Social media usage has grown dramatically, with billions of users on sites like Facebook, LinkedIn, Twitter, and Pinterest. This document discusses how marketers can use social media data mining and sentiment analysis techniques to gain insights into customers by analyzing large amounts of user data from these sites. While this data can provide benefits like improving customer service, there are also privacy, ethical, and accuracy concerns to consider with social media data mining. The document provides best practices for companies analyzing social media data.
Social media provides opportunities for businesses but also risks that must be managed. It allows enhanced communication, branding and insights but could spread information quickly in a crisis. Most executives see risks but few have formal incident or policy plans. Governance is key to harness social media benefits while avoiding issues through training, monitoring and defined strategies.
Legal Issues For Online Communities - David DeakinFeverBee Limited
Hosting an online community raises numerous legal and regulatory challenges. Are you, as the community host, legally responsible for content submitted or shared by your members? This content may infringe other people’s intellectual property rights; might be defamatory; or could amount to some form of criminal activity. But do you know your responsibilities in relation to these types of content and activity, and how do you ensure you protect yourself by taking advantage of the legal defences available to avoid liability? And what about Data Privacy? European Data Protection Laws are changing dramatically over the next 2 years. Collection and exploitation of personal data may be a significant asset and driver for establishing our community. And in any event trust, privacy by design and regulatory compliance should be at the heart of your strategy. These issues, along with key Marketing Regulations and understanding your relationship with and responsibilities to third parties - such as Facebook and YouTube, or your hosting provider, will be summarised.
Learn how to deploy a social network community to serve your audience and quickly generate real ROI and incremental revenue. Ripple6 OnDemand will deliver ROI by turning your audience into cashflow with our exclusive social marketing features. This webinar will explain how you can quickly deploy a social network and create new revenue. Ripple6 OnDemand delivers enterprise class, full featured, social network deployment in as little as 48 hours.
How to be a Killer Social Media Advocate and Sell it to Your BossRed Shoes PR
This document discusses using social media for business purposes. It provides tips on how to advocate for social media use within a company and how to get approval from management. Some common objections to social media use are addressed, such as concerns about time wasted, lack of understanding, and inability to prove return on investment. Overall, the document encourages businesses to engage in social media as a way to connect with customers and gain valuable insights from online conversations.
IT decision makers are flocking to social networks to learn and validate information about their B2B purchases. And it's changing the game for marketers. New research from Forrester, Research Now, and LinkedIn reveals what you need to know to reach this influential audience in today's social landscape.
Integrating your media strategy into existing efforts is often overlooked. Social profiles should never stand alone. This presentation sheds light on opportunities to increase the effectiveness of some of the more popular networks along with how they can overlap with other efforts in your marketing plan.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
Introduction to Predictive Analytics for Marketers: Takeaway version with des...Authintic
This document introduces predictive analytics for marketers. It summarizes how Target used purchase data to identify a teenage girl who was pregnant before her father knew. It discusses how retailers now use data scientists and predictive models to personalize recommendations and drive sales. The document advocates for an "auth-in" approach where users voluntarily provide data in exchange for personalized benefits rather than retailers scraping or buying less accurate data without permission.
Social media provides opportunities for businesses but also risks that must be managed. It allows enhanced communication, branding and insights but could spread information quickly in a crisis. Most executives see risks but few have formal incident or policy plans. Governance is key to harness social media benefits while avoiding issues through training, monitoring and defined strategies.
Legal Issues For Online Communities - David DeakinFeverBee Limited
Hosting an online community raises numerous legal and regulatory challenges. Are you, as the community host, legally responsible for content submitted or shared by your members? This content may infringe other people’s intellectual property rights; might be defamatory; or could amount to some form of criminal activity. But do you know your responsibilities in relation to these types of content and activity, and how do you ensure you protect yourself by taking advantage of the legal defences available to avoid liability? And what about Data Privacy? European Data Protection Laws are changing dramatically over the next 2 years. Collection and exploitation of personal data may be a significant asset and driver for establishing our community. And in any event trust, privacy by design and regulatory compliance should be at the heart of your strategy. These issues, along with key Marketing Regulations and understanding your relationship with and responsibilities to third parties - such as Facebook and YouTube, or your hosting provider, will be summarised.
Learn how to deploy a social network community to serve your audience and quickly generate real ROI and incremental revenue. Ripple6 OnDemand will deliver ROI by turning your audience into cashflow with our exclusive social marketing features. This webinar will explain how you can quickly deploy a social network and create new revenue. Ripple6 OnDemand delivers enterprise class, full featured, social network deployment in as little as 48 hours.
How to be a Killer Social Media Advocate and Sell it to Your BossRed Shoes PR
This document discusses using social media for business purposes. It provides tips on how to advocate for social media use within a company and how to get approval from management. Some common objections to social media use are addressed, such as concerns about time wasted, lack of understanding, and inability to prove return on investment. Overall, the document encourages businesses to engage in social media as a way to connect with customers and gain valuable insights from online conversations.
IT decision makers are flocking to social networks to learn and validate information about their B2B purchases. And it's changing the game for marketers. New research from Forrester, Research Now, and LinkedIn reveals what you need to know to reach this influential audience in today's social landscape.
Integrating your media strategy into existing efforts is often overlooked. Social profiles should never stand alone. This presentation sheds light on opportunities to increase the effectiveness of some of the more popular networks along with how they can overlap with other efforts in your marketing plan.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
Introduction to Predictive Analytics for Marketers: Takeaway version with des...Authintic
This document introduces predictive analytics for marketers. It summarizes how Target used purchase data to identify a teenage girl who was pregnant before her father knew. It discusses how retailers now use data scientists and predictive models to personalize recommendations and drive sales. The document advocates for an "auth-in" approach where users voluntarily provide data in exchange for personalized benefits rather than retailers scraping or buying less accurate data without permission.
Managing information falls on the shoulders of everyone in your organization. So how do you engage workers to understand how information security policies relate to data standards? How do you keep in touch with what challenges the business has with information? Learn how Premier Farnell started their Information Community for educational and interactive discussions. Get tips and steps for how you can start one at your organization.
#Skillshare2015 - Digital Tech 101 for FundraisersPurple Vision
Purple Vision presented Digital Tech 101 for Fundraisers at the annual Skillshare for fundraisers working for Red Cross and Red Crescent Societies around the world.
The document discusses how social media is changing from an emphasis on engagement to focusing on simplicity. It explores how consumers are adopting niche social networks rather than mass social platforms and how data mining and new forms of artificial intelligence are impacting social media. The rise of social media is transforming how individuals and institutions interact globally, raising new ethical issues around disclosure, transparency, and trust.
Social Media Presentation Ulc Jan 12 2010Axyjam LLC
This document outlines the agenda and content for a Union League Club Entrepreneur Group discussion on social media. The discussion covers definitions of social media, types of social media platforms, how businesses can use social media, best practices for starting a social media process, benefits and downfalls of social media, and examples of how different companies use social media. The goal is to educate attendees on utilizing social media for business purposes.
The document summarizes a workshop on becoming a networked nonprofit through effective use of digital strategies and social media. It discusses defining characteristics of networked nonprofits, assessing organizational maturity in social media practices, and developing SMART social media strategies and content plans. Attendees learned about monitoring conversations, engaging champions, and creating editorial calendars to guide strategic social media engagement and improve nonprofit goals and outcomes.
Myths and truths about reaching and engaging people across generations to inspire them to give, advocate, and volunteer. Research and trends around giving patterns and preferences, how and where each generation spends time on mobile devices and social media, and the types of messages they prefer.
Also touches on the value of leveraging your own CRM data, as well as data from other places, to really customize your messages to be in the right place, at the right time, with the right message to create inspired action.
Presented by Amy Neumann (@CharityIdeas) for Advance Ohio, in partnership with BVU, November 16, 2016.
The Future of… is a series designed to give readers insight into some of today’s biggest topics. futurethink sifts through all the noise to uncover the fundamental trends that will affect your organization over the next few years. In this issue, we explore The Future of Social Networks
Acquisiton with permission - Community Fundraising stream, 2017 IoF Fundraisi...Purple Vision
Presenting on Weds 5 July at IoF Fundraising Convention 2017 - in the community events and volunteering stream - Steve Thomas and Colin Kemp discuss the need to engage peer to peer or community networks to succeed and suggest a tried and tested approach for charities to trial. All without mentioning GDPR or the Fundraising Regulator!
The document provides an agenda for an introduction to Salesforce for non-profits, outlining the key benefits and features of the Salesforce platform including its architecture as a cloud-based CRM solution. Examples are given of how different types of non-profits could utilize apps and tools within the Salesforce ecosystem to manage fundraising, events, volunteering, and other functions. Demonstrations of the Causeview modules for fundraising, events, and volunteer management are included.
This document discusses demystifying social media. It begins with defining public relations and strategic relationship management. It then discusses what social media is and requires, including that it is interactive, time-intensive, and requires awareness and discipline. The document also discusses what social media is not, such as a standalone tool. It provides statistics on the importance of social media and considerations for whether it is right for a company. The document then discusses various social media tools and the importance of feedback and evaluation. It provides examples of how different organizations use social media to support their goals.
The document discusses guidelines for effective online campaigning and community mobilization using Web 2.0 technologies. It analyzes Barack Obama's successful "Yes We Can" online campaign. Key areas of focus for online campaigns identified include clear goals and objectives, targeting the right audiences, planning a stepped approach, organizing supporters, engaging in conversations on appropriate platforms, and measuring performance metrics. The conclusion advocates for using traditional marketing techniques combined with Web 2.0 principles of connecting, conversing, informing and engaging audiences.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
The document provides a case study on Barack Obama's successful 2008 presidential campaign, which made extensive use of digital marketing and social media. Key aspects included building communities of supporters on the campaign website My.BarackObama.com and 15 social media platforms. The campaign had over 15 million total followers across platforms and raised over $630 million. It focused on listening to supporters, empowering grassroots organizing and storytelling, rather than just relying on technology. This community-driven approach was crucial to Obama's victory over more traditional campaign methods.
Using events to drive deeper engagement - MemberWise Purple Vision
This document discusses how events can use mobile apps to drive deeper member engagement. It provides reasons to invest in an event app, including allowing members to see the program, network with others attending, and start connecting before the event. While networking tools and customizable programs often work well, features like maps and gamification don't always. The document outlines benefits for organizers, such as an interactive home feed, push notifications, and attendee data. It also notes potential pitfalls and next steps organizations can take to learn more about implementing a successful event app.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Stephen abram lucidea stats and stories finalStephen Abram
Stephen Abram presented on using metrics and stories to define and demonstrate success. He discussed that measurements are best kept short, visual, and show directionality or insight by combining two or more statistics. Stories are used to connect emotionally and move minds by establishing new connections. Great stories include testimonials, have a clear beginning-middle-end, and surprise the listener into seeing an obvious path forward. Next steps include knowing key metrics and measurements, gathering testimonials, developing a story sharing plan, and getting visual with metrics and stories.
The document discusses the concept of Web 2.0 and how it represents a social revolution brought on by new forms of online interaction and data sharing. It notes that Web 2.0 allows data to be freely exchanged and remixed across various platforms and devices. Additionally, it asserts that Web 2.0 has shifted power away from large media organizations and brands towards individual users, who now have more active and influential roles in online conversations and content creation through various social media platforms and tools. The document argues this represents a significant change in how brands must approach marketing and engagement with consumers.
1. Moore's law is driving mobility, with smartphones in 2009 having more processing power and memory than PCs in 2001 for a lower price.
2. Mobile data traffic is exploding as web 2.0 goes mobile with social and viral applications like Facebook and Groupon.
3. Big data is a major trend in 2011, with opportunities to solve big problems, make customers happy, and influence social circles based on when and where people play or work.
Managing information falls on the shoulders of everyone in your organization. So how do you engage workers to understand how information security policies relate to data standards? How do you keep in touch with what challenges the business has with information? Learn how Premier Farnell started their Information Community for educational and interactive discussions. Get tips and steps for how you can start one at your organization.
#Skillshare2015 - Digital Tech 101 for FundraisersPurple Vision
Purple Vision presented Digital Tech 101 for Fundraisers at the annual Skillshare for fundraisers working for Red Cross and Red Crescent Societies around the world.
The document discusses how social media is changing from an emphasis on engagement to focusing on simplicity. It explores how consumers are adopting niche social networks rather than mass social platforms and how data mining and new forms of artificial intelligence are impacting social media. The rise of social media is transforming how individuals and institutions interact globally, raising new ethical issues around disclosure, transparency, and trust.
Social Media Presentation Ulc Jan 12 2010Axyjam LLC
This document outlines the agenda and content for a Union League Club Entrepreneur Group discussion on social media. The discussion covers definitions of social media, types of social media platforms, how businesses can use social media, best practices for starting a social media process, benefits and downfalls of social media, and examples of how different companies use social media. The goal is to educate attendees on utilizing social media for business purposes.
The document summarizes a workshop on becoming a networked nonprofit through effective use of digital strategies and social media. It discusses defining characteristics of networked nonprofits, assessing organizational maturity in social media practices, and developing SMART social media strategies and content plans. Attendees learned about monitoring conversations, engaging champions, and creating editorial calendars to guide strategic social media engagement and improve nonprofit goals and outcomes.
Myths and truths about reaching and engaging people across generations to inspire them to give, advocate, and volunteer. Research and trends around giving patterns and preferences, how and where each generation spends time on mobile devices and social media, and the types of messages they prefer.
Also touches on the value of leveraging your own CRM data, as well as data from other places, to really customize your messages to be in the right place, at the right time, with the right message to create inspired action.
Presented by Amy Neumann (@CharityIdeas) for Advance Ohio, in partnership with BVU, November 16, 2016.
The Future of… is a series designed to give readers insight into some of today’s biggest topics. futurethink sifts through all the noise to uncover the fundamental trends that will affect your organization over the next few years. In this issue, we explore The Future of Social Networks
Acquisiton with permission - Community Fundraising stream, 2017 IoF Fundraisi...Purple Vision
Presenting on Weds 5 July at IoF Fundraising Convention 2017 - in the community events and volunteering stream - Steve Thomas and Colin Kemp discuss the need to engage peer to peer or community networks to succeed and suggest a tried and tested approach for charities to trial. All without mentioning GDPR or the Fundraising Regulator!
The document provides an agenda for an introduction to Salesforce for non-profits, outlining the key benefits and features of the Salesforce platform including its architecture as a cloud-based CRM solution. Examples are given of how different types of non-profits could utilize apps and tools within the Salesforce ecosystem to manage fundraising, events, volunteering, and other functions. Demonstrations of the Causeview modules for fundraising, events, and volunteer management are included.
This document discusses demystifying social media. It begins with defining public relations and strategic relationship management. It then discusses what social media is and requires, including that it is interactive, time-intensive, and requires awareness and discipline. The document also discusses what social media is not, such as a standalone tool. It provides statistics on the importance of social media and considerations for whether it is right for a company. The document then discusses various social media tools and the importance of feedback and evaluation. It provides examples of how different organizations use social media to support their goals.
The document discusses guidelines for effective online campaigning and community mobilization using Web 2.0 technologies. It analyzes Barack Obama's successful "Yes We Can" online campaign. Key areas of focus for online campaigns identified include clear goals and objectives, targeting the right audiences, planning a stepped approach, organizing supporters, engaging in conversations on appropriate platforms, and measuring performance metrics. The conclusion advocates for using traditional marketing techniques combined with Web 2.0 principles of connecting, conversing, informing and engaging audiences.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
The document provides a case study on Barack Obama's successful 2008 presidential campaign, which made extensive use of digital marketing and social media. Key aspects included building communities of supporters on the campaign website My.BarackObama.com and 15 social media platforms. The campaign had over 15 million total followers across platforms and raised over $630 million. It focused on listening to supporters, empowering grassroots organizing and storytelling, rather than just relying on technology. This community-driven approach was crucial to Obama's victory over more traditional campaign methods.
Using events to drive deeper engagement - MemberWise Purple Vision
This document discusses how events can use mobile apps to drive deeper member engagement. It provides reasons to invest in an event app, including allowing members to see the program, network with others attending, and start connecting before the event. While networking tools and customizable programs often work well, features like maps and gamification don't always. The document outlines benefits for organizers, such as an interactive home feed, push notifications, and attendee data. It also notes potential pitfalls and next steps organizations can take to learn more about implementing a successful event app.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Stephen abram lucidea stats and stories finalStephen Abram
Stephen Abram presented on using metrics and stories to define and demonstrate success. He discussed that measurements are best kept short, visual, and show directionality or insight by combining two or more statistics. Stories are used to connect emotionally and move minds by establishing new connections. Great stories include testimonials, have a clear beginning-middle-end, and surprise the listener into seeing an obvious path forward. Next steps include knowing key metrics and measurements, gathering testimonials, developing a story sharing plan, and getting visual with metrics and stories.
The document discusses the concept of Web 2.0 and how it represents a social revolution brought on by new forms of online interaction and data sharing. It notes that Web 2.0 allows data to be freely exchanged and remixed across various platforms and devices. Additionally, it asserts that Web 2.0 has shifted power away from large media organizations and brands towards individual users, who now have more active and influential roles in online conversations and content creation through various social media platforms and tools. The document argues this represents a significant change in how brands must approach marketing and engagement with consumers.
1. Moore's law is driving mobility, with smartphones in 2009 having more processing power and memory than PCs in 2001 for a lower price.
2. Mobile data traffic is exploding as web 2.0 goes mobile with social and viral applications like Facebook and Groupon.
3. Big data is a major trend in 2011, with opportunities to solve big problems, make customers happy, and influence social circles based on when and where people play or work.
Memo for the Danish Emergency Management Agency by student Anna Boye Koldaas, Master of Science (MSc)-student in Security Risk Management at Copenhagen University.
Houston Hadoop Meetup Presentation by Vikram Oberoi of ClouderaMark Kerzner
The document discusses Hadoop, an open-source software framework for distributed storage and processing of large datasets across clusters of commodity hardware. It describes Hadoop's core components - the Hadoop Distributed File System (HDFS) for scalable data storage, and MapReduce for distributed processing of large datasets in parallel. Typical problems suited for Hadoop involve complex data from multiple sources that need to be consolidated, stored inexpensively at scale, and processed in parallel across the cluster.
Product Placement: The Present & The Futureitandlaw
It has been over three years since the first piece of legislation permitting product placement in the UK was introduced. Restrictions on product placement in on-demand programme services, were relaxed in December 2009. After much debate, the door for product placement in television programmes was finally opened in April 2010. However, since then there has not been a rush of product placement deals. The media industry predicts the year 2013 is when product placement would become an established means of advertising.
