The Future Of Digital For Brands Talking To Youth_Ashok Lalla, President, Digital Euro RSCG, Feb 9, 2011_Mumbai
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This is a presentation I made at The Global Youth Marketing Forum, held in Mumbai on Feb. 9, 2011.
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The Future Of Digital For Brands Talking To Youth_Ashok Lalla, President, Digital Euro RSCG, Feb 9, 2011_Mumbai
- 1. Global Youth Marketing Forum Feb. 9, 2011 | Mumbai
- 2. View the above presentation I made at http://slidesha.re/gBVOAm
- 3. Yes, all the way to Z!
- 5. Youth As Youth As Consumers Influencers Young At Heart
- 6. Evergreen Fundamentals Trends Turning Mainstream Emerging Realities
- 7. Evergreen Trends Turning Fundamentals Mainstream Emerging Realities Join communities, don’t build them. Focus on the social, not functional. Master the lingo of Abbrs. Never lie. They’re young, not stupid. Gen Y always asks ‘Why’. Have answers. Tech isn’t an idea. It’s a means of bringing ideas alive.
- 8. View Video Case Study at http://bit.ly/eBNaPy
- 9. Evergreen Trends Turning Fundamentals Mainstream Emerging Realities Digital on the go. W W W goes places. Real time is the new campaign schedule. Screen #1 is the Mobile. Hi-touch is what makes hi-tech work. Information is the Currency of Influence.
- 10. View Video Case Study at http://bit.ly/fRQvLV
- 11. Evergreen Trends Turning Fundamentals Mainstream Emerging Realities Digital Déjà vu is Real. Embrace Digital Realism. Social moves from ‘being’ social to ‘doing’ social. Portals give away to U-tals as engagement destinations. More over social media. Social brands will rule.
- 12. View Video Case Study at http://bit.ly/hd5OJF
- 13. They are Don’t market to them. Get into their world. and live alongside them.
- 14. Ashok Lalla President – Digital Join my Group On Euro RSCG ashok.lalla@eurorscg.com @ashoklalla A Growing Community of Marketing & Digital Folks From Over 30 Countries