Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
How Nonprofits Can Utilize Social Media To Do Good Sallie Burnett
Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
How Nonprofits Can Utilize Social Media To Do Good Sallie Burnett
Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
Why B2B Manufacturing should focus on Social Media EngagementMoses Gomes
This presentation highlights reasons behind why B2B Manufacturers should venture in social media engagement. With Google implementing rules of Humming Bird search engine, the future of search will depend on social shares rather than back links. This change would emphasis on social engagement for B2B brands to rank themselves on search engine.
B2B Manufacturers have to use a mix of different techniques on social media for engagement like
Video marketing
Engagement on Facebook
participation on LinkedIn discussion forums
Kristian Snow's inital analysis report of IZEA. From this research, Kristian can develop conclusions, fake personal bios, and actionable plans to improve the company. This was a college assignment, Kristian does not have an affiliation with the company.
A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships.
Brands covered include Starbucks, Levi's Diesel, Apple, P&G, Disney, Kenmore, Domino's
Jennifer nash pr_comms. credentials_contactSpotlightNetTv
Hi, I'm Jennifer Nash, also known as The Bespoke PR Maven on LinkedIn. I've been known to challenge the PR industry status quo with my own innovative and mostly disruptive PR tactics to get my clients heard, seen, known, and recognised as thought leaders with expert authority in their industry. I'm also the co-founder of the Global Ignite Vision Awards movement, Spotlight Magazine, which is the only thought leadership magazine hosted on PageSuite is a leading privately owned and self-funded digital, mobile and tablet publishing company. Providing strategic solutions for future focused publishers, aiding them to deliver engaging content through multiple channels, enhancing the end-user experience. Servicing broad global content and publishing markets.
In my Ark & Brook PR Agency, I help SME’s and entrepreneurs’ step by step guiding you and helping you to build your thought leadership in an authentic voice, growing your audience with brand ambassadors, and tinkering to find the best strategy that works for you.
I also know exactly how I've attracted press coverage for companies such as BMW, Imex Elite Standard, PaymentSense, DentFix, Harrow Town Centre Council and The Portman Estate in London - all through building my Publicist Consultancy service.
Do you have a project to launch? The most important step is branding, how to choose the right message, how to find your graphical identity.
Come and join Jack and Yosra for an interactive webinar. Bring your energy⚡️ and positive mood
It's happening this Thursday
17:00 Tunisian time/19:00 Lebanon time.
**
Avez-vous un projet à lancer? L’étape la plus importante est le brandinge, comment trouver le bon message? comment fixer l'identité graphique?
Venez vous joindre à Jack et Yosra pour un webinaire interactif. Apportez votre énergie⚡️ et votre bonne humeur
Ça se passe jeudi 23 septembre,
17:00 heure tunisienne/19:00 heure du Liban.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
Why B2B Manufacturing should focus on Social Media EngagementMoses Gomes
This presentation highlights reasons behind why B2B Manufacturers should venture in social media engagement. With Google implementing rules of Humming Bird search engine, the future of search will depend on social shares rather than back links. This change would emphasis on social engagement for B2B brands to rank themselves on search engine.
B2B Manufacturers have to use a mix of different techniques on social media for engagement like
Video marketing
Engagement on Facebook
participation on LinkedIn discussion forums
Kristian Snow's inital analysis report of IZEA. From this research, Kristian can develop conclusions, fake personal bios, and actionable plans to improve the company. This was a college assignment, Kristian does not have an affiliation with the company.
A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships.
Brands covered include Starbucks, Levi's Diesel, Apple, P&G, Disney, Kenmore, Domino's
Jennifer nash pr_comms. credentials_contactSpotlightNetTv
Hi, I'm Jennifer Nash, also known as The Bespoke PR Maven on LinkedIn. I've been known to challenge the PR industry status quo with my own innovative and mostly disruptive PR tactics to get my clients heard, seen, known, and recognised as thought leaders with expert authority in their industry. I'm also the co-founder of the Global Ignite Vision Awards movement, Spotlight Magazine, which is the only thought leadership magazine hosted on PageSuite is a leading privately owned and self-funded digital, mobile and tablet publishing company. Providing strategic solutions for future focused publishers, aiding them to deliver engaging content through multiple channels, enhancing the end-user experience. Servicing broad global content and publishing markets.
In my Ark & Brook PR Agency, I help SME’s and entrepreneurs’ step by step guiding you and helping you to build your thought leadership in an authentic voice, growing your audience with brand ambassadors, and tinkering to find the best strategy that works for you.
I also know exactly how I've attracted press coverage for companies such as BMW, Imex Elite Standard, PaymentSense, DentFix, Harrow Town Centre Council and The Portman Estate in London - all through building my Publicist Consultancy service.
Do you have a project to launch? The most important step is branding, how to choose the right message, how to find your graphical identity.
Come and join Jack and Yosra for an interactive webinar. Bring your energy⚡️ and positive mood
It's happening this Thursday
17:00 Tunisian time/19:00 Lebanon time.
**
Avez-vous un projet à lancer? L’étape la plus importante est le brandinge, comment trouver le bon message? comment fixer l'identité graphique?
