The document discusses the challenges of social media privacy in the workplace, stressing the need for employer policies that balance employee freedom and company branding. It suggests practical steps such as creating awareness, establishing social media guidelines, and managing event sharing to prevent potential issues. Additionally, it highlights the importance of internal networks to limit external sharing of sensitive information.

1. Social Media
privacy in the
office
Koen Delvaux
@kodel

2. (also known as)
Publishing
colleagues in
bikinis on
social media
Koen Delvaux
@kodel

3. @kodel
Koen Delvaux

4. SOCIAL MEDIA PRIVACY IS HARD

5. MEET THE
ZUCKERBERG FAMILY
@kodel

6. If even Randi can’t figure it out…
… you certainly will not
@kodel

7. COMPANIES LIKE TO BE SOCIAL

8. Employees like to have fun
@kodel

9. Employer branding
Showing how much fun your employees have.
@kodel

10. Company events
How to share the fun without being ridiculous?
@kodel

11. Teambuilding!
Creating a bond, but what with images out of context?
@kodel

12. EMPLOYEES LIKE TO BE SOCIAL

13. The secret plan
We’re working on something exciting!
Does the competition need to know this too?
@kodel

14. Exposing partners
Checking in at a customer or supplier
Maybe you’re giving info to competitors?
@kodel

15. Picturing colleagues
Sometimes it’s fun, other times it’s bullying
@kodel

16. WHAT CAN YOU DO ABOUT IT?

17. 1 CREATE AWARENESS
• Use examples to ensure people think
about what they are doing
• Don’t start with rules & regulations
@kodel

18. 2 SOCIAL MEDIA POLICY
• Not only what employees can post
• Also what the employer can post (opt in)
(no tools needed. It’s about
agreements that are made
after discussions with staff)
@kodel

19. 3 NO TWEET EVENTS
• For every
company party,
make clear if
there will be
tweeting or
not
• Alternative: No
Tweeting after
midnight
@kodel

20. 4 OPT-IN FOR PROMOS
• Ask for
volunteers
when a camera
crew hits the
work floor
• Announce
beforehand
that cameras
will be present
@kodel

21. 4 PROVIDE INTERNAL NETWORKS
• Ensure your intranet is participative:
Yammer or (a good) Sharepoint site
• If not, people will create Facebook groups
• Ensure the rules of the internal network
are clear (= no sharing externally)
@kodel

22. SOME TECHNOLOGY TIPS

23. Youtube: unlisted video’s
(unlisted playlists are however not supported)
@kodel

24. Flickr: guest pass
@kodel

25. Yammer: instant intranet
Allows for more control than closed Facebook groups
@kodel

26. WHERE ARE THE BOOBIES?

27. Younger people couldn’t care less
bridge the generation gap,
but don’t settle for the lowest denominator
@kodel

28. THANK YOU
@kodel