The document discusses how social media is changing from an emphasis on engagement to focusing on simplicity. It explores how consumers are adopting niche social networks rather than mass social platforms and how data mining and new forms of artificial intelligence are impacting social media. The rise of social media is transforming how individuals and institutions interact globally, raising new ethical issues around disclosure, transparency, and trust.
This is my first try, so please be tolerant. I am very sorry to not include all the great resources used in the presentation (especially TED.com) as I did not plan to publish the material when it was done many months ago.
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
Tapping into the social Web:
The social web has redefined the entire
media ecosystem and has fundamentally
changed consumer behaviour. Today,
large numbers of consumers are
members of social sites, and they are
spending increasing amounts of time
there.
The New Next: 2011 Social Media Influencers Predictions by TrendsSpottingTaly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
First to be published is the Social Media Prediction Report.
Final report for the EPSRC Research Cluster, 2009. Details 'community' awareness of user-generated content, social media, location-aware social sorting and introduces construct of the Productive Consumer.
Introduction to Predictive Analytics for Marketers: Takeaway version with des...Authintic
Authintic’s personalization technology helps retailers increase sales from site and social data.
It uses consumer data with permission from brand sites and social media profiles to inform and serve personalized recommendations online, to all devices.
Its predictive analytics technology suite harnesses the network marketing potential of big data and social media. Products include Authintic Bridge™—a social-to-CRM data channel tool—and Authintic Recommend™, a personalized recommendation engine.
Founded by an advertising executive and a data scientist, Authintic is leading the industry shift toward privacy-based personalization technologies.
This is my first try, so please be tolerant. I am very sorry to not include all the great resources used in the presentation (especially TED.com) as I did not plan to publish the material when it was done many months ago.
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
Tapping into the social Web:
The social web has redefined the entire
media ecosystem and has fundamentally
changed consumer behaviour. Today,
large numbers of consumers are
members of social sites, and they are
spending increasing amounts of time
there.
The New Next: 2011 Social Media Influencers Predictions by TrendsSpottingTaly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
First to be published is the Social Media Prediction Report.
Final report for the EPSRC Research Cluster, 2009. Details 'community' awareness of user-generated content, social media, location-aware social sorting and introduces construct of the Productive Consumer.
Introduction to Predictive Analytics for Marketers: Takeaway version with des...Authintic
Authintic’s personalization technology helps retailers increase sales from site and social data.
It uses consumer data with permission from brand sites and social media profiles to inform and serve personalized recommendations online, to all devices.
Its predictive analytics technology suite harnesses the network marketing potential of big data and social media. Products include Authintic Bridge™—a social-to-CRM data channel tool—and Authintic Recommend™, a personalized recommendation engine.
Founded by an advertising executive and a data scientist, Authintic is leading the industry shift toward privacy-based personalization technologies.
Real-time intelligence, collaborative research, adaptive brand planning
Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
Identifying the conversation hubs and the influencers across a wide range of channels
Using crowd-sourcing and co-creation methodologies to achieve research, innovation and planning objectives
Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Deck presented to public affairs, cultural affairs and information affairs staff at the US Embassy in Athens, Greece on Monday, Oct. 5, 2009. [CC] www.ericschwartzman.com
SocialGrow Round Two Pitch Slides - 2010 MassChallenge Global Startup Competi...Ken Herron
On July 13, 2010, SocialGrow President Marsh Sutherland and Chief Marketing Officer Ken Herron pitched SocialGrow as part of round two of the 2010 MassChallenge Startup Competition at Fan Pier Boston.
The slides have been annotated to include the talking points used for each slide.
Learn more about Microsoft BizSpark SocialGrow and the SocialGrow software application at http://socialgrow.com, and keep up with the latest social media best practices by following SocialGrow on Twitter at http://twitter.com/socialgrow.
Darlene Rondeau, VP, Best Practices Online Merchandising, presented this at the Eye For Travel Conference in Las Vegas this week exploring the allure of online visual merchandising.
Following The Green Light - Future of Game Distribution (Different Games)Andrea S. Morales
This presentation was given at Different Games, an NYU-Georgia Tech conference on diversity in games.
///
Following The Green Light ---
The introduction of Valve’s online distribution platform, Steam, has dramatically changed the face of video game access on a global level: from developers trying to get “Greenlit”, to gamers in emerging economies making the most out of $5 game sales, the current state of the game industry is characterized by an ever increasing digitalization of distribution means. This trend is present in other realms, like Kickstarter’s rise to the aid of indie creators, the episodic release of games, and the creation of “bundles”, or packages of games for low costs, in the name charity. The economical impact of this digitalization is clear, but what are its implications for inclusion of dissident voices in the gaming community?
Beyond the obvious advantages that online access delivers to small creators from all around the world, the relationship between a player and a game’s creators has become more direct, while at the same time being depersonalized by commoditization. Online distribution platforms, born from an instrumental need to sell more in an easier way, are reflecting the inter sectorial limitations and gaps that diverse game creators are currently experiencing in the offline world.
