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Big Data and Social Media
BAE Systems Detica
April 2013

© BAE Systems Detica 2012
What do the terms Big Data and Social Media mean?

Big data[ is a collection of data sets so
large and complex that it becomes difficult
to process using on-hand database
management tools or traditional data
processing applications.
© BAE Systems Detica 2012

Social media refers to the means of
interactions among people in which they
create, share, and exchange information
and ideas in virtual communities and
networks
2
© BAE Systems Detica 2012

3
© BAE Systems Detica 2012

4
© BAE Systems Detica 2012

5
© BAE Systems Detica 2012
Big Data Approach

© BAE Systems Detica 2012

7
COMPANY CONFIDENTIAL

Underpinned by Detica’s Big Data Reference Architecture
Data sources

Storage and processing

Transaction systems

Presentation and analysis

Big Data “Refinery”

Partner systems

Filter / pre-processing

Real-time Analytics
Real-time analytics
platform
Fixed and dynamic
reporting
Fast search, query and
retrieval platform

Batch processing
platform

Open Source

Enterprise Data Warehouses

Data warehouse
and Marts

© BAE Systems plc (2012). All Rights reserved.
BAE SYSTEMS and DETICA are trade marks of BAE Systems plc.

Bulk Analytics

Search

Traditional BI Analysis

BI tools
BI Tools

Commercial in Confidence

8
COMPANY CONFIDENTIAL

On which sit a number of industry specific applications
Finances

Information

© BAE Systems plc (2012). All Rights reserved.
BAE SYSTEMS and DETICA are trade marks of BAE Systems plc.

Communications

Business
Advantage

Media and
social media

9
COMPANY CONFIDENTIAL

Example – Fraud and compliance
Unrelated Events?

Or Fraud

© BAE Systems plc (2012). All Rights reserved.
BAE SYSTEMS and DETICA are trade marks of BAE Systems plc.

10
COMPANY CONFIDENTIAL

Unrelated Events?

Or Fraud

A next generation fraud, risk and compliance prevention, detection and investigation suite, that counters evolving threats.
NetReveal augments customer and event profiling with advanced network analytics, thereby uncovering threats that
traditional methods miss.
© BAE Systems plc (2012). All Rights reserved.
BAE SYSTEMS and DETICA are trade marks of BAE Systems plc.

11
Example - Cyber monitoring

© BAE Systems Detica 2012

12
Example - Network coverage

© BAE Systems Detica 2012

13
Example – Competitor monitoring

© BAE Systems Detica 2012

14
In summary
Finances

Communications

Media and
social media

Information

© BAE Systems Detica 2012

Business
Advantage

15
Contact details
If you would like to find out more about Detica Big data or Social Media
Monitoring, please contact:
Jez Nelmes
Product owner
jez.nelmes@BAESystemsDetica.com

Or visit us on stand B94

ALL RIGHTS RESERVED.

Detica, the Detica logo and/or Detica products referenced herein are trademarks of Detica Limited and may be
registered in certain jurisdictions. Other company names, marks, products, logos and symbols referenced herein
may be the trademarks or registered trademarks of their owners.

© BAE Systems Detica 2012

Confidential Commercial

16

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Big data and social media, BAE Systems Detica

  • 1. Big Data and Social Media BAE Systems Detica April 2013 © BAE Systems Detica 2012
  • 2. What do the terms Big Data and Social Media mean? Big data[ is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. © BAE Systems Detica 2012 Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks 2
  • 3. © BAE Systems Detica 2012 3
  • 4. © BAE Systems Detica 2012 4
  • 5. © BAE Systems Detica 2012 5
  • 6. © BAE Systems Detica 2012
  • 7. Big Data Approach © BAE Systems Detica 2012 7
  • 8. COMPANY CONFIDENTIAL Underpinned by Detica’s Big Data Reference Architecture Data sources Storage and processing Transaction systems Presentation and analysis Big Data “Refinery” Partner systems Filter / pre-processing Real-time Analytics Real-time analytics platform Fixed and dynamic reporting Fast search, query and retrieval platform Batch processing platform Open Source Enterprise Data Warehouses Data warehouse and Marts © BAE Systems plc (2012). All Rights reserved. BAE SYSTEMS and DETICA are trade marks of BAE Systems plc. Bulk Analytics Search Traditional BI Analysis BI tools BI Tools Commercial in Confidence 8
  • 9. COMPANY CONFIDENTIAL On which sit a number of industry specific applications Finances Information © BAE Systems plc (2012). All Rights reserved. BAE SYSTEMS and DETICA are trade marks of BAE Systems plc. Communications Business Advantage Media and social media 9
  • 10. COMPANY CONFIDENTIAL Example – Fraud and compliance Unrelated Events? Or Fraud © BAE Systems plc (2012). All Rights reserved. BAE SYSTEMS and DETICA are trade marks of BAE Systems plc. 10
  • 11. COMPANY CONFIDENTIAL Unrelated Events? Or Fraud A next generation fraud, risk and compliance prevention, detection and investigation suite, that counters evolving threats. NetReveal augments customer and event profiling with advanced network analytics, thereby uncovering threats that traditional methods miss. © BAE Systems plc (2012). All Rights reserved. BAE SYSTEMS and DETICA are trade marks of BAE Systems plc. 11
  • 12. Example - Cyber monitoring © BAE Systems Detica 2012 12
  • 13. Example - Network coverage © BAE Systems Detica 2012 13
  • 14. Example – Competitor monitoring © BAE Systems Detica 2012 14
  • 15. In summary Finances Communications Media and social media Information © BAE Systems Detica 2012 Business Advantage 15
  • 16. Contact details If you would like to find out more about Detica Big data or Social Media Monitoring, please contact: Jez Nelmes Product owner jez.nelmes@BAESystemsDetica.com Or visit us on stand B94 ALL RIGHTS RESERVED. Detica, the Detica logo and/or Detica products referenced herein are trademarks of Detica Limited and may be registered in certain jurisdictions. Other company names, marks, products, logos and symbols referenced herein may be the trademarks or registered trademarks of their owners. © BAE Systems Detica 2012 Confidential Commercial 16

