The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University

1. PROS
&
CONS
OF SOCIAL MEDIA
on the tourism and hospitality products in Thailand
FEBRUARY 07, 2020. PHETCHABUN RAJABHAT UNIVERSITY

2. Mr Witsathit
Somrak
LECTURER
Hotel and Restaurant Management,
College of Tourism and Hospitality,
Rangsit University
CONTRIBUTOR SPACE
I believe that the internet has a significant
influence on every industry, especially the
tourism industry.

3. Miss Chayanee
Yodhasmutr
LECTURER
Hotel and Restaurant Management,
College of Tourism and Hospitality,
Rangsit University
CONTRIBUTOR SPACE
Social media itself affects both sides, but
if we study and find ways to prevent and
use it into the higher benefit in term of
tourism and hospitality industry

4. Presentation
Outline
Key
topics
for
discussion
Contributors background
Research Introduction
Scope of the study
The objectives
Methodology
Results
Conclusion and Recommendation

5. Social media has made a massive impact on the tourism industry. Consumers
engage with social networking websites for travel, explore, make travel
decisions and share their personal experiences about hotels, restaurants, or
airlines. In particular, TripAdvisor has an enormous impact on the industry, for
example.
The social media is growing significantly in the area of ​​tourism and services
industry, and many researchers are connecting to study the extent of the
impact of social media on the tourism industry. This study intends to
understand the positive and negative effects of social media on tourism and
hospitality products.
Why is this topic research interesting?

6. The first study analyses variables that affect the impact
of social media on tourism and,
Analyses social media participation on the tourism
industry.
Lastly, study the positive and negative effects of social
media in the tourism industry.
Scope
of
the
study

7. The objectives of the study

8. METHODOLOGY OF THE
STUDY
People aged between 18 - 45
years of age (upward), over
100 people.
THE TARGET
POPULATION
The online questionnaires was
sent to potential respondents
on the dates between March-
May in 2019.
QUESTIONNAIRES
Accessible via email or the
internet, members of
online social networking
websites.
ONLINE METHODS
All participants based on their
demographics, social
media behaviours and
number of holidays spent per
year.
DISTRIBUTION

9. All data is compiled, counted, analysed, and interpreted using different statistical
tools.
These include percentage, frequency of distribution, and weighted average, which
are used depending on the purpose of the study.
Percentage and frequency distribution are also used in the first part of the
question, such as identifying the social applications that the respondents use and
the most commonly used social networking websites.
The second part uses a weighted average to assess the positive and negative
effects of social media on respondents. It is also used in the third part to determine
what problems may occur using social media.
METHODOLOGY OF THE
STUDY *CONT

10. Table 1:

11. Table 2:

12. Positive and Negative of Social Media
RESULTS OF
THE STUDY

13. Figure 1:

14. Figure 2:

15. Table 3:

16. Table 4:

17. CONCLUSION AND
RECOMMENDATIO
N

18. Facebook, Twitter, YouTube, Instagram, blogs and websites are social networking
websites that are frequently used by individuals and the service industry.
Social media applications are a means of faster dissemination of information,
especially for tourism establishments with less cost.
The main problem discovered in using social media is that customer comments,
ideas and expressions are not well presented, leading to poor impressions and
unfair criticism.
Propose an action plan to solve problems encountered in using social media.

19. All stakeholders must be familiar with different social media applications in order
to avoid harmful use of social media.
Users of social media applications must use the filter folder with spammers to
reduce unnecessary messages.
How should establishments conduct meetings with their employees about social
media usage regulations and how they may affect the company's reputation.
The tourism and hospitality products providers should use strict rules that will
protect the company, can consider and inform them and post with all the
guidelines using social media regarding the privacy of the company.
The tourism and hospitality industry may use social media continuously as a
promotion tool. However, they should be ready to take immediate action to
resolve potential problems.
Future studies may be conducted using other variables to confirm the results of
further studies.

20. Thank
you!
H AV E A PLEAS AN T D AY