This document discusses the Army's use of social media to engage with audiences and distribute news. It provides statistics on the number of followers for several Army senior leader social media accounts and outlines examples of how social media was used in crisis situations. The document also covers considerations for using social media at the battalion level and dangers like OPSEC violations. Resources for social media training and OPSEC are referenced.
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Michael Pranikoff
Forget What You Think You Know About Public Relations – It’s a Whole New World: Integrated Marketing Summit Chicago on August 24, 2010. Presentation given by PR Newswire Global Director of Emerging Media – Michael Pranikoff – www.prnewswire.com
The document discusses the National Weather Service's use of Twitter to gather weather reports from the public. It outlines how people can tweet eyewitness weather observations using hashtags like #wxreport to share information about tornadoes, hail or flooding. The NWS wants to tap into these citizen reports to supplement its own data and get more real-time feedback. While tweets provide potential benefits, there are also disadvantages like incorrect reports that must be monitored. The NWS plans to expand its Twitter presence to gather more localized storm data.
PR Newswire Event Chicago September 2009 - Industries In Flux: Meida and Pub...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Chicago event on September 24, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the Congresso Mega Brasil de Comunicação 2010 in Sao Paulo on May 25, 2010. The Power and Importance of Search & Social Media. www.prnewswire.com / www.prnewswire.com.br
Anthony Quintano provides links and resources for social media branding and growing an audience across multiple platforms. The document includes links related to Facebook, Instagram, and Twitter best practices for publishers and journalists, including increasing engagement, using features like Stories and Moments, and strategies for posting frequent, engaging content. Video webinars offer passwords on topics like news, live video, security, and using tools like Tweetdeck.
This is a training that was conducted for the NWS offices. It includes the basics of Twitter, some tips and best practices for NWS offices to use on Twitter and finally a section on detecting fake tweets and fake pictures.
PR Newswire Event San Diego July 2009 - Industries In Flux: Meida and Public ...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire San Diego event on July 29, 2009 - Industries in Flux: Media and Public Relations & the Impact of social Media
This document discusses the Army's use of social media to engage with audiences and distribute news. It provides statistics on the number of followers for several Army senior leader social media accounts and outlines examples of how social media was used in crisis situations. The document also covers considerations for using social media at the battalion level and dangers like OPSEC violations. Resources for social media training and OPSEC are referenced.
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Michael Pranikoff
Forget What You Think You Know About Public Relations – It’s a Whole New World: Integrated Marketing Summit Chicago on August 24, 2010. Presentation given by PR Newswire Global Director of Emerging Media – Michael Pranikoff – www.prnewswire.com
The document discusses the National Weather Service's use of Twitter to gather weather reports from the public. It outlines how people can tweet eyewitness weather observations using hashtags like #wxreport to share information about tornadoes, hail or flooding. The NWS wants to tap into these citizen reports to supplement its own data and get more real-time feedback. While tweets provide potential benefits, there are also disadvantages like incorrect reports that must be monitored. The NWS plans to expand its Twitter presence to gather more localized storm data.
PR Newswire Event Chicago September 2009 - Industries In Flux: Meida and Pub...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Chicago event on September 24, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media
Congresso Mega Brasil de Comunicação 2010 - The Power and Importance of Sear...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the Congresso Mega Brasil de Comunicação 2010 in Sao Paulo on May 25, 2010. The Power and Importance of Search & Social Media. www.prnewswire.com / www.prnewswire.com.br
Anthony Quintano provides links and resources for social media branding and growing an audience across multiple platforms. The document includes links related to Facebook, Instagram, and Twitter best practices for publishers and journalists, including increasing engagement, using features like Stories and Moments, and strategies for posting frequent, engaging content. Video webinars offer passwords on topics like news, live video, security, and using tools like Tweetdeck.
This is a training that was conducted for the NWS offices. It includes the basics of Twitter, some tips and best practices for NWS offices to use on Twitter and finally a section on detecting fake tweets and fake pictures.
