Social media is changing everyday life and human interactions in fundamental ways. It is shifting how people satisfy their needs for social connection, achievement, and identity. Companies are also changing how they engage with customers, moving from a top-down model to facilitating direct peer-to-peer interactions and co-creation. Politicians and organizations are utilizing social media to become more transparent and connect directly with citizens. Learning and skills development is changing as well, with gamification increasingly being used to encourage user engagement through incentives and a systemic view of behavior.

1. Social Media
changing the
structures of
everyday life
By MedeMerkers
Koen Delvaux
@kodel

2. SOCIAL MEDIA INTRODUCTION

3. These are the new media

4. A fancy name for
online conversations

5. Mass Media
33 hours internet
16 hours television
4 hours magazines

6. <
More time is spent on Facebook
than on all other sites

7. 4.400.000 users

8. Facebook: not only youngsters

9. Active population
is largest
+55 is growing fastest

12. HOW IS SOCIAL MEDIA CHANGING US?

13. MASLO
Maslow hierarchy of needs
Preferably from behind my computer

14. Agriculture revolution
MASLOS HIERARCHY OF NEEDS
no longer hungry
Industrial revolution
no longer needy
Information revolution
no longer interested

15. PEOPLE WANT TO ACHIEVE THINGS
I want to be someone!
Preferably from behind my computer

16. Andy Warhol
In the future, everyone
will be world-famous for
15 minutes.

17. #tvvv

18. SECOND SCREEN IN #TVVV
Twitter as defense against time shifting

19. SECOND SCREEN
Attention: danger for #hashtag hijack

20. TWUNCH
Counter reaction: going back offline

21. RELATION NEOCORTEX SIZE
150
DUNBAR’S NUMBER

22. RELATION NEOCORTEX SIZE
SMARTER ANIMALS= MORE RELATIONS

23. RELATION NEOCORTEX SIZE
INTERNET= CHANGING OUR BRAINS

24. COMPANIES ARE CHANGING

25. CO-CREATION
Customers become part of your company
Empower them, respect them

26. Co-creation that links people in a community

27. BRANDS ARE THE NEW RELIGION

28. BRANDS ARE THE NEW RELIGION

29. FACILITATE instead of CONTROL

30. Zappos defines customer happiness
as their mission

31. Customer care is the new marketing

32. INTERMEDIATES LOSE POWER
DIRECT PEER 2 PEER INTERACTIONS

33. SELF ORGANIZATION
YAMMER AS THE NEW INTRANET

34. POLITICS BECOMES TRANSPARENT

35. OBAMA TALKING TO CITIZENS
The President in a Google+ hangout

36. OBAMA CAMPAIGNING
Obama sharing official Campaign
Playlist on Spotify

37. POLICE IN FUNNY YOUTUBE VIDEO
Antwerp police: censorship against
‘teambuilding’ of police force

38. LEARNING CHANGES COMPLETELY

39. Using game theory to
encourage user engagement

40. NOT ABOUT GAMES!

41. FROM: GABE ZICHERMANN
Incremental Systemic
action view
Response
to incentives
Gamification is the intersection of
loyalty, game design and behavior

42. EXAMPLE OF USE
Piano stairs
And less people use the escalator

43. GAMIFICATION IN ACTION
‘Nudge’ is about influencing
without economic incentive (choice arch.)

44. GAMIFICATION IN ACTION
Giving car drivers feedback
Who is the best eco driver?

45. GAMIFICATION IN ACTION
TopGear’s fan of the month
creating an incentive to submit content

46. GAMIFICATION IN ACTION
LinkedIn gives you a progress bar
Encouraging to continue (but: no levels)

47. GAMIFICATION IN ACTION
Huffington post using badges
Reading & sharing creates status

48. GAMIFICATION IN ACTION
Facebook shows activity feed
If others are doing it, it must be good

49. GAMIFICATION IN ACTION
Klout is using achievements
(but what is the meaning behind them?)

50. WARNING: PURPOSE IS KEY
(Autonomy & Mastery) + Purpose
Add something meaningful or it dies
(Daniel Pink)

51. YOUR ROLE IN THIS NEW WORLD

58. BRANDED INITIATIVES

59. Interested?
MedeMerkers
Kardinaal Mercierplein 2
2800 Mechelen
016/81.91.33
info@medemerkers.be
twitter: @medemerkers
www.medemerkers.be