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Social Media, Big Data and Libraries. The Next Step
Big data and social media can provide libraries insights into their users and communities. Analyzing trends on platforms like Google Trends, Twitter, Facebook, Instagram and Snapchat can help answer questions like who the users are, what they are reading or interested in, and what issues they are passionate about. By measuring social media and other online data, libraries can gain a rich understanding of patrons and identify patterns to inform future strategies and ensure they remain relevant.
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Social Media, Big Data and Libraries. The Next Step
- 1. Social Media, BigData and LibrariesSocial Media, Big Data and Libraries The Next StepThe Next Step Lorena Fernández. University of Deusto
- 2. Big data ishere. Big data is a buzzword. But, what does big data really mean?
- 4. But using bigdata, it is more important the question than the data.
- 5. What’s happening? Who areour users? What are they reading or researching? What issue are they passionate about?
- 6. Big Brother iswatching you
- 7. What’s happening? Anniversary ofan author, special events, news…
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- 9. Trending Topics Global trends,nearby locations trends, tailored trends based on your location and who you follow.
- 11. Who are ourusers?
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- 15. Snapchat will riseto one of the top three social networks in the coming years.
- 16. And we canask them if they’re on social networks
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- 19. What are theyreading or researching? What issue are they passionate about? Understanding our audience
- 20. Listening to become thenew Delphic Oracle
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- 24. The collected data enableslibrary staff to quickly gain a rich understanding and a comprehensive view of community’s patrons, and identify patterns and trends to determine relevant future strategies.
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