SOCIAL MEDIA CASE STUDIES IN MENA
SOCIAL VS. ANTI SOCIALSOCIAL MEDIA CASE STUDIES
SOCIAL VS ANTI SOCIAL            Are you Social or Anti Social?SOCIAL MEDIA CASE STUDIES
CHECK LIST                     What is your check list?SOCIAL MEDIA CASE STUDIES
ADMIT YOUR MISTAKES    Are you willing to admit mistakes?SOCIAL MEDIA CASE STUDIES
LEARN FROM OUR FAILURESSOCIAL MEDIA CASE STUDIES
LEARN FROM OUR FAILURESSOCIAL MEDIA CASE STUDIES
MERCEDES EXAMPLEBeforeSOCIAL MEDIA CASE STUDIES
MERCEDES EXAMPLEAfterSOCIAL MEDIA CASE STUDIES
UNIQUENESS             How Unique is your concept?SOCIAL MEDIA CASE STUDIES
WHY DID THIS GO VIRAL                            T Mobile Flash MobSOCIAL MEDIA CASE STUDIES
WHY DID THIS GO VIRALDubai Int’l Airport         Beirut Airport                             …and then everywhere elseDubai...
ALAA’ WARDISOCIAL MEDIA CASE STUDIES
BATLECO INFINITYSOCIAL MEDIA CASE STUDIES
MEDIA SUPPORT                            Media Support…SOCIAL MEDIA CASE STUDIES
SHARING MATTERS                   Is it really worth sharing?SOCIAL MEDIA CASE STUDIES
CHEYEF 7ALAKSOCIAL MEDIA CASE STUDIES
FANS VS. ENGAGEMENT                            Fans or Engagement?SOCIAL MEDIA CASE STUDIES
SPREAD SOME INSPIRATION                      Marketing with MeaningSOCIAL MEDIA CASE STUDIES
KRAFT PHILADELPHIA ‘SPREAD SOMEINSPIRATION CAMPAIGN’SOCIAL MEDIA CASE STUDIES
THE RETURN OF BIN ALISOCIAL MEDIA CASE STUDIES
SPREAD SOME INSPIRATION                            Using Messengers…SOCIAL MEDIA CASE STUDIES
KRAFT PHILADELPHIA ‘SPREAD SOMEINSPIRATION CAMPAIGN’SOCIAL MEDIA CASE STUDIES
DOLCE GUSTO OUTREACH                            Defined MetricsSOCIAL MEDIA CASE STUDIES
PROCESS                                                    PersonalizationBranded box and Digital                  Persona...
PROCESS                                                    Personalization  CD of resources              Letter and instru...
RESULTS                                                    Total impressions                                              ...
RESULTS                                                                    YouTube                                        ...
RESULTS                                                    ROIChannels         Monetary Value                     Costs   ...
SUCCESS FACTORSSocial Media Case Study Check List:•     Are you social or anti-social?•     Are you willing to admit mista...
THANK YOU                                 Get in Touch                                   Thank You                        ...
THANK YOU FOR YOUR TIME.
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Mr. Ramzi Halaby - Ingredients to Produce More Social Media Case Studies

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Mr. Ramzi Halaby - Ingredients to Produce More Social Media Case Studies

