Gamification as umbrella for social media
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This presentation was given at the Social Media Forum 2011 in Brussels, Belgium #smf11. Since I was the moderator of the day, I used gamification as an umbrella to capture the dynamics behind what other presenters proposed as the mechanics of their cases.
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Gamification as umbrella for social media
- 1. Social Media & gamification By MedeMerkers for delivered by @kodel
- 3. Using game theory to encourage user engagement
- 5. FROM: GABE ZICHERMANN Incremental Systemic action view Response to incentives Gamification is the intersection of loyalty, game design and behavior
- 7. EXAMPLE OF USE Piano stairs And less people use the escalator
- 8. GAMIFICATION IN ACTION ‘Nudge’ is about influencing without economic incentive (choice arch.)
- 9. GAMIFICATION IN ACTION Giving car drivers feedback Who is the best eco driver?
- 10. GAMIFICATION IN ACTION Leaderboard in a Facebook page Creating your own ‘foursquare’ ranking
- 11. GAMIFICATION IN ACTION TopGear’s fan of the month creating an incentive to submit content
- 12. GAMIFICATION IN ACTION LinkedIn gives you a progress bar Encouraging to continue (but: no levels)
- 13. GAMIFICATION IN ACTION Huffington post using badges Reading & sharing creates status
- 14. SOCIAL NEWS BADGES Facebook shows activity feed If others are doing it, it must be good
- 15. SOCIAL NEWS BADGES Klout is using achievements (but what is the meaning behind them?)
- 17. PEOPLE WANT TO ACHIEVE THINGS I want to be someone! Preferably from behind my computer
- 18. Bartle’s player types (MUD)
- 19. REWARD SYSTEMS
- 20. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
- 21. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
- 23. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
- 24. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
- 25. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
- 26. sticky cheap S A P S temporary expensive
- 27. HOW TO DESIGN WITH GAMIFICATION
- 28. DYNAMICS - MECHANICS drawing by @lucgaloppin
- 29. DESIGN MECHANICS FLOW drawing by @lucgaloppin
- 31. WARNING: PURPOSE IS KEY (Autonomy & Mastery) + Purpose Add something meaningful or it dies
- 32. EXAMPLE OF PROGRESS EXTRINSIC INTRINSIC MOTIVATION
- 33. UMBRELLA FOR SOCIAL MEDIA
- 34. APPLIED TO SOCIAL MEDIA
- 35. APPLIED TO SOCIAL MEDIA For each presentation: What MECHANICS are applied? Why are they there? (what DYNAMICS do they implement)
- 36. Interested? MedeMerkers Kardinaal Mercierplein 2 2800 Mechelen 016/81.91.33 info@medemerkers.be twitter: @medemerkers www.medemerkers.be