This document provides an introduction to using social media for startups. It covers setting up social media accounts correctly, understanding platforms like Twitter, techniques for engaging audiences, and evaluating basic analytics. The document discusses how to measure social media effectiveness, choose appropriate channels, identify target audiences, allocate time, and select a tone of voice. It also provides tips on using hashtags and lists on Twitter, finding influencers, engaging audiences, and analyzing quick analytics from Twitter and Google to improve performance.
Social Media and Growth Hacking for Startups Ali Mirza
Learn how to get some early traction for your startup using social media & growth hacking tactics.
- Why should startups use social media
- How to create a simple social media marketing plan
- 20min per day social media management strategy
- How to find and engage with relevant news journalists
- How to run growth hacking experiments
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Be More Connected: Social Media Marketing Strategies for Non-ProfitsJulia Gorzka Freeman
What story are you going to tell? Marketing is about stories. The best are easy to relate to and easy to tell. With Social Media, Non-Profits have a new set of storytelling tools at their disposal. The challenge is to create a social media marketing strategy that maps on to organizational goals.
I gave this keynote presentation at WEDU's 4th Annual Be More Effective Workshop in Tampa September 9, 2009. "The mission of the nationally-recognized, award-winning Be More Awards program is to generate awareness for nonprofit organizations, champion those organizations' unsung heroes and celebrate the spirit of good will throughout the community." It's an awesome event and I am honored to be a part of it!
Get more scoop: http://www.wedu.org/bemore
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)Vision Critical
Social media analytics can help you understand the active members of your social media audience, but what about the people who aren't posting? How do you fill in the gaps in your analytics with insight into your customers' purchases, your fans' offline interests, or your users' reasons for liking what they like?
Find a new way of tackling these questions in a session that shares a new approach to social media insight, and see how some of the web's leading thinkers are answering their research questions by combining social media analytics with survey data. Find out how this brings new insight to a 90,000-person study of the collaborative economy; how it enhances what we know about online fundraising; and what it tells Discovery about how social media users watch TV. Whether you're looking for fresh insight on what makes social media users tick, or trying to expand your own monitoring and analytics program, this session will give you a first look at the latest data and research methods.
This panel was presented at SXSW Interactive on March 7, 2014. The panel included:
- Alexandra Samuel, Vision Critical • @awsamuel
- Jeremiah Owyang, Crowd Companies • @jowyang
- Colby Flint, Discovery Communications • @discoverycomm
- Beth Kanter • @kanter
Some data from this presentation were taken from our latest report, Sharing is New Buying: How to Win in the Collaborative Economy: http://bit.ly/SharingNewBuyingSH
Social Media and Growth Hacking for Startups Ali Mirza
Learn how to get some early traction for your startup using social media & growth hacking tactics.
- Why should startups use social media
- How to create a simple social media marketing plan
- 20min per day social media management strategy
- How to find and engage with relevant news journalists
- How to run growth hacking experiments
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Be More Connected: Social Media Marketing Strategies for Non-ProfitsJulia Gorzka Freeman
What story are you going to tell? Marketing is about stories. The best are easy to relate to and easy to tell. With Social Media, Non-Profits have a new set of storytelling tools at their disposal. The challenge is to create a social media marketing strategy that maps on to organizational goals.
I gave this keynote presentation at WEDU's 4th Annual Be More Effective Workshop in Tampa September 9, 2009. "The mission of the nationally-recognized, award-winning Be More Awards program is to generate awareness for nonprofit organizations, champion those organizations' unsung heroes and celebrate the spirit of good will throughout the community." It's an awesome event and I am honored to be a part of it!
Get more scoop: http://www.wedu.org/bemore
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)Vision Critical
Social media analytics can help you understand the active members of your social media audience, but what about the people who aren't posting? How do you fill in the gaps in your analytics with insight into your customers' purchases, your fans' offline interests, or your users' reasons for liking what they like?
