Robin J. Phillips presents "Social Media 303," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information, please visit businessjournalism.org
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter and external tools like TweetDeck and HootSuite allow monitoring of basic metrics. Paid tools provide more in-depth analytics, including keyword searches and detailed demographic data. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for careers pages and how sentiment toward a business changed from positive to negative after controversial website changes.
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter provide basic metrics, while external tools like TweetDeck and HootSuite consolidate metrics across channels. Paid tools provide more in-depth analytics, including keyword searches and detailed demographics. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for a careers page and how sentiment toward a careers service changed from positive to negative after controversial website changes.
Say Consultancy alongside Profound Services have 8 places available on our new Social Media Apprenticeship course.
Please get in touch or share this, it is a great opportunity for any employers or students who want to grow and develop their business or careers
Grouping customers on social media makes targeted marketing and listening to feedback easier. It allows businesses to focus on smaller groups with common interests. Brand ambassadors are paid to represent brands in a positive light and spread the brand through their own social networks. Influencers are individuals with large social media followings who may choose to promote brands but are not officially tied to any company. They are harder to manage than brand ambassadors since they can voice any opinion. The key difference is that brand ambassadors are paid to maintain a brand's image while influencers have more independence in what they say.
This document discusses social media marketing services and how they can help generate targeted traffic and loyal customers. It provides examples of how to use social media platforms like Facebook, Twitter, LinkedIn, blogs and forums to engage with customers, share content, and drive traffic to websites. It also discusses how businesses can track the effectiveness of social media marketing campaigns through website analytics and reports from marketing agencies.
The document discusses using social media for recruiting purposes. It provides headlines and tips for using LinkedIn, Facebook, and Twitter for social recruiting. Some key points include completing your LinkedIn profile, engaging in relevant groups, using Facebook and Twitter to engage candidates and extend your employer brand, and developing strategies for the content and goals of social media use. Tools and resources are also provided for optimizing use of each platform.
This document discusses the benefits of using social media for business. It provides 5 reasons why social media is important: 1) It impacts search engine rankings, 2) Many customers are on Facebook, 3) It provides social proof through likes and followers, 4) Competitors are using it, and 5) It is the future of communication, especially for younger generations. The document then lists some benefits of social media marketing and tools for content creation, management, and analysis to help businesses succeed on social platforms.
A social media audit of systems, implementation, strategy, and culture offers a comprehensive evaluation of the state of your organization’s social media strategy, processes, and systems. Audits are not a judgment, but rather a statement of where you are along a continuum of practice, and offer practical insights into your social media execution and effectiveness. In this webinar, we’ll discuss the right time to consider a social media audit, the goals of the audit, inquiry tools and resources, what a 360-degree audit entails, and what to do with the results. We'll also explore case studies of two nonprofit social media audits, what the organizations learned from participating in this process, and how the audit information translated into ramping up their strategic social media engagement.
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter and external tools like TweetDeck and HootSuite allow monitoring of basic metrics. Paid tools provide more in-depth analytics, including keyword searches and detailed demographic data. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for careers pages and how sentiment toward a business changed from positive to negative after controversial website changes.
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter provide basic metrics, while external tools like TweetDeck and HootSuite consolidate metrics across channels. Paid tools provide more in-depth analytics, including keyword searches and detailed demographics. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for a careers page and how sentiment toward a careers service changed from positive to negative after controversial website changes.
Say Consultancy alongside Profound Services have 8 places available on our new Social Media Apprenticeship course.
Please get in touch or share this, it is a great opportunity for any employers or students who want to grow and develop their business or careers
Grouping customers on social media makes targeted marketing and listening to feedback easier. It allows businesses to focus on smaller groups with common interests. Brand ambassadors are paid to represent brands in a positive light and spread the brand through their own social networks. Influencers are individuals with large social media followings who may choose to promote brands but are not officially tied to any company. They are harder to manage than brand ambassadors since they can voice any opinion. The key difference is that brand ambassadors are paid to maintain a brand's image while influencers have more independence in what they say.
This document discusses social media marketing services and how they can help generate targeted traffic and loyal customers. It provides examples of how to use social media platforms like Facebook, Twitter, LinkedIn, blogs and forums to engage with customers, share content, and drive traffic to websites. It also discusses how businesses can track the effectiveness of social media marketing campaigns through website analytics and reports from marketing agencies.
