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MASTERCLASS
  Presentatie voor het zakelijk netwerk van Friesland Bank
   SOCIAL MEDIA
   & BUSINESSMODELS
  Rotterdam over internet, trends, sociale media en nieuwe
                     businessmodellen.

                         Gearsit Netwerk
       Jeroen van der Schenk - Spreker / Lezing / Presentatie
         Guus Drijver - Gastheer Friesland Bank Rotterdam




Foto: Spek via Nikon Club Nederland
Add me as a contact in your mobile phone
                                           Jeroen van der Schenk
                                             jvdschenk   jeroenvanderschenk
#gearsit
http://bit.ly/gearsit0911



Copyright is the Right to Copy
         presentatie
             delen
        hergebruiken
           kopieren
       doorverkopen
feyenoord
  fuck you
   jongetje
  little boy
middelvinger
     foto
SOCIAL
TRENDS
TRANSPARANCY
linkedin
     company
       profile
 personal branding
corporate branding
       advies
      training
     workshop
       inzicht
    statistieken
     statistics
Groundswell
                                  Source: Forrester.com




  Een sociale trend waarbij mensen nieuwe
            technologie gebruiken
       om dingen te doen en te maken
met anderen, in plaats van gebruik te maken van
 de gevestigde orde organisaties en overheid.
Quango’s

                             3.200 QUANGO’S
                            120.000 WERKNEMERS
                            140 MILJARD


                Society 3.0
           Kamer van Koophandel
                   KvK
                 quango’s
Keurmerken?




                 BOVAG
                 CEDEO
                 erkend
brancheorganisatie certificieert eigen leden
                MKB OK
           Erkend Duurzaam
                Greenkey
              keurmerken
        gebrek aan transparantie
And There’s More Where That Came From....




                     thuiswinkel
                      waarborg
                     vertrouwen
                     webwinkels
                     keurmerken
                    consumenten
                       kosten
                    wassen neus
Digitale Bibliotheek...


             Stichting Bibliotheek.nl
                     internet
                      online
                      kosten
                       duur
                     subsidie
                        app
                      mobile




    111 + 68 X € 37.000 =               € 6.623.000
Digitale Bibliotheek...



                             digital bibliotheek
                          stichting bibliotheek.nl
                                    google
                                   content
                                  curation
het geld is op
    crisis
 griekenland
   subsidie
  overheid
   quango
No Boss Please...

        ZZP
         ZP
       ZP-ers
      ZZP-ers
    Free Agents
       trends
 job requirements
    recruitment
      students
social media policy
Organizing Without Organizations
  cooperation




                Sharing



                          personal currency
                                              “Here comes everybody” by Clay Shirky
Sharing
                  flickr
                   foto
                  photo
                 sharing
               slideshare
                   PDF
                   PPT
                   KEY
                keynote
             presentation
               download
                   diigo
          social bookmarking
                youtube
                  vimeo
                  video
                  picasa
           social media tools
Sharing - Virtual Contextualised Libraries



                       diigo
              social bookmarking
                     sharing
                     groups
                     howto
                     manual
                     tagging
                     library
                     online
                    content
               content curation
Organizing Without Organizations
  cooperation




                          Conversation
                Sharing



                                  personal currency
                                                      “Here comes everybody” by Clay Shirky
Conversation




                airlinemeals
                  autoweek
                automotive
                 tripadvisor
                 hospitality
               transparancy
               transparantie
                     eten
                   drinken
                   sharing
                experiences
                consumers
Organizing Without Organizations
  cooperation




                                            Collaborative
                                             Production
                          Conversation
                Sharing



                                  personal currency
                                                            “Here comes everybody” by Clay Shirky
Collaborative Production




                         Saab
                       Facebook
                       Wikipedia
                     Crowdsourcing
                        Saab 91
                        Saab91
                     Writing Book
Organizing Without Organizations
  cooperation




                                                                  Collective
                                                                (Inter)action
                                            Collaborative
                                             Production
                          Conversation
                Sharing



                                  personal currency
                                                            “Here comes everybody” by Clay Shirky
Collective (Inter)action
From Valuechain to Valuenetwork