Klarity is a robust and comprehensive dashboard-styled platform providing metrics and analytics extracted from social media "big data" for marketers and entreprises. The proprietary engine developed by Social Media Broadcasts crawls influencer networks such as Facebook, Google+, Instagram, Pinterest, Twitter, Youtube, Sina Weibo and Tencent Weibo, collecting granular data and translating the information into meaningful insights allowing users to monitor social activity, measure performance and gather social intelligence.
#PolíticosViolentos, un análisis de la agresión en el discurso de Cristina Ki...Santiago Castelo
Presentación utilizada en el Coloquio "Être leader en Amérique(s) et en Europe", organizado por la Asociación Analyse des Discours de l'Amerique Latine (ADAL). París, 21 de noviembre de 2014.
Social Media, Big Data, and the Public SphereAxel Bruns
This document discusses the promise and challenges of using social media data and big data analytics to study public discourse and online communities. It provides three key points:
1. Social media generates large amounts of user data that can provide new insights when analyzed at scale, but also raises ethical issues regarding user profiling and content ownership.
2. Twitter is a useful platform to study due to its large user base and public data, but hashtag analysis only captures part of discussions and multiple overlapping networks and public spheres exist.
3. Researchers need interdisciplinary skills to effectively analyze social media data but developing common methods and addressing precarity issues remains a challenge.
Making Sense of Twitter: New Research Methods in the Digital HumanitiesAxel Bruns
This document discusses new research methods for studying Twitter data in the digital humanities. It describes a project that mapped Australian user-generated content on social networks like Twitter to understand online publics. Key findings included identifying topic-based clusters in the Australian Twitter network and analyzing hashtagged discussions around events. The document advocates for developing standardized Twitter analysis tools and integrating social media datasets with traditional media for long-term study of public communication patterns.
Social Media, Big Data and Libraries. The Next StepLorena Fernández
Big data and social media can provide libraries insights into their users and communities. Analyzing trends on platforms like Google Trends, Twitter, Facebook, Instagram and Snapchat can help answer questions like who the users are, what they are reading or interested in, and what issues they are passionate about. By measuring social media and other online data, libraries can gain a rich understanding of patrons and identify patterns to inform future strategies and ensure they remain relevant.
Get customer insights and track behaviour using social media data.
Fagligt Oplæg om ‘Big Data & Social Media’ med fokus på, hvordan man kan bruge big data fra de sociale medier til at få indsigt i kundeadfærd, og hvordan løsninger, processer og produkter kan designes.
ESWC SS 2013 - Wednesday Tutorial Marko Grobelnik: Introduction to Big Data A...eswcsummerschool
The document discusses big data, including definitions, techniques, tools, and data science. It provides information on the volume, variety, and velocity of big data. Techniques for handling big data at scale are discussed, including distributed processing models like MapReduce and NoSQL databases. Open source tools and cloud computing enable working with big data without large investments. The key challenges are developing the knowledge to effectively work with and analyze large, complex datasets.
This document discusses how big data impacts social media. It begins with an overview of terminology related to big data, metadata, analytics and the four V's of big data. It then discusses how analytics can be used with social media and big data, providing tips and tools for developing a strategic plan. Specific social media platforms like Facebook, Twitter, Pinterest and Instagram are discussed. The document also addresses some concerns around big data like privacy and addresses how to mitigate these concerns through policies and community guidelines.
Presentation big data and social media final_videoramikaurraminder
The document discusses the challenges and opportunities of analyzing big data from social media. It notes that social media generates the largest record of human activity but making sense of the unstructured data is a challenge. It provides examples of how companies use social media data for applications like credit risk assessment and personalized recommendations. The document also discusses privacy and ethical issues with social media data mining, and best practices for social media marketers to leverage big data insights.
Mick's module for Leeds University Business School's Marketing program, March 2013.
It covers the Leadership implications of Big Data and Social Media on Marketing today - and ends with a case study on British Wine.
Big data and social media, BAE Systems DeticaInternet World
The document discusses big data and social media. It defines big data as large and complex data sets that are difficult to process using traditional tools. Social media is described as means of interaction where people create, share and exchange information in online communities. The document then outlines BAE Systems Detica's big data approach, including collecting data from various sources, storing and processing it, and applying analytics for applications such as fraud detection, cyber monitoring, and competitor analysis. Industries like finance, communications, media and business are highlighted. Contact details are provided to learn more about Detica's big data and social media monitoring capabilities.
Insighty z social media - jak je wyciągnąć i dlaczego nie zawsze ma to sens?Sotrender
Media społecznościowe są kopalnią wiedzy. Dzięki analizie danych o użytkownikach i ich zachowaniach, firmy mogą w sposób świadomy modyfikować swoje produkty, strategie komunikacji a także reklamy i ich targetowanie. Tylko czy w każdym przypadku ma to sens?
This document provides an overview and agenda for a presentation on Informatica Big Data and Social Media Integration. It discusses Informatica and its platform, integration with Hadoop and big data, social media integration, and Informatica's telecom network streaming integration solution. The document includes information on Informatica's history and partnerships, how its platform addresses traditional ETL challenges, its features for working with Hadoop and big data, and how it can be used to integrate social media data and perform customer sentiment analysis.
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
The webinar discusses how financial advisors can leverage social media networks to build their business, noting that search engines are the primary way consumers find information online and social media allows advisors to improve their search engine optimization. It provides an overview of key social media strategies for professionals, including cultivating trust through consistency and transparency, defining a personal brand, and allowing social media to transform their business by listening to customers. The presentation also covers popular social media tools and how to hedge risks by establishing presences on major sites.
Digital Marketing Analytics - Book Review by Kendall MatthewsKendall Matthews
Read Kendall Matthews review of Digital Marketing Analytics.
Authors Chuck Hemann and Ken Burbary breakdown consumer data into bite-size chunks and help you create actionable processes that deliver fast results.
To view more great resources, visit http://www.KendallMatthews.com
This document discusses using social media for business purposes. It notes that social media allows businesses to listen, talk, share, ask questions, refer others, engage with customers, and connect with people. It provides statistics on social media usage and examples of how financial services firms and small businesses are using social networks like Twitter, Facebook, LinkedIn, and blogs. It also includes case studies of professionals who have benefited from social media marketing. The document emphasizes that having a social media strategy and integrating it with other marketing efforts is important for businesses.
This document discusses marketing sins commonly committed by nonprofits and how social media can help address them. It outlines five sins of nonprofit marketing: 1) lack of market research to understand audiences, 2) ignoring basic marketing principles, 3) communications not focused on consumers, 4) undervaluing content development, and 5) treating marketing as a cost rather than investment. The document then explains how social media can help nonprofits with marketing by allowing two-way communication with stakeholders and easier content distribution. It provides statistics on the reach of key social media platforms like Google, Twitter, and Facebook and argues that nonprofits need to utilize these channels for leads, sales, and engagement.
By Any Measure: Using Data to Take Your Social Media Strategy to the Next LevelLyndal Cairns
Notes from a webinar run by Lyndal Cairns for the Nonprofit Technology Network (NTEN) in September 2014. Covers social media data collection strategies, tools and reporting best practice.
This document discusses social media monitoring and listening strategies. It defines Generation C as those who are highly connected both online and offline. It outlines key steps for an effective social listening strategy including defining goals, identifying target audiences, influencers, and keywords. It also discusses tools for social listening and creating reporting flows aligned with business goals. Examples are provided of how social data can be used for market research, evaluating competitors, understanding consumers, and brand management.
The New World Of Digital, Content And Social Media Marketing And The Relevanc...Midas Touch Consultants
This is an introductory session outlining the reasons manufacturing or B2B services organizations should consider for diving into the digital, content or social world. It identifies some of the popular channels and various content options to consider. There is then, an exploration of how B2B Sales has changed with the influence of social media.
This document provides an overview of exploring social media for law firms. It discusses why social media matters for law firms, with statistics showing its impact on business development and brand awareness. It then covers best practices for using LinkedIn, including completing your profile, connecting with contacts, and using features like groups and answers. Finally, it lists resources for legal marketers to learn more about using social media effectively.
Social media how to make it work for your business south west growersGet up to Speed
The document provides information on using social media effectively for businesses. It discusses why businesses should use social media, how to engage audiences, the importance of listening, creating and sharing visual content like images and video, developing a content strategy and social media plan, and connecting with influencers. Key tips include engaging with others, showing authenticity, creating different types of content, and using tools to schedule and analyze social media activities.
How People Care about their Personal Datatheir Data Released onReleased on So...Kellyton Brito
Content sharing services have become immensely popular on the Web. More than 1 billion people use this kind of services to communicate with friends and exchange all sorts of information. In this new context, privacy guarantees are essential: guarantees about the potential release of data to unintended recipients and the use of user data by the service provider. Although the general public is concerned about privacy questions related to unintended audiences, data usage by service providers is still misunderstood. In order to further explore this level of misunderstanding, this work presents the results of a survey conducted among 900 people with the aim of discovering how people care about the use of their personal data by service providers in terms of social media. From the results, we found that: (i) in general people do not read license terms and do not know very much about service policies, and when presented with these policies people do not agree with them; (ii) a good number of people would support alternative models such as paying for privacy or selling their personal data; and (iii) there are some differences between generations in relation to how they care about their data.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
How to gain knowledge not just data | dmexcoDigimind
Take action!
Communicate with various departments to see how they can profit from your analysis
Develop and regularly assess your content and engagement strategies based on the buzz you are observing
Keep your colleagues and decision makers in the loop – data becomes meaningful knowledge when people interact with it
The document provides an overview of social media, including definitions of key terms like social networks, social media platforms, hashtags, and viral content. It discusses types of social networks like Facebook, Instagram, and Twitter. It also covers topics like social media monitoring, the importance of hashtags, and ways to create viral content such as using memes, puzzles, and motivational messages. The document emphasizes that creating engaging content that users want to share is key to achieving organic reach on social media.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Influencers on social media platforms like YouTube, Instagram and Snapchat have become dominant forces in advertising and brand endorsements. Chatbots are being used more for personalized customer engagement and to answer common questions. Live streaming on Facebook and Instagram has made live video mainstream and it generates more user engagement than prerecorded videos. Augmented reality is expanding through technologies like Snapchat Spectacles and will allow users to access information by taking photos. High-quality mobile content is increasingly important as people spend more time on mobile devices and less on desktops. Companies are focusing more on big data, analytics, and the role of chief data officers to create personalized customer experiences while balancing data security risks.
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
This document provides an overview of key facts about South Korea, including its history, culture, economy, and technology adoption. It discusses historical periods like the Three Kingdoms period and Japanese colonial rule. It also outlines demographic characteristics, noting South Korea's highly educated and technologically connected population. The economy is characterized as innovative with major companies like Samsung and a focus on exports. Internet and mobile technology have been widely adopted. The document analyzes South Korea's culture, including traditions like Hanbok dresses and the importance of family and education. It also summarizes business etiquette and opportunities/threats around marketing to seniors.
This document provides analytics on 99.9 The Hawk's Home Makeover marketing campaign. It summarizes metrics like website impressions, contest entries, pageviews, and advertising exposures for each sponsoring business. Overall, the 6-week campaign generated over 102,000 website impressions, 16,357 contest entries, and millions of advertising exposures across radio, online displays, and video for participating sponsors in the home improvement industry.
This proposal outlines an integrated marketing plan for a Pocono Mountains Restaurant Week. The plan aims to capitalize on an existing radio station's relationship with local restaurants and patrons to promote participating restaurants. Key elements include creating dedicated pages for restaurants on the station's website with interviews and videos, building a customer database, and running contests to increase awareness through the station's on-air, online and social media platforms. Surveys would also gather customer data to improve future restaurant weeks.
This document discusses billboard creative concepts and sample designs for Diner 248. It proposes using traditional billboards with stock images and slogans to promote their wing specials, lunch and dinner service, and reputation as the valley's best breakfast. It also suggests using hashtags on social media to capture customer pictures and thank customers on the billboards. The document provides comments on fonts, colors, layouts and images for four sample billboard designs and encourages posting customer photos taken at the diner on social media with the hashtag #diner248.
The promotional proposal summarizes an outdoor music festival hosted by 107 The Bone and 99.9 The Hawk radio stations on July 19. It will include local bands competing for prizes, as well as food, drinks and entertainment for attendees. A portion of proceeds will benefit Big Brothers Big Sisters. The proposal outlines an integrated marketing campaign including on-air promotion, digital advertising and social media. It also provides details on sponsorship opportunities and the roles of the radio stations, event venue and other partners.
