The document discusses public relations and media relations. It provides details on common communication vehicles used in PR like press releases and articles. It also discusses the goal of media relations as maximizing positive media coverage without direct advertising. Further, it talks about briefing papers and identifying appropriate media and messages for different audiences.

2. 
 Group Members Name
 Saima Sharafat 95
 Nukhbah Munir 76
 Sana Meer 82
 Sadia Iqbal 91
 Saira 63
 Sumaira Hanif 83
 Umer Naiz 78
 Haseeb Khan 94
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 Submitted to
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 Sir Aslam Dogar

3.  Public relations (PR) is the practice of managing the flow
of information between an organization and its publics
communication vehicles commonly used by PR Practitioners:
Press releases
Articles
Customer Success Stories
Letters to the Editor
Press Conferences, Interview, or Media Tours
Radio, Television, or Press Interviews
Seminars or Speaking Engagements
Event Sponsorships

4.  Media relations involves working with
various media for the purpose of informing the
public of an organization's mission, policies and
practices in a positive, consistent and credible
manner
 The goal of media relations is to maximize positive
coverage in the mass media without paying for it
directly through advertising

5.  The media is the central vehicle for much of the PR
industry's messages
 The media in turn has become more dependent on
PR to supply content to fill air time or column
inches
 Grunig and Hunt state that:
“relations with the news media are so central to the
practice of public relations that many
practitioners, especially those guided by the press
a gentry and public information models of public
relations, believe that public relations is nothing
more than media relations”

6. What media relations activity often tries to
achieve as part of a public affairs programme
is:
 Pressure on politicians: working with the media
to make your issue a new story , to try to apply
pressure on politicians (usually the government
) so that they are forced to do something about
it.
 The support of the public which , obviously ,
assists in the achievement of the first : making
your issue on that chimes with the public and
making them aware of the matter through the
media.

7. BRIEFING PAPER
 Is one that the Journalist will be attracted to
 Will appeal to the audience of the media you
are approaching
 Will not leave the journalist exposed to
criticism for being inaccurate
 Will have the effect you desire in
government

8.  IDENTIFICATION OF MEDIA
 WHAT ARE YOU TRYING TO SELL IN
 APPROACH TO JOURNALIST

9.  Know the reporter and the publication
before picking up the phone
 Always know how and when a reporter
wants to be contacted
 Clarify your message before delivering your
pitch
 When sending ideas via email, always
include a short, pithy pitch along with your
contact information

10.  Be careful what you send via email
 When calling a reporter, introduce yourself
fully, reference previous conversations
 When you get a reporter on the phone,
always ask what they are working on and
how you can help
 Never make promises you cannot keep
 Follow up aggressively
 Whenever possible, pitch by phone

11.  In-House PR departments
Large PR companies
Conglomerates
Some smaller players
Industry Bodies
Front Groups

12.  From press releases to press
conferences, companies
expect public relations
professionals to manage
the two-way
communication between
the company and its target
audiences.
 The PR department
provides a barrier between
the people within an
organization who may
have the information
experience and the
external researcher.

13.  The Top Ten PR companies in  1 Weber Shandwick Worldwide
2001 were the following,  $426,572,018
2 Fleishman-Hillard Inc.
ranked by revenues 
 $345,098,241
 Many of the largest PR  3 Hill and Knowlton, Inc.
companies are now owned  $325,119,000
by large conglomerates such  4 Incepta (Citigate)
as WPP, Omnicom, and  $266,018,371
Interpublic Group. These  5 Burson Marsteller
super-companies bring  $259,112,000
6 Edelman Public Relations Worldwide
together PR, lobbying, 
$223,708,535
advertising and marketing

 7 Ketchum, Inc.
companies to provide  $185,221,000
"integrated communications  8 Porter Novelli
services" for their corporate  $179,294,000
clients.  9 GCI Group/APCO Worldwide
  $151,081,645
 10 Ogilvy Public Relations Worldwide
 $145,949,285

14.  MEANING  Definition
 A number of different  A mass of separate
things or parts that are items collected into a
put or grouped ball; things closely
together to form a crowded or gathered
whole but remain together into a
distinct entities. coherent mass or
whole.
Examples: conglomera
te of anecdotes; of
flowers; of fragments;
of fruit and leaves,

15.  Recent
developments
include the video
news release (VNR)
and the audio news
release (ANR) for TV
and radio news
respectively. The
media on which PR
depends upon are: