Global Youth Marketing Forum      Feb. 9, 2011 | Mumbai
View the above presentation I madeat http://slidesha.re/gBVOAm
Yes, all the way to Z!
Youth As    Youth AsConsumers   Influencers    Young At Heart
Evergreen Fundamentals  Trends Turning Mainstream     Emerging Realities
Evergreen      Trends Turning                                               Fundamentals       Mainstream                 ...
View Video Case Study at http://bit.ly/eBNaPy
Evergreen      Trends Turning                                            Fundamentals       Mainstream                    ...
View Video Case Study at http://bit.ly/fRQvLV
Evergreen      Trends Turning                                                      Fundamentals       Mainstream          ...
View Video Case Study at http://bit.ly/hd5OJF
They are Don’t market to them. Get into their world.and live alongside them.
Ashok Lalla                                         President – Digital     Join my Group On                        Euro R...
The Future Of Digital For Brands Talking To Youth_Ashok Lalla, President, Digital Euro RSCG, Feb 9, 2011_Mumbai
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The Future Of Digital For Brands Talking To Youth_Ashok Lalla, President, Digital Euro RSCG, Feb 9, 2011_Mumbai

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This is a presentation I made at The Global Youth Marketing Forum, held in Mumbai on Feb. 9, 2011.

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The Future Of Digital For Brands Talking To Youth_Ashok Lalla, President, Digital Euro RSCG, Feb 9, 2011_Mumbai

  1. 1. Global Youth Marketing Forum Feb. 9, 2011 | Mumbai
  2. 2. View the above presentation I madeat http://slidesha.re/gBVOAm
  3. 3. Yes, all the way to Z!
  4. 4. Youth As Youth AsConsumers Influencers Young At Heart
  5. 5. Evergreen Fundamentals Trends Turning Mainstream Emerging Realities
  6. 6. Evergreen Trends Turning Fundamentals Mainstream Emerging RealitiesJoin communities, don’t build them.Focus on the social, not functional.Master the lingo of Abbrs.Never lie. They’re young, not stupid.Gen Y always asks ‘Why’. Have answers.Tech isn’t an idea. It’s a means of bringingideas alive.
  7. 7. View Video Case Study at http://bit.ly/eBNaPy
  8. 8. Evergreen Trends Turning Fundamentals Mainstream Emerging RealitiesDigital on the go. W W W goes places.Real time is the new campaign schedule.Screen #1 is the Mobile.Hi-touch is what makes hi-tech work.Information is the Currency of Influence.
  9. 9. View Video Case Study at http://bit.ly/fRQvLV
  10. 10. Evergreen Trends Turning Fundamentals Mainstream Emerging RealitiesDigital Déjà vu is Real.Embrace Digital Realism.Social moves from ‘being’ social to ‘doing’ social.Portals give away to U-tals as engagementdestinations.More over social media. Social brands will rule.
  11. 11. View Video Case Study at http://bit.ly/hd5OJF
  12. 12. They are Don’t market to them. Get into their world.and live alongside them.
  13. 13. Ashok Lalla President – Digital Join my Group On Euro RSCG ashok.lalla@eurorscg.com @ashoklallaA Growing Community of Marketing &Digital Folks From Over 30 Countries

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