PR Newswire Event San Diego July 2009 - Industries In Flux: Meida and Public ...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire San Diego event on July 29, 2009 - Industries in Flux: Media and Public Relations & the Impact of social Media
2010: NJ GMIS: Getting Your Message OutCarol Spencer
Carol Spencer outlines Morris County NJ's automated social media process. When the Public Information Officer issues a press release, it is uploaded to Scribd and blogged about, which notifies subscribers via RSS feeds and email. It is then tweeted using Hootsuite and posted to Facebook via Ping.fm. Flickr photos and YouTube videos are also shared across platforms. Tools like Hootsuite, Ping.fm and Blogger allow the county to efficiently cross-post updates to multiple social networks to engage citizens. Spencer also provides tips for setting up accounts and tools like YouTube channels for governments.
June 2009 PR Newswire Emerging Media presentation in London with Michael Pranikoff - PR Newswire Director of Emerging Media & Victoria Harres Akers, PR Newswire Director of Audience Development
PR Newswire Event Silicon Valley December 2009 - Industries In Flux: Meida an...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Silicon Valley event on December 9, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media. Panelists included Cheryl Jennings from KGO-TV ABC; Suzanne Shaw from NBC Bay Area; Martha Shaughnessy from AtomicPR; and Erica Gessin from Cord Blood Registty
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Inbound Marketing Summit in Boston on October 6, 2010. As the pace of communications continues to speed up, marketers are in a battle for the attention and engagement of their target audiences. The use of tactics like SEO make sure that audiences - whoever they are - can find your content while social media is used to engage with customers. Regardless of whether you are a B2C or a B2B company, the same fight is going on. Content strategies that promote continuous content-within-context is one of the keys to engaging audiences today. Michael Pranikoff, Global Director of Emerging Media for PR Newswire will discuss how PR Newswire has been working with marketing communications professionals all over the world to help them not only reach their core audiences, but how companies are using new continuous strategies to build engagement and direct action through their campaigns. www.prnewswire.com
This document discusses the challenges that public relations faces in the age of real-time social media. It outlines four key trends: 1) microblogging and status updates like Twitter, 2) real-time search capabilities, 3) location-based services, and 4) augmented reality. It also identifies seven "deadly sins" that PR must avoid, such as pride in controlling the message, lust for social media without commitment, and greed focused on ROI over quality engagement. The overall message is that PR must adapt to the fast pace and open nature of real-time communication to remain relevant.
Pinterest Facts, a starter deck from FactbrowserFactbrowser2012
The document is a slide deck from Factbrowser providing facts about Pinterest for presentations. It includes over 20 facts about Pinterest's growth, demographics, and potential as a marketing channel. The slides cite sources for each fact and encourage sharing the Factbrowser website and slide deck for further research.
This document provides do's and don'ts and best practices for using Facebook. Some key do's include choosing the right time to post, keeping posts short, responding to users, and asking questions. Don'ts include posting too much or too little, using technical jargon, and not responding to feedback. Best practices that were highlighted include using engaging content like photos and videos, customer participation through contests and reporting, and devoting staff time to social media operations.
Presentatie Social Media & crisiscommunicatieBuzzcapture
The document discusses social media trends during crisis situations and the value of social media monitoring tools. It provides an overview of major social media platforms like Facebook, Twitter, YouTube, and Instagram and how each can be used for monitoring. It also describes how to do basic monitoring of these platforms manually by searching keywords but notes the limitations of this approach. The document advocates for using a social media monitoring tool for its added benefits like compiling results in one place, generating reports and alerts, and analyzing trends over time. It provides examples of how these tools have helped organizations during crisis events.
The document provides an overview of Twitter, including its history and usage. It discusses how to effectively use Twitter to build relationships, monitor news/events, and for crisis communication. It offers tips on establishing an online presence on Twitter, such as including a profile URL, photo, and engaging with others. Metrics for measuring Twitter success are presented, as well as various Twitter apps and analytics tools. The document also provides examples of how students have used social media, including Facebook and blogs, for journalism assignments.
The document provides an overview of social media and search engine optimization techniques. It discusses key metrics related to internet usage and search engines. Various case studies are presented that demonstrate how organizations have used blogs, podcasts, online video and social networks like Facebook and Twitter to engage audiences and optimize search engine results. Strategies for social bookmarking, wikis and monitoring online conversations are also covered.