The document recaps a Facebook like campaign run by Service Electric to boost its social media presence. The campaign offered the chance to win the Ultimate Opening Day Experience at an Iron Pigs game including tickets, throwing the first pitch, and food credit. On-air endorsements and prominent online/social media placements drove over 10,000 impressions to the contest entry page. As a result of the campaign, Service Electric gained over 1,000 new Facebook likes.
The document describes a customer satisfaction survey conducted for Nassau Broadcasting. It includes hypotheses about respondent rankings and perceptions. The survey used SERVQUAL questions adapted for media companies. It found that respondents ranked reliability highest in importance and did not clearly support hypotheses about satisfaction correlations with advertising spend, education levels, or gender. Additional research is needed due to limitations.
The document provides an overview of social media and advice for using it effectively. It defines key terms like the internet, world wide web, and social media. It discusses popular social media sites like Facebook, Twitter, Pinterest, and Google+ and notes characteristics of their user bases. The document emphasizes the importance of creating great, engaging content and establishing SMART goals for social media use. It offers tips for what to post, how often, and provides examples of effective social media use by radio stations.
This document provides guidance for DJs on using social media, particularly Facebook. It outlines reasons why social media is important, including Facebook's large user base and time spent on the platform. The document instructs DJs to build relationships with fans, set goals, be consistent, engage with listeners, and share great content while avoiding pushy or spammy posts. It provides tips on posting style and content ideas, and recommends stations post twice per shift, take turns posting, and check for duplicate content. The overall message is that social media can help DJs connect with listeners if used properly.
The document discusses social media and provides definitions and examples of key concepts. It outlines the top social media sites, including Facebook with over 800 million monthly users, Twitter with 175 million tweets per day, and Pinterest which has seen a 2,700% increase in unique visitors. The document emphasizes creating and consistently sharing great content for one's ideal customers that is helpful, entertaining, and includes calls to action in order to succeed on social media.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Income Tax exemption for Start up : Section 80 IAC
Social media & big data
1. Social Media & Big Data:
Implications for Marketers
March 2013
2. What is Social Media?
• Merriam Webster Online defines social media as
“forms of electronic communication (as Web
sites for social networking and microblogging)
through which users create online communities
to share information, ideas, personal
messages, and other content (as videos)”
3. Total Users of Select Social Media Sites
(March 2013)
1,200,000,000
1,000,000,000
800,000,000
600,000,000
400,000,000
200,000,000
-
4. Social Media Usage
• Facebook
▫ 67% of online adults
• LinkedIn
▫ 20% of online adults
• Twitter
▫ 16% of online adults
• Pinterest
▫ 15% of online adults
5. Facebook
• Users
▫ 167 million unique visitors per month
▫ 500 million likes per day
▫ 24% aged 35-44
▫ 58% women, 42% men
▫ 350 million users suffer from
Facebook Addiction Syndrome
• Ad policies
▫ Advertisers will be able to sync CRM
database info with Facebook user info
Brands will be able to more
effectively target users without
waiting for them to “like” the page
Users can opt-out
• Marketers are much more interested
in data from Facebook interactions
than less prevalent sites
• Produces a “Gross national Happiness
Index” through text mining words and
phrases posted
6. LinkedIn
• Largest professional social
network
• 2 new members sign up every
second
• 42% of users update their
profile regularly
• 65% Male, 35% Female
• 82% of users are aware there
are ads
▫ 60% have clicked
• Corporate talent solutions are
used by 85 Fortune 100
Companies
7. Twitter
• Users
▫ Adults 18-29
▫ African Americans
▫ Urban residents
▫ “The disproportionate
African-American use of
Twitter has fascinated culture
commentators and scholars”
• Ad policies
▫ Advertisers can target users
based on broad categories
▫ Categories are not created
from contents of tweets, but
other actions and who the
user follows
8. Pinterest
• 12 million unique visitors per
month
• 79% women, 21% men
• 29% of users aged 25-34
• Users have higher average
income than Facebook &
Twitter
• Average time spent on
Pinterest
▫ 1 hour 17 minutes
9. What is Big Data?
• There is no pat definition for big data… In
fact, big data can be relatively small, but
represents a difficult processing-time issue.
Basically, you’ve got big data whenever you
exceed the capacity of a conventional relational
database to handle it.” –Jim Davis, Senior
VP/CMO at SAS
▫ Much of the data mined from social media can be
considered big data, because incorporating it into
current databases and CRM systems can be
problematic.
10. Social Media Data Mining
• Social media users share a considerable amount of
information about themselves through their
posts, likes, tweets, and connections. Social media
data mining allows marketers to:
▫ Discover new niches
▫ Tailor advertisements to best meet the needs of
smaller demographic groups
▫ Identify and/or predict buying patterns
▫ Manage customer issues before they become PR
problems
▫ Conduct research to aid in the development of new
products and services
▫ Conduct sentiment analysis
11. Sentiment Analysis
• “Social media is the canary in the coal mine. It
provides early warning of issues that can become
major problems if they are not detected quickly.”
–Catherin van Zuylen, VP of Products at
Attensity
12. Sentiment Analysis
• Sentiment analysis is “… one particular form of
social media data mining, involv[ing] the
application of a range of technologies to
determine sentiments expressed within social
media platforms about particular topics, in order
to arrive at a measure of the ambient, or general
sentiment”
13. Sentiment Analysis: How it works
• Text mining
▫ Natural Language Processing
Determines whether comments are positive, negative or
neutral by analyzing word use, order, and combinations
• Often done by third-parties
▫ Provide clients with:
Insight on how to engage with their customers
Community management services
Raw data
• Began as a score or grade for the business, however
the new trend is to use the data in real time to
deepen client/customer relationships
14. The good…
• Companies want to know what people are saying about
them
• Consumers are trusting advertisements less, and peer
recommendations more
• Insight into customer opinions was previously
unavailable on such a large scale
▫ Possible Outcomes
Better customer service
Quick resolution of customers’ problems
Better products and services available to consumers
Marketers can create better messages and identify the most
efficient means of delivery
Businesses can gain a deep understanding of their target
audience’s psychographics
15. … and the bad
• Slang, abbreviations, sarcasm are common on social networks, and
are difficult to process
• Studies have shown that it is difficult to extract sentiment from the
things/ideas people tweet/post about most
• The analysis may be inaccurate
▫ 70% accuracy is considered good
▫ Data may not be “clean”
• Monetization of personal relationships
• Social discrimination
▫ Less desirable demographic groups may be marginalized
• Positivism problem
▫ People tend to give high ratings on many sites
• General public is largely unaware of this practice
• What data is considered public on social networks? When you join a
social networking site, are you implicitly opting-in?
16. Issues in Social Media Data Mining
• While there have been few cases of the use of
data from social media sites for illegal or
unethical purposes, many in the industry believe
it is more of a matter of when, not if.
• Companies mining data from social media sites
are also very secretive about what they do, and
how they do it. This is partially due to the fact
that it is a new frontier and they do not want to
give away trade secrets, however the opacity
makes some experts nervous.
17. Issues in Social Media Data Mining
• Privacy issues
▫ Thoughts and feelings shared become part of a “vast market research project”
▫ Data is readily available through social networks and aps. The more data, the more of a chance for problems
Employees leaking customer information
Hackers
• Mobile
▫ Over 50% of Americans own a smartphone
Aps have location data and access to address books in phone
Companies can predict where users will be throughout the day
Companies know who your friends, family, and coworkers are
• Ethics
▫ How are companies obtaining their data?
▫ Do consumers know they are being tracked?
• Legislation
▫ US
Consumer Privacy Bill of Rights
Federal Trade Commission legislation
▫ Loose framework
▫ Opt-out and privacy notices
▫ European Union
“Do not track” policy
Consumers must opt-in
18. Data Applications
• The best way to analyze data mined from social media is to use a
combination of computational and manual methods. Analytics programs
can be used to clean and help code large datasets. Human coders are then
used to check for accuracy, as computers cannot pick up on contextual
clues, sarcasm, or humor.
• Some programs that can be used for mining big data include:
▫ Apache Hadoop
▫ Apache HBase
▫ Apache Hive
▫ Cassandra
▫ Cloudera
▫ Greenplum
▫ Hadoop Distributed File System
▫ Hortonworks
▫ MapReduce
▫ MongoDB
▫ NoSQL
19. Best Practices in Social Media Data
Mining
• Employ a combination of computer technology and human analysis
▫ Even sophisticated programs have difficulty extracting meaningful insight
because of the prevalence of slang, abbreviations, humor, and sarcasm on social
media sites
• Ethical collection of data
▫ US policy is a very loose framework
▫ Collect only data that is considered public
▫ Use a reputable third party company for social media data mining to avoid ethical
issues
• Do not collect personally identifiable information
▫ Unless it will be used to resolve customer issues
• Focus on using data from big groups to create psychographic profiles and
uncover the general sentiment
• React quickly to customer problems
• “Listen” to what customers are saying to provide better products and
services
▫ As opposed to monitoring to keep control of the online conversation
20. Companies offering Social Media Data
Mining Services
• 33Across
• Attensity
• Get.It
• McKinsey Global
• Media6Degrees
• Pentaho
• PHD
• Place1Q
• SAS
• Skyhook
• WiseWindow
21. Social Media Data Mining for Marketing
• Mining and analyzing the vast amount of information
available on social networks will be a win-win situation for
marketers and consumers if ethical issues can be avoided.
Currently, companies who mine big data average 6% higher
productivity than those that do not.
• Marketers can:
▫ “Listen in” on online conversations to get a better understanding
of:
Who their customers are
What products they want and need
What advertising messages are most effective
What channels are most effective
▫ Change their messages or target groups in real-time
▫ Help manage PR issues through quick customer service
▫ Aid in the development of new products and services
22. References
• Barton, Dominic. "My, what big data you have." Canadian Business. 85.13 (2012): 14. Web. 17 Mar. 2013.
• Brenner, Joanna. "Pew Internet: Social Networking (full detail)." Pew Internet. Pew Internet, 14 Feb 2013. Web. 17 Mar 2013.
http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx.
• Delo, Cotton. "Startups Mining Social Data take on Facebook." Advertising Age. 09 Apr 2012: 3. Web. 17 Mar. 2013.
• Delo, Cotton. "You are big brother (but that isn't so bad)." Advertising Age. 23 Apr 2012: 1-19. Web. 17 Mar. 2013.
• Every Stat You’ll Ever Want About LinkedIn (Infographic). 2012. Digital Marketing Ramblings… The Latest Digital Marketing Tips, Trends and Technology. Web. 17
Mar 2013. <http://expandedramblings.com/index.php/every-stat-youll-ever-want-about-linkedin-infographic/>.
• Facebook Logo. N.d. Blogspot.com. Web. 17 Mar 2013. <http://3.bp.blogspot.com/-
KNqO9JuXUN8/Ti2b1LHRquI/AAAAAAAAAIU/L6k8Wlzxj9k/s1600/logo_facebook.png>.
• Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]. 2013. Envision Media 360. Web. 17 Mar 2013.
<http://www.envisionmedia360.com/infographics/facebook-vs-twitter-vs-pinterest-2013-statistics-infographic-719>.
• Ferenstein, Gregory. "Fresh Stats On Social Networks: Pinterest Catches Up With Twitter, Digital Divide Shrinks." Tech Crunch. N.p., 17 Feb 2013. Web. 17 Mar 2013.
<http://techcrunch.com/2013/02/17/social-media-statistics-2012/>.
• Giles, Jim. "Text Mining." New Scientist. 14 May 2011: 34. Web. 17 Mar. 2013.
• Greengard, Samuel. "Advertising Gets Personal." Communications of the ACM. 55.8 (2012): 18-20. Web. 17 Mar. 2013.
• Kennedy, Helen. "Perspectives on Sentiment Analysis." Journal of Broadcasting & Electronic Media. 56.4 (2012): 435-450. Web. 17 Mar. 2013.
• Lamont, Judith. "Big data has big implications for knowledge management." KM World. Apr 2012: 8-10. Web. 17 Mar. 2013.
• Lamont, Judith. "Customer sentiment analysis: A shift to customer service." KM World. Feb 2013: 8-9. Web. 17 Mar. 2013.
• Learmonth, Michael. "In pursuit of revenue, social networks ramp up ad targeting." Advertising Age. 10 Sep 2012: 20. Web. 17 Mar. 2013.