Find a new way of tackling these questions in a session that shares a new approach to social media insight, and see how some of the web's leading thinkers are answering their research questions by combining social media analytics with survey data. Find out how this brings new insight to a 90,000-person study of the collaborative economy; how it enhances what we know about online fundraising; and what it tells Discovery about how social media users watch TV. Whether you're looking for fresh insight on what makes social media users tick, or trying to expand your own monitoring and analytics program, this session will give you a first look at the latest data and research methods.
This panel was presented at SXSW Interactive on March 7, 2014. The panel included:
- Alexandra Samuel, Vision Critical • @awsamuel
- Jeremiah Owyang, Crowd Companies • @jowyang
- Colby Flint, Discovery Communications • @discoverycomm
- Beth Kanter • @kanter
Some data from this presentation were taken from our latest report, Sharing is New Buying: How to Win in the Collaborative Economy: http://bit.ly/SharingNewBuyingSH
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. Stephanie St Martin showed #SM4NP Boston how to use tools like Twitter lists, find influencers, and find potential volunteers from those tweeting.
Mastering Twitter… Getting Results from 140 CharactersRichard Harrington
In this course you’ll learn essential strategies to increase your reach on Twitter. You’ll learn how to build a strong network and then leverage it to get your message out. We’ll also explore helper services for automation as well as strategies to enhance tweets with graphics and video. This class is suitable for users of all levels and focuses on genuine connections rather than gimmicks.
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
ILP On The Learning Couch - Developing Your Social Media StrategyCon Sotidis
Institute for Learning Professionals
On the Learning Couch
February 16th 2017
Melbourne, Victoria
AUSTRALIA
Full Video of the session can be found here:
https://youtu.be/pYajni0tpOQ
Top Ten Tips for Improving Social Media Exposure for the Aesthetic PracticeCosmetic Social Media
Ten+ pearls of wisdom for optimizing your social media strategy. This talk was given at Vegas Cosmetic Surgery and Dermatology conference on June 15, 2015.
You've created a Twitter account. Now what do you do with it? Some basic but essential questions to ask as you get started. [Created for client presentation 08.10]
How To Create A #SocialMedia Plan From ScratchHeba AlSamt
If you enter into social media without a plan, you will fail. Period.
You wouldn’t jump into a raging river without knowing how to swim, don’t create a Twitter account without knowing how to use it.
Social media expert Lisa Colton shares tips and strategies for using social media for your next nonprofit event — building participation, capturing special moments, and keeping momentum going after everyone heads home. Topics covered include: hashtags, live tweeting and Twitter walls, ideas for live coverage, and more.
Learn more about the @home documentary and social media boot camps at: www.athomedocumentary.org
FB: https://www.facebook.com/athomecampaign
TW: @home_campaign
Unlocking Opportunity Through Social Media for Student Organizers & Social Me...Jenna Spagnolo
This presentation was designed for the UC Student Association but will be great for anyone new to social media or anyone trying to gain more strategic and practical advice for Facebook, Twitter, and other social platforms.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.
Tips and Tricks from four brilliant Silverback Social employees:
Social Media Community Management, Brand Strategy and creative Social Media Ideas, Event Management
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...Buffer
COO, Leo Widrich, shared the 3 breakthroughs and 2 failures that have shaped Buffer in our past six years at the Next Web Conference in New York in November, 2016.
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. Stephanie St Martin showed #SM4NP Boston how to use tools like Twitter lists, find influencers, and find potential volunteers from those tweeting.
Mastering Twitter… Getting Results from 140 CharactersRichard Harrington
In this course you’ll learn essential strategies to increase your reach on Twitter. You’ll learn how to build a strong network and then leverage it to get your message out. We’ll also explore helper services for automation as well as strategies to enhance tweets with graphics and video. This class is suitable for users of all levels and focuses on genuine connections rather than gimmicks.