New Media Tools for Journalism: Community And ConversationSteve Garfield
Looking at places on the web to find and engage in conversation.
Presented at Boston University, College of Communication, School of Journalism on 10/23/08
University of Tennessee - Facebook and Twitter: Getting StartedMoxley Carmichael
Learn from Gavin Baker and Bob Wilson of Moxley Carmichael to use the power of social media to connect with your customers.
If the old adage "It's not what you know, it's who you know" is true, then the more people you know, the better. Learn fast easy ways to engage your audience to drive business results using these indispensable business tools.
http://www.moxleycarmichael.com
http://twitter.com/moxcar
http://twitter.com/gavinbaker
http://twitter.com/bobinmotion
http://bluestreak.moxleycarmichael.com
http://newstreak.moxleycarmichael.com
The Science of Social Timing: When to post on each social media networkMoving Targets
Timing impacts the success of every marketing initiative, and that is especially true of social media campaigns. Here we detail the best and worst times to post on 5 major platforms so you can adjust your strategy for maximum success.
PR Newswire Event Denver November 2009 - Industries In Flux: Meida and Public...Michael Pranikoff
This document outlines a presentation on how social media is impacting industries like media and public relations. It lists the speakers for the presentation, which include professionals from PR Newswire, Dow Jones Newswires, and local television. The presentation will discuss how social media has shifted power to audiences and the importance of engaging audiences through interaction, intimacy and influence on platforms like Twitter. It emphasizes the need for PR to listen to audiences and provide measurable, shareable content to audiences and new media.
PR Newswire Event Minneapolis December 2009 - Industries In Flux: Meida and ...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Minneapolis event on December 3, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media. Panelists included Matt Thompson for the Knight Foundation, Chris Clonts form the Pioneer Press / TwinCities.com, and John Daenzer from WCCO
This document discusses how social media, including Facebook, Twitter, YouTube, are changing how news and information are spread. It notes that Facebook grew significantly in 2009, with users over age 55 growing by over 900%. It also provides statistics on Twitter usage, such as 8% of Americans using it and certain demographics being more likely users. The document gives an overview of how news organizations can use social media to get news out quickly, find tips and monitor discussions. It emphasizes the need to control your message on these platforms and build networks by following the right people, being responsive, useful and thankful for interactions.
(SKIP TO SLIDE 113 IF YOU ALREADY KNOW WHAT TWITTER IS.) A presentation I gave at the Nurun Montreal head office in February 2009. The subject covers an idea I had about leveraging the viral potential of Twitter to benefit both its users and third parties looking for some marketing love.
This document provides an introduction to Twitter, explaining what it is, why it is popular, and what value it provides. It defines Twitter as a social networking and microblogging service that allows users to send and read short messages called tweets. The document discusses Twitter's history and growth in popularity. It explores reasons for Twitter's popularity such as its simplicity, ability to feel connected, and use for news/media sharing. Potential value of Twitter is examined such as for information sharing, marketing, citizen journalism, discussion, and enhancing personal/professional networks. The document concludes with warnings about Twitter addiction and instructions for setting up an account.
This document discusses best practices for newspaper blogging. It notes that while many newspapers have blogs, they often lack quality posts and reader engagement. It provides tips for creating effective newspaper blogs, such as focusing on breaking news, stories behind the headlines, and niche topics like politics or sports. It also highlights the importance of blogs having candor, urgency, timeliness and controversy to engage readers.
How well did leWeb go? More then 70.000 articles? What is important? See more then pure numbers?
1) Which Story is important?
2) Did Karl Lagerfeld create an impact?
3) How are articles spreading?
4) and many more metrics.
Lutz Finger (@LutzFinger) has co-founded Fisheye Analytics, a company, which measures the SPREAD of a message next to other metrics about the social chatter.
Our clients include the World Economic Forum, International Olympic Committee, Eli Lilly and Nikon. Try us out!