The project synthesizes distribution models in game creation history, analyzing their affordances for the inclusion of diversity in both the conception of games and their reception amongst players. It then visualizes possible paths for future distribution systems, emphasizing those that present the most potential for incrementing the participation of minorities and diverse designers in the games industry. “Following the Green Light” is a prospective design project being developed by Andrea Morales, grad student at the Transdisciplinary Design MFA in Parsons The New School of Design.
Filling the digital skills through cultural change or How to make your whole workforce social media-savvy and inject digital into the DNA of your business
by Patty Keegan, Director, Digital Chameleon
The intention of this presentation is to summarize our team’s findings after initial research in the Social Media Marketing space. We relied heavily on sources including: eMarketer, Altimeter Group, Forrester, and Marketing Sherpa. At the rate the space is moving, this presentation should be considered old news as of noon today. Also, I apologize in advance for my mediocre PPT artwork skills.
Real-time intelligence, collaborative research, adaptive brand planning
Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
Identifying the conversation hubs and the influencers across a wide range of channels
Using crowd-sourcing and co-creation methodologies to achieve research, innovation and planning objectives
Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Deck presented to public affairs, cultural affairs and information affairs staff at the US Embassy in Athens, Greece on Monday, Oct. 5, 2009. [CC] www.ericschwartzman.com
SocialGrow Round Two Pitch Slides - 2010 MassChallenge Global Startup Competi...Ken Herron
On July 13, 2010, SocialGrow President Marsh Sutherland and Chief Marketing Officer Ken Herron pitched SocialGrow as part of round two of the 2010 MassChallenge Startup Competition at Fan Pier Boston.
The slides have been annotated to include the talking points used for each slide.
Learn more about Microsoft BizSpark SocialGrow and the SocialGrow software application at http://socialgrow.com, and keep up with the latest social media best practices by following SocialGrow on Twitter at http://twitter.com/socialgrow.
Darlene Rondeau, VP, Best Practices Online Merchandising, presented this at the Eye For Travel Conference in Las Vegas this week exploring the allure of online visual merchandising.
Following The Green Light - Future of Game Distribution (Different Games)Andrea S. Morales
This presentation was given at Different Games, an NYU-Georgia Tech conference on diversity in games.
///
Following The Green Light ---
The introduction of Valve’s online distribution platform, Steam, has dramatically changed the face of video game access on a global level: from developers trying to get “Greenlit”, to gamers in emerging economies making the most out of $5 game sales, the current state of the game industry is characterized by an ever increasing digitalization of distribution means. This trend is present in other realms, like Kickstarter’s rise to the aid of indie creators, the episodic release of games, and the creation of “bundles”, or packages of games for low costs, in the name charity. The economical impact of this digitalization is clear, but what are its implications for inclusion of dissident voices in the gaming community?
Beyond the obvious advantages that online access delivers to small creators from all around the world, the relationship between a player and a game’s creators has become more direct, while at the same time being depersonalized by commoditization. Online distribution platforms, born from an instrumental need to sell more in an easier way, are reflecting the inter sectorial limitations and gaps that diverse game creators are currently experiencing in the offline world.
The project synthesizes distribution models in game creation history, analyzing their affordances for the inclusion of diversity in both the conception of games and their reception amongst players. It then visualizes possible paths for future distribution systems, emphasizing those that present the most potential for incrementing the participation of minorities and diverse designers in the games industry. “Following the Green Light” is a prospective design project being developed by Andrea Morales, grad student at the Transdisciplinary Design MFA in Parsons The New School of Design.
Filling the digital skills through cultural change or How to make your whole workforce social media-savvy and inject digital into the DNA of your business
by Patty Keegan, Director, Digital Chameleon
The intention of this presentation is to summarize our team’s findings after initial research in the Social Media Marketing space. We relied heavily on sources including: eMarketer, Altimeter Group, Forrester, and Marketing Sherpa. At the rate the space is moving, this presentation should be considered old news as of noon today. Also, I apologize in advance for my mediocre PPT artwork skills.
With new social technologies arriving on the scene every day, it's easy to get overwhelmed. This presentation provides step-by-step guidelines to help simplify your social media strategy.
For more information, please contact info@hawkpartners.com
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
The Future Of Social Media And Its Implications For BrandsAdam Graham
A look at some of the emerging trends in social media and some predictions about where this may be going.
Plus, the implications for Brands
This talk was given at the Facebook Garage and a couple of weeks later, at the World Social Media Forum
Social Media Analytics: The Value PropositionContent Savvy
Rohini K. Srihari delivers her powerful presentation at the KDD 2010 Workshop on Social Media Analytics.
Overview:
-What is Social Media?
-Value Proposition: Why mine social media?
-Business Analytics
-Counterterrorism
-Challenges
-Technology, Challenges
-Multilingual social media mining
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality’.
