The document discusses social media trends and strategies for businesses, emphasizing the importance of engagement with customers through various touchpoints. It outlines a step-by-step approach for businesses to enhance their online presence and interaction with stakeholders, including defining goals and target audiences. Additionally, it highlights the shift from traditional marketing to a more collaborative and participatory model, leveraging social media platforms.

1. SOCIAL MEDIA
Trefwoord: trends, social media, auto B2B meeting
Presentatie tijdens de Business-2-businessmotive, lease, v
autolease, motorhuis, mult a/d Rijn op woensdag 11 maa
Markeur Holding in Alphenilease, klanten, webcare, servic
TRENDS businessmodellen, klantendag, events.
2012.
“WE ALL MARKETING”

2. Jeroen van der Schenk
Add me as a contact in your mobile phone Social (Media) Concept Design
jvdschenk jeroenvanderschenk

4. #exactonline

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http://bit.ly/weallmarketing

6. SOCIAL
( MEDI A )
TRENDS

8. The (E)volution of Internet
Web 1.0
Web 2.0
Web 3.0

11. TRANSPARANCY

12. Groundswell
Een sociale trend waarbij mensen
nieuwe technologie gebruiken om
dingen te doen en te maken met
anderen, in plaats van gebruik te
maken van de gevestigde orde
organisaties en overheid.
Source: Groundswell by Forrester.com

13. Organizing Without Organizations
“Here comes everybody” by Clay Shirky
cooperation
Collective
(Inter)action
Collaborative
Production
Conversation
Sharing
personal currency

14. Organizing Without Organizations
- SHARING -
SHARING

15. Organizing Without Organizations
- CONVERSATION -
CONVERSATION

16. Organizing Without Organizations
- CONVERSATION -
CONVERSATION

17. Organizing Without Organizations
- COLLABORATIVE PRODUCTION -
COLLABORATIVE
PRODUCTION

18. We become are Mobile!

19. POWER TO THE CROWD
Source: Groundswell by Forrester.com

20. Organizing Without Organizations
- COLLECTIVE (INTER)ACTION -
COLLECTIVE
(INTER)ACTION

21. Organizing Without Organizations
- COLLECTIVE (INTER)ACTION -

22. COLLABORATIVE
CONSUMPTION

23. PEER-2-PEER
EVERYTHING!

24. PEER-2-PEER
EVERYTHING!
couchsurfing
hotel
hotels
hotelindustry
hospitality
KHN
peer-2-peer
peer-to-peer
connecting
worldwide
sleeping
sharing
bed
couch
businessmodels
backpacker
business
leisure

25. PEER-2-PEER
EVERYTHING!
crowd collaboration
food
dinner
lunch
twitter
connecting
peers
cooking
tweetjemee
tweet je mee
concept
nederland

26. PEER-2-PEER
EVERYTHING!
social media
cars
carsharing
concepts
businessmodel
earn
review
crowd
peer2peer
peer-2-peer
peer tot peer
automotive
autobranche

27. PEER-2-PEER
EVERYTHING!
money
loan
crowdfunding
spending
rate
social media
crowd
trust
peer2peer
peer-2-peer
peer tot peer

29. THE
MO V EMENT

30. From ValueCHAIN to ValueNETWORK
Bedrijven
Media Landscape
1.0 2.0
web 1.0
web 2.0 3.0
web 3.0
web 4.0
Society 3.0
Marco Derksen
Model Source: Marco Derksen in het boek Society 3.0
Marketing
Communicatie
Communication
Klanten Dialogue
Value Networks

31. Bedrijven
web 1.0
web 2.0
web 3.0
web 4.0
Society 3.0
Marco Derksen
Model
Marketing
Source: Marco Derksen in het boek Society 3.0
Communicatie
Communication
Dialogue
Value Networks
Klanten

32. CO MMO DIT Y
commodityMARKETS
added value
branding
co-creation
coffee
koffie
senseo
business models
pricing strategy

33. strategie
add value
price strategy
choose
ADD PRICE
business models
organization
organisation
VALUE company STRATEGY
corporate

34. We All Marketing: Van Organiseren naar Faciliteren
EXACT
T T T T T TRAINERS
DEELNEMERS

35. SOCIAL MEDIA TRAININGEN
‣ Introductietraining “Social Media & Business”

36. It’s all about Social Touchpoints
intensiteit interactie
T T T
verloop van tijd
= Transactionele momenten
= Traditionele interactie-intensiteit (focus rondom transactie - passief)
= Social Touchpoints (creatie van meerdere contactmomenten -> on top of mind! -> pro-actief)
= Evendriven communicatie via social touchpoints met hogere interactie-intensiteit)

37. G ET T I NG
S TA RT ED ?

38. Social Media Step-by-Step

39. 1. Doelstellingen Bepalen
‣ Verhogen van contactfrequentie & interactie met (potentiele) klanten
‣ Het online imago van Exact Trainingen monitoren & positief
beinvloeden (webcare)
‣ Conversie naar verbinding (abonneren weblog, likes, followers)
‣ Conversie naar transactie (registraties trainingen)
‣ Claimen van expertise rondom het thema ‘boekhouden’.

40. 2. Doelgroep Definiëren
Wie zijn mijn stakeholders?
Waar zijn mijn stakeholders?
Welke thema’s houden mijn stakeholders bezig?
Welke thema’s verbinden mijn stakeholders?

41. 3. Doelgroep Analyseren

42. 4. Content Strategie Bepalen

43. 5. Social Media Tools Selecteren
Customer Brand Traffic to Search Engine Claiming
Communication Exposure Website Optimalisation Expertise
Facebook
Twitter
Linkedin
Flickr
Youtube
Digg
Diigo / Delicious
Foursquare / FBP
Weblog
Source: CMO’S Guide To The Social Landscape

44. 6. Social Media Infrastructuur Inrichten

45. 7. Content Publiceren
Producing Content Is Core Business

46. 7. Content Publiceren
‣ Visie, marktontwikkelingen & trends (op jouw vakgebied!)
‣ Howto (manuals, screencasts)
‣ FAQ’s (focus op tertiaire keywords, conversion generator!)
‣ Sneak Previews
‣ Live Events (social buzz, livestream, foto’s etc..)
‣ Geek Stuff...

47. 8. Participeren in Dialoog

48. 9. Resultaten Meten en Herijken

49. 9. Resultaten Meten en Herijken

50. SoMe
I M P O RTA NT
L ES S O NS

51. People rather communicate
with people ...
VERSUS

53. There’s NO Social
(Media) SHORTCUT ...

54. But you CAN organise it efficiently...

55. Social media is as
social as YOU!

57. Contact
Jeroen van der Schenk
Founder of Socialbites.com
jeroen@socialbites.com
@jvdschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
Add me as a contact
in you mobile phone