The document discusses Amazon's use of various social media and web platforms like blogs, RSS feeds, Facebook, LinkedIn, YouTube, and Pinterest. It describes how Amazon uses these channels to support developers, share information on new technologies, advertise products, promote deals, respond to customer complaints, advertise job openings, and allow customer discussions. The ultimate goal of Amazon's web 2.0 strategy is to find new customers and advertise new products to bring more people to its main website to make purchases.