The document discusses using social media for recruiting purposes. It provides headlines and tips for using LinkedIn, Facebook, and Twitter for social recruiting. Some key points include completing your LinkedIn profile, engaging in relevant groups, using Facebook and Twitter to engage candidates and extend your employer brand, and developing strategies for the content and goals of social media use. Tools and resources are also provided for optimizing use of each platform.
This document discusses the benefits of using social media for business. It provides 5 reasons why social media is important: 1) It impacts search engine rankings, 2) Many customers are on Facebook, 3) It provides social proof through likes and followers, 4) Competitors are using it, and 5) It is the future of communication, especially for younger generations. The document then lists some benefits of social media marketing and tools for content creation, management, and analysis to help businesses succeed on social platforms.
A social media audit of systems, implementation, strategy, and culture offers a comprehensive evaluation of the state of your organization’s social media strategy, processes, and systems. Audits are not a judgment, but rather a statement of where you are along a continuum of practice, and offer practical insights into your social media execution and effectiveness. In this webinar, we’ll discuss the right time to consider a social media audit, the goals of the audit, inquiry tools and resources, what a 360-degree audit entails, and what to do with the results. We'll also explore case studies of two nonprofit social media audits, what the organizations learned from participating in this process, and how the audit information translated into ramping up their strategic social media engagement.
Intro to social media analytics (workshop version)Moustafa Fathy
This document provides an overview of an introductory workshop on social media analytics. The workshop will teach participants to define analytics terminology, measure performance on different social media networks, develop reporting cycles, and create basic performance reports. It outlines the chapters which will cover key terms, analyzing performance through case studies and activities, and crafting data products. Various social media metrics are defined such as interactions, impressions, reach, engagement rates, sentiment, and demographics.
The document proposes a social media strategy for the Orange County YMCA to utilize platforms like Facebook, Twitter, YouTube, and WordPress to promote its programs, services, and fundraising efforts. It notes the YMCA currently lacks an online presence and recommends designating a social media strategist to implement these tools to reach more potential customers, especially teens and young adults, and to better interact with and retain current participants. Metrics like followers, views, and insights would allow the YMCA to track engagement and understand its audience. An integrated social media presence could help the organization embrace new technologies and reap major benefits.
Igniting Internal Communications with Effective Social Media StrategiesSandra Fathi
Presentation given at the Strategic Internal Communications Conference in Chicago on March 15th, 2011 by Sandra Fathi. Presentation discusses effective uses and strategies for incorporating social media in internal communications initiatives
This is the final slide deck from my Social Media in Law Practice course for the Univ. of Dayton School of Law Digital Lawyering Program. Covering time management, future of social media, its application to the legal profession, and our deliverable for the session.
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
Social media marketing is the best way to promote your business online on any platform, when you want social media marketing services our SEO services then visit our website now!!
This document discusses social media marketing and its uses. It provides the following key points:
- Social media marketing involves gaining awareness, driving traffic, and engaging customers and prospects through social media channels like Facebook, Twitter, and LinkedIn.
- Some benefits of social media marketing include connecting with customers, improving brand awareness, generating leads and sales, and increasing event attendance.
- The document reviews best practices for using specific social media platforms like Facebook, Twitter, and LinkedIn to promote events and engage audiences.
- While social media can help build relationships and spread brand messages, it also carries risks if not managed properly, such as loss of control over content and potential damage from negative information going viral.
Social Media Optimization( SMO)- Getting listed on the search engines using s...hillarybressler
This document discusses how brands can use social media optimization (SMO) to improve search engine rankings. SMO involves strategically distributing social media posts and metadata like hashtags and keywords to increase discoverability. Key aspects of SMO include using targeted titles, descriptions, hashtags and links within social posts to drive traffic back to websites and boost rankings. The document provides examples of optimizing profiles, posts and sharing on networks like Facebook, Twitter, YouTube and more to gain search visibility for brands.
Social media is effective for B2B marketing by allowing direct interaction with clients and facilitating faster sales cycles. B2B buyers rely on third party feedback found on social media and are looking to build online networks. Social media engagement affects the entire decision making process. Key social media platforms for B2B include Twitter, Facebook, LinkedIn, and YouTube. Metrics and goals should be set to measure the success of social media marketing strategies.