2010: NJ GMIS: Getting Your Message OutCarol Spencer
Carol Spencer outlines Morris County NJ's automated social media process. When the Public Information Officer issues a press release, it is uploaded to Scribd and blogged about, which notifies subscribers via RSS feeds and email. It is then tweeted using Hootsuite and posted to Facebook via Ping.fm. Flickr photos and YouTube videos are also shared across platforms. Tools like Hootsuite, Ping.fm and Blogger allow the county to efficiently cross-post updates to multiple social networks to engage citizens. Spencer also provides tips for setting up accounts and tools like YouTube channels for governments.
June 2009 PR Newswire Emerging Media presentation in London with Michael Pranikoff - PR Newswire Director of Emerging Media & Victoria Harres Akers, PR Newswire Director of Audience Development
PR Newswire Event Silicon Valley December 2009 - Industries In Flux: Meida an...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Silicon Valley event on December 9, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media. Panelists included Cheryl Jennings from KGO-TV ABC; Suzanne Shaw from NBC Bay Area; Martha Shaughnessy from AtomicPR; and Erica Gessin from Cord Blood Registty
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Inbound Marketing Summit in Boston on October 6, 2010. As the pace of communications continues to speed up, marketers are in a battle for the attention and engagement of their target audiences. The use of tactics like SEO make sure that audiences - whoever they are - can find your content while social media is used to engage with customers. Regardless of whether you are a B2C or a B2B company, the same fight is going on. Content strategies that promote continuous content-within-context is one of the keys to engaging audiences today. Michael Pranikoff, Global Director of Emerging Media for PR Newswire will discuss how PR Newswire has been working with marketing communications professionals all over the world to help them not only reach their core audiences, but how companies are using new continuous strategies to build engagement and direct action through their campaigns. www.prnewswire.com
This document discusses the challenges that public relations faces in the age of real-time social media. It outlines four key trends: 1) microblogging and status updates like Twitter, 2) real-time search capabilities, 3) location-based services, and 4) augmented reality. It also identifies seven "deadly sins" that PR must avoid, such as pride in controlling the message, lust for social media without commitment, and greed focused on ROI over quality engagement. The overall message is that PR must adapt to the fast pace and open nature of real-time communication to remain relevant.
Pinterest Facts, a starter deck from FactbrowserFactbrowser2012
The document is a slide deck from Factbrowser providing facts about Pinterest for presentations. It includes over 20 facts about Pinterest's growth, demographics, and potential as a marketing channel. The slides cite sources for each fact and encourage sharing the Factbrowser website and slide deck for further research.
This document provides do's and don'ts and best practices for using Facebook. Some key do's include choosing the right time to post, keeping posts short, responding to users, and asking questions. Don'ts include posting too much or too little, using technical jargon, and not responding to feedback. Best practices that were highlighted include using engaging content like photos and videos, customer participation through contests and reporting, and devoting staff time to social media operations.
Presentatie Social Media & crisiscommunicatieBuzzcapture
The document discusses social media trends during crisis situations and the value of social media monitoring tools. It provides an overview of major social media platforms like Facebook, Twitter, YouTube, and Instagram and how each can be used for monitoring. It also describes how to do basic monitoring of these platforms manually by searching keywords but notes the limitations of this approach. The document advocates for using a social media monitoring tool for its added benefits like compiling results in one place, generating reports and alerts, and analyzing trends over time. It provides examples of how these tools have helped organizations during crisis events.
The document provides an overview of Twitter, including its history and usage. It discusses how to effectively use Twitter to build relationships, monitor news/events, and for crisis communication. It offers tips on establishing an online presence on Twitter, such as including a profile URL, photo, and engaging with others. Metrics for measuring Twitter success are presented, as well as various Twitter apps and analytics tools. The document also provides examples of how students have used social media, including Facebook and blogs, for journalism assignments.
The document provides an overview of social media and search engine optimization techniques. It discusses key metrics related to internet usage and search engines. Various case studies are presented that demonstrate how organizations have used blogs, podcasts, online video and social networks like Facebook and Twitter to engage audiences and optimize search engine results. Strategies for social bookmarking, wikis and monitoring online conversations are also covered.
