Ultimate Opening Day Experience - Integrated Campaign
•Download as PPTX, PDF•
1 like•482 views
The document recaps a Facebook like campaign run by Service Electric to boost its social media presence. The campaign offered the chance to win the Ultimate Opening Day Experience at an Iron Pigs game including tickets, throwing the first pitch, and food credit. On-air endorsements and prominent online/social media placements drove over 10,000 impressions to the contest entry page. As a result of the campaign, Service Electric gained over 1,000 new Facebook likes.
Report
Share
Report
Share
Recommended
BofA Integrated Campaign
The document describes an integrated marketing campaign created by CHWA Agency for Bank of America (BAC) to promote its sponsorship of the annual Atlanta Football Classic (AFC) event. The campaign objectives were to improve BAC's brand equity with African Americans and acquire new customers. Marketing elements included print, online, TV, radio, and in-person promotions at bank branches and a tailgating event at the football game to acquire customer data. The campaign was successful in distributing all tickets and gathering many new customer leads.
Marketing Recap 2015
The document provides a summary of Nexen Tire's brand marketing partnerships and campaigns in 2015. It details numerous partnerships across various industries including Angels baseball, Nitro Circus, ESPN, EnduroCross, SuperPark, Surfer Magazine, Powder Awards, Canoe & Kayak, SUP Magazine, and Ask Patty. For each partnership, it lists the marketing channels used and total impressions generated, with totals ranging from millions to over 100 million impressions. It also discusses Nexen Tire's print collateral, POP displays, and involvement in the SEMA International Tradeshow.
World Cup Social Media PR Case Study - Continental Tyres and C&M
So, Fabio Capello and his well groomed troops may have been off the boil at this summer’s World Cup, BUT C&M AND CONTINENTAL TYRES WEREN’T. Check out our brand awareness Social Media PR case study...
Exposure 2018 Sponsor Deck
The document provides information about sponsorship opportunities for EXPOSURE, the largest women's skateboarding event in the world held annually in Encinitas, California. It details various sponsorship levels from $20,000 title sponsorship down to $200 banner space. Higher levels receive prominent logo placement, commercials in the livestream, vendor booths and more. Proceeds from EXPOSURE are donated to support survivors of domestic violence.
Sky power powering prosperity award sponsorship 2015
Sponsorship presentation for Sky Power Global for Powering Prosperity January 29, 2015. www.PoweringProsperity.ca
Exposure 2018 Sponsor Deck
Exposure is a nonprofit that empowers women and girls through skateboarding. Their annual EXPOSURE event is the largest women's skateboarding competition in the world, featuring professional and amateur competitions, proceeds donated to domestic violence survivors, and learn-to-skate clinics. Sponsorship opportunities range from $400 for a vendor booth to $20,000 as a title sponsor, with benefits including logo placement, commercials in the livestream, and announcements promoting the sponsorship.
Deep Fried Mashup: Social Media and the N.C. State Fair
The document summarizes the North Carolina State Fair's use of social media from 2009-present to engage customers and promote the fair. It discusses goals of establishing social media presences on platforms like Facebook, Twitter, YouTube and blogs. Metrics show strong engagement on these channels, especially a blog getting thousands of unique visitors during the fair. Events like a "Deep Fried Ambassador" contest and tweetups helped drive further interactions. It concludes with recommendations to balance social media use, improve content quality and metrics analysis, and develop internal policies.
Exposure 2018 Sponsorship Deck
The document provides information about sponsorship opportunities for EXPOSURE, the largest women's skateboarding event in the world organized by EXPOSURE Skate. The event features women's skateboarding competitions, learn-to-skate clinics, and donates proceeds to survivors of domestic violence. Sponsorship packages are outlined ranging from $20,000 for a title sponsor to $300 for a vendor booth. Benefits include logo placement, advertising, announcements, and more depending on the level of sponsorship.
Recommended
BofA Integrated Campaign
The document describes an integrated marketing campaign created by CHWA Agency for Bank of America (BAC) to promote its sponsorship of the annual Atlanta Football Classic (AFC) event. The campaign objectives were to improve BAC's brand equity with African Americans and acquire new customers. Marketing elements included print, online, TV, radio, and in-person promotions at bank branches and a tailgating event at the football game to acquire customer data. The campaign was successful in distributing all tickets and gathering many new customer leads.
