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EVERY	
  SOCIAL	
  NETWORK	
  
PETE	
  HARRISON	
  
PETERCHARRISON@YAHOO.COM	
  
Not	
  About	
  Wine	
  Social	
  Networks	
  
1.  Delectable	
  -­‐	
  social	
  
2.  Vivino	
  -­‐	
  directory	
  
3.  Drync	
  -­‐	
  commerce	
  
4.  VinoVisit	
  -­‐	
  tourism	
  
5.  BoIlenotes	
  -­‐	
  events	
  
About	
  wine	
  but	
  Lny	
  (tens	
  of	
  
thousands)	
  compared	
  to	
  social	
  
network	
  audiences	
  (tens	
  of	
  
millions)	
  
About	
  “Every	
  Social	
  Network”	
  
•  Social	
  Networks	
  =	
  content	
  +	
  connec>ons	
  +	
  interac>on	
  
•  Every	
  =	
  the	
  top	
  20+	
  Sites	
  and	
  Apps	
  that	
  really	
  maCer	
  
•  Ranking	
  =	
  es>mated	
  Monthly	
  Ac>ve	
  Users	
  on	
  web/mobile	
  
	
  
And	
  we’re	
  off,	
  from	
  smallest	
  to	
  largest,	
  sort	
  of…	
  
#19	
  Classmates	
  	
  
25M	
  
over	
  200K	
  schools	
  
#18	
  Meetups	
  	
  
25M	
  
over	
  250K	
  groups	
  
#17	
  NextDoor	
  	
  
25M	
  
over	
  100K	
  neighborhoods	
  
#16	
  MySpace	
  	
  
50M	
  
the	
  original	
  social	
  network	
  
	
  now	
  mostly	
  bands	
  
owned	
  by	
  JusLn	
  Timberlake	
  
#15	
  Flickr	
  	
  
100M	
  
original	
  photo	
  sharing	
  
losing	
  share	
  
owned	
  by	
  Yahoo	
  
#13	
  LinkedIn	
  	
  
100M	
  
largest	
  professional	
  network	
  
best	
  business	
  adverLsing	
  
soon	
  to	
  be	
  owned	
  by	
  Microsoc	
  
#12	
  Pinterest	
  	
  
100M	
  
image	
  boards	
  
good	
  for	
  e-­‐commerce,	
  skews	
  female	
  
#11	
  SnapChat	
  	
  
150M	
  
self-­‐deleLng	
  videos	
  
fastest	
  growing,	
  skews	
  younger	
  <20	
  
#20	
  Periscope	
  
20M	
  
live	
  video	
  casLng,	
  skews	
  younger	
  
owned	
  by	
  TwiIer	
  
#10	
  Vine	
  
200M	
  
short	
  videos,	
  skews	
  younger	
  
owned	
  by	
  TwiIer	
  
#9	
  TwiIer	
  
300M	
  
text	
  plus	
  images	
  and	
  videos	
  
not	
  growing	
  
more	
  for	
  influencers	
  
#8	
  Google	
  Plus	
  
300M	
  
largest	
  search	
  
lost	
  social	
  to	
  Facebook	
  
useful	
  for	
  Google	
  local/maps	
  
#7	
  Instagram	
  	
  
400M	
  
images	
  and	
  videos	
  
fast	
  growing	
  and	
  skewing	
  older	
  
owned	
  by	
  Facebook	
  
#14	
  Yelp	
  
100M	
  
largest	
  local	
  	
  
reviews	
  and	
  raLngs	
  
#6	
  TripAdvisor	
  
400M	
  
largest	
  tourist	
  
reviews	
  and	
  raLngs	
  
#5	
  Tumblr	
  
500M	
  
social	
  blogging	
  
more	
  of	
  a	
  PR/Media	
  target	
  
owned	
  by	
  Yahoo	
  
#4	
  Messenger	
  
1B	
  	
  
text	
  chat	
  and	
  growing	
  
owned	
  by	
  Facebook	
  
#3	
  WhatsApp	
  
1B	
  	
  
text	
  chat	
  and	
  growing	
  
owned	
  by	
  Facebook	
  
#2	
  YouTube	
  
1B	
  
largest	
  video	
  search	
  by	
  far	
  
owned	
  by	
  Google	
  
#1	
  Facebook	
  
1.5B	
  
largest	
  social/mobile	
  by	
  far	
  
spans	
  all	
  age	
  groups	
  
best	
  social	
  adverLsing	
  
#1	
  Facebook	
  
1.5B	
  
Facebook	
  owns	
  	
  
Instagram,	
  WhatsApp,	
  Messenger	
  
(over	
  50%	
  of	
  Top	
  20)	
  
7.5B	
  monthly	
  users	
  =	
  7.5B	
  world	
  populaLon	
  
Top	
  20	
  Social	
  Networks	
  in	
  the	
  U.S.	
  