 LEVERANCIER




 Media Landscape
                   1.0      2.0
                             web 1.0
                             web 2.0             3.0
                             web 3.0
                             web 4.0
                           Society 3.0
                         Marco Derksen
                              Model       Source: Marco Derksen in het boek Society 3.0
                            Marketing
                          Communicatie
                         Communication
         KLANT               Dialogue
                         Value Networks
From Valuechain to Valuenetwork




                                  DL
   GL      OF      AF     IM           CO
                                  LM
Value Chain to Value Network


                     DL

                                    CO
          GL


                               AF

               OF
                          IM
POWER TO
THE CROWD!
Crowdsourcing




                crowdsourcing
                    case
                    cases
                     lego
Crowdfunding




               crowdfunding
                  money
               power crowd
                 together
                connecting
                   peers
Crowdforcing



                        TCN
               Taxi Centrale Utrecht
                      Twitter
                        Case
                   Crowdforcing
                     Suspended
                        Blog
                        Buzz
                    Tweetreach
                  Socialbites.com
                 social media case
Crowdforcing




                  transavia
                     case
               dodenvluchten
                    piloot
                social media
                crowdforcing
                     buzz
                  negative
Crowdbuying




                groupon
                teambuy
                   china
               nederland
              consumenten
              crowdbuying
               crowdbuy
                discounts
                  mobile
                 internet
               vergelijken
                  review
              aanbiedingen
Collaborative Consumption
Peer-to-Peer ....


Everything!
                     couchsurfing
                          hotel
                         hotels
                     hotelindustry
                       hospitality
                          KHN
                      peer-2-peer
                     peer-to-peer
                      connecting
                      worldwide
                        sleeping
                        sharing
                           bed
                          couch
                    businessmodels
                      backpacker
                        business
                         leisure
Peer-to-Peer ....


Everything!
                    crowd collaboration
                             food
                           dinner
                            lunch
                           twitter
                         connecting
                            peers
                          cooking
                        tweetjemee
                       tweet je mee
                          concept
                         nederland
Peer-to-Peer ....


Everything!
                          lenen
                      doorgeven
                        boeken
                      bibliotheek
                        sharing
                         follow
                        volgen
                          track
                    duurzaamheid
                     sustainability
Peer-to-Peer ....


Everything!
                     social media
                          cars
                       carsharing
                        concepts
                    businessmodel
                          earn
                         review
                         crowd
                      peer2peer
                     peer-2-peer
                    peer tot peer
                      automotive
                     autobranche
Peer-to-Peer ....


Everything!
                        money
                         loan
                    crowdfunding
                       spending
                         rate
                     social media
                        crowd
                         trust
                      peer2peer
                     peer-2-peer
                    peer tot peer
TECHNO
TRENDS
We become are mobile...

                      mobile
                      google
                      goggles
                       wine
                       bottle
                      tourist
                   information
                     buildings
                   architecture
                        ipad
                      iphone
                   information
                   everywhere
QR Codes




     QR code
     ONLINE
     OFFLINE
                Dit boek helpt echt om
                tot creatieve ideeen te
                tekst
                   komen. Aarader!

      mobile
      devices
        scan
     QRcode
       share
Content on Demand


                       ipad
                      ipod
                       cafe
                     mobile
                      music
                BUMA STEMRA
                   restaurant
                   discotheek
                 crowdsourcing
Augmented Reality
REPAIR & MAINTENANCE
                 BMW
          augmented reality
                  AR
            maintenance
                repair
                glasses
                  bril
             information
              technology
              innovation
                 2007
Give-aways? Lekker printen....



                    3D Printing
                       printer
                     innovation
                        parts
                    architecture
                        items
                    on demand
 08-06-2009
KNOWLEDGE IS
      knowledge
  AVAILABLE....
        available
      everywhere
         mobile

EVERYWHERE!
           free
       informatie
        internet

  FOR FREE!
          www
         search
      social media
Commodity Markets
  commodity
   added value
     branding
   co-creation
      coffee
       koffie
      senseo
 business models
 pricing strategy
strategie
           add value
         price strategy
             choose
        business models
          organization
          organisation

ADD
            company
           corporate  PRICE
VALUE                 STRATEGY
Add me as a contact in your mobile phone
                                           Jeroen van der Schenk
                                             jvdschenk   jeroenvanderschenk