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
SMhack is a social media management tool that offers more integration and features than other tools. It integrates with 4 major social networks (Facebook, Instagram, Twitter, LinkedIn) and allows scheduling posts across networks. It also offers a social inbox to view all mentions and messages. Instagram data provided includes engagement for posts, comments, videos/images and hashtags. Competitive analysis allows comparing social metrics against other pages. Google Analytics is also integrated to view analytics across social channels. Upcoming features include a mobile app and more Twitter analytics.
The document discusses the importance of digital public relations. It notes that digital PR is increasingly important due to the rising number of internet and mobile users and changes in how people consume media. It also allows organizations to more precisely target potential supporters and donors. The document then outlines various aspects of an effective digital PR strategy, including optimizing a website, search engine optimization, social media optimization, link building, offline optimization, and advertising. It emphasizes the importance of user-friendly and mobile-friendly content, consistency, adding value, and collecting visitor data.
Social Media Brand Audit Report for Ralph Lauren by VOZIQVOZIQ
Brand Audit Report from VOZIQ with comprehensive assessment of overall brand, products and services to identify improvement opportunities. VOZIQ (http://voziq.com) provides social media analytics solutions & services to protect brands, improve marketing & PR effectiveness, generate sales leads & maximize your social media ROI.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
Social Media Measurement - Penn State Web Conference 2010Shelby Thayer
The document discusses various ways to measure the effectiveness of social media marketing efforts. It begins by asking why social media is used and what goals are being pursued. Key performance indicators are identified to track achievement of goals like increasing brand awareness, enrollment, or reducing help desk calls. Various social media metrics are covered like followers, fans, comments. Steps for measurement include monitoring conversations and sentiment. Tracking tools like Google Analytics can measure impact across different social networks and the visitor journey from social media to on-site goals. Challenges of non-clickable conversations and off-site goals are addressed. The importance of establishing goals and tying all efforts and measurements back to those goals is emphasized.
This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.
Amey is looking to hire 150 dual fuel smart meter installers over the next 3 years for contracts with various energy suppliers in the North East and Yorkshire regions of England. The role involves safely installing, repairing, and maintaining both gas and electric smart meters and explaining their functions to customers. Installers must have a disciplined and safety-conscious approach. Amey will provide a 22-week training program leading to a Smart Dual Fuel Diploma, and trainees will receive a training wage and competitive salary once certified.
A company should create a social media policy to outline rules for staff social media use. The policy may include acceptable behavior, guidance for situations like complaints, network security rules, business objectives, branding guidelines, references to legal documents, disciplinary procedures, and personal use guidelines.
Intro to social media analytics (workshop version)Moustafa Fathy
This document provides an overview of an introductory workshop on social media analytics. The workshop will teach participants to define analytics terminology, measure performance on different social media networks, develop reporting cycles, and create basic performance reports. It outlines the chapters which will cover key terms, analyzing performance through case studies and activities, and crafting data products. Various social media metrics are defined such as interactions, impressions, reach, engagement rates, sentiment, and demographics.
The document proposes a social media strategy for the Orange County YMCA to utilize platforms like Facebook, Twitter, YouTube, and WordPress to promote its programs, services, and fundraising efforts. It notes the YMCA currently lacks an online presence and recommends designating a social media strategist to implement these tools to reach more potential customers, especially teens and young adults, and to better interact with and retain current participants. Metrics like followers, views, and insights would allow the YMCA to track engagement and understand its audience. An integrated social media presence could help the organization embrace new technologies and reap major benefits.
Igniting Internal Communications with Effective Social Media StrategiesSandra Fathi
Presentation given at the Strategic Internal Communications Conference in Chicago on March 15th, 2011 by Sandra Fathi. Presentation discusses effective uses and strategies for incorporating social media in internal communications initiatives
This is the final slide deck from my Social Media in Law Practice course for the Univ. of Dayton School of Law Digital Lawyering Program. Covering time management, future of social media, its application to the legal profession, and our deliverable for the session.
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
Social media marketing is the best way to promote your business online on any platform, when you want social media marketing services our SEO services then visit our website now!!
This document discusses social media marketing and its uses. It provides the following key points:
- Social media marketing involves gaining awareness, driving traffic, and engaging customers and prospects through social media channels like Facebook, Twitter, and LinkedIn.
- Some benefits of social media marketing include connecting with customers, improving brand awareness, generating leads and sales, and increasing event attendance.