1. Social Media will no longer be Social Media
From the Social-Lites and Mass Mingling to
Data Myning and “Biologically Inspired
Intelligence”. Are humans adopting Niche
Social Networks or turning into anti-social
zombies?
Prof Luiz Moutinho
Foundation Chair of Marketing
Adam Smith Business School
University of Glasgow,
Scotland
2. Social Media is not a Strategy. It is one of the
communication tools available. It is a great
and potentially personal tool, but do not stop
there.
3. SOCIAL-LITES
Are all about discovery, as consumers become
curators ;actively broadcasting, remixing, compiling,
connecting, sharing and recommending content,
products, purchases, experiences.
4. THE F – FACTOR
• This is F for friends, fans and followers, who influence
consumers „purchasing decisions in evermore sophisticated
ways.
• It offers the promise of a consumption arena that is more
efficient, more relevant, and more interesting than before.
• F – DISCOVERY
• F – RATED
• F – FEEDBACK
• F – TOGETHER
F - ME
5. The downside about social media:
no one has this thing really figured
out, yet.
The upsides about the social media:
no one has this thing really figured
out, yet
6. Ultimately, brands need to
have a role in society. The
best way to have a role in
society is to understand
how people are talking
about things in real time.
7. Social Media can be an enabler and an
accelerator of existing core capabilities, values,
attributes and plans. It can even be a catalyst
for change. But it cannot magically create what
does not exist.
8. Social Media will no longer be
“Social Media”……
Rather, it will be an integrated,
unquestionable component of your
online and offline experience!
9. Marketers Have It Wrong: Forget Engagement, Consumers
Want Simplicity
In a world where brands are constantly fighting for attention,
many marketers are asking themselves a key question: What is
the best way to impact purchase decision and brand loyalty?
The answer they are likely arriving at is that they should engage
potential and current customers via social media. After all,
consumers are all about social media, right? Wrong.
10. The IBM Institute for Business Value found that 60-65% of
business leaders believe that consumers follow their brands
on social media sites because they want to be part of a
community. Only 25-30% of consumers agree.
On top of trying too hard to engage with consumers via social
media, marketers are generally pushing out too much
information, causing people to over-think purchase decisions
and making them more likely to change their minds about a
product, be less confident in their choice and less likely to
remain loyal to the brand.
11. MASS MINGLING
Why the online revolution is fuelling an ever-increasing
range of “real world” meet-ups.
Technology has not turned entire generations into
homebound, anti-social zombies.
Au contraire……
12. NICHE SOCIAL NETWORKS
• Small is the new Big
• Social Media is becoming increasingly personalised
• Internet users are increasingly seeking connections and
content that filter out the “noise” and focus on online
conversations.
13. Dwindling budgets suddenly make
low-cost social media look like the
pretty girl at the ball……
The recession will force revenue
results out of social technologies.
14. Intuitive
Ubiquitous The Future of the Dynamic
Social Media
Hard-Wired
Into Business Seamless
Models
15. CONTENT IS COMMODITY
• You have to provide more than content.
• Organising and filtering content will become big business.
• Social networks constructed from semantic similarity captures
actual friendship.
• Folksonomies – classification system,collaborative tagging,
social classification,social indexing, social tagging. Digital
object tagging. Collected intelligence.
• The Democratisation of MetaData
16. NEW SOCIAL MEDIA INTELLIGENCE TOOLS
• To learn the meaning and context of data in a way that is similar
to humans. Called “Biologically inspired intelligence”. Machine
Learning, useful for understanding complex, unstructured
information.
• Application Programming Interface (API) for building learning
machines. Adaptive holosemantic data space with semiotic
capabilities. Sense-making capabilities for semantic discovery,
lightweight ontologies, knowledge collaboration, sentiment
analysis, AI and data mining. “Topic-Mapper”
• Gnostech.com
17. END-USER COMPUTING TRENDS
HIGH
Bandwidth Resolution
Text 2D Graphics
Processing Power
Individual
Video Game
Micro Virtual Worlds
3D, 4D and
NewsGroups Movement Group
Gopher Text Collaboration
Text, Video, Voice
LOW HIGH
Graphic Intensity User
Engagement Collaboration
18. DATA MYNING
• If data is the new resource, expect consumers
to start demanding their share of its value.
• Big data discussion. The value of customer
data to businesses. Now, savvy consumers are
reversing the flow: seeking to own and make
the most of their lifestyle data, and turning to
brands to proactively offer better solutions.
19. In the first decade of the 21st century, new media
technologies for social networking such as Facebook,
MySpace, Twitter and YouTube began to transform the
social, political and informational practices of individual
and institutions across the globe, inviting a
philosophical response from the community of applied
ethicists and philosophers of technology.
20. WHAT IS SOCIAL MEDIA
REALLY ABOUT?
• Disclosure
• Transparency
• Authenticity
• Trust
Spare a thought for Ethics
• Be transparent
• Give something back
• Trust is paramount
• Do not jeopardise that trust