EMERGING TECHNOLOGY & STRATEGY

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Second half of a session with all Hyper Island 2013 students in Stockholm and Karlskrona Sweden. Given during their second week of school - the foundation module.

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EMERGING TECHNOLOGY & STRATEGY

  1. 1. YOUR INDUSTRY*NOTE: CLEARLY NOT DRAWN TO SCALE
  2. 2. YOUR INDUSTRY YOUR COMPANY*NOTE: CLEARLY NOT DRAWN TO SCALE
  3. 3. THE REST OF THE WORLD YOUR INDUSTRY YOUR COMPANY*NOTE: CLEARLY NOT DRAWN TO SCALE
  4. 4. STRATEGY & TECHNOLOGY For you, from Amy Rae.Global Creative Director, Hyper Island. @elucidateAMY
  5. 5. STRATEGY TECHNOLOGY
  6. 6. STRATEGY * TECHNOLOGY
  7. 7. WRITING A STRATEGYWHAT DOES STRATEGY MEAN TO YOU? INDIVIDUAL REFLECTION
  8. 8. GOOD STRATEGY BAD STRATEGY, RICHARD RUMELT Put simply, good strategies...1) DISCOVER THE CRITICALFACTORS IN A SITUATION2) COORDINATE ACTION TODEAL WITH THOSE FACTORS 8
  9. 9. A strategy template:CHALLENGE CONTEXT POSITION TACTICS MEASURE REPORT ITERATE THE THE THE THE THE CHALLE CHALLE CHALLE CHALLE CHALLE NGE NGE NGE NGE NGE This linear strategy repeats every few years, most commonly 5.
  10. 10. A GOOD FOUNDATION, BUT NOT ENOUGH.
  11. 11. The truth of 2012:THE WORLD IS MOVING TOO QUICKLY FOR AFIVE-YEAR PLAN ALONE.
  12. 12. T h i s i s n ’ t n ew , b u t i t ’ s i m p o r t a n t . KODAK VS DIGITAL ...12 YEARSCLASSIFIEDS VS CRAIGSLIST ...10 YEARS BLOCKBUSTER VS NETFLIX ...7 YEARS TOMTOM VS IPHONE ...3 YEARS KRUPPS VS KUERIG ...??
  13. 13. SINCE 1937, THE LIFESPAN OF COMPANIES ON THE S&P 500 DECREASED BY 60 YEARS.* *R. FOSTER, YALE UNIVERSITY
  14. 14. “CREATIVE DESTRUCTION” JOSEPH SCHUMPETER
  15. 15. EMBRACE THE PIVOT:AN ESSENTIAL PART OF START-UP PLANNING.
  16. 16. NOKIA1865: MANUFACTURING PAPER1868: HYDROPOWER PRODUCTION1898: RUBBER MANUFACTURING1902: ELECTRICITY GENERATION1912: CABLING1960: GENERAL ELECTRONICS1981: CELL PHONES1990: CUT NON-ELECTRONIC INVESTMENTS2008: “INTERNET BUSINESS” ??? ...
  17. 17. DUPONT1802: GUNPOWDER1912: CELLULOSE CHEMISTRY, POLYMERS1914: AUTOMOTIVE (GM)1902: MATERIALS SCIENCE1928: NEOPRENE, TEFLON1941: MILITARY MANUFACTURING1950: LYCRA, MYLAR, SPACE PROGRAM1981: OIL: CONOCO1999: SOLD OFF CONOCO2004: SOLD OFF TEXTILE BUSINESSES2011: BOUGHT BIOTECH COMPANY DANISCO
