Presentation at the 2012 MORES (Marketing Opinion Research Society ) of the Philippines Congress held last July 4-6th, Plantation Bay Cebu.

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2. http://youtu.be/QUvLZeDgU-c
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7. Digital Dive in 2001
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8. Helluva of
a journey.
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10. „The Great growling engine of
change is Technology‰
Alvin Toffler, futurist : author „future shock‰
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11. There are 2.2B Internet Users
worldwide
www.internetworldstats.com/stats
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12. 1 Billion are
in Asia
www.internetworldstats.com/stats
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13. 491.4 M Smart Phones were
sold in 2011
IDC (international data corporation)
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14. 63.6 M Tablets were
sold in 2011
Gartner Report Sept 2011
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15. +174% rise in global social
networking audience
(vs. +88% total internet)
comscore media metrix/March 2007-October 2011
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16. 1/3 of the worldÊs social
networkers are in Asia
comscore media matrix/October 2011
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17. Nearly 1 in 5 minutes online is
spent on social networks
comscore media matrix/march 2007-October 2011
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18. Philippines is the 6th most
engaged market
comscore media matrix/march 2007-October 2011
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19. Philippines is the social
networking capital of the world
24/7 Wall Street ; Campaign Asia
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20. We are living in
exponential times
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21. ItÊs not a linear world anymore.
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22. Rise of The Social Consumer
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23. 24/7/365
Whenever, Wherever
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24. Real-Time
Currents
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25. Many Facets, Multi-dimensional
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26. Engages deeply with her network
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27. Sharing culture
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28. Keeping it real vibe.
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29. 2012 Edelman
Annual Global
Trust Barometer Survey
Networks that thrive
as communities
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30. Communities that trust one another
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31. Consumers trusts one another
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32. Trust in institutions continue
to decline
TRUST
IN
INSTITUTIONS
␣
18-­‐-­‐-­‐COUNTRY
GLOBAL
TOTAL
2012
Edelman
Trust
Barometer
Survey
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33. 2012 Edelman
Annual Global
Trust Barometer Survey
*70% Trust
Consumer
Opinions
Posted Online
*Nielsen Global Trust
in Advertising Survey. Q3 2011
*92% Trust
recommendations
from people they
know
*Nielsen Global Trust
in Advertising Survey. Q3 2011
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34. 2012 Edelman
2012 Edelman
Annual Global
Annual Global
Trust Barometer Survey
Trust Barometer Survey
+75 Trust Social Media
As Source Of Information
2012 Edelman Annual Global Trust Barometer Survey
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35. Connected Communities
motives are shaped by the network that feeds
meaning and motivation
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36. ÂThe AbyssÊ
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37. Live stream of data
and narrative footprints
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39. Â Sometimes you stare into the abyss, and
the abyss stares back.Ê – Nietszche
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40. Â Gazing into the abyss......and the abyss gazes back.Ê
Real Time.
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41. Â Gazing into the abyss......and the abyss gazes back.Ê
Real Time .
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42. Â Gazing into the abyss......and the abyss gazes back.Ê
Real Time .
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43. Navigating The Abyss.
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44. Ask The Question.
why should
they care?
why should
they share?
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45. Platform Matters.
Connecting By Interest and Passion.
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47. http://youtu.be/AfyByLwiIe8
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48. http://youtu.be/UVCoM4ao2Tw
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49. Profiling is Magical. coupled
with location data becomes transformational.
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51. http://youtu.be/Sh-JRoY7_LU
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52. Insight is King. Influence
is Queen. „the sisterhood story‰
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54. http://youtu.be/4KSghafk8sE
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55. Relevance Hits the Heart.
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58. http://youtu.be/YLJjsCwLeww
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59. Garnered 600,00 views
in 2 days
#1 most viewed on the week of
Feb.14
#3 most shared video on Feb.
16
#3 most liked and #2 most
favorited
985 comments with 41:1 like to
dislike ratio (higher
than Jeremy LinÊs video)
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62. Creative Storytelling is Key.
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63. ➪ Message
➪ Conflict
➪ Plot
➪ Characters
➪ Narration Through Technology
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64. http://youtu.be/C2a6NI9Rua0
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65. Planning is A Must.
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66. ➤ Data & Decisions
➤ Discovery
➤ Distribution
➤ Deploy
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67. Points to remember
➪ Ask The Question
➪ Platform Matters
➪ Insight is King. Influence is
Queen.
➪ Relevance Hits the Heart
➪ Creative Story Telling
➪ Planning is a Must
➪ Profiling is magical
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70. Eduardo Mapa, Jr
President/CEO
Media Contacts, Inc.
Havas Digital
eduardo.mapa@ph.mediacontacts.com
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