Tijdens sessie 1 van de VPSO #marktleider30 klantendag haalt Jeroen van der Schenk tijdens zijn presentatie verschillende voorbeelden van social trends en disruptive business models aan.
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
Tijdens sessie 1 van de VPSO #marktleider30 klantendag haalt Jeroen van der Schenk tijdens zijn presentatie verschillende voorbeelden van social trends en disruptive business models aan.
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
Digital Natives - Session 2 - Generic and Niche Social PlatformsBart Muskala
Generic social platforms, niche social platforms etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time?
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
Digital Natives - Session 2 - Generic and Niche Social PlatformsBart Muskala
Generic social platforms, niche social platforms etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time?
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
A World Cafe event put on by the African SAP User Group (www.twitter.com/afsug) where we discussed the digital landscape in South Africa and the effect of Social Media on Business and CRM.
The fluffy science behind creating stuff worth sharing for KLMPolle de Maagt
What content is contagious? What goes 'viral'? What stuff 'works' on social media? Here's a agency and research perspective on best practices and ideas.
Wizard of Social Media Webinar for Meta-morph-osis Virtual Business Solutions.
Danielle Willis
(773)243-9917
info@meta-morph-osis.com
www.facebook.com/metamorphosisvbs
@dtransformed1
Präsentation und Gesprächsgrundlage für PRleben an der FH Joanneum in Graz. Public Relations heisst im Web: sich unters Volk mischen, interagieren und Wert schaffen. Wert, der für die Community von Bedeutung ist. Motto: zuerst Holz in der Ofen legen, dann gibt er Wärme.
Guest Lecture on Customer Experience - Hogeschool TIO AmsterdamJeroen van der Schenk
Guest Lecture on Consumer Behaviour, Customer Experience and Reverse Thinking & Engineering by Jeroen van der Schenk.
Hogeschool TIO Amsterdam
Retail / Hospitality / Automotive / Business
Om een team te (kunnen) leiden wat continu onderscheidende belevingen creëert, wordt er meer van jou als leider verwacht. Meer dan de helft van de teamleden is ‘millennial’. Zij hebben hoge verwachtingen als het gaat om betrokkenheid en beloning. Ze zijn continue op zoek naar leermogelijkheden, willen een transparant groeipad en inspirerende carrière mogelijkheden. Dit vraagt om 'EPIC Leadership'. EPIC staat voor Empowering, Purpose Driven, Inspiring en Coaching. Meer weten? Neem gerust contact met mij op!
Facebook & Business Workshop - Ford Academy - September 13th 2012
- Getting started with Facebook
- Facebook & Business
- About Facebook
- Fanpage / Facebook Check-in
- Optimizing Company Information
- Facebook Header
- Facebook Statistics
- Communication Tips
- Social Media Quotes
- Automotive & Social Media
Workshop Twitter & Business - Ford Academy - September 13th 2012
- Getting started with Twitter
- Twitter & Business
- About Twitter
- Twitter Bio
- Twitter Profile Picture
- Twitter Statistics
- Communication Tips
- Twitter Dictionairy - Twitter Woordenboek
- Social Media Quotes
- Automotive & Social Media
In aansluiting op de livegang van de nieuwe weblog-omgeving van Martin Schilder Automobielbedrijven hebben de medewerkers een toelichting gekregen op de belangrijkste (Wordpress) functionaliteiten en de positie van deze Martin Schilder Weblog in de communicatiestrategie van de organisatie.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Social Media Introductie - Exact Trainingen
1. SOCIAL MEDIA
Trefwoord: trends, social media, auto B2B meeting
Presentatie tijdens de Business-2-businessmotive, lease, v
autolease, motorhuis, mult a/d Rijn op woensdag 11 maa
Markeur Holding in Alphenilease, klanten, webcare, servic
TRENDS businessmodellen, klantendag, events.
2012.
“WE ALL MARKETING”
2. Jeroen van der Schenk
Add me as a contact in your mobile phone Social (Media) Concept Design
jvdschenk jeroenvanderschenk
5. Copyright and all other proprietary rights in the
Content (including but not limited to software,
audio, video, text and photographs) rest with
EXACT or its licensors. All rights in the Content
not expressly granted herein are reserved. Except
as stated herein, none of the material may be
copied, reproduced, modified, distributed,
republished, downloaded, displayed, posted or
transmitted in any form or by any means,
including, but not limited to, electronic,
mechanical, photocopying, recording, or
otherwise, without the prior written permission of
EXACT or the copyright owner. All copyright and
other proprietary notices shall be retained on all
permitted reproductions.
http://bit.ly/weallmarketing
12. Groundswell
Een sociale trend waarbij mensen
nieuwe technologie gebruiken om
dingen te doen en te maken met
anderen, in plaats van gebruik te
maken van de gevestigde orde
organisaties en overheid.
Source: Groundswell by Forrester.com
13. Organizing Without Organizations
“Here comes everybody” by Clay Shirky
cooperation
Collective
(Inter)action
Collaborative
Production
Conversation
Sharing
personal currency
30. From ValueCHAIN to ValueNETWORK
Bedrijven
Media Landscape
1.0 2.0
web 1.0
web 2.0 3.0
web 3.0
web 4.0
Society 3.0
Marco Derksen
Model Source: Marco Derksen in het boek Society 3.0
Marketing
Communicatie
Communication
Klanten Dialogue
Value Networks
31. Bedrijven
web 1.0
web 2.0
web 3.0
web 4.0
Society 3.0
Marco Derksen
Model
Marketing
Source: Marco Derksen in het boek Society 3.0
Communicatie
Communication
Dialogue
Value Networks
Klanten
32. CO MMO DIT Y
commodityMARKETS
added value
branding
co-creation
coffee
koffie
senseo
business models
pricing strategy
33. strategie
add value
price strategy
choose
ADD PRICE
business models
organization
organisation
VALUE company STRATEGY
corporate
34. We All Marketing: Van Organiseren naar Faciliteren
EXACT
T T T T T TRAINERS
DEELNEMERS
36. It’s all about Social Touchpoints
intensiteit interactie
T T T
verloop van tijd
= Transactionele momenten
= Traditionele interactie-intensiteit (focus rondom transactie - passief)
= Social Touchpoints (creatie van meerdere contactmomenten -> on top of mind! -> pro-actief)
= Evendriven communicatie via social touchpoints met hogere interactie-intensiteit)
57. Contact
Jeroen van der Schenk
Founder of Socialbites.com
jeroen@socialbites.com
@jvdschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
Add me as a contact
in you mobile phone