The presentation looks how social media is being used by mass media, often incorrectly, and how it can be used for journalism. It also looks at some of the trends are driving digital media in 2010. I delivered that at the keynote for Zagreb FuturAD, 24 March 2010.
Great presentation on how to build virtual community, by David Hinds, performed for Social Media Club South Florida in January 2009.... posted here by me just to be able to share it with some friends.
I'm not the author... even If I would love to be :-)
Presentatie over Social Media & Disruptive Businessmodels voor relaties van de Friesland Bank Rotterdam.
Trefwoorden: Social Media, Business, Twitter, Facebook, Linkedin, Google+, connecting, tips, howto, inspiratie
Great presentation on how to build virtual community, by David Hinds, performed for Social Media Club South Florida in January 2009.... posted here by me just to be able to share it with some friends.
I'm not the author... even If I would love to be :-)
Presentatie over Social Media & Disruptive Businessmodels voor relaties van de Friesland Bank Rotterdam.
Trefwoorden: Social Media, Business, Twitter, Facebook, Linkedin, Google+, connecting, tips, howto, inspiratie
Using secured social networks for crisis managementGeorges Cowan
Use of enterprise secured social networks for crisis management during major interuptions.
Presentation made in French at the regional Forum BCI-Québec (part of BCI Canada).
The Cisco Communities Playbook has been designed to give Cisco employees and contractors the tools to start and run a successful community.
It covers why communities - when structured and managed properly - can help Cisco teams engage with interested stakeholders to support the buying cycle and drive measurable results for Cisco.
Readers will be taught how to:
- Define their audience
- Organize their strategy
- Develop a content plan
Please note that this is an internal Cisco guide for our employees and contractors. Certain URLs are internal to Cisco only.
We offer this guide for transparency and for sharing our best practices in the growing area of social media.
When social media is Mass Media, How should brands act from now on?Daniel Sollero
Vote for us: http://panelpicker.sxsw.com/vote/41351
When there's a clash between social media and traditional media, we notice that the game has changed and we are still learning how to navigate this ever changing tide. But there are a lot questions that we should ask ourselves in order to understand the role of brands in this new scenario:
If you are from a big, global brand or if you are from a small local brand, should both of you act in social media just the same?
How can brands, disregarding its size, think past the vanity metrics of likes, comments and shares of their social media efforts and start to think more like how they can be part of something bigger?
This is a Panel Picker SXSW 2015 submission deck. If you liked this idea, vote for us ;)
http://panelpicker.sxsw.com/vote/41351
Mass Media vs. User-Generated Content is a thought-provoking presentation about media bias. It gives voice to anyone download, remix and share their own version:
http://www.mediacorpse.org
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
How Social Media Reshape Consciousness - GPACW Conference - MankatoJason Tham
Drawing from the theoretical framework established by Marshall McLuhan, this study looks at how we negotiate meaning as users on social networking platforms and make sense of our surroundings.
On Messages, MKTG, & Media: The Political Philosophy of Marketing, Communicat...wspj
The objective of this study is to analyze the relationship between marketing as mass communication and collective conscious as a sociopolitical theory. The series of papers are intended to familiarize the reader with marketing as a business with clear-cut objectives and as an example of mass communication in general. The analysis of marketing in this paper will cover traditional marketing communications, the technological advances in marketing and communications, and finally the new dawn of marketing in light of the explosion of social media as the new go-to medium. The analysis will then take marketing outside of its industry context and look at the deeper interactions (individual-to-individual, collective-to-individual, individual-to-collective) taking place during the processes of marketing as exemplified in different cases and how these examples demonstrate the communication of a collective ethos, one way or another. Basically, the analysis of marketing and collective consciousness, in this paper, seeks to think about how the different ways of telling a lot people stuff or having a lot of people say stuff to one another creates a unified message or expression within that group of people.
A significant amount of work has been done to analyze the impact of marketing on the way people communicate and how people understand things and get information, but it could be interesting to analyze the impact that marketing has had on people as a whole. That is to beg the question: how can marketing in its various uses impact the masses of people, or more simply put, The People? Yes, that stylistic adjustment of the concept of “the people” indicates the nuanced idea of society as at all time and everywhere a bodypolitic whether microcosmic or holistically, even in the circumstances of anti-political mobilization. So in what ways do and can marketing communications influence or inform the collective consciousness of a people, a political or sub-political consciousness? In order to provide insight in response to this question it will be essential to analyze three central themes within this question: the particular role of Personhood or personality (stylish anthropomorphism) in the idea of branding and brand marketing, the relationship between marketing and social milieu, and finally the mechanisms of marketing in disseminating messages and influencing general consensus and what that means for the mechanisms and the activity of mass communication.
Though this may sound particularly technical or theoretical, it is not necessarily or especially so. This paper will simply look at marketing's ability to excite and elicit group expression and what that excitement means, when and where. The constant theme in this series of analyses will be the comparison of political marketing and business marketing and their impacts upon society hinging on general popularity. We need to see how messages work in the world today and we'll figure out how to better communica
Andy Hobsbawm at Social Media Influence conference Sustainly
Do The Green Thing founder Andy Hobsbawm presented at our recent SMI10 conference on creativity and its crucial role in building social media community and currency.
