The document discusses a presentation given by Thomas Hawks II of Hawks Associates to Canandaigua National Bank and Trust Company about developing a social media strategy. It covers defining social media, opportunities for banks, objectives and approach using the POST framework of People, Objectives, Strategy and Technology. The presentation provides examples of other banks' social media use and recommends Canandaigua National Bank engage expertise, leadership, analyze customer usage and develop a clear plan to implement and measure social media tools over multiple months.