New Media Tools for Journalism: Community And ConversationSteve Garfield
Looking at places on the web to find and engage in conversation.
Presented at Boston University, College of Communication, School of Journalism on 10/23/08
University of Tennessee - Facebook and Twitter: Getting StartedMoxley Carmichael
Learn from Gavin Baker and Bob Wilson of Moxley Carmichael to use the power of social media to connect with your customers.
If the old adage "It's not what you know, it's who you know" is true, then the more people you know, the better. Learn fast easy ways to engage your audience to drive business results using these indispensable business tools.
http://www.moxleycarmichael.com
http://twitter.com/moxcar
http://twitter.com/gavinbaker
http://twitter.com/bobinmotion
http://bluestreak.moxleycarmichael.com
http://newstreak.moxleycarmichael.com
The Science of Social Timing: When to post on each social media networkMoving Targets
Timing impacts the success of every marketing initiative, and that is especially true of social media campaigns. Here we detail the best and worst times to post on 5 major platforms so you can adjust your strategy for maximum success.
PR Newswire Event Denver November 2009 - Industries In Flux: Meida and Public...Michael Pranikoff
This document outlines a presentation on how social media is impacting industries like media and public relations. It lists the speakers for the presentation, which include professionals from PR Newswire, Dow Jones Newswires, and local television. The presentation will discuss how social media has shifted power to audiences and the importance of engaging audiences through interaction, intimacy and influence on platforms like Twitter. It emphasizes the need for PR to listen to audiences and provide measurable, shareable content to audiences and new media.
PR Newswire Event Minneapolis December 2009 - Industries In Flux: Meida and ...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Minneapolis event on December 3, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media. Panelists included Matt Thompson for the Knight Foundation, Chris Clonts form the Pioneer Press / TwinCities.com, and John Daenzer from WCCO
This document discusses how social media, including Facebook, Twitter, YouTube, are changing how news and information are spread. It notes that Facebook grew significantly in 2009, with users over age 55 growing by over 900%. It also provides statistics on Twitter usage, such as 8% of Americans using it and certain demographics being more likely users. The document gives an overview of how news organizations can use social media to get news out quickly, find tips and monitor discussions. It emphasizes the need to control your message on these platforms and build networks by following the right people, being responsive, useful and thankful for interactions.
(SKIP TO SLIDE 113 IF YOU ALREADY KNOW WHAT TWITTER IS.) A presentation I gave at the Nurun Montreal head office in February 2009. The subject covers an idea I had about leveraging the viral potential of Twitter to benefit both its users and third parties looking for some marketing love.
This document provides an introduction to Twitter, explaining what it is, why it is popular, and what value it provides. It defines Twitter as a social networking and microblogging service that allows users to send and read short messages called tweets. The document discusses Twitter's history and growth in popularity. It explores reasons for Twitter's popularity such as its simplicity, ability to feel connected, and use for news/media sharing. Potential value of Twitter is examined such as for information sharing, marketing, citizen journalism, discussion, and enhancing personal/professional networks. The document concludes with warnings about Twitter addiction and instructions for setting up an account.
This document discusses best practices for newspaper blogging. It notes that while many newspapers have blogs, they often lack quality posts and reader engagement. It provides tips for creating effective newspaper blogs, such as focusing on breaking news, stories behind the headlines, and niche topics like politics or sports. It also highlights the importance of blogs having candor, urgency, timeliness and controversy to engage readers.
How well did leWeb go? More then 70.000 articles? What is important? See more then pure numbers?
1) Which Story is important?
2) Did Karl Lagerfeld create an impact?
3) How are articles spreading?
4) and many more metrics.
Lutz Finger (@LutzFinger) has co-founded Fisheye Analytics, a company, which measures the SPREAD of a message next to other metrics about the social chatter.
Our clients include the World Economic Forum, International Olympic Committee, Eli Lilly and Nikon. Try us out!
The document discusses the future of social CRM and the social CRM market landscape. It explores two main topics: 1) the integration landscape and key players in the social CRM market and 2) whether there will be dominance by large companies in the future of social CRM. A list of 24 winners of the CRM Watchlist 2012 is also presented, including major players like Salesforce, Microsoft, Oracle, and SAP.
