This document discusses new business models and opportunities emerging from social and technological changes. It provides examples of innovative business models like Mobile Vikings which markets solely through social media and focuses on customer service. New models are arising to meet changing customer needs for self-actualization. Attention is becoming a new currency as customers pay attention to some brands and ignore others. Gamification and co-creation are enabling new models where social currency is exchanged between customers, employees, fans and companies via social media platforms. Business is shifting from mass marketing to human conversations and communities.