Marketing Recap 2015
The document provides a summary of Nexen Tire's brand marketing partnerships and campaigns in 2015. It details numerous partnerships across various industries including Angels baseball, Nitro Circus, ESPN, EnduroCross, SuperPark, Surfer Magazine, Powder Awards, Canoe & Kayak, SUP Magazine, and Ask Patty. For each partnership, it lists the marketing channels used and total impressions generated, with totals ranging from millions to over 100 million impressions. It also discusses Nexen Tire's print collateral, POP displays, and involvement in the SEMA International Tradeshow.
World Cup Social Media PR Case Study - Continental Tyres and C&M
So, Fabio Capello and his well groomed troops may have been off the boil at this summer’s World Cup, BUT C&M AND CONTINENTAL TYRES WEREN’T. Check out our brand awareness Social Media PR case study...
Exposure 2018 Sponsor Deck
The document provides information about sponsorship opportunities for EXPOSURE, the largest women's skateboarding event in the world held annually in Encinitas, California. It details various sponsorship levels from $20,000 title sponsorship down to $200 banner space. Higher levels receive prominent logo placement, commercials in the livestream, vendor booths and more. Proceeds from EXPOSURE are donated to support survivors of domestic violence.
Sky power powering prosperity award sponsorship 2015
Sponsorship presentation for Sky Power Global for Powering Prosperity January 29, 2015. www.PoweringProsperity.ca
Exposure 2018 Sponsor Deck
Exposure is a nonprofit that empowers women and girls through skateboarding. Their annual EXPOSURE event is the largest women's skateboarding competition in the world, featuring professional and amateur competitions, proceeds donated to domestic violence survivors, and learn-to-skate clinics. Sponsorship opportunities range from $400 for a vendor booth to $20,000 as a title sponsor, with benefits including logo placement, commercials in the livestream, and announcements promoting the sponsorship.
Deep Fried Mashup: Social Media and the N.C. State Fair
The document summarizes the North Carolina State Fair's use of social media from 2009-present to engage customers and promote the fair. It discusses goals of establishing social media presences on platforms like Facebook, Twitter, YouTube and blogs. Metrics show strong engagement on these channels, especially a blog getting thousands of unique visitors during the fair. Events like a "Deep Fried Ambassador" contest and tweetups helped drive further interactions. It concludes with recommendations to balance social media use, improve content quality and metrics analysis, and develop internal policies.
Exposure 2018 Sponsorship Deck
The document provides information about sponsorship opportunities for EXPOSURE, the largest women's skateboarding event in the world organized by EXPOSURE Skate. The event features women's skateboarding competitions, learn-to-skate clinics, and donates proceeds to survivors of domestic violence. Sponsorship packages are outlined ranging from $20,000 for a title sponsor to $300 for a vendor booth. Benefits include logo placement, advertising, announcements, and more depending on the level of sponsorship.
Exposure 2018 Sponsorship Deck
The document provides information about sponsorship opportunities for EXPOSURE, the largest women's skateboarding event in the world. It details the various sponsorship levels and benefits, which include logo placement, vendor booths, advertisements, and announcements. EXPOSURE raises money through competitions and donations to support survivors of domestic violence. The 2017 event in Encinitas, California attracted over 166 skaters and had over 11.5 million impressions on social media.
Exposure 2018 Sponsor Deck V2
The document provides information about sponsorship opportunities for EXPOSURE, the largest women's skateboarding event in the world organized by EXPOSURE Skate. It details the various sponsorship levels that range from $20,000 for a title sponsor to $400 for a vendor booth. Higher levels of sponsorship receive greater branding and marketing benefits like logo placement and advertisements. All sponsorship proceeds are donated to support survivors of domestic violence.
Exposure OPEN 2019
Exposure is a nonprofit that empowers women and girls through skateboarding. It hosts an annual women's skateboarding event called Exposure: A Women's Benefit that features competitions, learn-to-skate clinics, and community service projects. The event attracts over 160 female skateboarders and raises proceeds that are donated to survivors of domestic violence. The document provides information on sponsorship opportunities for the 2019 event in Huntington Beach, including title sponsorships for specific competitions and activities starting at $1,500.
CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...
CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...Chartered Institute of Public Relations
Russell Goldsmith, Digital Media Director at markettiers4dc CIPR Social Summer session - 21 July 2011Exposure 2018 Sponsor Deck
EXPOSURE is the largest women's skateboarding event in the world that features professional and amateur skateboarding competitions, learn-to-skate clinics, yoga, and community service projects. The 2017 event in Encinitas, CA attracted 166 female skateboarders and had over 11.5 million social media impressions. Sponsorship opportunities range from $300 to $20,000 and support empowering women and girls through skateboarding while donating proceeds to domestic violence survivors.
CASE STUDY: Buick NCAA
Big Fuel created a social media activation campaign for Buick during March Madness to promote the Buick Human Highlight Reel. This included creating a dedicated Facebook tab and using the Facebook Video Gallery to showcase highlight reel videos. An NCAA Facebook app helped extend Buick's reach during the tournament. The campaign drove significant increases in Facebook fans, page views, video views and social conversations around the Human Highlight Reel.
Exposure 2018 Sponsorship Deck
Available Sponsorship Opportunities for the 7th annual Exposure, A women's benefit event on November 3-4, 2018.
EXPOSURE 2015 Sponsor Deck
The document provides information about sponsorship opportunities for EXPOSURE 2015, an action sports event. EXPOSURE 2014 had over 5,000 spectators, 7 million media impressions, and proceeds were donated to a domestic violence shelter. Sponsorship levels ranged from $20,000 for the title sponsor to $250 for a bronze vendor booth. All sponsorships included promotional benefits and support survivors of domestic violence.
Scott's oxy clean presentation
The experiential marketing campaign aims to promote Scott's + Oxy Clean Outdoor Cleaner through an interactive wall display at the Canada Blooms Festival. Participants will clean logos off a dirty wall to win prizes, demonstrating the product's effectiveness on different surfaces. A video of the event will generate online impressions. Goals are to educate the public on the product's versatility and establish brand awareness. The target market is homeowners aged 30-65 in Ontario who enjoy gardening and entertaining outdoors. The budget is $30,000 and the campaign is expected to generate 5,000 impressions at the show and 100,000 online, as well as redeem 7,500 product coupons.
Exposure Event Sponsor Deck 2016
Sponsorship Opportunities for Nonprofit Event featuring the world's top female skaters. Proceeds support survivors of domestic violence.
Garage fest - Automotive rwa activation
Hi all!!
Presenting to you "Garage fest" a unique rwa activation for automotive and linked brands with shared participation cost with non competitive brands and increased response with multiple association based consumer engagements thus bringing high value of roi. Please let us know your feedback .
Berkeley College - Digital and Social Media Strategy - Beck's Experience Stra...
This document outlines Beck's Brewery's digital and social media strategy plan. The plan focuses on selected social media platforms including Facebook, YouTube, and Twitter. It introduces a global marketing approach centered around sports and new campaigns. Key elements of the strategy include creating a global Beck's Facebook page with country-specific subpages, regular YouTube video updates, and using Twitter for social community and publishing. The plan also discusses mobile applications and search engine advertising to provide a comprehensive customer experience. Metrics are defined to evaluate the performance of the marketing strategy across different social media platforms and digital initiatives.
BNC Global Event Show on 'Post event engagement and message amplification'
Katie Streten, Senior Creative Strategist at Imagination demonstrated how you continue the conversation or amplify and strengthen the message generated at events. She explains how to promote further engagement with attendees and those who may not have been able to attend.
Failte Ireland - Digital Strategy By Orla Carroll (Head of Digital)
This document outlines Failte Ireland's digital strategy. It discusses 5 key pillars: 1) growth goal, 2) strategic imperatives, 3) digital strategy, 4) initiatives, and 5) areas of focus. Under initiatives, it describes the Dublin Now project which aimed to promote Dublin to UK social influencers through an adaptive content model. It provides statistics on the project's reach and engagement across various digital channels. It also describes the trade capability program to enhance digital skills. The areas of focus are listed as education to empower trade businesses and a shift to an encouragement content model.
CIPR Freshly Squeezed - Using video online in Social Media
tThis is the presentation I gave at the CIPR in London in September 2011 discussing how brands can use interacive video, both live and on demand, to broadcast directly to their audience through social media channels such as Facebook and YouTube and crucially how to engage with bloggers to aggregate the content.