Social Data can give an even better and in-depth view on your customers. However please mind that it is not about 'more data'. It is about the 'right data' put to work.
A) Start wit the question
B) Combine Structured and Unstructured Data
C) Apply continuous machine learning
The media industry is well positioned. They could have "better" data (in the meaning of better for placing advertisements) than many social networks. However they need to embrace data and become a data driven organization.
Lutz Finger analyzes in his talk (video: http://youtu.be/mzWBXUc1QWo) the two main worries the media industry has today: Reach / Expertise - in both areas they are faced with competition from new social media channels.
He shows that BigData and Analytics is the only way out of the issue. Media companies could become the leader in Media Data and in Media Analytics.
This document discusses the importance of asking the right questions, measuring the right data, and learning from actions taken based on insights gained. It advocates focusing on small, relevant data rather than large datasets. Examples show how identifying influencers based on connectivity within networks can provide useful insights. Prediction and recommendations are also discussed as important outcomes of an ask-measure-learn approach, but the document cautions that correlation does not always indicate causation or the truth.
The world of Journalists is changing. Their business model seems to vanish. That is not really true. Their world is only shifting. This lecture focus on the change brought to Journalists by Big Data.
Big Data is "hype-term" but “being data-driven” creates new possibilities for Journalists. The talk goes through the 5 V's of Big Data and why we should focus on small Data.
Several use-cases for Journalists are discussed from Influencers over Reach Metrics to Trend Prediction and Content Validation. A few tools supporting the Journalistic work are introduced.
This document discusses measuring social media and determining return on investment (ROI). It begins with an introduction of the speaker and session goals. Various metrics for measuring social media are then presented and discussed, including numbers of likes, shares, comments, and words in posts. Participants debate whether ROI can be determined from social media and most feel it depends on the specific application. Key points are that the purpose and goals must be defined upfront to guide meaningful measurement and determine if any metrics represent a true ROI. Examples of metrics for marketing, sales, and customer care applications are also provided.
Making sense of your data doesn't require mountains of data; it requires a systematic approach that leads to actionable insights. But how to get there? This keynote (given at "Predictive Analytics and Business Insights") shows how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Using this system can help you learn to:
* Focus on business-related questions
* Find measures that have high causation, a low error rate and a low cost
* Create actionable insights by starting with predictions, benchmarks or recommendations
The document discusses the shortage of data analytics skills and talent in the United States by 2018. It is estimated that there will be a shortage of 140,000 to 190,000 people with deep analytical skills, as well as 1.5 million managers and analysts able to use big data analysis to make effective decisions. The document provides tips on how to be data-driven, including asking the right questions, measuring the right data, taking action and learning from results. It emphasizes that data alone is useless - it is action based on information that counts.
The business world is increasingly adopting the Moneyball principle of using data to predict and gain a competitive advantage in healthcare, telecommunications, retail, media, energy, and many other industries. Some argue that organizations that do not possess strong data and the skills to create value out of it will not survive. How can companies leverage data - sometimes described as the “new gold” - for consumer insights, improved processes or new product ideas? Can data assets be leveraged effectively for the overall business?
Our own experience tells us, that some people are more influential then others. A good run CRM system should therefore identify those “Opinion Leader”, “task makers” or “influencer” to treat them differently. But do they even exist? Lutz Finger (@LutzFinger) will look at anecdotal evidence as well as research to clarify how to measure influence. The findings:
# Influencers are often not wide-spreading… they are local.
# There not only a few dominating the rest… it is more network and peer pressure which influences.
# Influencers are often overestimated… 50% is homophily.
# Influence very much depends on the topic.
Rather than to look for influencers look for Broadcaster. However be aware that broadcaster only create awareness and not necessarily intention.
The video from the presentation: http://youtu.be/HgCNwUytjZI
This document outlines an agenda for a presentation on extracting business value from big data. The agenda covers topics such as asking the right questions, understanding that data alone is useless without action, decision trees, pitfalls with data like overfitting, and privacy and ethics. It provides examples of using data from companies like LinkedIn and discusses challenges that the media industry faces in leveraging customer data.