- The document reviews best practices for using specific social media platforms like Facebook, Twitter, and LinkedIn to promote events and engage audiences.
- While social media can help build relationships and spread brand messages, it also carries risks if not managed properly, such as loss of control over content and potential damage from negative information going viral.
Social Media Optimization( SMO)- Getting listed on the search engines using s...hillarybressler
This document discusses how brands can use social media optimization (SMO) to improve search engine rankings. SMO involves strategically distributing social media posts and metadata like hashtags and keywords to increase discoverability. Key aspects of SMO include using targeted titles, descriptions, hashtags and links within social posts to drive traffic back to websites and boost rankings. The document provides examples of optimizing profiles, posts and sharing on networks like Facebook, Twitter, YouTube and more to gain search visibility for brands.
Social media is effective for B2B marketing by allowing direct interaction with clients and facilitating faster sales cycles. B2B buyers rely on third party feedback found on social media and are looking to build online networks. Social media engagement affects the entire decision making process. Key social media platforms for B2B include Twitter, Facebook, LinkedIn, and YouTube. Metrics and goals should be set to measure the success of social media marketing strategies.
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
SMhack is a social media management tool that offers more integration and features than other tools. It integrates with 4 major social networks (Facebook, Instagram, Twitter, LinkedIn) and allows scheduling posts across networks. It also offers a social inbox to view all mentions and messages. Instagram data provided includes engagement for posts, comments, videos/images and hashtags. Competitive analysis allows comparing social metrics against other pages. Google Analytics is also integrated to view analytics across social channels. Upcoming features include a mobile app and more Twitter analytics.
The document discusses the importance of digital public relations. It notes that digital PR is increasingly important due to the rising number of internet and mobile users and changes in how people consume media. It also allows organizations to more precisely target potential supporters and donors. The document then outlines various aspects of an effective digital PR strategy, including optimizing a website, search engine optimization, social media optimization, link building, offline optimization, and advertising. It emphasizes the importance of user-friendly and mobile-friendly content, consistency, adding value, and collecting visitor data.
Social Media Brand Audit Report for Ralph Lauren by VOZIQVOZIQ
Brand Audit Report from VOZIQ with comprehensive assessment of overall brand, products and services to identify improvement opportunities. VOZIQ (http://voziq.com) provides social media analytics solutions & services to protect brands, improve marketing & PR effectiveness, generate sales leads & maximize your social media ROI.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
Social Media Measurement - Penn State Web Conference 2010Shelby Thayer
The document discusses various ways to measure the effectiveness of social media marketing efforts. It begins by asking why social media is used and what goals are being pursued. Key performance indicators are identified to track achievement of goals like increasing brand awareness, enrollment, or reducing help desk calls. Various social media metrics are covered like followers, fans, comments. Steps for measurement include monitoring conversations and sentiment. Tracking tools like Google Analytics can measure impact across different social networks and the visitor journey from social media to on-site goals. Challenges of non-clickable conversations and off-site goals are addressed. The importance of establishing goals and tying all efforts and measurements back to those goals is emphasized.
This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.
Amey is looking to hire 150 dual fuel smart meter installers over the next 3 years for contracts with various energy suppliers in the North East and Yorkshire regions of England. The role involves safely installing, repairing, and maintaining both gas and electric smart meters and explaining their functions to customers. Installers must have a disciplined and safety-conscious approach. Amey will provide a 22-week training program leading to a Smart Dual Fuel Diploma, and trainees will receive a training wage and competitive salary once certified.
A company should create a social media policy to outline rules for staff social media use. The policy may include acceptable behavior, guidance for situations like complaints, network security rules, business objectives, branding guidelines, references to legal documents, disciplinary procedures, and personal use guidelines.
Joe Burn completed a personal skills audit that identified several skills developed during his AS coursework and how they will be applied to future projects. He gained experience using video cameras, editing software like Final Cut and Garage Band, and managing tasks like research, planning and time. These skills helped improve the quality and progression of his coursework. For his A2 project, Joe will continue developing these skills through practicing time management, experimenting with editing techniques, and analyzing conventions in other media texts.
Joe Burn completed a personal skills audit that identified several skills acquired during his AS coursework and how he will further develop them during his A2 project. He used various digital technologies like Panasonic video cameras, Final Cut, iMovie, and Garage Band to film and edit his opening sequence. This helped speed up the completion of assignments. For the A2 project, he will apply skills like editing, directing, and acting. Research and planning skills like time management were essential and helped ensure smooth progression. Analyzing films helped develop observation and description abilities. Adhering to genre conventions guided acceptable content. Joe will continue improving skills like time management, applying techniques to new work, and analyzing different media texts.