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
ILP On The Learning Couch - Developing Your Social Media StrategyCon Sotidis
Institute for Learning Professionals
On the Learning Couch
February 16th 2017
Melbourne, Victoria
AUSTRALIA
Full Video of the session can be found here:
https://youtu.be/pYajni0tpOQ
Top Ten Tips for Improving Social Media Exposure for the Aesthetic PracticeCosmetic Social Media
Ten+ pearls of wisdom for optimizing your social media strategy. This talk was given at Vegas Cosmetic Surgery and Dermatology conference on June 15, 2015.
You've created a Twitter account. Now what do you do with it? Some basic but essential questions to ask as you get started. [Created for client presentation 08.10]
How To Create A #SocialMedia Plan From ScratchHeba AlSamt
If you enter into social media without a plan, you will fail. Period.
You wouldn’t jump into a raging river without knowing how to swim, don’t create a Twitter account without knowing how to use it.
Social media expert Lisa Colton shares tips and strategies for using social media for your next nonprofit event — building participation, capturing special moments, and keeping momentum going after everyone heads home. Topics covered include: hashtags, live tweeting and Twitter walls, ideas for live coverage, and more.
Learn more about the @home documentary and social media boot camps at: www.athomedocumentary.org
FB: https://www.facebook.com/athomecampaign
TW: @home_campaign
Unlocking Opportunity Through Social Media for Student Organizers & Social Me...Jenna Spagnolo
This presentation was designed for the UC Student Association but will be great for anyone new to social media or anyone trying to gain more strategic and practical advice for Facebook, Twitter, and other social platforms.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.
Tips and Tricks from four brilliant Silverback Social employees:
Social Media Community Management, Brand Strategy and creative Social Media Ideas, Event Management
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...Buffer
COO, Leo Widrich, shared the 3 breakthroughs and 2 failures that have shaped Buffer in our past six years at the Next Web Conference in New York in November, 2016.
Everything We Wish We Knew About Twitter When We Started
A look at the basics of getting started with Twitter, how to grow your following and your engagement, and how to get the most value and fun out of a truly amazing network.
The 5 most persuasive words in the English language are You, Free, Because, Instantly, and New. Using these power words in your digital marketing and social media updates can unlock huge potential.
And the list doesn't stop there. We found a huge selection of words that convert - 189 in total - to help you reach your audience with exclusivity, security, and impact.
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
We’ve collected a great bunch of free tools for Twitter - all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
User experience is traditionally thought of in the context of a service or product experience. Today, the marketing department is knocking on UX’s door to come out and play.
In this session I talk about the forces that are creating tighter connections between UX, Product, and Marketing teams. Drawing from my own experience as well as those of other startups, I show how UX and Marketing teams can work together, explain the connective tissues between these functions, and demonstrate how user experience design methods can be applied in a marketing setting.
This presentation will cover topics like
- Why should startups care about social media
- How to create a simple & effective social media plan that does not break the bank
- Simple growth hacking for startups (no cost hacks)
The team that builds Buffer's social media tools is distributed all around the world, with members working anywhere and everywhere they feel happy and productive. What does that look like? Take a peek!
The Psychology of Social Media (Mozcon 2015)Buffer
Courtney Seiter dives into the science of why people post, share, and build relationships on social media and how to create an even more irresistible social media experience for your audience.
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer
This is the 6th evolution of the cultural values we try to live to at Buffer. Read more about our values and approach to business at http://open.bufferapp.com
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
These slides are from a three-hour workshop I led at the Food Allergy Blogger Conference in November 2015. The first hour focused on basic Twitter set-up and know how, the second hour moved into advanced Twitter tools and the third hour was focused on Periscope.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
Up Your Twitter Engagement to Kickstart Holiday Salesdlvr.it
Boost your Twitter Engagement to Kickstart Holiday Sales. Ready to turn-up your Twitter engagement? Discover new and creative ways to improve your Tweets and up your social media engagement.