Bigit Keynote - Big Data & Critical ThinkingLutz Finger
BIGIT Technology Malaysia 2016, the Anchor Event of the Big Data Week Asia featuring concurrent conferences themed Data Security World Show and the 4th Big Data World Show will be held on 19th-20th September 2016 at KLCC Convention Centre, Malaysia.
As the leading Big Data World Show in Asia, BIGIT Technology Malaysia 2016 is co-organized with Malaysia Digital Economy Corporation (MDEC) - Malaysia's government agency leading the national Big Data Analytics initiative.
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
Social Media - Shock and Awe - NC3C Conference 3-30-2011Lee Yount
Lee Yount Jr. gave a presentation on using social media for government organizations. He discussed using Facebook, Twitter, Flickr, YouTube and Foursquare to share information and engage with the public. Yount emphasized the importance of having an official online presence to provide accurate information to citizens and answer common questions about who, what, when, where, why and how. He also discussed using quick response codes and ensuring content meets the public's need for quick access to correct information.
I did this presentation for the LSU AgCenter Family, Consumer Science Extension programs which focus on Families, Children, Nutrition, and Financial Management..
http://blog.anneadrian.com
Social Media Strategy: Tips by Lukasz ZeleznySemrush
This document discusses strategies for using social media platforms like Twitter, LinkedIn, and Hootsuite. It provides tips for setting up accounts, engaging followers, scheduling posts, tracking brand mentions, and automating content. Fitness and wellness content is also highlighted as a topic that can be effectively shared across social media. The document encourages networking via platforms like LinkedIn and interacting with followers to build audiences and promote posts and links.
This document discusses online engagement and trends in social media usage. It provides statistics on participation in social media platforms like Facebook, Twitter, and LinkedIn. The key points are:
- Engagement online has increased, with 86% of viewers going online during major televised events like the Super Bowl.
- Mobile usage is growing rapidly, with smartphone ownership up from 11% to 17% in 2009. More people are accessing social media via mobile.
- Facebook has the most users at over 400 million worldwide and 112 million in the US. Nearly half of Americans have a Facebook or MySpace account.
- Twitter usage has also grown significantly, from 4% to 11% of US internet users from 2008
The digital lunch & learn agenda covered topics around location based services, social media customer engagement, the impact of technology on health, data analytics, and crowdsourcing. It also included a section on new developments with Facebook and Twitter as well as a showcase of 10 minutes of cool new technologies and digital marketing campaigns.
Liveblogging, mobile journalism and verificationPaul Bradshaw
The document discusses the rise of continuous news reporting across multiple platforms using new technologies like live blogging and mobile journalism. It provides examples of how various organizations have adopted these practices to report on events like elections. It also discusses tools, techniques, challenges and ethics of verifying information and reporting in real-time from mobile devices.
This document provides an agenda and summaries for a digital lunch and learn event. The agenda covers topics like location-based services on platforms like Foursquare, the impact of social media and new features on Facebook and Twitter, how technology impacts health through mobile apps, data analytics and mashups, and crowdsourcing through platforms like Kiva and Groupon. It also provides a section on "10 Minutes of Cool Shit" showcasing new digital marketing campaigns and technologies.
This document discusses strategies for using social media. It begins by defining social media as online technologies and platforms that facilitate interaction, collaboration and sharing. It then provides examples of popular social media channels like Facebook, YouTube, and LinkedIn. It discusses how each channel has different strengths and who typically uses each channel professionally. The document emphasizes that there is no single right way to use social media and organizations should consider their resources, goals and target audiences to determine the best strategy. It provides tips for optimizing elements of a Facebook page like posts, events and ads. Overall, the document provides high-level guidance on developing an effective yet tailored social media presence.
This document discusses how social media and mobile technologies are changing the landscape of data collection and sharing. Key points discussed include:
- Social media tools like Twitter and location-based services allow widespread collection of geotagged data from users.
- Mobile devices are becoming the primary way people access and share data. This will impact application development and how information is input and output.
- Crowdsourcing of data from many individuals through social media could challenge traditional notions of authoritative data sources and funding models.