Hereward Television
Details of Local TV and how Hereward Television will bring the service to Peterborough and the Fenlands for the benefit of skills training, advertisers and viewers.
Alexis allan neea 05162012
The document summarizes a regional campaign by the Northwest Energy Efficiency Alliance to promote the installation of ductless heat pumps. The campaign included social media promotion through Facebook and YouTube, a photo sweepstakes, advertising through various media channels, and tools to help partners promote ductless heat pumps. The results included over 13 million total campaign impressions and a 20,000 increase in website visits.
Vivek Saxena - How Royal Caribbean became a global industry digital leader
Vivek Saxena was the VP and Global Head of Web Marketing & E-Commerce at Royal Caribbean from 2010-2011. During his time there, he created and executed a digital strategy that improved Royal Caribbean's online presence and digital marketing efforts. Some key results of the strategy included Royal Caribbean ranking highly in a study of digital leadership in the cruise industry, tripling Facebook fans, developing the first mobile app in the industry, and redesigning parts of the website to improve the customer experience and increase conversions.
Opportunity for Employers in Northeast Indiana
Fort Wayne, Indiana area employers are invited to take part in the 2015 Job Fair May 28th. Only a few booths and sponsorships are still available. Contact Scott@WOWO.com before they are all gone.
Типы интегрированных кампаний и их результативность
The document discusses integrating marketing channels to optimize customer journeys and maximize returns. It describes analyzing customer data to understand audiences at different stages, from contemplation to purchase. Channels are mapped to customer journey landmarks and investment is tiered based on potential. Attribution tools provide insights by matching responses to all media. The results were a 50% reduction in TV repertoire, reduced press titles, and more targeted inserts, door drops, search and digital, improving results attribution.
International Marketing Final Project
This document provides an overview of key facts about South Korea, including its history, culture, economy, and technology adoption. It discusses historical periods like the Three Kingdoms period and Japanese colonial rule. It also outlines demographic characteristics, noting South Korea's highly educated and technologically connected population. The economy is characterized as innovative with major companies like Samsung and a focus on exports. Internet and mobile technology have been widely adopted. The document analyzes South Korea's culture, including traditions like Hanbok dresses and the importance of family and education. It also summarizes business etiquette and opportunities/threats around marketing to seniors.
Home Makeover
This document provides analytics on 99.9 The Hawk's Home Makeover marketing campaign. It summarizes metrics like website impressions, contest entries, pageviews, and advertising exposures for each sponsoring business. Overall, the 6-week campaign generated over 102,000 website impressions, 16,357 contest entries, and millions of advertising exposures across radio, online displays, and video for participating sponsors in the home improvement industry.
More Related Content
Similar to Ultimate Opening Day Experience - Integrated Campaign
Exposure 2018 Sponsorship Deck
The document provides information about sponsorship opportunities for EXPOSURE, the largest women's skateboarding event in the world. It details the various sponsorship levels and benefits, which include logo placement, vendor booths, advertisements, and announcements. EXPOSURE raises money through competitions and donations to support survivors of domestic violence. The 2017 event in Encinitas, California attracted over 166 skaters and had over 11.5 million impressions on social media.
Exposure 2018 Sponsor Deck V2
The document provides information about sponsorship opportunities for EXPOSURE, the largest women's skateboarding event in the world organized by EXPOSURE Skate. It details the various sponsorship levels that range from $20,000 for a title sponsor to $400 for a vendor booth. Higher levels of sponsorship receive greater branding and marketing benefits like logo placement and advertisements. All sponsorship proceeds are donated to support survivors of domestic violence.
Exposure OPEN 2019
Exposure is a nonprofit that empowers women and girls through skateboarding. It hosts an annual women's skateboarding event called Exposure: A Women's Benefit that features competitions, learn-to-skate clinics, and community service projects. The event attracts over 160 female skateboarders and raises proceeds that are donated to survivors of domestic violence. The document provides information on sponsorship opportunities for the 2019 event in Huntington Beach, including title sponsorships for specific competitions and activities starting at $1,500.
CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...
CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...Chartered Institute of Public Relations
Russell Goldsmith, Digital Media Director at markettiers4dc CIPR Social Summer session - 21 July 2011Exposure 2018 Sponsor Deck
EXPOSURE is the largest women's skateboarding event in the world that features professional and amateur skateboarding competitions, learn-to-skate clinics, yoga, and community service projects. The 2017 event in Encinitas, CA attracted 166 female skateboarders and had over 11.5 million social media impressions. Sponsorship opportunities range from $300 to $20,000 and support empowering women and girls through skateboarding while donating proceeds to domestic violence survivors.
CASE STUDY: Buick NCAA
Big Fuel created a social media activation campaign for Buick during March Madness to promote the Buick Human Highlight Reel. This included creating a dedicated Facebook tab and using the Facebook Video Gallery to showcase highlight reel videos. An NCAA Facebook app helped extend Buick's reach during the tournament. The campaign drove significant increases in Facebook fans, page views, video views and social conversations around the Human Highlight Reel.
Exposure 2018 Sponsorship Deck
Available Sponsorship Opportunities for the 7th annual Exposure, A women's benefit event on November 3-4, 2018.
EXPOSURE 2015 Sponsor Deck
The document provides information about sponsorship opportunities for EXPOSURE 2015, an action sports event. EXPOSURE 2014 had over 5,000 spectators, 7 million media impressions, and proceeds were donated to a domestic violence shelter. Sponsorship levels ranged from $20,000 for the title sponsor to $250 for a bronze vendor booth. All sponsorships included promotional benefits and support survivors of domestic violence.
Scott's oxy clean presentation
The experiential marketing campaign aims to promote Scott's + Oxy Clean Outdoor Cleaner through an interactive wall display at the Canada Blooms Festival. Participants will clean logos off a dirty wall to win prizes, demonstrating the product's effectiveness on different surfaces. A video of the event will generate online impressions. Goals are to educate the public on the product's versatility and establish brand awareness. The target market is homeowners aged 30-65 in Ontario who enjoy gardening and entertaining outdoors. The budget is $30,000 and the campaign is expected to generate 5,000 impressions at the show and 100,000 online, as well as redeem 7,500 product coupons.
Exposure Event Sponsor Deck 2016
Sponsorship Opportunities for Nonprofit Event featuring the world's top female skaters. Proceeds support survivors of domestic violence.
Garage fest - Automotive rwa activation
Hi all!!
Presenting to you "Garage fest" a unique rwa activation for automotive and linked brands with shared participation cost with non competitive brands and increased response with multiple association based consumer engagements thus bringing high value of roi. Please let us know your feedback .
Berkeley College - Digital and Social Media Strategy - Beck's Experience Stra...
This document outlines Beck's Brewery's digital and social media strategy plan. The plan focuses on selected social media platforms including Facebook, YouTube, and Twitter. It introduces a global marketing approach centered around sports and new campaigns. Key elements of the strategy include creating a global Beck's Facebook page with country-specific subpages, regular YouTube video updates, and using Twitter for social community and publishing. The plan also discusses mobile applications and search engine advertising to provide a comprehensive customer experience. Metrics are defined to evaluate the performance of the marketing strategy across different social media platforms and digital initiatives.
BNC Global Event Show on 'Post event engagement and message amplification'
Katie Streten, Senior Creative Strategist at Imagination demonstrated how you continue the conversation or amplify and strengthen the message generated at events. She explains how to promote further engagement with attendees and those who may not have been able to attend.
Failte Ireland - Digital Strategy By Orla Carroll (Head of Digital)
This document outlines Failte Ireland's digital strategy. It discusses 5 key pillars: 1) growth goal, 2) strategic imperatives, 3) digital strategy, 4) initiatives, and 5) areas of focus. Under initiatives, it describes the Dublin Now project which aimed to promote Dublin to UK social influencers through an adaptive content model. It provides statistics on the project's reach and engagement across various digital channels. It also describes the trade capability program to enhance digital skills. The areas of focus are listed as education to empower trade businesses and a shift to an encouragement content model.
CIPR Freshly Squeezed - Using video online in Social Media
tThis is the presentation I gave at the CIPR in London in September 2011 discussing how brands can use interacive video, both live and on demand, to broadcast directly to their audience through social media channels such as Facebook and YouTube and crucially how to engage with bloggers to aggregate the content.
