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Reboot’ing
  THOMAS MADSEN-MYGDAL
 mygdal@well.com · @mygdal · http://bootstrapping.net
Iptv
   Newmedia
   Interactive
Digital Marketing
  E-commerce
Digital consumer
  eGovernment
Rebooting @RSE10
Rebooting @RSE10
Rebooting @RSE10
Rebooting @RSE10
Rebooting @RSE10
Rebooting @RSE10
Rebooting @RSE10
ABUNDANCE OF CULTURAL PARADIGM SHIFTS
Industrialization                 Knowledge
Static                            Dynamic
Rational                          Human
Mass media                        Masses of Media
Consumer                          Participant
Manipulation                      Relation
Messages                          Storytelling
Objective                         Subjective
Control                           Trust
Professionel                      Amateur
Production                        Creation
             SOCIALSQUARE, 2006
Rebooting @RSE10
Rebooting @RSE10
WHAT WE REALLY ARE DOING


Reboot’ing
Rebooting @RSE10
RENAISSANCE;

  Reinvention
 of old concepts
in a new context
Nothing is new,
everything is new
       (actually, the context is new,
 our objectives and actions are the same)
MY ENLIGHTMENT

  Things need to
really crash before
  we reboot them
Rebooting @RSE10
Rebooting @RSE10
OUR PROBLEM

 We need
 to reboot
everything!
HUMAN
SOCIAL DESIGN

      organizing                     conversations            sharing




       identity                              object             flow




     reputation                            presence           relations


thomas madsen-mygdal, 2007 based on work by webb/butterfield
PARTICIPATION
Rebooting @RSE10
OPEN
“MYGDAL’S LAW”


 CLOSED BY
   DEFAULT
  open as the
extra-ordinary
   decision
“MYGDAL’S LAW”


    OPEN
 BY DEFAULT
 closed as the
extra-ordinary
   decision
THE PARTICIPATORY CULTURE
         100+ million blogs
     50+ million photosharers
      millions of podcasters
     millions of videbloggers
      millions of filesharers
     millions of recipe sharers
    millions of contact sharers
    millions of acticity sharers
millions of wikipedia contributors
Rebooting @RSE10
TRUST
"If you prevent people from
doing bad things, you prevent
them from doing good things,
and it eliminates
opportunities for trust."
JIMMY WALES, WIKIPEDIA
FREE
ACTION
practical
visionaries
BOOTSTRAP
COMMITMENT




wikipedia contributors july 2001 to june 2006
Rebooting @RSE10
Reboot
Everything!
       across all of your life,
living, work, community, country.
         it’s all we can do.

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