What is Social Media? Social Media Management Cutting through the clutter. Developing an approach to measuring social media impact.

1. Social Media Management
Cutting through the clutter
Robin J. Phillips
@RobinJP
Reynolds Center for
Business Journalism
Twitter:
@BizJournalism
facebook.com/BizJournalism

2. + It’s ok, we’re all
overwhelmed ..
You are not alone
You have more power than you think
Giving up is not a good idea
You will never see it all .. and that’s OK
Set goals, schedule time for your social media
Several (free) tools can be useful for filtering social media
What you want and get out of social media is very personal

3. +
Who says journalists don’t like clutter?

4. + Social Media clutter

5. +

6. + Set some goals
Increase number of followers.
Increase impact – number of retweets, interaction, story ideas generated.
Increase fan/friend count.
Track analytics to understand interaction, activity on your page.
Set a goal for number of uploads a month.
Increase number of views on your videos by integrating with rest of SM network.
Make sure your key contacts on your beat are also LinkedIn contacts.
Find discussions that are most relevant to your beat and take part.

7. +
Let go of feeling overwhelmed

8. + Is your media managing you?
Problem
 Email
 No
time to Tweet
 Too
 Is
overload
much to read
this worthwhile?
 Cut
into personal time
 Too
much clutter
 Twitter, FB, etc.
 Feels
like a chore
Possible solution
•
•
•
•
•
•
•
•
Mailbox zero
Schedule it
Readers, RSS
Goals, analytics
Schedule ahead
Curate, thin the herd
Find your style
It’s a relationship

9. +
Lists,
hashtags,
advanced
search

10. +
BizJournalists list

11. +
Never go to a conference again

12. + Twitter advanced search

13. +
Let go of some things

14. +
Be stingy with your attention

15. + Right tool for the job

16. +

17. +

18. +
Mobile tools
Hootsuite

19. +
Tweetdeck mobile

20. +
Seesmic mobile

21. +
Find your own balance