Hereward Television
Details of Local TV and how Hereward Television will bring the service to Peterborough and the Fenlands for the benefit of skills training, advertisers and viewers.
Alexis allan neea 05162012
The document summarizes a regional campaign by the Northwest Energy Efficiency Alliance to promote the installation of ductless heat pumps. The campaign included social media promotion through Facebook and YouTube, a photo sweepstakes, advertising through various media channels, and tools to help partners promote ductless heat pumps. The results included over 13 million total campaign impressions and a 20,000 increase in website visits.
Vivek Saxena - How Royal Caribbean became a global industry digital leader
Vivek Saxena was the VP and Global Head of Web Marketing & E-Commerce at Royal Caribbean from 2010-2011. During his time there, he created and executed a digital strategy that improved Royal Caribbean's online presence and digital marketing efforts. Some key results of the strategy included Royal Caribbean ranking highly in a study of digital leadership in the cruise industry, tripling Facebook fans, developing the first mobile app in the industry, and redesigning parts of the website to improve the customer experience and increase conversions.
Opportunity for Employers in Northeast Indiana
Fort Wayne, Indiana area employers are invited to take part in the 2015 Job Fair May 28th. Only a few booths and sponsorships are still available. Contact Scott@WOWO.com before they are all gone.
Типы интегрированных кампаний и их результативность
The document discusses integrating marketing channels to optimize customer journeys and maximize returns. It describes analyzing customer data to understand audiences at different stages, from contemplation to purchase. Channels are mapped to customer journey landmarks and investment is tiered based on potential. Attribution tools provide insights by matching responses to all media. The results were a 50% reduction in TV repertoire, reduced press titles, and more targeted inserts, door drops, search and digital, improving results attribution.
Similar to Ultimate Opening Day Experience - Integrated Campaign (20)
CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...
CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...
Berkeley College - Digital and Social Media Strategy - Beck's Experience Stra...
Berkeley College - Digital and Social Media Strategy - Beck's Experience Stra...
BNC Global Event Show on 'Post event engagement and message amplification'
BNC Global Event Show on 'Post event engagement and message amplification'
Failte Ireland - Digital Strategy By Orla Carroll (Head of Digital)
Failte Ireland - Digital Strategy By Orla Carroll (Head of Digital)
CIPR Freshly Squeezed - Using video online in Social Media
CIPR Freshly Squeezed - Using video online in Social Media
Vivek Saxena - How Royal Caribbean became a global industry digital leader
Vivek Saxena - How Royal Caribbean became a global industry digital leader
Типы интегрированных кампаний и их результативность
Типы интегрированных кампаний и их результативность
More from Natalie Orcutt Brilliant, MBA
International Marketing Final Project
This document provides an overview of key facts about South Korea, including its history, culture, economy, and technology adoption. It discusses historical periods like the Three Kingdoms period and Japanese colonial rule. It also outlines demographic characteristics, noting South Korea's highly educated and technologically connected population. The economy is characterized as innovative with major companies like Samsung and a focus on exports. Internet and mobile technology have been widely adopted. The document analyzes South Korea's culture, including traditions like Hanbok dresses and the importance of family and education. It also summarizes business etiquette and opportunities/threats around marketing to seniors.
Home Makeover
This document provides analytics on 99.9 The Hawk's Home Makeover marketing campaign. It summarizes metrics like website impressions, contest entries, pageviews, and advertising exposures for each sponsoring business. Overall, the 6-week campaign generated over 102,000 website impressions, 16,357 contest entries, and millions of advertising exposures across radio, online displays, and video for participating sponsors in the home improvement industry.
Marketing Proposal
This proposal outlines an integrated marketing plan for a Pocono Mountains Restaurant Week. The plan aims to capitalize on an existing radio station's relationship with local restaurants and patrons to promote participating restaurants. Key elements include creating dedicated pages for restaurants on the station's website with interviews and videos, building a customer database, and running contests to increase awareness through the station's on-air, online and social media platforms. Surveys would also gather customer data to improve future restaurant weeks.