Best	
  for	
  Wineries	
  
1.  Facebook	
  –	
  biggest	
  	
  
2.  TripAdvisor/Yelp	
  –	
  reviews	
  
3.  Google	
  Plus	
  –	
  local	
  
4.  Instagram	
  –	
  growing	
  	
  
5.  TwiCer	
  –	
  easiest	
  	
  
6.  YouTube	
  –	
  requires	
  video	
  
7.  LinkedIn	
  –	
  for	
  business	
  
What	
  to	
  do…	
  
• Claim	
  your	
  profile	
  
• Post	
  weekly	
  content	
  
• Interact	
  with	
  fans	
  
PETE	
  HARRISON	
  
PETERCHARRISON@YAHOO.COM	
  

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Top Social Networks

  • 1. EVERY  SOCIAL  NETWORK   PETE  HARRISON   PETERCHARRISON@YAHOO.COM  
  • 2. Not  About  Wine  Social  Networks   1.  Delectable  -­‐  social   2.  Vivino  -­‐  directory   3.  Drync  -­‐  commerce   4.  VinoVisit  -­‐  tourism   5.  BoIlenotes  -­‐  events   About  wine  but  Lny  (tens  of   thousands)  compared  to  social   network  audiences  (tens  of   millions)  
  • 3. About  “Every  Social  Network”   •  Social  Networks  =  content  +  connec>ons  +  interac>on   •  Every  =  the  top  20+  Sites  and  Apps  that  really  maCer   •  Ranking  =  es>mated  Monthly  Ac>ve  Users  on  web/mobile     And  we’re  off,  from  smallest  to  largest,  sort  of…  
  • 4. #19  Classmates     25M   over  200K  schools   #18  Meetups     25M   over  250K  groups   #17  NextDoor     25M   over  100K  neighborhoods  
  • 5. #16  MySpace     50M   the  original  social  network    now  mostly  bands   owned  by  JusLn  Timberlake   #15  Flickr     100M   original  photo  sharing   losing  share   owned  by  Yahoo  
  • 6. #13  LinkedIn     100M   largest  professional  network   best  business  adverLsing   soon  to  be  owned  by  Microsoc  
  • 7. #12  Pinterest     100M   image  boards   good  for  e-­‐commerce,  skews  female  
  • 8. #11  SnapChat     150M   self-­‐deleLng  videos   fastest  growing,  skews  younger  <20  
  • 9. #20  Periscope   20M   live  video  casLng,  skews  younger   owned  by  TwiIer   #10  Vine   200M   short  videos,  skews  younger   owned  by  TwiIer   #9  TwiIer   300M   text  plus  images  and  videos   not  growing   more  for  influencers  
  • 10. #8  Google  Plus   300M   largest  search   lost  social  to  Facebook   useful  for  Google  local/maps  
  • 11. #7  Instagram     400M   images  and  videos   fast  growing  and  skewing  older   owned  by  Facebook  
  • 12. #14  Yelp   100M   largest  local     reviews  and  raLngs   #6  TripAdvisor   400M   largest  tourist   reviews  and  raLngs  
  • 13. #5  Tumblr   500M   social  blogging   more  of  a  PR/Media  target   owned  by  Yahoo  
  • 14. #4  Messenger   1B     text  chat  and  growing   owned  by  Facebook   #3  WhatsApp   1B     text  chat  and  growing   owned  by  Facebook  
  • 15. #2  YouTube   1B   largest  video  search  by  far   owned  by  Google  
  • 16. #1  Facebook   1.5B   largest  social/mobile  by  far   spans  all  age  groups   best  social  adverLsing  
  • 17. #1  Facebook   1.5B   Facebook  owns     Instagram,  WhatsApp,  Messenger   (over  50%  of  Top  20)  
  • 18. 7.5B  monthly  users  =  7.5B  world  populaLon   Top  20  Social  Networks  in  the  U.S.  
  • 19. Best  for  Wineries   1.  Facebook  –  biggest     2.  TripAdvisor/Yelp  –  reviews   3.  Google  Plus  –  local   4.  Instagram  –  growing     5.  TwiCer  –  easiest     6.  YouTube  –  requires  video   7.  LinkedIn  –  for  business   What  to  do…   • Claim  your  profile   • Post  weekly  content   • Interact  with  fans