The document discusses the British Board of Film Classification (BBFC) ratings system. It provides details on the U, PG, 12A/12, 15, and 18 rating categories and what types of content each rating is suitable for. It then summarizes that a film being discussed would receive a 15 rating from the BBFC due to its mild violence, language, and horror content which some viewers under 15 may find disturbing.
This document discusses developing a strategic B2B digital marketing approach for modern marketers. It emphasizes using a full spectrum marketing approach to build cohesion across all phases of the marketing funnel and engage target audiences more effectively online. This involves redefining the digital marketing funnel, understanding customers, focusing marketing efforts on target markets, and taking a strategic approach to online visibility and performance measurement. Metrics like website traffic, social influence, engagement and conversions should be used to evaluate success.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
This document provides an overview of social media platforms and tips for organizations to utilize social media. It discusses the demographics of Facebook, Twitter, and YouTube users. It then summarizes IU Bloomington Continuing Studies' social media presence and provides more detail on setting up Pages and Groups on Facebook versus personal profiles. The document also summarizes how to create posts and engage on Facebook and Twitter. It recommends defining objectives, knowing when help is needed, using multiple platforms, and engaging networks for posts to spread. Other tips include considering blogs, tools like HootSuite, creating a social media checklist, and providing contact information.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
This document provides an overview of social media and examples of how to use various social media platforms for research, connection, and differentiation. It discusses researching social media using tools like Google, blogs, Twitter, and LinkedIn. It also offers suggestions for connecting using sites like Facebook, Twitter, and LinkedIn. Finally, it provides ideas for differentiating oneself using blogs, profiles on sites like LinkedIn and Twitter, and collaboration tools.
College of Consultants Presentation - Kellogg Action LabBeth Kanter
Beth Kanter provides an introduction to social media concepts, strategies, tools, and examples for nonprofits. She discusses assessing the benefits and costs of social media, patterns of successful implementation, and tactics for listening, participating, sharing content, and generating buzz across various social media platforms. The document provides tips on using tools like blogs, RSS feeds, Twitter, and social networks to engage audiences and achieve organizational goals in a time-efficient manner.
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Rodger Johnson
This document discusses best practices for using social media for business purposes. It covers corporate blogging, LinkedIn, Facebook, and Twitter. For each platform, it provides an overview and discusses engagement strategies. It emphasizes the importance of optimizing content for search, relationship building, education, and lead generation through social media. It also outlines key facts about each platform and notes that tone, content quality, and calls to action are important for engagement.
10 Things to Elevate Your Successes in Social Media as a Non-ProfitSpry Digital, LLC
This document provides 10 tips for non-profits to elevate their success on social media. It recommends scheduling time for frequent blogging and tweeting to engage audiences. It also suggests using analytical tools to monitor engagement and tailor messages to different platforms like Twitter, Facebook, and LinkedIn. Non-profits should listen to what their audience is saying by searching relevant topics and track the metrics that matter like email list growth, supporter involvement, and fundraising revenue. It concludes by advising non-profits to target lawmakers on social media to advocate for issues that matter to their constituents.
Twitter has come a long way since it first launched in 2006. Now business are using it as a powerful in-house marketing tools that is showing results. In the webinar we will talk about some tips for using Twitter better - hashtags, optimizing your profile, finding good people to follow, cleaning up your Twitter account and popular Twitter applications to make better use of your time. Learn how other businesses are using the microblog to connect with current and potential customers.
ICT Training - From dissemination to relation - Leuven - 2013Jonás Candalija
The document provides an agenda and information for an EAPN training on using information and communications technologies for NGO campaigns. The two-day training in Leuven, Belgium includes sessions on using Facebook, Twitter, blogging, and other online tools like LinkedIn, petitions, videos and crowdfunding for campaigns. Tips are provided for using each platform effectively and engaging audiences to support NGO causes.