- New opportunities exist to involve communities and different stakeholders in data collection and decision making in ways not previously possible. Standards and policies may need to change in light of these new technologies and practices.
The document discusses how social media is becoming an important tool for communication and engagement. It provides an overview of popular social media platforms like Twitter, Facebook, and YouTube and how organizations can use them to share information and interact with the community. The document also outlines best practices for using social media and some tools to help manage a social media presence.
The document discusses Google's efforts to improve search quality through understanding user intent rather than just links. It covers Google acquiring companies like Boston Dynamics and DeepMind to advance artificial intelligence and machine learning capabilities. It also discusses the growing role of personalized search and predictive technologies as search engines aim to better understand human behavior.
Digitz: Digital Trends Report - February 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
- The document discusses best practices for crisis communications and engagement on social media for a Mexican tourism board. It covers monitoring social media, acknowledging issues, explaining responses and progress, and rebuilding reputation after a crisis.
- Key points discussed include setting up Google alerts and RSS feeds to monitor conversations, acknowledging salient points of any negative news, providing timely updates on response and progress, and using social media to build trust before a crisis occurs.
- UK legislation is mentioned regarding impersonation and deception on social media which can carry jail time. Case studies on JetBlue and a pet food recall response are also summarized.
rticles reporting the success of social media for business, corporations and other dot-coms are a dime a dozen- they're everywhere! We know it can work for them, but what about us? Can non-profits, who operate in an environment of limited resources, expect the same sort of returns as big biz, and how? What should we consider before we decide to invest in social media?
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailJos Schuurmans
The document discusses adopting a corporate approach to social media. It argues that to truly engage with markets, organizations need to look at both their internal social media practices and how they engage externally. It provides an overview of key concepts around social media and networks from an organizational perspective. It also outlines steps organizations can take to analyze their current social media state and develop an integrated strategy to transition from their current to desired state with regard to social media.
The Biggest Problem In TV: Split... AttentionTodd Green
Split attention is a major problem for TV producers - what should they do about it?
- Slides propose an approach based on existing viewer behaviour
- Lots of examples from TV, and a case study on The X Factor app
- I gave this talk at Loughborough on 22/10/13
Get Immersed! Workshops and Seminars
Social Networking & Mobile Networking masterclass.
Delegates are asked to bring wifi enabled laptops and their mobiles!
CJ from PCM Creative will help you get to grips with and immersed in social networking media including Ning, Twitter and Qik.
25 people maximum per session.
These session run the presentation directly from Slideshare with a backup slide show on a memory stick... just in case the Internet falls over at the venue!
There are no paper handouts this is it.
Presented to the VAC as an introduction to the potential of social media.
The Committee comprises 12 elected members, the 18 Variety Branch Secretaries, the 6 Variety, Light Entertainment and Circus Councilors and members elected by the Executive Committee of the Variety Artistes' Federation.
The purpose of the Committee is to advise the Equity Council on Variety matters.
They are wanting to know about the social media phenomenon and how it can help members get work, get connected and get noticed.
Similar to MEDIA: Mobile the Channel - Data the Driver (20)
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
5. LutzFinger.com
But The Game Has Changed
Photo by Norimutsu Nogami under the Creative Commons (CC BY 2.0)
1. print media DIED
6. LutzFinger.com
The Game Has Changed
Photo by Norimutsu Nogami under the Creative Commons (CC BY 2.0)
1. print media DIED
2. home page DIED
7. LutzFinger.com
The Game Has Changed
Photo by Norimutsu Nogami under the Creative Commons (CC BY 2.0)
1. print media DIED
2. home page DIED
3. apps took OVER
11. LutzFinger.com
The Impact Of Reach
Aja Dior M.
omgg, my aunt tiffany who work for
whitney houston just found whitney
houston dead in the tub. such ashamed &
sad :(
Ask–Measure–Learn&CourtesyofGiladLotan
45 min
13. LutzFinger.com
Monetization Is Happening
* Till 2010 Facebook Revenue is overall revenue - after 2010 it is Ad Revenue
Source: numbers from DLD presentation from Scott Galloway