Venez vous joindre à Jack et Yosra pour un webinaire interactif. Apportez votre énergie⚡️ et votre bonne humeur
Ça se passe jeudi 23 septembre,
17:00 heure tunisienne/19:00 heure du Liban.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
TheSocialPeople - Social Media Advisory CollateralTheSocialPeople
This collateral will give you an insight on why your business needs to adopt Social Media Marketing and how TheSocialPeople can partner your growth and success towards this maneuver. www.thesocialpeople.net
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social media strategies explained; listen, talk, support, energize & embrace. A hype free approach to building a company wide social media program.
http://joakimnilsson.com
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Similar to Enhancing Property Value Through Digital Marketing, Promotions & Partnerships (20)
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Enhancing Property Value Through Digital Marketing, Promotions & Partnerships
1.
2. Source of Insight
2
Mara Russiaky | Russiaky@rpai.com:
Assistant Vice President, Senior Marketing Director – North & West Regions
Mara Russiaky began her career in commercial retail real estate in 1994 with Equity Properties, as an Assistant Marketing
Manager. In 1997 Mara joined the Simon Property Group where she executed a myriad of successful marketing events,
promotions and increased NOI through various sponsorships and partnership programs. Mara joined RPAI in April 2008 as a
Marketing Director for our Midwest and Southeast regions and was responsible for the management of all consumer-marketing,
social media, advertising and local promotions.
She has received three ICSC US Silver MAXI awards to date. In 2013, Mara was elevated to an Assistant Vice President,
Senior Marketing Director for our North and West regions. Her responsibilities have since expanded to include center
sponsorships, income generation opportunities and gift card program. She has also become an active member of ICSC and
was honored to be a Judge for the 2014 U.S. MAXI Awards.
Tim O’Connell | TOConnell@rpai.com:
Assistant Vice President, Director of Digital Marketing & Corporate Communications
Tim O’Connell is the Assistant Vice President, Director of Digital Marketing & Communications for RPAI where he is responsible
for the Company’s marketing, advertising, public relations and market research initiatives. He plays an integral role in the
Company’s re-branding initiatives as part of the company’s IPO in 2012.
He leads RPAI’s charitable giving including a partnership with The Wellness House, employee engagement and overall marketing
initiatives. He works collaboratively with the executive management team to develop and implement key messages supporting all
investor information and presentations to the board of directors, shareholders, investors and rating agencies. Tim is an active
member with International Council of Shopping Centers (ICSC) and was the recipient of the ICSC 2011 US Silver MAXI Award for
an inter-disciplinary campaign and the ICSC 2012 US Silver MAXI Award for New Media Excellence within Emerging Technology.
In 2011, Tim was also honored with the ICSC John T. Riordan Professional Education Scholarship Award. Tim will have the honor
of teaching a class on Shopping Centers in the Digital Age at the University of Shopping Centers in San Diego, CA in October of
this year.
He received his B.B.A. in Marketing from Benedictine University in Lisle, Illinois, where he is an active alumni member for the
College of Business.
3. Our Social Mission
Utilize digital media to engage with our shoppers
by sharing information about our retailers,
promote special events and create stronger
consumer outreach and feedback options to
drive traffic to RPAI centers.
Through the use of digital media, we will
continue to build our brand by putting a face and
personality to RPAI and our centers.
3
5. The Shopping Center Outlook
Many shopping center
companies require and
expect management
teams to be
responsible for
generating revenue
from multiple sources
5
$$$
+Income
Advertising
Marketing
Events
6. Marketing Professionals are
Responsible for…
Consumer-driven product creation and
management that generates both short
term and long term revenue from multiple
sources
Contributing to shopping center owner’s
goals
6
8. Be Aware of Buyers’ Environment
8
Buyers are already overwhelmed, not just
from our own content, but the 1,000s of
pieces of other companies’ content as well.
9. What is Content Curation?
The process of analyzing and sorting web
content and presenting it in a meaningful and
organized way around a specific theme
Thoughts, words and ideas of others can be
helpful to establish yourself as a value added
resource and as a destination for information
9
11. Handing Content Over to
Your Customers
Brands like Forbes and Lucky have cachet that
writers think they can leverage – both through
exposure and credentials
One-sided benefits do not make a sustainable
model
11
Editorial
Theme
Approval
Process
Reward
12. Warby Parker: Home Try-On Program
12
Customers try on new eyeglass frames
at home and upload photos to Warby’s
facebook and Instagram pages.
Try-on users
have posted
25,000+ images
40,000+ to
Instagram.
14. Lucky Magazine: Lucky Community
14
Community-driven content section
Features advice and style tips from bloggers and
influencers around the world
Intended to encourage print readers to go online and
read more
Aims to give readers their own voice via photo and blog
contributions.
Increased online stays from 2 minutes to 4.5 minutes
15. When to Seek Community-Driven Content
Events
–Offline events are a great way to get content
submissions for brands
–Contributors should be given very specific call
to actions for the type of content you need
• EX: send us a photo of the best sunglasses you
saw, submit your dance Vine, tell us your favorite
song at tonight’s concert series.