View original post at: https://blog.dlvrit.com/2014/11/boost-your-twitter-engagement/
The Beginner's Guide to Twitter for BusinessUnmana Datta
We have put together our most useful Twitter tips in The Beginner’s Guide to Using Twitter for Business. This includes:
- Important Twitter features you should know
- Who you should follow
- Tools and tips to easily find relevant people on Twitter
- How to use Twitter for business in 15 minutes a day: a step-by-step guide that tells you how to get started and keep going, in just 15 minutes every day
- Twitter mistakes you should avoid
- Tools and apps you can use to get more out of Twitter
Twitter can be your best friend: it can bring amazing results, help you connect with your audience and drive awareness for your cause. However, without a proper strategy in place, it can be challenging to post valuable content that engages your audience, increases your following and works towards meeting your goals and objectives.
It can seem daunting, but all is not lost. There are some easy steps and strategies that will help make engagement on Twitter more efficient while actually delivering better results.
10 meaningful ways to get more Twitter followers (1).pdfMitzPatel1
If you are serious and want to put the time and effort into growing your social media like Twitter. Here are some results proven methods and tools to enable you to do so.
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
Social Media Week resource -Getting down with TwitterJesse Onomiwo,CEP
Quick tips on Twitter marketing for business. It is a practical handbook from #SMWBizGrowth session of Social Media Week Lagos. Favourite parts are the power of Twitter lists, quick Twitter following growth strategies, and content calendars. Powerful Twitter growth tools are also included
Most important twitter metrics to track in 2022 AmaraLaurent
Twitter performance metrics can assist you in gaining access to these insights and developing data-driven plans to maximize your social media success.
Begin using FollowersAnalysis today to grow your brand and achieve new heights.
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Introduction to Social Media for Startups
1. Introduction to
Social Media for Startups
Nicole Knoll, Digital Marketing Strategist, Geonetric @nverhey
2. What Will Be Covered
▪ Set yourself up right at the beginning.
▪ Understanding social media jargon – especially in the Twitterverse.
▪ Techniques for engaging a social audience for the first time.
▪ Evaluating basic insights & analytics to measure what's working & what's not.
▪ Q & A time at the end.
3. Answer These Questions
How will I measure the effectiveness of social media efforts?
Will different social media channels have different primary goals?
Who is my target audience, secondary audience, tertiary audience…
How much time do I have to manage these account?
What content marketing tools do I have at my disposal?
Which tone of voice do I want these accounts to have?
4. Twitter or Facebook?
• 51% of active Twitter users follow companies, brands or products on
social networks. (via Edison)
• Twitter users are 3 times more likely to follow brands than Facebook
users. (via Convince and Convert)
• 37% of Twitter users will purchase from a brand they
follow. (via MediaBistro)
• 70% of small businesses are on Twitter. (via MediaBistro)
5. Account Management
Twitter
Hootsuite
TweetDeck
Facebook
Facebook Pages
Find what works for you.
9. Hashtags
▪ Find relevant hashtags by researching which ones are used by your
target audience and top influencers.
▪ Tweets with hashtags get 2x more engagement. (via BufferApp)
▪ 1 or 2 hashtags will get you 21% more engagement than if you add 3
or more. (via BufferApp)
▪ Continually research hashtags. New ones appear all the time, some
are only used at certain times, and they can morph into something
else that may not be relevant to your audience.
TIP: Hashtags don’t have to live exclusively at the end of a Tweet.
10.
11. Twitter Lists – Get Organized
Top Influencers
Customers
(current and former)
Brand Advocates
Employees
Competitors
Media & Community
(target area)
TIP: List names cannot exceed 25 characters, nor can they begin with a number.
12. Twitter Lists – Learn from Others
Follow lists other accounts
have added you to.
Build your follower list by
seeing who else are on
these lists and following
those users.
Keep checking back on
these lists as they grow.
Engage with new
followers to keep
momentum going.
14. Know Who the Influencers Are
Influencers tend to have large followings on Twitter.
Look for people your target audience follows and engages with.