This document provides guidance on using social media for nonprofits. It discusses establishing goals for social media use, finding your target audience, creating a social media plan and schedule, best practices for engagement and content, and tools for measuring results. The key recommendations are to research your audience and goals, develop a content calendar, engage authentically with your community, and analyze metrics to determine if your efforts are successful.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
This document provides an overview of using social media for business purposes. It discusses the top social media platforms of Facebook, Twitter, and LinkedIn. For each platform, it provides statistics on user numbers, tips for how businesses can engage on each platform, and suggestions for types of content and metrics to measure engagement. The overall message is that social media takes consistent time and effort but can provide great returns in terms of new connections, ideas, and exposure for a business with little monetary investment. Regular posting of various types of content is recommended to keep current and attract new customers.
Facebook, Twitter, Ning. Online social networks are seeing huge growth and smart book marketers are joining their readers online and building communities. Random House Canada's Heather Sanderson is a hands-on practitioner with plenty of experience of what works and what's hype. In this session, Heather explains how these social media work in book marketing, gives do's and don'ts for their successful use, and lifts the hood on some real-life case studies.
Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada
The Essential Social Media Checklist for NonprofitsJaimeAlexisFowler
Slides from Convio Summit 2010 session with Jordan Viator. Session description: Tips, Tricks and Considerations When Embarking on Social
Media Campaigning: Organizations are starting to equip themselves with material on strategy and tactics for social media programs, but there are countless bits of insight to be shared from practitioners who already have comprehension on running campaigns first hand.
This session will cover a list of top “insider insights”
for social media campaigning, including defining ROI metrics before starting, tapping into influencers,
integrating social media into other communications
efforts, starting an advocate program, how to take
negative criticism and much, much more!
The document provides an overview of social media and best practices for non-profits to utilize various social media platforms as part of a strategic communications plan. It discusses how to use Facebook, Twitter, YouTube, blogs, and other tools to engage audiences, share content, and evaluate effectiveness in meeting organizational goals. Key recommendations include starting small, having a clear communications strategy, and empowering staff to generate and share content consistently across channels.
This document discusses social media marketing. It defines social media as online activities that integrate technology, social interaction, and sharing of content like words, pictures, videos and audio. Social media marketing uses social media sites like Facebook, Twitter, YouTube to achieve branding and marketing goals. The document then lists the fastest growing social media activities from 2008 to 2009 and provides reasons why businesses should use social media. It also outlines a hierarchy of social media activities from blogging to microblogging and tips for using different social media platforms like blogs, RSS, social search, social bookmarking, social networks, and microblogging effectively for business purposes.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
The document discusses how social media has changed public relations and provides strategies for using social media effectively in PR. It gives an overview of leading social networks like LinkedIn, Facebook, and Twitter and provides tips on how PR professionals can engage journalists and other contacts on these platforms. Reporters provide insights on how they use social media and what types of social media outreach they prefer from PR teams. Examples of successful and unsuccessful social media PR campaigns are also presented.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
I gave this presentation on June 21, 2016 at Nonprofit U, hosted by the Community Foundation of Huntsville/Madison County, Alabama. This is very current information providing research, best practices, and case studies for understanding your audience, choosing platforms, determining what you should post, and how best to manage your social media without getting overwhelmed.
Data journalist Steve Doig, the Knight Chair at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, demonstrates 10 data sources you may never have heard of that can lend rich context to your business and economic stories and spark meaningful investigations.
This document provides an overview of more than 10 databases that can be used for reporting. It describes databases from the Bureau of Economic Analysis that provide in-depth industry and geographic analysis of key economic metrics. It also discusses the Longitudinal Employer-Household Dynamics database, which combines federal, state and Census Bureau data to provide more granular employment data. Additionally, it mentions other potential sources of data like corporate filings, registration and licensing records, and political influence databases that each state maintains differently.
Dash Davidson's presentation discusses how numbers and data analytics are being used in sports. The presentation covers how sports reporters are using the free data visualization tool Tableau Public to create interactive visualizations for articles, and how pro sports teams are leveraging Tableau's business intelligence platform more broadly. Davidson then demonstrates how to use Tableau Public by creating and sharing an interactive data visualization.