15
16. When to Seek Community-Driven Content
Trends / Products
– Seasonal cues will drive users to the web to seek
online insight for the latest trends, or tips and tricks
for back-to-school or holiday shopping
– Readers trust peer reviews more than anything they
read on the web
– Post real world expertise on what to look for while
shopping and, most importantly, where to find the
newest looks, gadgets, amenities, etc.
16
17. Where to Source Content
Today, the market for different streams of
curation tools is growing rapidly.
17
19. : A Display Window to Your Center
19
Over 200M monthly posts
20 Billion photos shared
60M Posted daily
1.6 Billion likes daily
65% of users between
ages of 18-34
Facebook that targets
ages 25-34 & 55+
22. : A Display Window to Your Center
22
Show Your Product
How It’s Made
Go Behind the Scenes
What Can It Do
Give Sneak Peak
Show Your Team
Bring Them With
Celebrity Sightings
Kill ‘Em With Cuteness
23. : Lights, Camera, #VideoMarketing!
This is going to take a while
–Any video longer than 5 minutes is infringing
on your audience’s time
–Keep it short
–Think bite-sized 3 minute videos
–Tell a story with a tight editorial focus
23
24. : Lights, Camera, #VideoMarketing!
Focus on the Organization Instead of the
Mission
–Great videos tell stories from the field
–Vignettes that reveal your work slowly and
authentically
–The best videos don’t even mention the
sponsoring organization outside of the credits
24
25. Go Mobile, or Go Home #MobileMarketing
Almost 40% of time spent online is now done through
some sort of mobile device
With new and faster products being churned out every
month, mobile use is anticipated to grow at a rapid pace
in 2014.
Invest in marketing platforms that are mobile-friendly,
responsive and adaptive.
– Mobile-Friendly
– Responsive
– Adaptive
25
29. Step Right Up Folks! #MarketingContests
Your number of fans has leveled out. How do you
build more?
Create more promotions, contests and
giveaways, in order to attract new fans and
interact with existing ones.
Offer a fun factor, which increases the possibility
of enthusiastic participation and engagement.
29
31. Whole Foods Digital Marketing
31
Enhances in-store
experience with the help
of mobile commerce
provider Digby.
Shoppers can scan
barcodes and access rich
information about
products
Whole Foods builds
behavior profiles based on
customers’ habits
32. Teen Advisory board (TAB)
Situation: After several vandalism incidents
and complaints about crowds of loitering teens taking
away business from Southlake, TAB was formed.
Mission: Establish and grow a dedicated group of high
school trendsetters, committed to enriching Southlake
Town Square for their peers and the community.
32
33. Teen Advisory board (TAB)
Utilized facebook page to recruit
Over 68% of the center’s fans were younger than 25
years of age
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Applaudedbylocalcommunityleaders,teens,
retailersandshoppers.
35. Scene @ The Shops
Facebook campaign that
promoted The Shops as
the place to be seen.
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36. Wish Upon A Store: Pin To Win
Provided holiday gift guide to promote stores
with “enter to win” component.
36
37. Social Media Partnerships
“12 Pins of Christmas” – The Brickyard
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Consumers visited the WICU-TV website to
enter for a chance to WIN!
Entry Process via Website
Consumers learned about the contest
through TV ads, website banners,
eblast, on-site advertising, and
Facebook
Launch Promotion Efforts
The promotion required entrants to
identify their favorite pin on the
promotional Pinterest board, driving
online traffic to Brickyard’s Pinterest
account!
Social Integration
42. Develop Speaking Points For Your
Company
Does your content truly help front-line sales
executives sell?
Package your research results and success
stories into papers, podcasts, videos and
events
Include all of the rich hard-earned insights that
you have gathered over the last few months
42
43. The Power of a Conversation Kit
Create an interview guide for your team to
discuss findings with your tenants, customers,
etc.
Develop a flow chart that plots your customers
position relative to its peer universe for a few key
indicators
TRACK YOUR RESULTS…ROI
Build a summary sheet for your Executive Team
and share your results
43
Decide on an editorial theme to kickoff
Develop a Review & Approval Process
Reward Your Contributors
Brands like Forbes and Lucky have cachet that writers think they can leverage – both through exposure and credentials
One-sided benefits do not make a sustainable model
Advantages
Visually pleasing and engaging
1/10th the audience has facebook, but has 15x the engagement
User generated images increase the conversation by 5 to 7%
90% of prestigious brands have a presence on Instagram
Up from 63% in July of 2013
What do brands do on Instagram to keep their audience engaged?
43% of brands post more than once a day
73% of brands are producing Instagram videos
Brands are porting approximately 15 images for every one video they create
14% of brands integrate user-generated content from Instagram on their sites
54% of brands link to their Instagram account to facebook
“12 Pins of Christmas” was an integrated campaign, promoted across multiple mediums including traditional, web, social, and on-site advertising. The contest encouraged engagement on Pinterest, drove online traffic to The Brickyard’s partner website (WCIU-TV), and ultimately drove traffic to the center, positively impacting sales.