                                                                    social media training
                                                                   social media workshop
                                                                     social media advies
                                                                      social media tools
                                                                       social media tips
                                                                  social media handleiding
Add me as a contact in your mobile phone
                                           Jeroen van der Schenk
                                             jvdschenk   jeroenvanderschenk

                                                                    social media training
                                                                   social media workshop
                                                                     social media advies
                                                                      social media tools
                                                                       social media tips
                                                                  social media handleiding

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Social Media & Businessmodels - Friesland Bank

  • 1. MASTERCLASS Presentatie voor het zakelijk netwerk van Friesland Bank SOCIAL MEDIA & BUSINESSMODELS Rotterdam over internet, trends, sociale media en nieuwe businessmodellen. Gearsit Netwerk Jeroen van der Schenk - Spreker / Lezing / Presentatie Guus Drijver - Gastheer Friesland Bank Rotterdam Foto: Spek via Nikon Club Nederland
  • 2. Add me as a contact in your mobile phone Jeroen van der Schenk jvdschenk jeroenvanderschenk
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  • 14. Quango’s 3.200 QUANGO’S 120.000 WERKNEMERS 140 MILJARD Society 3.0 Kamer van Koophandel KvK quango’s
  • 15. Keurmerken? BOVAG CEDEO erkend brancheorganisatie certificieert eigen leden MKB OK Erkend Duurzaam Greenkey keurmerken gebrek aan transparantie
  • 16. And There’s More Where That Came From.... thuiswinkel waarborg vertrouwen webwinkels keurmerken consumenten kosten wassen neus
  • 17. Digitale Bibliotheek... Stichting Bibliotheek.nl internet online kosten duur subsidie app mobile 111 + 68 X € 37.000 = € 6.623.000
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  • 19. het geld is op crisis griekenland subsidie overheid quango
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  • 21. Organizing Without Organizations cooperation Sharing personal currency “Here comes everybody” by Clay Shirky
  • 22. Sharing flickr foto photo sharing slideshare PDF PPT KEY keynote presentation download diigo social bookmarking youtube vimeo video picasa social media tools
  • 23. Sharing - Virtual Contextualised Libraries diigo social bookmarking sharing groups howto manual tagging library online content content curation
  • 24. Organizing Without Organizations cooperation Conversation Sharing personal currency “Here comes everybody” by Clay Shirky
  • 25. Conversation airlinemeals autoweek automotive tripadvisor hospitality transparancy transparantie eten drinken sharing experiences consumers
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  • 27. Collaborative Production Saab Facebook Wikipedia Crowdsourcing Saab 91 Saab91 Writing Book
  • 28. Organizing Without Organizations cooperation Collective (Inter)action Collaborative Production Conversation Sharing personal currency “Here comes everybody” by Clay Shirky
  • 30. From Valuechain to Valuenetwork LEVERANCIER Media Landscape 1.0 2.0 web 1.0 web 2.0 3.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Source: Marco Derksen in het boek Society 3.0 Marketing Communicatie Communication KLANT Dialogue Value Networks
  • 31. From Valuechain to Valuenetwork DL GL OF AF IM CO LM
  • 32. Value Chain to Value Network DL CO GL AF OF IM
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  • 47. QR Codes QR code ONLINE OFFLINE Dit boek helpt echt om tot creatieve ideeen te tekst komen. Aarader! mobile devices scan QRcode share
  • 48. Content on Demand ipad ipod cafe mobile music BUMA STEMRA restaurant discotheek crowdsourcing
  • 49. Augmented Reality REPAIR & MAINTENANCE BMW augmented reality AR maintenance repair glasses bril information technology innovation 2007
  • 50. Give-aways? Lekker printen.... 3D Printing printer innovation parts architecture items on demand 08-06-2009
  • 51. KNOWLEDGE IS knowledge AVAILABLE.... available everywhere mobile EVERYWHERE! free informatie internet FOR FREE! www search social media
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  • 54. strategie add value price strategy choose business models organization organisation ADD company corporate PRICE VALUE STRATEGY
  • 55. Add me as a contact in your mobile phone Jeroen van der Schenk jvdschenk jeroenvanderschenk social media training social media workshop social media advies social media tools social media tips social media handleiding
  • 56. Add me as a contact in your mobile phone Jeroen van der Schenk jvdschenk jeroenvanderschenk social media training social media workshop social media advies social media tools social media tips social media handleiding