Diner 248 Billboard Creative
This document discusses billboard creative concepts and sample designs for Diner 248. It proposes using traditional billboards with stock images and slogans to promote their wing specials, lunch and dinner service, and reputation as the valley's best breakfast. It also suggests using hashtags on social media to capture customer pictures and thank customers on the billboards. The document provides comments on fonts, colors, layouts and images for four sample billboard designs and encourages posting customer photos taken at the diner on social media with the hashtag #diner248.
Battle of the Bands Promotional Proposal
The promotional proposal summarizes an outdoor music festival hosted by 107 The Bone and 99.9 The Hawk radio stations on July 19. It will include local bands competing for prizes, as well as food, drinks and entertainment for attendees. A portion of proceeds will benefit Big Brothers Big Sisters. The proposal outlines an integrated marketing campaign including on-air promotion, digital advertising and social media. It also provides details on sponsorship opportunities and the roles of the radio stations, event venue and other partners.
SERVQUAL
The document describes a customer satisfaction survey conducted for Nassau Broadcasting. It includes hypotheses about respondent rankings and perceptions. The survey used SERVQUAL questions adapted for media companies. It found that respondents ranked reliability highest in importance and did not clearly support hypotheses about satisfaction correlations with advertising spend, education levels, or gender. Additional research is needed due to limitations.
Social media & big data
Social media usage has grown dramatically, with billions of users on sites like Facebook, LinkedIn, Twitter, and Pinterest. This document discusses how marketers can use social media data mining and sentiment analysis techniques to gain insights into customers by analyzing large amounts of user data from these sites. While this data can provide benefits like improving customer service, there are also privacy, ethical, and accuracy concerns to consider with social media data mining. The document provides best practices for companies analyzing social media data.
Social Media Marketing: An Overview
The document provides an overview of social media and advice for using it effectively. It defines key terms like the internet, world wide web, and social media. It discusses popular social media sites like Facebook, Twitter, Pinterest, and Google+ and notes characteristics of their user bases. The document emphasizes the importance of creating great, engaging content and establishing SMART goals for social media use. It offers tips for what to post, how often, and provides examples of effective social media use by radio stations.
Social Media for Radio Personalities (WSBG)
This document provides guidance for DJs on using social media, particularly Facebook. It outlines reasons why social media is important, including Facebook's large user base and time spent on the platform. The document instructs DJs to build relationships with fans, set goals, be consistent, engage with listeners, and share great content while avoiding pushy or spammy posts. It provides tips on posting style and content ideas, and recommends stations post twice per shift, take turns posting, and check for duplicate content. The overall message is that social media can help DJs connect with listeners if used properly.
Nassau Broadcasting - Social Media for Business
The document discusses social media and provides definitions and examples of key concepts. It outlines the top social media sites, including Facebook with over 800 million monthly users, Twitter with 175 million tweets per day, and Pinterest which has seen a 2,700% increase in unique visitors. The document emphasizes creating and consistently sharing great content for one's ideal customers that is helpful, entertaining, and includes calls to action in order to succeed on social media.
More from Natalie Orcutt Brilliant, MBA (10)
Recently uploaded
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastEtsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Recently uploaded (20)
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Ultimate Opening Day Experience - Integrated Campaign
- 1. Service Electric FACEBOOK LIKE CAMPAIGN RECAP NATALIE ORCUTT, DIGITAL SALES MANAGER APRIL 9, 2014
- 2. Integrated Marketing Campaign Campaign Goal ◦ Boost SECTV social media presence with an on-air and online media campaign Concept ◦ Facebook users register to win the Ultimate Opening Day Experience at the Lehigh Valley Iron Pigs’ home opener with great prizes including ◦ 4 premium tickets the home opener ◦ Throw the first pitch of the season ◦ Iron Pigs Jersey and T-shirt ◦ $50 food/bev credit
- 3. On-Air Promotion Rick Michael’s endorsement promoting the Ultimate Opening Day Experience contest ◦ Audio link: https://soundcloud.com/99-9-the-hawk/service-electric-ultimate
- 4. Online/Social Media Promotion Prominent, above-the-fold placement on all station websites with links to contest ◦ Total impressions: 10,373 Posts on all station social media pages ◦ Unique impressions (station pages): 1,883 ◦ Unique impressions (SECTV page): 40,000+
- 5. Other Media
- 6. Entry Page
- 8. Page Tab
- 9. Entry Stats
- 10. SECTV Likes
- 14. Page Engagement