com
◦#13APCC, #hpm
Understand Metrics
Help understand impact
Not about ego
Numbers lie
Refine your future actions
Sell the ROI to your boss
Understand Metrics
Impressions – Potential (followers)
Reach – Delivered (eyeballs)
Engagement – Clicked (YES!!!!)
Team Approach to Social
Create your own team
Join another team
◦Palliverse
◦Pallimed
◦PallMedTeaching (FB)
◦PCA, ANZSPM
◦eHospice
Workshop Objectives
Optimize your time online
Curate info helpful to you
Understand basic metrics
The team approach to social

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