  18. 18. DUPONT 1802: GUNPOWDER 2010: IN 1912: CELLULOSE CHEMISTRY, POLYMERS $2 BILLION/ YR RESEARCH BUDGET 1914: AUTOMOTIVE (GM) 1902: MATERIALS SCIENCE 1928: NEOPRENE, TEFLON OF REVENUE MANDATE THAT 30% 1941: MILITARY MANUFACTURINGCOME FROM PRODUCTS CREATED IN 1950: LYCRA, MYLAR, SPACE PROGRAM 1981: THE CONOCO OIL: PREVIOUS FOUR YEARS. 1999: SOLD OFF CONOCO 2004: SOLD OFF TEXTILE BUSINESSES 2011: BOUGHT BIOTECH COMPANY DANISCO
  19. 19. Technology is at the heart of this change.
  20. 20. THE CRUX: A CHANGINGTECHNOLOGICAL LANDSCAPE = PIVOT OR DIE. 22
  21. 21. REMEMBER MOORE’S LAW?
  22. 22. TECHNOLOGYCHANGE BEHAVIOR POLITICS BUSINESS TIME
  23. 23. TECHNOLOGY "TECHNOLOGY CHANGES EXPONENTIALLY, BUT SOCIAL,CHANGE ECONOMIC AND LEGAL SYSTEMS CHANGE INCREMENTALLY." -LARRY DOWNES BEHAVIOR POLITICS BUSINESS TIME
  24. 24. TECHNOLOGYCHANGE BEHAVIOR POLITICS BUSINESS TIME
  25. 25. TOUCHSCREENSMARTPHONES - 1993
  26. 26. TABLETS AND E-READERS - 1968Dynabook
  27. 27. 3-D - 1890
  28. 28. GPS - 1936
  29. 29. EVERYTHING HERE IS OLD.
  30. 30. IN VITRO MEAT
  31. 31. CONTACT LENS DISPLAYS
  32. 32. GENETIC TESTING
  33. 33. FLEXIBLE OLED DISPLAYS
  34. 34. GRAPHENE:THE SELF-REPAIRING ATOM
  35. 35. PIEZOELECTRICS
  36. 36. QUANTUMCOMPUTING
  37. 37. READY FORA CHALLENGE?
  38. 38. HELLO STRATEGISTS, WELCOME TO THE BOARD ROOM
  39. 39. THE CHALLENGE: A NEW TECHNOLOGY ISDISRUPTING YOUR INDUSTRY. PRESENT A PLAN TO YOURSHAREHOLDERS THAT USES IT TO YOUR ADVANTAGE. LIVE THE PIVOT.
  40. 40. WORKSHOP INSTRUCTIONS★ SELF-ORGANIZE INTO MIXED- PROGRAM GROUPS OF 4.★ 30 MINUTES TO PREPARE A PRESENTATION THAT ADDRESSES ONE OF THE CHALLENGES.★ 15 MINUTES TO FIND ANOTHER GROUP AND PRESENT YOUR PLAN.
  41. 41. ★ SELF-ORGANIZE INTO MIXED- PROGRAM GROUPS OF 4.★ 30 MINUTES TO PREPARE A PLAN.★ 15 MINUTES TO FIND ANOTHER GROUP AND PRESENT YOUR PLAN.
  42. 42. ★ SELF-ORGANIZE INTO MIXED- PROGRAM GROUPS OF 4.★ 30 MINUTES TO PREPARE A PLAN.★ 15 MINUTES TO FIND ANOTHER GROUP AND PRESENT YOUR PLAN.
  43. 43. GREAT WORK!
  44. 44. NO MATTER WHATINDUSTRY, PIVOTINGWILL KEEP YOU AHEAD OF THE CURVE.
  45. 45. The cold, hard truth: YOU CAN’T PIVOT WITHOUT DOINGYOUR HOMEWORK.
  46. 46. DIVE IN: MIT TECHNOLOGY REVIEW NEWSCIENTIST.COM REDDIT.COM/R/SCIENCEREDDIT.COM/R/NANOTECHNOLOGY YOUR TRADE PUBLICATION SCIENTIFICAMERICAN.COM MEDICALNEWSTODAY.COM IEEE.ORG
  47. 47. STRATEGY & TECHNOLOGY For you, from Amy Rae.Global Creative Director, Hyper Island. @elucidateAMY

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