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Feed- The Razorfish Consumer Experience Report
The Razorfish Consumer Experience Report / 2008 examines trends in digital consumer behavior based on a survey of over 1,000 connected consumers. Key findings include: 1) Consumers are rapidly adopting new technologies like social media, widgets, and video sharing and expect brands and publishers to meet their needs through these new channels. 2) Web 2.0 features have gone mainstream, with over half of consumers using RSS feeds, tagging, and sharing bookmarks regularly. 3) Online video consumption is soaring, with most consumers watching videos daily and many uploading or sharing videos themselves. 4) Social media is massively popular, with over 65% of consumers using Facebook and over half using YouTube.
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