This document discusses using various social media platforms to create customer loyalty. It provides information on Facebook, Twitter, YouTube, LinkedIn, Instagram, blogging and Pinterest. For each platform, it outlines key statistics about user demographics and engagement as well as tips for use. The overall workshop is designed to help members utilize social media to enhance their careers and communications through an in-depth exploration of each platform.
Research Paper on Social Media As A News And Information SourceHonikaSharma
A Research Paper concerning Journalism and Mass Communication students on the topic taken- Social Media As A News And Information Portal During the Pandemic.
Social media explained and made easy. Definitions of what social media is. Types of social media: bookmarking, networking, forums, aggregators. The benefits of social media for individuals and business.
Research Paper on Social Media As A News And Information SourceHonikaSharma
A Research Paper concerning Journalism and Mass Communication students on the topic taken- Social Media As A News And Information Portal During the Pandemic.
Social media explained and made easy. Definitions of what social media is. Types of social media: bookmarking, networking, forums, aggregators. The benefits of social media for individuals and business.
Social Media Gurukul has compiled some interesting facts and figures about social media sites like facebook, twitter, linkedin, etc. This presentation is an overview of hardcore social media statistics
This presentation was researched and developed to introduce the small businesses and not for profits that the idea of social media is not a new fad. My goal was to break down any preconceived notions about the power of Social Media today and in the future.
Agriculture is Using Social Media, How and Why John Blue
Yes, people in agriculture are using social media. This presentation highlights how agriculture has expanded beyond just growing corn and pigs to a broad ecosystem that spans farms to fork. This presentations also outlines several examples of people in agriculture using social media and why they are using it.
Social Media Gurukul has compiled some interesting facts and figures about social media sites like facebook, twitter, linkedin, etc. This presentation is an overview of hardcore social media statistics
This presentation was researched and developed to introduce the small businesses and not for profits that the idea of social media is not a new fad. My goal was to break down any preconceived notions about the power of Social Media today and in the future.
Agriculture is Using Social Media, How and Why John Blue
Yes, people in agriculture are using social media. This presentation highlights how agriculture has expanded beyond just growing corn and pigs to a broad ecosystem that spans farms to fork. This presentations also outlines several examples of people in agriculture using social media and why they are using it.
Social Media Education for the One Trillion Dollar SpenderMarki Lemons Ryhal
Expand your business to the frequent shopper, brand loyal, African American consumer. The African American population has the buying power of $1 trillion and is 44% more likely to take a class online. In July of 2011, there were 23.9 million African American internet users and 76% visited a social networking site or blog. Do you have a plan of action to engage with African American consumer? Do you have a plan of action to train employees to use social media to engage the African American consumer?
Marketers should develop advertising messages and images that appeal to African Americans. African Americans continue to defy stereotypes about their technology usage and companies need to create evocative campaigns that incorporate social networks trusted by African Americans that deliver a fresh experience across all technology platforms. In this session a fifth generation African American female entrepreneur will share her experience as a decision maker, consumer, and social media professional. Utilize information learned in this session to help take your product or service to the next level and expand its reach.
Using Social Media to Meet Your Nonprofit's Goals- What's Your Grade?blueprintcreativegroup
So you have a social media plan, right?
Well, if your non-profit organization is like the majority of others, your greatest challenge probably has a lot to do with getting the most out of social media. More specifically, how do you use Facebook, Twitter, and the various other social media platforms to build cause awareness? How can social media be used to fundraise in support of your organization’s development goals? Is the Return on Investment (ROI) substantial enough to make social media worth the time? How can you extend your reach and connect with new audiences and create additional layers of engagement for current supporters?
What is social media_ The impact of social media.pdfDavid Due
Information and verbal exchange generation has changed rapidly over the last two decades, with the key improvement being the emergence of social media.
The tempo of change is accelerating. For instance, the increase of cell technology has played an important function in shaping the impact of social media. Globally, cellular gadgets dominate in phrases of general mins on line. They positioned the approach of connectivity anywhere, anytime on any tool in all and sundry arms.
Mini Brands for Holiday 2020 by Team Six Ad Co. (spr. 2020 final project)Shokolatte Tachikawa
Final presentation for MKT9785 Digital Marketing Strategy at Zicklin School of Business Baruch College - Spring 2020
Research on seasonal trend, heavy-up strategy and recent social media priority models i.e. TikTok, Instagram, Facebook, and more.
1. Creating a Fierce Social Media
Mix: Using Social Media
to Create Customer Loyalty
Facilitator: K. Zaheerah Sultan & Darryl C. Davis,
Contributor
This hands-on workshop is designed to familiarize BTN
members with ways to enhance and support their
productions, careers, and overall communication. Ways to
utilize Twitter, Facebook, Youtube, LinkedIn, Instagram,
Blogging, and Pinterest will be discussed in-depth with
special attention given to members who are novices to social
media.
