Social media for sme yuswohady
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This document discusses using social media for small and medium-sized enterprises (SMEs). It outlines how marketing has evolved from Marketing 1.0 of one-to-many broadcasting to Marketing 2.0 of many-to-many conversations. SMEs can use social media to facilitate conversations, activations, and co-creation with target consumer communities. The simple model involves defining targets, identifying common interests, and building engagement through these three pillars. An example case study of inspiring moms is provided to illustrate how to identify a target consumer group and develop a social media strategy.
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Social media for sme yuswohady
- 1. SOCIAL MEDIA FOR SME YUSWOHADY Blog: www.yuswohady.com TwiBer: @yuswohady
- 3. Offline Customer COMMUNITY Online E = wMC 2 MarkeIng ENERGY Word of MOUTH (MOUSE)
- 4. MARKETING 1.0 MARKETING 2.0 VERTICAL HORIZONTAL 1 to Many Many to Many Marketer as Marketer as BROADCASTER CONNECTOR
- 5. Five Reasons Why Business is Social ! Consumer Conversation Collaboration Community Collective Generated Intelligence Content
- 6. DEMOCRATIZATION OF RESOURCES SIZE ISN’T MATTER ANYMORE
- 7. THE SIMPLE MODEL COCREATION TARGET COMMON COMMON PURPOSE INTEREST & IDENTITY CONSUMER CONVERSATION ACTIVATION
- 8. STEP #1 DEFINE YOUR TARGET CONSUMERS STEP #2 IDENTIFY COMMON INTERESTS STEP #2 BUILD CONVERSATION, ACTIVATION, COCREATION
- 9. THE SIMPLE PLATFORM SM CHANNEL LANDING PAGE “THE HOME” Community Blog SM SM CHANNEL CHANNEL
- 10. EXAMPLE
- 11. DEFINE YOUR TARGET CONSUMERS EVANGELIST AND LOYAL MOM CUSTOMERS THE GOAL CONVERSATION ACTIVATION COCREATION THE HOME: THE EVENT: THE BUZZ: Inspiring Moms Inspiring Moms Inspiring Moms Blog Award Community THE PROGRAM VISIONARY MOMS, ORDINARY MOMS Geographic: Urban, younger moms, 25-‐39 Demographic: Have todler, pre-‐school, school-‐age children (up to 10 years), AB Pshycographic: Modern, info freak, very concern about children development THE CONSUMERS
- 13. BUILD CONVERSATION, ACTIVATION, COCREATION
- 14. Every Company Is Media Company EC = MC Tom Foremsky
- 15. MARKETING IS NOT ONLY ABOUT SELLING IT’S ABOUT FACILITATING
- 28. LANDING PAGE SM CHANNEL
- 33. CONVERSATION
- 34. CONVERSATION
- 35. ACTIVATION
- 36. ACTIVATION
- 37. COCREATION
- 38. THANK YOU FOLLOW @YUSWOHADY