See video of the presentation: http://socialmediainfluence.com/videos/?vid=31
USING SOCIAL MEDIA TO INFLUENCE POSITIVE BEHAVIOUR CHANGESocial Change UK
How can social media influence positive beahviour change? Can social media change the world? Kelly Evans gave this presentation at the East of England Social Marketing and behaviour Change conference in 2012 for the Chartered Institute of Marketing (CIM)
Strategic communication, news media and influencePOLIS LSE
Slides for a presentation to the NATO defence college in Rome in March 2017 looking at the news and social media context and how it is becoming more networked. It looks at the positive and negative aspects of digital change and the structural shifts in communication, especially in journalism and its consumption and dissemination.
Using secured social networks for crisis managementGeorges Cowan
Use of enterprise secured social networks for crisis management during major interuptions.
Presentation made in French at the regional Forum BCI-Québec (part of BCI Canada).
The Cisco Communities Playbook has been designed to give Cisco employees and contractors the tools to start and run a successful community.
It covers why communities - when structured and managed properly - can help Cisco teams engage with interested stakeholders to support the buying cycle and drive measurable results for Cisco.
Readers will be taught how to:
- Define their audience
- Organize their strategy
- Develop a content plan
Please note that this is an internal Cisco guide for our employees and contractors. Certain URLs are internal to Cisco only.
We offer this guide for transparency and for sharing our best practices in the growing area of social media.
When social media is Mass Media, How should brands act from now on?Daniel Sollero
Vote for us: http://panelpicker.sxsw.com/vote/41351
When there's a clash between social media and traditional media, we notice that the game has changed and we are still learning how to navigate this ever changing tide. But there are a lot questions that we should ask ourselves in order to understand the role of brands in this new scenario:
If you are from a big, global brand or if you are from a small local brand, should both of you act in social media just the same?
How can brands, disregarding its size, think past the vanity metrics of likes, comments and shares of their social media efforts and start to think more like how they can be part of something bigger?
This is a Panel Picker SXSW 2015 submission deck. If you liked this idea, vote for us ;)
http://panelpicker.sxsw.com/vote/41351
Mass Media vs. User-Generated Content is a thought-provoking presentation about media bias. It gives voice to anyone download, remix and share their own version:
http://www.mediacorpse.org
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
How Social Media Reshape Consciousness - GPACW Conference - MankatoJason Tham
Drawing from the theoretical framework established by Marshall McLuhan, this study looks at how we negotiate meaning as users on social networking platforms and make sense of our surroundings.
On Messages, MKTG, & Media: The Political Philosophy of Marketing, Communicat...wspj
The objective of this study is to analyze the relationship between marketing as mass communication and collective conscious as a sociopolitical theory. The series of papers are intended to familiarize the reader with marketing as a business with clear-cut objectives and as an example of mass communication in general. The analysis of marketing in this paper will cover traditional marketing communications, the technological advances in marketing and communications, and finally the new dawn of marketing in light of the explosion of social media as the new go-to medium. The analysis will then take marketing outside of its industry context and look at the deeper interactions (individual-to-individual, collective-to-individual, individual-to-collective) taking place during the processes of marketing as exemplified in different cases and how these examples demonstrate the communication of a collective ethos, one way or another. Basically, the analysis of marketing and collective consciousness, in this paper, seeks to think about how the different ways of telling a lot people stuff or having a lot of people say stuff to one another creates a unified message or expression within that group of people.
A significant amount of work has been done to analyze the impact of marketing on the way people communicate and how people understand things and get information, but it could be interesting to analyze the impact that marketing has had on people as a whole. That is to beg the question: how can marketing in its various uses impact the masses of people, or more simply put, The People? Yes, that stylistic adjustment of the concept of “the people” indicates the nuanced idea of society as at all time and everywhere a bodypolitic whether microcosmic or holistically, even in the circumstances of anti-political mobilization. So in what ways do and can marketing communications influence or inform the collective consciousness of a people, a political or sub-political consciousness? In order to provide insight in response to this question it will be essential to analyze three central themes within this question: the particular role of Personhood or personality (stylish anthropomorphism) in the idea of branding and brand marketing, the relationship between marketing and social milieu, and finally the mechanisms of marketing in disseminating messages and influencing general consensus and what that means for the mechanisms and the activity of mass communication.
Though this may sound particularly technical or theoretical, it is not necessarily or especially so. This paper will simply look at marketing's ability to excite and elicit group expression and what that excitement means, when and where. The constant theme in this series of analyses will be the comparison of political marketing and business marketing and their impacts upon society hinging on general popularity. We need to see how messages work in the world today and we'll figure out how to better communica
Andy Hobsbawm at Social Media Influence conference Sustainly
Do The Green Thing founder Andy Hobsbawm presented at our recent SMI10 conference on creativity and its crucial role in building social media community and currency.
