This document provides tips and resources for businesses looking to get started with social media. It outlines popular social media tools, top conferences and events to attend, active brands and experts to follow on social platforms. The document also includes a personal roadmap for social media newbies, recommending they first learn and listen, start with a few key applications, integrate social media into their other marketing efforts, and give valuable insights on topics of their expertise.

1.
Social Media Tip Sheet
January 2010
Available Online ‐ Visit http://bit.ly/foewsm to download this document.
Learn: (some blogs, columns, books and other places to gain understanding and get you started)
Books Blogs Columns
Groundswell: Charlene Li and Mashable: ClickZ : Dave Evans on SM Marketing
Josh Bernoff http://www.mashable.com http://www.clickz.com/experts/brand/social‐
media‐marketing
Trust Agents: Chris Brogan Chris Brogan: MediaPost: SM Insider David Berkowitz
http://www.chrisbrogan.com http://www.mediapost.com/publications/?fa=Ar
chives.showArchive&author=443
Six Pixels of Separation: Mitch Web Strategy by Jeremiah Adweek: Benjamin Palmer
Joel Owyang: http://web‐ http://www.adweek.com/aw/community/colum
strategist.com/blog ns/benjamin‐palmer/index.jsp
The New Community Rules: PR 2.0 : Examiner: Ellie Behling
Tamar Weinberg http://www.briansolis.com http://www.examiner.com/x‐13525‐Social‐
Media‐Examiner
The Social Media Marketing Seth's Blog: Article: Debunking Six Social Media Myths:
Book: Dan Zarrella http://sethgodin.typepad.com http://is.gd/6kYgW
Twitterville: Shel Israel Jaffe Juice: Article: Top 10 most memorable social media
http://www.jaffejuice.com moments of 2009: http://is.gd/6kWS9
Others: Cluetrain Manifesto, Being Peter Kim: Article: 10 Web trends to watch in 2010:
Naked Conversations, Social http://beingpeterkim.com http://is.gd/6kWZP
Media Marketing: An Hour a
Day, The Twitter Book
Experiment:
Popular social media tools and networks for business, fun, connecting, etc… though all can be leveraged
for business by reaching consumers.
LinkedIn Foursquare Facebook
Ning Loopt Twitter
YouTube Last.fm Friendster
Flickr Yammer Wikipedia
Tumblr TripIt Blip.fm
Experience: (top conferences, trade shows and other places to go and learn firsthand)
SM Specific Local Organizations & Events General Digital Conferences
SXSW PhIMA Ad:tech
Social Media Conference Philly Ad Club Search Engine Strategies
UGCX (User Generated Content) Philly Social Media Club OMMA
Blog World & New Media Expo PANMA Web 2.0 Expo
Media Convergence Forum AMA Philly Online Marketing Summit
©2010 NetPlus Marketing, Inc. All Rights Reserved. RN@netplusmarketing.com 610‐897‐2382

2. Connect: (active brands and SM experts to follow or friend/fan)
Twitter Facebook Experts
@SouthwestAir facebook.com/CocaCola Brian Solis ‐ @briansolis
@ComcastCares facebook.com/DebShops Chris Brogan ‐ @chrisbrogan
@Wachovia facebook.com/RalphLauren Robert Scoble ‐ @scobleizer
@Zappos facebook.com/BlackBerry Guy Kawasaki ‐ @guykawasaki
@WholeFoods facebook.com/DunkinDonuts Shel Israel ‐ @shelisrael
@Ford facebook.com/PapaJohns Twitter Tips ‐ @twitter_tips
@TwelpForce, @BestBuy facebook.com/HM Mashable ‐ @mashable
Get Started:
Personal Roadmap for a Social Media newbie:
• Learn and listen first. Lurk in SM to get a feel for things. Start small and personal. Get comfortable in a few top
level applications (LinkedIn, Facebook, Twitter). Begin by connecting with your friends and colleagues.
• Make sure you understand your own objectives and the time you are willing to commit. If this is a business
endeavor make sure you have a strong and complete understanding of the efforts already in place and any
guidelines or parameters set by your company.
• Integrate your SM contact points into your email signature, website, business cards and other connection points.
• Pick a topic where you can offer valuable insights and start to give, give, give. Nurture the relationships that
come about and don’t forget to be yourself and be transparent.
• Think broadly about online – synergy is important. Include mobile, video, out of home and other digital options
in your planning.
Further Reading & Resources:
• Get Started with Social Media (Inc.com)
• Get Started with Social Media (Dave Evans, ClickZ.com)
• Social Media Revolution (YouTube.com)
• 5 Starter Moves (Chris Brogan, ChrisBrogan.com)
• 100 Personal Branding Tactics Using Social Media (Chris Brogan, ChrisBrogan.com)
• The 10‐Minute Daily Guide to Building Your Social Media Profile (Ben Yoskovitz, Instigator Blog)
• The Essential Guide to Social Media – A Free eBook (Brian Solis, PR 2.0)
• Tweeting for Companies 101 (Tara Hunt, HorsePigCow)
• Social Media for Business: The Dos & Don’ts of Sharing (Sarah Evans, Mashable)
• 100+ Smart Ways to Use LinkedIn (Linked Intelligence)
©2010 NetPlus Marketing, Inc. All Rights Reserved. RN@netplusmarketing.com 610‐897‐2382

3. P.O.S.T Worksheet
People
Objective
Strategy
Technology