Integrated marketing and promotional proposal for Battle of the Bands event

1. Promotional Proposal

2.  107 The Bone and 99.9 The Hawk will host an outdoor music
festival outside The Sands Bethlehem Event Center/Vision Bar on
Saturday, July 19
 Fully integrated marketing campaign
 On-air, online, and on location
 Emphasis on social and mobile platforms
 Local bands compete to win great prizes
 Music, beer, food, and fun for the whole crowd
 A portion of the proceeds to benefit Big Brothers Big Sisters
 Variety of sponsorship opportunities available

3.  Band Solicitation/Pre-promotion “tease”
 Six weeks (4/14-5/25 or TBD)
 On-air commercials and promotional mentions inviting bands to enter
contest and asking listeners to vote on their favorites
 Social media “pages” set up for each station for entries and voting
 Event Promotion
 Six weeks (6/9-7/19 or TBD)
 On-air commercials and promotional mentions inviting listeners to the event
 Display ads and microsites dedicated to the event and sponsors on
www.999thehawk.com and www.107thebone.fm
 Social media events and promotion
 Flyers and print ads in The Valley Beat Magazine
 Digital Billboard promoting the event and select sponsors

4.  Provides:
 Advertising and promotional elements
 Prizes for bands
 Giveaways for event attendees
 Hosts and judges panel
 Staff for contest
 Tents and some rentals (details TBD)

5.  Provides:
 Staging
 Lights and sound (Trade. Details TBD)
 Gating
 Staffing (security & bar)
 Venue
 Permits

6.  Provides:
 TITLE SPONSORSHIP INVESTMENT
 Bud Girls
 Victory VIP Bus (TBD)
 Beer tents, tubs, etc.
 Promotional items for giveaways
 Product (to be handled with Vision Bar)

7.  Bud Light (Allentown Beverage)
 Sands Bethlehem Event Center
 107 The Bone and 99.9 The Hawk

8.  A minimum of 15 live and/or prerecorded promotional mentions
(per week) soliciting band entries on each station (4/14-5/25 or
TBD)
 A minimum of 15 live and/or prerecorded promotional mentions
(per week) inviting listeners to the event on each station (6/9-7/19
or TBD)
 ADD ADDITIONAL ON-AIR :60-SEC SCHEDULE FOR ALLENTOWN
BEVERAGE?

9.  Social media contest pages
 Social media events/promotion
 Event pages on station websites
 Includes all sponsor logos and links
 Band information and links
 Above the fold display ads on station websites

12.  Stage Sponsor
 VIP Area Sponsor
 Food/Vendor Area Sponsor
 Kids’ Area Sponsor
 Prize Sponsor

13.  Bands to perform at event chosen by UGC social media contests
 18 total bands desired
 Top five for each station chosen by votes (10 total)
 Four additional bands for each station chosen at station discretion (8
total)
 WODE: Rick and Steph
 WWYY: Gina and Scotty
 Designated stage for each station with nine bands at each
(alternating at 15 minute intervals)

14.  18 total bands will play on alternating stages at 15 minute intervals
 Nine “Hawk-demo” bands
 Nine “Bone-demo” bands
 Grand prize winner will be chosen by a panel of judges (TBD)
 People’s Choice will be chosen by amount of money donated to
BBBS charity
 If the same band wins both, should give a prize to the second runner up?
 Event runs from 2 to 8pm