Trends: Unlocking The Door To Future Growth!

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The slides from my lecture on disruptive innovations, strategy and new technologies in a business perspective. I hope you get lots of ideas from the presentation and I hope it will inspire you to expand your normal thought process. Enjoy and Think the Unthinkable!

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Trends: Unlocking The Door To Future Growth!

  1. 1. THE FUTURE OF EXPERIENCES IN A TECH WORLD UNLOCKING THE DOOR TO FUTURE GROWTH @AnjaHoffmann SENTIO LAB
  2. 2. YOU HAVE TO WATCH10 TRENDS
  3. 3. 1. MAKERS THE THIRD WAWE OF THE INDUSTRIAL REVOLUTION 3D PRINTING WILL TURN MANUFACTURING ON ITS HEAD   Makers: Where the latest in digital technology meets the classic do-it-yourself (DIY) world of crafting and small scale construction.   3D printing, where physical objects are printed are getting cheaper, which will make them available to all of us in the foreseeable future. 3D printing has the potential to change everything.   Hardware is the new software. People and businesses are creating new experiences through user generated content and starting to make unique physical things.
  4. 4. 1. MAKERS NEW SHOPPING EXPERIENCES Remember when you thought personalized ceramic mugs were cool? Forget that. With 3D printing, you can now turn yourself into an action figure or piece of chocolate. Just Design, Upload and Print! Source: Shapeways
  5. 5. 1. MAKERS THE THIRD WAWE OF THE INDUSTRIAL REVOLUTION   How will 3D printing affect the future of experiences?, and how will it change YOUR business model?   What about LEGO? Today, manufacturing, but tomorrow? Kids printing Legos at home.   Maybe that’s why the experience economy has never been more important for growth and employment.   ”Mini-experiences” will rule the future. Local manufacturing is the new service economy.
  6. 6. 1. MAKERS EXPLORING 3D BUSINESS OPPORTUNITIES Source: Forbes
  7. 7. 1. MAKERS LOW PRICE + EASY ACCESS + PERSONALIZATION = NEW EXPERIENCES Source: Shapeways
  8. 8. 2. THE CROWD OPEN + CROWDSOURCING = INNOVATION By forward-looking companies, crowdsourcing has become more popular as more businesses use it to get results for projects, such as designing products, building predictive models and improving customer experiences. Communities is driven the falling cost of technology, and the popularity of crowdfunding in the worlds of art, dance, design, fashion, film, food, games, music, publishing, technology, and theater. 
  9. 9. 2. THE CROWD THE POWER OF YOU AND ME
  10. 10. 2. THE CROWD THE POWER OF YOU AND ME
  11. 11. THE PHYSICAL AND DIGITAL WORLD3. MERGING   Digital companies like Amazon are building real experiences to gain competitive advantage and growth. Where could your digital business benefit from a real world presence?   Retailers face the challenge of adding digital experiences to their physical shops.   QR code: ’Virtual shops’ at city hotspots   Apps: The app Pogoseat lets fans upgrade to better seats while at the game, and lets teams recoup some of the money lost on good tickets that go unsold. Maximize customer experiences!
  12. 12. THE PHYSICAL AND DIGITAL WORLD3. MERGING
  13. 13. THE PHYSICAL AND DIGITAL WORLD3. MERGING
  14. 14. THE PHYSICAL AND DIGITAL WORLD3. MERGING
  15. 15. IT’S A GROUP THING!EXERCISE GROUP DISCUSSION [20 MINUTES]: HOW WILL 3D PRINTING CHANGE YOUR INDUSTRY? WHAT’S NEXT FOR COFFEE EXPERIENCES?! WHAT’S NEXT FOR YOUR BUSINESS?! Source: Progression of Economic Value [Joe Pine]
  16. 16. THE NEXT FRONTIER FOR BUSINESS INNOVATION4. BIG DATA Isn’t ’Big Data’ just another way of saying ’analytics’? No! Data-driven decisions are better decisions. Three Key Factors:   Variety of sources [social networks, GPS signals and more]   Real-time information   Volume Bridge the physical and digital worlds with revenue generating customer experiences delivered from the cloud. Analyze customer behavior, target and improve campaigns, and drive loyalty with detailed customer and product analytics.
  17. 17. THE NEXT FRONTIER FOR BUSINESS INNOVATION4. BIG DATA
  18. 18. THE NEXT FRONTIER FOR BUSINESS INNOVATION4. BIG DATA ”We’ve collected more information in the past two years than all the years before. Time to do something creative with it.” – Fastcompany
  19. 19. INFLUENCE: THE NEW MONEY MAKER5. SOCIAL   Social influence is the new currency.   What’s your score? Services like Klout and Kred will tell you more about your social influence – and brands will use it!   Pay with a tweet!
  20. 20. INFLUENCE: THE NEW MONEY MAKER5. SOCIAL
  21. 21. 6. GAMIFICATION LET THE GAME BEGIN!   Gamification is a process of using game thinking and mechanics to engage users. Gamification can be applied to both employee and customer experiences in the business model.   In other words: Nudging the world through gaming and experiences
  22. 22. 6. GAMIFICATION IT’S A GAME. IT’S BUSINESS.
  23. 23. 6. GAMIFICATION LET THE GAME BEGIN!
  24. 24. 7. AUGMENTED A NEW REALITY!   Augmented Reality [AR] may seem like a futuristic concept, but it will be a reality of our digital lives. AR is a new technology that blurs the line between what’s real and what’s digital generated by enhancing what we hear, see and feel.
  25. 25. 7. AUGMENTED A NEW REALITY
  26. 26. 7. AUGMENTED A NEW REALITY
  27. 27. MACHINES WILL OUTSMART HUMANS8. SINGULARITY   The Singularity is the technological creation of smarter-than-human intelligence. A future that contains smarter-than-human minds is genuinely different in a way that goes beyond the usual visions of a future filled with bigger and better gadgets.
  28. 28. MACHINES WILL OUTSMART HUMANS8. SINGULARITY Source: The Singularity Hub
  29. 29. MACHINES WILL OUTSMART HUMANS8. SINGULARITY Source: Fastcompany
  30. 30. IT’S PERSONAL!9. GOOD HEALTH   Will Disruptive innovations Cure Your Personal Health?   Health data in a cool package [Nike Fuelband, Jawbone]
  31. 31. IT’S PERSONAL!9. GOOD HEALTH
  32. 32. 10. AUTHENTICITY DON’T TELL IT – SHOW IT!   Transparency is not just big. It’s huge!   CSR: It’s green. It’s social. It’s good business.   Brands must show they have nothing to hide.
  33. 33. IT’S A GROUP THING!EXERCISE ARE YOU IN?! WHAT BUSINESS
  34. 34. THINK ABOUT QUESTIONS TO KICK OFF A GREATER FUTURE WHAT IF?! create the ultimate customer experience
  35. 35. THANKS! @AnjaHoffmann SENTIO LABPhoto:  Anja  Hoffmann    

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