• Lewis, Seth C., Rodrigo Zamith, and Alfred Hermida. "Content Analysis in an Era of Big Data: A Hybrid Approach to Computational and Manual Methods." Journal of
Broadcasting & Electronic Media. 57.1 (2013): 34-52. Web. 17 Mar. 2013.
• LinkedIn Logo. N.d. Mediameasurement.com. Web. 17 Mar 2013. <http://www.mediameasurement.com/mobile-social-networking-rises-by-44/linkedin-logo-008/>.
• Mims, Christopher. "Mining the Mobile Life." Scientific American. 307.6 (2012): 42-43. Web. 17 Mar. 2013.
• Moore, Andy. "What's Different Now?" KM World. Oct 2012: n. page. Web. 17 Mar. 2013.
• Moss, Rick. "All you need is love (and Facebook)." USA Today 14 Feb 2013, News, 8. Web. 17 Mar. 2013.
• Pinterest Logo. N.d. mediaups.com. Web. 17 Mar 2013. <http://www.mediaups.com/wp-content/uploads/2013/02/Pinterest-logo.png>.
• Smith, Craig. "(March 2013) How Many People Use the Top Social Media, Apps & Services?" Digital Marketing Ramblings… The Latest Digital Marketing Tips, Trends
and Technology. N.p., 02 Mar 2013. Web. 17 Mar 2013. <http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/>.
• “Social Media.” Merriam Webster Online, Merriam Webster, n.d. Web. 17 Mar 2013.
• Twitter Logo. N.d. Biomedicalimaging.org. Web. 17 Mar 2013. <http://www.biomedicalimaging.org/2012/images/logos/Twitter_logo.jpg>.
Smith, Craig. "(March 2013) How Many People Use the Top Social Media, Apps & Services?" Digital Marketing Ramblings… The Latest Digital Marketing Tips, Trends and Technology. N.p., 02 Mar 2013. Web. 17 Mar 2013. <http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/>.
Brenner, Joanna. "Pew Internet: Social Networking (full detail)." Pew Internet. Pew Internet, 14 Feb 2013. Web. 17 Mar 2013. http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx.Ferenstein, Gregory. "Fresh Stats On Social Networks: Pinterest Catches Up With Twitter, Digital Divide Shrinks." Tech Crunch. N.p., 17 Feb 2013. Web. 17 Mar 2013. <http://techcrunch.com/2013/02/17/social-media-statistics-2012/>.
Facebook Logo. N.d. Blogspot.com. Web. 17 Mar 2013. <http://3.bp.blogspot.com/-KNqO9JuXUN8/Ti2b1LHRquI/AAAAAAAAAIU/L6k8Wlzxj9k/s1600/logo_facebook.png>.Ferenstein, Gregory. "Fresh Stats On Social Networks: Pinterest Catches Up With Twitter, Digital Divide Shrinks." Tech Crunch. N.p., 17 Feb 2013. Web. 17 Mar 2013. <http://techcrunch.com/2013/02/17/social-media-statistics-2012/>.Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]. 2013. Envision Media 360Web. 17 Mar 2013. <http://www.envisionmedia360.com/infographics/facebook-vs-twitter-vs-pinterest-2013-statistics-infographic-719>.
LinkedIn Logo. N.d. Mediameasurement.com. Web. 17 Mar 2013. <http://www.mediameasurement.com/mobile-social-networking-rises-by-44/linkedin-logo-008/>.Every Stat You’ll Ever Want About LinkedIn (Infographic). 2012. Digital Marketing Ramblings… The Latest Digital Marketing Tips, Trends and TechnologyWeb. 17 Mar 2013. <http://expandedramblings.com/index.php/every-stat-youll-ever-want-about-linkedin-infographic/>.
Twitter Logo. N.d. Biomedicalimaging.org. Web. 17 Mar 2013. <http://www.biomedicalimaging.org/2012/images/logos/Twitter_logo.jpg>.Ferenstein, Gregory. "Fresh Stats On Social Networks: Pinterest Catches Up With Twitter, Digital Divide Shrinks." Tech Crunch. N.p., 17 Feb 2013. Web. 17 Mar 2013. <http://techcrunch.com/2013/02/17/social-media-statistics-2012/>.
Pinterest Logo. N.d. mediaups.com. Web. 17 Mar 2013. <http://www.mediaups.com/wp-content/uploads/2013/02/Pinterest-logo.png>.Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]. 2013. Envision Media 360Web. 17 Mar 2013. <http://www.envisionmedia360.com/infographics/facebook-vs-twitter-vs-pinterest-2013-statistics-infographic-719>.
Moore, Andy. "What's Different Now?" KM World. Oct 2012: n. page. Web. 17 Mar. 2013.
Lamont, Judith. "Customer sentiment analysis: A shift to customer service." KM World. Feb 2013: 8-9. Web. 17 Mar. 2013.
Kennedy, Helen. "Perspectives on Sentiment Analysis." Journal of Broadcasting & Electronic Media. 56.4 (2012): 435-450. Web. 17 Mar. 2013.
Kennedy, Helen. "Perspectives on Sentiment Analysis." Journal of Broadcasting & Electronic Media. 56.4 (2012): 435-450. Web. 17 Mar. 2013.Lamont, Judith. "Customer sentiment analysis: A shift to customer service." KM World. Feb 2013: 8-9. Web. 17 Mar. 2013.
Kennedy, Helen. "Perspectives on Sentiment Analysis." Journal of Broadcasting & Electronic Media. 56.4 (2012): 435-450. Web. 17 Mar. 2013.Lamont, Judith. "Customer sentiment analysis: A shift to customer service." KM World. Feb 2013: 8-9. Web. 17 Mar. 2013.
Kennedy, Helen. "Perspectives on Sentiment Analysis." Journal of Broadcasting & Electronic Media. 56.4 (2012): 435-450. Web. 17 Mar. 2013.Lamont, Judith. "Customer sentiment analysis: A shift to customer service." KM World. Feb 2013: 8-9. Web. 17 Mar. 2013.
Lamont, Judith. "Big data has big implications for knowledge management." KM World. Apr 2012: 8-10. Web. 17 Mar. 2013.Lewis, Seth C., Rodrigo Zamith, and Alfred Hermida. "Content Analysis in an Era of Big Data: A Hybrid Approach to Computational and Manual Methods." Journal of Broadcasting & Electronic Media. 57.1 (2013): 34-52. Web. 17 Mar. 2013.