The document summarizes key information about the size and growth of the North American sports market in 2014 and projections for 2019. It also notes that to be a good sports business reporter requires skills in investigative reporting, government and politics reporting, medical reporting, and legal reporting. The document concludes by listing panelists for an event including the director of a sports news program, the CEO of a baseball research organization, a sports reporter, and a sports data analyst.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
“Developing an Effective Business Journalism Syllabus - Leverage! Using Existing Resources to Create a Killer Course" from Reynolds Business Journalism Week 2016 by Keith Herndon
“Marketing Your Work and Engaging Your Audience - Engaging Audiences to Promote Your Work” from Reynolds Business Journalism Week 2016 by Rebecca Blatt
The document provides tips for finding an audience and engaging students as a faculty leader. It suggests surveying the student landscape, talking to different student groups and classes, using social media, celebrating students through special events, recruiting guest speakers, offering field trips and summer jobs, and putting together a plan that provides structure but is also flexible. The overall goal is to build connections, tell great stories, and have fun engaging students.
The document discusses organizing a course on business journalism. It suggests the topics could fit into one or two courses, covering business fundamentals and economics. Key "must" topics include financial statements, regulatory agencies, and common business story types like IPOs and mergers. The document provides recommendations for textbooks, assignments including journalistic stories, organizing the syllabus, grading breakdown, and using outside speakers and field trips. The goal is to engage students in learning business journalism skills through hands-on assignments connected to course topics.
The document summarizes campaign finance history in the United States from the 1970s to present. It discusses key court cases and acts that have shaped how money influences politics over time. Citizens United vs FEC is highlighted as a pivotal 2010 Supreme Court decision that allowed unlimited spending by corporations and unions in elections, fueling a rise in "dark money" groups spending undisclosed amounts. Tables provide an overview of campaign contributions and spending for recent election cycles, demonstrating a growing role for unlimited outside spending groups.
The economics of immigration tells a multifaceted story that combines business, social, and political aspects. It is most effectively told through both statistical data and humanizing examples. The makeup of the workforce provides insights into broader demographic and social changes, as well as predictors of economic, political, and social trends. Securing the US-Mexico border is important, but must be done in a way that does not unnecessarily stifle the $216 billion in annual trade between the two countries, which supports millions of jobs on both sides and is crucial to both economies. Border communities aspire to be more than just points of transit and want to capture more local economic value from the large volume of trade passing through the region.
Economic data can be found from a variety of sources including government agencies, private research firms, and news organizations. The U.S. government collects and publishes vast amounts of economic statistics through agencies like the Bureau of Labor Statistics, Census Bureau, and Bureau of Economic Analysis. Private research firms and news organizations often analyze government economic data and provide context to help readers understand trends.
This document provides summaries of several investigative journalism articles and stories that have won awards. It discusses how iterative investigations can build understanding over time through episodic reporting. Some of the stories discussed include investigations into Medicare billing, corporate tax avoidance, food safety issues, and medical device recalls. The document emphasizes how this type of investigative journalism can inform the public and promote positive change.
Christina Leonard, Director of Reynolds Business Reporting Bureau at the Walter Cronkite School of Journalism and Mass Communication shared 30 Agriculture stories at this year's Ag Media Summit. Take a look at these 30 examples of unique agriculture coverage to help end your writer's block!
Pulitzer Prize winner, Michael J. Berens of The Seattle Times presents "Data Journalism 101," a three-hour, hands-on workshop for the Donald W. Reynolds National Center for Business Journalism at the Excellence in Journalism Conference in Nashville, Tenn. on Sept. 4, 2014.
Part 3 offers tips for creating your own databases.
For more business journalism training opportunities and resources, please visit http://businessjournalism.org.
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1. Social Media 303 Cutting through the clutter Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism Robin J. Phillips @RobinJP
2. What you will learn.. That you are not alone You have more power than you think Giving up is not a good idea Several (free) tools can be useful for filtering social media How to set goals, schedule time for your social media What you want and get out of social media is very personal You will never see it all .. and that’s OK
6. Set some goals Increase number of followers. Increase impact – number of retweets, interaction, story ideas generated. Increase fan/friend count. Track analytics to understand interaction, activity on your page. Set a goal for number of uploads a month. Increase number of views on your videos by integrating with rest of SM network. Make sure your key contacts on your beat are also LinkedIn contacts. Find discussions that are most relevant to your beat and take part.
7. “ Instead of meeting for a cup of coffee, I shoot the breeze with some PR folks/sources on Twitter.” Story ideas | breaking news | beat checks | brand development
8. “ I tweet and retweet high-value news and analysis on the economy, sustainability and urban issues.” Promote blogs, columns | new trip wire | appreciate the speed
9. “ Twitter is only as good as the people who are on it.” Immediate | concise | different form of writing | good multimedia tool