Diner 248 Billboard Creative

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This document discusses billboard creative concepts and sample designs for Diner 248. It proposes using traditional billboards with stock images and slogans to promote their wing specials, lunch and dinner service, and reputation as the valley's best breakfast. It also suggests using hashtags on social media to capture customer pictures and thank customers on the billboards. The document provides comments on fonts, colors, layouts and images for four sample billboard designs and encourages posting customer photos taken at the diner on social media with the hashtag #diner248.

Marketing

Concepts
• Traditional Billboards
• Stock images and catchy slogans
• Promote Wing Wednesday, Lunch & Dinner, Service, and
Valley’s Best Breakfast
• Social Media/User Generated Content
• Promote #diner248 to capture customer pics
• Say “thanks” on the billboards

Sample 1:
• Comments:
• Fonts
• Colors
• Layout
• Images

Sample 2:
• Comments:
• Fonts
• Colors
• Layout
• Images

Sample 3:
• Comments:
• Fonts
• Colors
• Layout
• Images

Sample 4:
• Comments:
• Fonts
• Colors
• Layout
• Images

Social Media Promotion
User generated content
billboard/promotion
samples

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