2. Creating Social Media Leverage
With over 900 million active
users worldwide as of May
2012, Facebook is by far the
most popular social network on
the planet.
According to the U.S. Census,
nearly 290 million Americans
access the Internet from some
location.
More than half of them have
Facebook accounts.
3. Lesson1 :
Twitter –I am eating banana pudding
Facebook –I like banana pudding
YouTube –Here I am eating banana pudding
LinkedIn – My skills include banana pudding eating
Instagram- Here’s a vintage photo of my banana pudding
Blog – Here’s my banana pudding eating experience
Pinterest – Here’s a banana pudding recipe
Foursquare- This is where I eat banana pudding
4. Twitter
- Small Bite on the Spot Updates -
With more than 500
million users worldwide,
Twitter is the second
most popular social
networking site in the
world.
Since its launch in March
2006, it has been one of
the 10 most visited
websites on the Internet.
5. Why Tweet?
Twitter allows a 140 letter character limit. # hashtag
small bites
83% of users reported seeing news on Twitter.
Additionally, a bulk of users are located in urban
areas.
The best time to post on Twitter is Monday through
Thursday between 1 p.m. and 3 p.m. The worst time is
after 3 p.m. on a Friday.
To tweet large articles and picture you can shorten the
article by using Bitly at https://bitly.com/
6. The Facebook advantage…
Unlike Facebook,
Twitter does
not:
Allow detailed
information to be posted
directly to profile.
Provide detailed traffic
statistics.
Advertise to target
audience.
7. Facebook
- Creating Social Media Leverage -
With over 900 million active
users worldwide as of May
2012, Facebook is by far the
most popular social network on
the planet.
According to the U.S. Census,
nearly 290 million Americans
access the internet from some
location.
More than half of them have
Facebook accounts.
8. FaceBook
Invite email contacts,
Facebook friends or
connections from other
social networks to ‘like’
our page.
Share pictures, video
and external links,
conduct polls, schedule
events, mark milestones
and send/receive
individual messages.
10. What can Facebook do for
us?
Connect and cross-
promote with local
businesses and
organizations.
Provide detailed
statistics about
who’s viewing our
page.
Advertise to preset
target audience
and other likely
visitors.
11. Let’s get
connected!
Facebook ranks as the
most popular social
network, used by 71% of
respondents, proves
particularly appealing to
women (76%), 18-29-year-
olds (84%), and those
with household income of
less than $50,000 per year
(76%). Penetration rates
appear to be slightly
below-average among
those with a college
degree (68%), while
adoption among the 65+
crowd has grown by 10%
points in about a year’s
time to reach 45%.
12. LinkedIn
LinkedIn give you the advantage of being the place for white-collar
professionals to network, meaning its population is highly desirable
since it is a high-income and highly educated user base.
The best time to post on LinkedIn is Tuesday through Thursday,
when professionals are either beginning or finishing their workday.
13. Blogging
- How to Blog, Sites to Review and
Content in/out -
Share extensive updates
about XYZ Theatre
Company and those
involved through
blogging platforms such
as Blogger or Wordpress.
Entries could include but
are not limited to:
Theatre performances
Individuals in the theatre
company .
Event promotion/recap.
News and notes from the
theatre communities
14. INSTAGRAM
Instagram is an online mobile photo-sharing, video-sharing
and social networking service that enables its users to take
pictures and videos, apply digital filters to them, and share
them on a variety of social networking services.
It is most popular among 18-29-year-olds (37%), and is right
around average among 30-49-year-olds (18%). As with
Twitter, Instagram proves particularly appealing to non-
Hispanic blacks (34%). Unlike Twitter’s user base, though,
Instagram penetration is much greater among Hispanics
(23%) than whites (12%). Instagram also tends to appeal
more to urban (22%) and suburban (18%) than rural (6%)
respondents.
15. PINTEREST
Pinterest users already account for 48.2% of all social media sharing on
tablets. Women are 4 times more likely than men to use Pinterest (33%
vs. 8%). There is little variation by race and ethnicity, with big gains in
the past year among blacks (20%) and Hispanics (18%) putting them just
below the 21% average. Interestingly, 18-29-year-olds (27%) have moved
ahead of 30-49-year-olds (24%) in adoption,
Suburban respondents are more likely than urban respondents to use
Pinterest (23% vs. 19%)
16. YouTube
- Product Promotion, Any Programs Offered,
Workshops and Classes -
Educational Programing
- Touring Production -
“Dream Tunnel” by
Dr. Von Washington
“Contribution” by Ted Shine
17. YouTube
- Product Promotion, Any Programs Offered,
Workshops and Classes -
Product Promotion:
- Play Productions
- Workshops
- Classes