15. Find Your Audience & Get Found Yourself
Hashtags
Search Function
Keywords/Phrases
RTs & Favorites
RTs & Favorites from Top Influencers
Start a Dialog with a Top Influencer
Influencer Follower/ List
Influencer Following List
18. What “They” Say
Tweet late at night, after 3 PM or over
the weekend (schedule tweets).
Fridays tend to get the highest
engagement rates across social
channels.
Include links, images and strong calls to
action like “join us” or “learn more”.
▪ Keep your tweets under 100 characters.
▪ 3-5 tweets per day is optimal for most
businesses.
Image: entrepreneur.com/article/236618
21. Follower Growth
Keep an eye out for follower spikes.
What caused it? Can you duplicate it?
Are they quality followers?
Image: Hootsuite Reports Image: Twitter Analytics
23. Can give you some quick insight on
things you will eventually be able to
see without the Facebook Insights.
Time of day and day of the week
people see your posts most often.
Types of posts that have the highest
engagement rates.
Images: Facebook Insights
From what I’ve seen and heard from others, Facebook tends be more B2C friendly and Twitter more B2B.
I’m partial towards Hootsuite. Especially at the beginning. All in one stop, not too much, not too little. The Facebook Pages app isn’t perfect but can be very handy on the go.
My top advice (but only if you have time) is to manually post each Tweet, Facebook update, or any other social media entry on that channel so you know for a fact it rendered correctly and presents the way you wanted it to.
Test them out. Research what your lists are talking about. Which ones are they using? Don’t force a tweet by newsjacking a story that does nothing for your business. Once again, it’s about providing value, not offending people.
Hashtags can also show personality or identify an event.
Check out the hashtags you find works for you (engagement). Click on who has retweeted and favorited similar tweets or your own and follow them if they are influencers or your target audience.
Always research your hashtag. Make sure the Twitter search results show a stream you want your content to be a part of.
Twitter lists are built in functionality. They can be private or public. Private lists help you sort out the noise. Public lists are great because they act as a resource to others. They can follow your list, and in return you can see this.
Some people scoff at Twitter lists because they remember the days when you could only have 20 lists with 500 accounts in them. Now you can have 1,000 with 5,000 account in each.
If you only make one list call it RETWEETABLE. Then add anyone you know is relatively safe to retweet. Grow this list first. Fill it with top influencers and brand advocates.
Keep it groomed. Take out anyone who tweets one great insight then 20 photos of a cat. Continue to add new people.
Create, manage and share Twitter lists. Keep them up to date!
They get more and more valuable the bigger your account gets.
When you create public lists you help people find you and categorize you. If you provide value, they will add you to their own Twitters lists. This is a great way to build a following. Follow people on the list, engage with them, and they will respond. This isn’t a quick process. The more you put in the more you get out of it. This is where knowing how much time you have to dedicate to the effort is important. It’s easy for hours to slide by when working to build your presence on Twitter. Know your limits or have justification for doing that over other work that needs to be done.
An influencer’s follower number is just the tip of the iceberg.
Are your competitors following them?
How many shared followers do you have?
Is the influencer a content curator? Do they share content?
Do they engage with their massive audience? (Klout score – Ugh, but can be useful)
Engage with them and foster a mutually beneficial relationship
You are looking for someone who will share your content and someone you can learn from in return.
Providing value is a two way street.
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Example: Finding others interested in the startup community beyond the search function.
And if you look under Michael’s Tweets/Retweets or Favorites list you will see he did that.
Then you can see who else he is following and continue the cycle to find people who will find value in you as well. Mutual gain.
The most important thing to keep in mind is who your audience is and how they behave. These numbers tend to be a good way to think at first in a B2C world because many of your consumers may not have access to social media at work but they are on their mobile devices on the couch or in bed after the kids go to sleep.
Your analytics will tell you more. What works now may not work in a month, a year or longer. Keep adapting and measuring your strategies.