See video of the presentation: http://socialmediainfluence.com/videos/?vid=31
USING SOCIAL MEDIA TO INFLUENCE POSITIVE BEHAVIOUR CHANGESocial Change UK
How can social media influence positive beahviour change? Can social media change the world? Kelly Evans gave this presentation at the East of England Social Marketing and behaviour Change conference in 2012 for the Chartered Institute of Marketing (CIM)
Strategic communication, news media and influencePOLIS LSE
Slides for a presentation to the NATO defence college in Rome in March 2017 looking at the news and social media context and how it is becoming more networked. It looks at the positive and negative aspects of digital change and the structural shifts in communication, especially in journalism and its consumption and dissemination.
Independent Journalism: Doing good and doing well.Kevin Anderson
In this presentation for the Association of Alternative Newsmedia, Kevin Anderson, of the Media Development Loan Fund, looks at the challenges faces independent journalism and ways that independent news organisations are building sustainable financially viable businesses to support the valuable mission they do.
A brief presentation of easy tools and techniques to create simple charts and graphs, analyse large amounts of raw data and easily 'screenscrape" data.
Rebuilding Journalism: Winning the battle for attentionKevin Anderson
My presentation for Digital Directions 11 in Sydney Australia. I talked about how news organisations could find new opportunities in a world of over abundant content and scarce attention.
The web of where: How location is being woven into the webKevin Anderson
The presentation from my keynote at the SpotOn locative media conference, organised by Finnish public broadcaster YLE at Aalto University in Helsinki. I talked about why delivering relevant content is a key to success in today's crowded media environment and how location can be one way to deliver relevant content to audiences.
Real-time search: The web at the speed of lifeKevin Anderson
My presentation at the Nordic Supersearch 2010 conference in Oslo looking at developments in real-time search but also how real-time activity and location are turning into powerful filters to deliver relevant content.
Presentation at the Princeton University Future of News workshop about data visualisation, journalism and interactivity. It takes a look at current visualisations of networks and attention of social media tools such as Twitter, last.fm and Digg and how they might be used to improve interaction on news sites.
12. User engagement cycle
Casual
(Just stopping by)
Catalyst
(Identifying as Guardian Readers,
Connected
(Signing up and engaging in light
telling other people, linking to or
interaction)
blogging about us…)
Committed
(Signing in because of personal benefit and
engaging in heavy interaction)
13. User engagement cycle
Casual
(Just stopping by)
Catalyst
(Identifying as Guardian Readers,
Connected
(Signing up and engaging in light
telling other people, linking to or
interaction)
blogging about us…)
Committed
(Signing in because of personal benefit and
engaging in heavy interaction)
14. User engagement cycle
Casual
(Just stopping by)
Catalyst
(Identifying as Guardian Readers,
Connected
(Signing up and engaging in light
telling other people, linking to or
interaction)
blogging about us…)
Committed
(Signing in because of personal benefit and
engaging in heavy interaction)
15. User engagement cycle
Casual
(Just stopping by)
Catalyst
(Identifying as Guardian Readers,
Connected
(Signing up and engaging in light
telling other people, linking to or
interaction)
blogging about us…)
Committed
(Signing in because of personal benefit and
engaging in heavy interaction)
16. User engagement cycle
Casual
(Just stopping by)
Catalyst
(Identifying as Guardian Readers,
Connected
(Signing up and engaging in light
telling other people, linking to or
interaction)
blogging about us…)
Committed
(Signing in because of personal benefit and
engaging in heavy interaction)
19. Beyond social networking
Casual
Bookmarking
Tagging
Adding to Group
Attention Data
Connected
Commenting
Rating
Voting
Endorsing
20. Beyond social networking
Casual
Bookmarking
Tagging
Adding to Group
Attention Data
Connected
Commenting
Rating
Voting
Endorsing
Committed
UGC
Soulmates
Tools for Content & Users
Social Site Skills
Profiles
21. Beyond social networking
Casual
Bookmarking
Tagging
Adding to Group
Attention Data
Catalyst Connected
Networking tools
Blogging tools Commenting
Networked journalism Rating
Voting
Endorsing
Committed
UGC
Soulmates
Tools for Content & Users
Social Site Skills
Profiles
22. Beyond social networking
Casual
Bookmarking
Tagging
Adding to Group
Attention Data
Catalyst Attention Connected
Networking tools
Commenting
Blogging tools
Networked journalism
& Rating
Voting
Reputation Endorsing
Committed
UGC
Soulmates
Tools for Content & Users
Social Site Skills
Profiles
27. Social media
strategies
Open up to audience
Involve the audience in meaningful ways
28. Social media
strategies
Open up to audience
Involve the audience in meaningful ways
Tap into the wisdom in the crowds
29. Social media
strategies
Open up to audience
Involve the audience in meaningful ways
Tap into the wisdom in the crowds
Go to where the conversation is
68. With thanks to ...
Flickr photos Some Rights Reserved
From Flickr
the main (boxing) by dickuhne
Kitten on a laptop by Doug Woods
an idea (the light bulb) by aloshbennet
massive change by 416style
From icanhascheezburger.com
leef I alonze by Brad
69. Kevin Anderson,
journalism innovator
kevin@charman-anderson.com
http://charman-anderson.com