Small Business Resource Network, Southwest Florida, July 2012
A short introduction on business related aspect of a Facebook presence for small business owners.
How to Make Your Business Irresistible Online and Offline (Part 2)High Five Media
Getting customers to your business starts with an online presence that lures them into your brick and mortar. Learn how to set breadcrumbs online using Social Media Optimization (SMO) tactics.
Small Business Resource Network, Southwest Florida, July 2012
A short introduction on business related aspect of a Facebook presence for small business owners.
How to Make Your Business Irresistible Online and Offline (Part 2)High Five Media
Getting customers to your business starts with an online presence that lures them into your brick and mortar. Learn how to set breadcrumbs online using Social Media Optimization (SMO) tactics.
Slides from Britt Bravo's presentation, "Marketing and Test-Marketing Your Work Online with Blogging and Podcasting" at the San Francisco Writers Conference February 15, 2009.
Slidedeck of 1st Session of Online Marketing & Social media Track
by Birgit Pauli-Haack, Relevanza, Inc.
4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
This guide on ‘The Basics of Blogging’ will help you discover:
What your business should write about.
Who should write your content.
How often you should publish content.
Where you should host and share your content.
How SEO works.
How to research relevant keywords for your business.
How to use social media to grow your blog following.
And, most importantly, how to know if it is working.
You can also hear the full presentation at http://www.atomicdust.com/watch-the-basics-of-blogging/
Creating Your Social Media Playbook: A Pre-Season Training Camp
Are you ready to jump into the social media game, but you don’t know all the X’s and O’s to get a win for your team? This pre-luncheon seminar will help you assemble a playbook sure to make you the company MVP. Learn social media tactics from all-pro social media scholar and practitioner Kaye D. Sweetser, Ph.D., APR. Dr. Sweetser will coach you on a mix of best practices and case studies covering a wide range of social media tools, including Twitter, Facebook and search engine optimization, among others. We’ll watch game tape of what others have done - both successfully and not so - in social media spaces to develop plays that will have your fans cheering in no time. Join us, and go from powder puff to pro.
What is Edgerank? Also from the December 2014 BYB (Build Your Business) Workshop held at the Hillsboro Chamber of Commerce in Oregon, presented by Hook SEO, this PPT presentation covers Facebook's Edgerank and how it affects you as a business.
Slides from Britt Bravo's presentation, "Marketing and Test-Marketing Your Work Online with Blogging and Podcasting" at the San Francisco Writers Conference February 15, 2009.
Slidedeck of 1st Session of Online Marketing & Social media Track
by Birgit Pauli-Haack, Relevanza, Inc.
4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
This guide on ‘The Basics of Blogging’ will help you discover:
What your business should write about.
Who should write your content.
How often you should publish content.
Where you should host and share your content.
How SEO works.
How to research relevant keywords for your business.
How to use social media to grow your blog following.
And, most importantly, how to know if it is working.
You can also hear the full presentation at http://www.atomicdust.com/watch-the-basics-of-blogging/
Creating Your Social Media Playbook: A Pre-Season Training Camp
Are you ready to jump into the social media game, but you don’t know all the X’s and O’s to get a win for your team? This pre-luncheon seminar will help you assemble a playbook sure to make you the company MVP. Learn social media tactics from all-pro social media scholar and practitioner Kaye D. Sweetser, Ph.D., APR. Dr. Sweetser will coach you on a mix of best practices and case studies covering a wide range of social media tools, including Twitter, Facebook and search engine optimization, among others. We’ll watch game tape of what others have done - both successfully and not so - in social media spaces to develop plays that will have your fans cheering in no time. Join us, and go from powder puff to pro.
What is Edgerank? Also from the December 2014 BYB (Build Your Business) Workshop held at the Hillsboro Chamber of Commerce in Oregon, presented by Hook SEO, this PPT presentation covers Facebook's Edgerank and how it affects you as a business.
Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Scott Jangro, Co-Founder, Shareist.com (Twitter @jangro) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @drcool73)
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
This slideshow explains why your company should be blogging, best times and days to blog, blog length, including images and videos into your blog, as well as popular topics to write about and how to increase your blog traffic.
2. That’s where the people are
Over 400 Million users
Average daily visit length of 55 minutes
Builds social proof through sharing/referrals
3. Facebook Profile
Facebook Groups
Facebook Fan Page
Facebook Events
Facebook Marketplace
Facebook PPC
4. Our goal is to engage or fans
Sharing quality, relevant content
Inciting comments, photos, videos
5. 77 Percent of Fan Pages have less than 1000
fans
Fan Pages tend to be updated only once every
16 days
On your blog and Twitter people tend to
follow you to follow the conversation or hear
what you have to say.
Many times on Fan Pages that are not
engaging, the become fan gesture is
mute, because there isn’t enough
engagement.
6. It is a balancing act not too much, not too
little.
There is a correlation between your fan
numbers and how often you update.
You want to start out posting at least once a
day
Then increase it to a few times a day as your
fan base grows.
7. The daily posting should run Monday through
Saturday in order to create daily comments
and interactions with your fans
Ideally, you want the wall to become a mix of
your posts and your fans posts, to create a
community
You also want to find the high traffic
windows. A good place to start is between
8:15 AM PST and 2:00 PM PST
8. The key is to stay on topic
Your posts should be a combination of your
own thoughts, news, tips tools, resources and
link from other sites
Should setup an editorial calendar just like
you do for your blog, and email broadcasts
Ask your fan what they want to know
Ask people on other social networks what
they want to know.
Ask your other lists, Twitter, Friends, email
lists
9. Your own blog – Either import into the Notes
application, or better yet use Networked Blogs
application
Create an account on AllTop.com and watch for good
news/posts from other people based on your
keywords
Subscribe to 15 – 25 blogs with Google Reader and
scan those posts from other people for content.
Create lists of Twitter users that are experts in your
market and follow their conversations with Hootsuite.
Import your Twitter favorites RSS feed via the Notes
Application
YouTube Videos and Flickr Photos
10. Social media is about you
Be yourself, and share what you like
Backstage pass to your company and your
brand
Starbucks is a great example on Facebook
11. You want to mix up your content with
different mediums
Text updates
Videos
◦ Live - Webcam
◦ Screen Capture
◦ Youtube
Photos
◦ Your own or fans
12. Links to other articles and related sites
Events
Tag your friends/fans by using the @name
Notes Application
13. Try ending status updates with a question
◦ What do you think?
Add your own comment after you post to get
it started
Reply to the other users’ comments to keep
the discussion going
◦ This raises the post back to the top on the home
feed
Try to respond to questions as soon as you
can
14. Social Media Examiner Fan Page
Facebook Insights for Stats
Facebook Connect
Setting up a landing page
Broadcasting updates to your fan base
15. Kevin Davis
801-703-7568
http://GurusForHire.com
http://Facebook.com/OnlineMarketingConsultants
http://KevinHDavis.com