  1. 1. SOCIAL MEDIA CASE STUDIES IN MENA
  2. 2. SOCIAL VS. ANTI SOCIALSOCIAL MEDIA CASE STUDIES
  3. 3. SOCIAL VS ANTI SOCIAL Are you Social or Anti Social?SOCIAL MEDIA CASE STUDIES
  4. 4. CHECK LIST What is your check list?SOCIAL MEDIA CASE STUDIES
  5. 5. ADMIT YOUR MISTAKES Are you willing to admit mistakes?SOCIAL MEDIA CASE STUDIES
  6. 6. LEARN FROM OUR FAILURESSOCIAL MEDIA CASE STUDIES
  7. 7. LEARN FROM OUR FAILURESSOCIAL MEDIA CASE STUDIES
  8. 8. MERCEDES EXAMPLEBeforeSOCIAL MEDIA CASE STUDIES
  9. 9. MERCEDES EXAMPLEAfterSOCIAL MEDIA CASE STUDIES
  10. 10. UNIQUENESS How Unique is your concept?SOCIAL MEDIA CASE STUDIES
  11. 11. WHY DID THIS GO VIRAL T Mobile Flash MobSOCIAL MEDIA CASE STUDIES
  12. 12. WHY DID THIS GO VIRALDubai Int’l Airport Beirut Airport …and then everywhere elseDubai MallSOCIAL MEDIA CASE STUDIES
  13. 13. ALAA’ WARDISOCIAL MEDIA CASE STUDIES
  14. 14. BATLECO INFINITYSOCIAL MEDIA CASE STUDIES
  15. 15. MEDIA SUPPORT Media Support…SOCIAL MEDIA CASE STUDIES
  16. 16. SHARING MATTERS Is it really worth sharing?SOCIAL MEDIA CASE STUDIES
  17. 17. CHEYEF 7ALAKSOCIAL MEDIA CASE STUDIES
  18. 18. FANS VS. ENGAGEMENT Fans or Engagement?SOCIAL MEDIA CASE STUDIES
  19. 19. SPREAD SOME INSPIRATION Marketing with MeaningSOCIAL MEDIA CASE STUDIES
  20. 20. KRAFT PHILADELPHIA ‘SPREAD SOMEINSPIRATION CAMPAIGN’SOCIAL MEDIA CASE STUDIES
  21. 21. THE RETURN OF BIN ALISOCIAL MEDIA CASE STUDIES
  22. 22. SPREAD SOME INSPIRATION Using Messengers…SOCIAL MEDIA CASE STUDIES
  23. 23. KRAFT PHILADELPHIA ‘SPREAD SOMEINSPIRATION CAMPAIGN’SOCIAL MEDIA CASE STUDIES
  24. 24. DOLCE GUSTO OUTREACH Defined MetricsSOCIAL MEDIA CASE STUDIES
  25. 25. PROCESS PersonalizationBranded box and Digital Personalized stickers on machine Capsule boxes branded withInfluencer sticker with name packaging including name, Twitter bio messages to encourage and tweets each person to have coffee with their favorite TweepsDOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
  26. 26. PROCESS Personalization CD of resources Letter and instructions All elementsDOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
  27. 27. RESULTS Total impressions Total campaign impressions from all online channels monitored: 838,600 impressions Impressions breakdown: Blog posts: 51,500 Twitter: 706,000 FB: 69,000 YouTube: 10,000 Instagram: 2,000 Pinterest: 100DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
  28. 28. RESULTS YouTube FacebookBlog post Blog postDOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
  29. 29. RESULTS ROIChannels Monetary Value Costs PriceBlog posts $12,100 25 NDG machines & capsules $6,187.5 TOP fees $17,500Tweets $29,210 Shipping cost $6,000Facebook $13,800 Total $29,688YouTube $10,000Instagram $2,000 Cost of activity Value of activityPinterest NA $29,688 $67,110Total $67,110 NET $37,442DOLCE GUSTO DIGITAL INFLUENCERS OUTREACH ACTIVITY
  30. 30. SUCCESS FACTORSSocial Media Case Study Check List:• Are you social or anti-social?• Are you willing to admit mistakes and move on?• Is it unique?• Are you the first to do it?• Does is it have meaning? Is there value? What’s in it for them?• Who are the messengers? Who can amplify the message?• Are we engaging or broadcasting?• Do you have a good strategy in place?• Does it have defined metrics?• Supporting MediaSOCIAL MEDIA CASE STUDIES
  31. 31. THANK YOU Get in Touch Thank You @ramzihalaby ramzi@theonlineproject.meSOCIAL MEDIA CASE STUDIES
  32. 32. THANK YOU FOR YOUR TIME.

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