Editor's Notes

  1. They are mentioned a lot together but what do we mean by them and The world is becoming hyper-connected. Every minute 100,000 tweets are published, 47,000 apps are downloaded from the AppStore and $272,000 is spent on online shopping. By 2020, 28bn devices will be connected to the internet.And internet business transactions will reach 450bnper day.These developments bring new dangers and new risks. European insurance firms spend €8bnon fraudulent pay-outs. Tax evasion costs the Australian government $41bn per year. The US Navy faces 110,000 cyber attacks every hour. There are nearly 950mweb attacks globally every year.Detica has the skills, people, know-how, technology and track-record to deliver real business benefit to our clients in a rapidly changing environment. Our information intelligence platform is the product of our unique heritage and blend of capabilities. It enables our clients to secure information, finances, communications and business advantage in a connected world.
  2. Its big in volume but also in noise500m tweets a day
  3. The challenges include capture, enrich, storage, search, mineand visualization that data The BIG DATA Detica platform enables clients to derive intelligence from their information. Whether their business is preventing terrorism, enabling financial transactions or delivering services to consumers, Detica can maximise the speed and effectiveness of our clients’ data-driven operations. The platform is built on Detica’s heritage in data acquisition, signals processing and data analytics for the most demanding of commercial and government clients. We have an integrated platform – this saves clients the risk and cost of integrating multi-vendor solutions; it is also interoperable with other vendors’ products and interfaces to existing systems where requiredWe acquire and process large volumesof data– multiple data types and formats relating to transactions, people, entities and networks. Data can be client-generated or from third-party sources (e.g. social media), or generated from our own network monitoring IPWe use advanced network analytics to detectbehaviours, activities, patterns and connections in data.We are able to find leading indicators earlier than conventional technologies and deliver higher detection rates and lower false positives than other vendorsWe produce actionable intelligence through investigation which maximises the speed and effectiveness of our client’s data-driven operationsThe modular platform has multipleapplications where the cores elements have been configured to be best in class. Solutions are delivered within a secure infrastructure, with optimised operating environment. The platform is easily extensible.Detica has a number of services capabilities which are complementary to the platform. These include designing and configuring solutions for specific clients, combining technology with deep domain knowledge and technical capability in areas such as data management, security, user experience and digital transformation. We also package elements of the platform and related services into solutions which we can integrate into existing infrastructures and run as a managed service.
  4. Leading indicatorsPatches the gaps
  5. 60% bank transactions, 50% call records, 95% insurance claims and 100% tax and VAT returns in the UK are processed and analysed by Detica information intelligence solutionsGiven a set of transactions or events within your data how can we tell whether they are related and my indicate a collusive pattern or fraud?
  6. Detica NetReveal® automates the time consuming process of ingesting cleansing, matching and linking data to pro-actively identify risk patterns across all the source data.Here we see that the seemingly unrelated and “normal” looking bank transactions are actually part of a collusive “cash cycling” fraud perpetrated against a bank. The fraudsters cycle cash to generate a good credit rating (possibly using false or stolen identities) before taking out the full amount of available credit across loans, overdrafts and credit cards across a large number of accounts. They then bust out, take the money and disappear.
  7. Talk about Cyber Reveal managed service – pattern detection lead indicator flagging and triage Monitoring journalist reporting on hackativists.
  8. We are seeing Telco’s generating:300TB of web browsing data50TB of call dataThe use cases for big data are around customer segmentation. Network opertmisationSocial media can be used as engagement mechanism. It can also be used for network capacity planning or marketing
  9. O2EE
  10. Social media makes big data smallSocial media can enrich big data to provide greater insights