SlideShare a Scribd company logo

PR 2.0

•Download as PPS, PDF•
•
M
mraja_82

PR 2.0 refers to using new media and online/interactive techniques for public relations. The document discusses various PR 2.0 methods like viral marketing, buzz marketing, beta testing with opinion leaders, and using brand advocates. It provides examples like how Google used beta testing and word-of-mouth to grow Gmail users, and how a provocative Agent Provocateur video spread virally. Tools for PR 2.0 implementation include blogs, social networks, videos, podcasting, emails and more. The document proposes using a case study about an RJ to illustrate applying these PR 2.0 methods and tools.

BusinessTechnology
1 of 46
PR 2.0 WELCOME TO THE WORLD OF INTERATIVE, ONLINE AND CONNECTED PR
Situation Analysis ,[object Object],[object Object]
What’s been happening ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why it all started – Viral revolution ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Campaign Target Audience Time and space gap
Where we stand today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Height of Internet
PR 2.0 ,[object Object],[object Object]
What is PR 2.0 or online PR ,[object Object]
Why PR 2.0 ? ,[object Object],[object Object],[object Object]
Why PR 2.0 : Example Instant response to a topic helps measuring the success rate of awareness created through PR 2.0
Why PR 2.0 : Example A classic example of direct interaction with the TG TG Topics Discussed
How ,[object Object],[object Object],[object Object]
Methods for successful implementation of PR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Beta testing thru Opinion leaders ,[object Object],[object Object],[object Object]
How does it work
Case Study ,[object Object]
A typical Opinion Leader Opinion leader The above person is a powerful opinion leader who works as a journalist. Its easy to find opinion leaders online
Buzz PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study ,[object Object],[object Object]
Buzz PR and suspense element Suspense element Response to Suspense element Thru Buzz PR one can create suspense element and finally reveal the detail of the product or straight away give details about the product and their experience.
Viral Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study ,[object Object],[object Object],[object Object],* Adult content Hint: 1. try a Google search on agent provocateur and you will understand the amount of publicity it has created. 2. Lets create an controversial video of our Rjs
Viral Marketing examples Viral marketing using social network
More example Viral e - mail
Brand Advocates ,[object Object],[object Object]
Brand Advocacy Pyramid
Advocacy using ICECARDS ,[object Object],[object Object]
Case study ,[object Object],[object Object]
Example King card Brand advocates push their contacts to become a part of King club
Hawthorne effect ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example Seeking advise, there by starting a Hawthorne effect Responses Post this if the person had asked people to send her the music album she would have received a positive response
Tools for Implementing PR 2.0 ,[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ideas ,[object Object]
Case Study for example ,[object Object],[object Object]
E-Mail ,[object Object],[object Object],[object Object],[object Object]
Example Catchy subject
Networking sites ,[object Object],[object Object],[object Object],[object Object]
Example Chennai community Viral message A perfect example of a viral message posted on a general community Check out the number of members in the community
Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example ,[object Object],[object Object],[object Object]
Podcasting ,[object Object],[object Object]
Blogs / Rss feed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chats and groups ,[object Object],[object Object],[object Object]
Example Sample group
 

Recommended

CHAPTER 9 IN PR
CHAPTER 9 IN PRCHAPTER 9 IN PR
CHAPTER 9 IN PR
Corinne Weisgerber
 
Types of PR
Types of PRTypes of PR
Types of PR
fullscalemedia123
 
Social media
Social mediaSocial media
Social media
Corinne Weisgerber
 
New Media & Public Relations
New Media & Public RelationsNew Media & Public Relations
New Media & Public Relations
Jasculca Terman
 
New Media and Public Relations
New Media and Public RelationsNew Media and Public Relations
New Media and Public RelationsTharanga Ranasinghe
 
Engage Your Wellness Media Mix
Engage Your Wellness Media MixEngage Your Wellness Media Mix
Engage Your Wellness Media Mix
James W. Viehman
 
Branding & public relations presentation
Branding & public relations presentationBranding & public relations presentation
Branding & public relations presentation
Chris Cathers
 
What Do Journalists Want: New Rules of Media Relations in the Digital Era
What Do Journalists Want: New Rules of Media Relations in the Digital EraWhat Do Journalists Want: New Rules of Media Relations in the Digital Era
What Do Journalists Want: New Rules of Media Relations in the Digital Era
CommPRO.biz
 

Recommended

CHAPTER 9 IN PR
CHAPTER 9 IN PRCHAPTER 9 IN PR
CHAPTER 9 IN PR
Corinne Weisgerber
 
Types of PR
Types of PRTypes of PR
Types of PR
fullscalemedia123
 
Social media
Social mediaSocial media
Social media
Corinne Weisgerber
 
New Media & Public Relations
New Media & Public RelationsNew Media & Public Relations
New Media & Public Relations
Jasculca Terman
 
New Media and Public Relations
New Media and Public RelationsNew Media and Public Relations
New Media and Public RelationsTharanga Ranasinghe
 
Engage Your Wellness Media Mix
Engage Your Wellness Media MixEngage Your Wellness Media Mix
Engage Your Wellness Media Mix
James W. Viehman
 
Branding & public relations presentation
Branding & public relations presentationBranding & public relations presentation
Branding & public relations presentation
Chris Cathers
 
What Do Journalists Want: New Rules of Media Relations in the Digital Era
What Do Journalists Want: New Rules of Media Relations in the Digital EraWhat Do Journalists Want: New Rules of Media Relations in the Digital Era
What Do Journalists Want: New Rules of Media Relations in the Digital Era
CommPRO.biz
 
The Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsThe Impact of Social Media on Public Relations
The Impact of Social Media on Public Relations
Morgan Drdak
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on business
N V Jagadeesh Kumar
 
Public relations, social media
Public relations, social mediaPublic relations, social media
Public relations, social media
SaAD ALmaLki
 
Social media and Public Relations
Social media and Public RelationsSocial media and Public Relations
Social media and Public Relations
Sabina Izzatli
 
Social Media on Business - Marketing
Social Media on Business - MarketingSocial Media on Business - Marketing
Social Media on Business - Marketing
Anastasia Bishop
 
Branding With Social Media
Branding With Social MediaBranding With Social Media
Branding With Social Media
Veli Bahçeci
 
Media and public relations 2011
Media and public relations 2011Media and public relations 2011
Media and public relations 2011
MandiSmith
 
Publicity and public relation
Publicity and public relationPublicity and public relation
Publicity and public relation
vishnu1204
 
Recent trends in public relations in marketing
Recent trends in public relations in marketingRecent trends in public relations in marketing
Recent trends in public relations in marketing
AbhijithV24
 
Word of mouth marketing
Word of mouth marketingWord of mouth marketing
Word of mouth marketing
Mithisar Basumatary
 
Public relations and publicity with examples
Public relations and publicity with examplesPublic relations and publicity with examples
Public relations and publicity with examples
Sameer Savla
 
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
Dale Denham
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingYasmin Hussain
 
Keys to Social Media Success for Ministries
Keys to Social Media Success for MinistriesKeys to Social Media Success for Ministries
Keys to Social Media Success for Ministries
The A Group
 
Social Media
Social Media Social Media
Social Media Nicholsb1
 
Social media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketingSocial media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketing
panthermarketing
 
WORD OF MOUTH
WORD OF MOUTHWORD OF MOUTH
WORD OF MOUTHPonnyrose
 
Harnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersHarnessing the Power of Social Media Influencers
Harnessing the Power of Social Media Influencers
BBDO
 
Reputation management in the age of social media.ppt
Reputation management in the age of social media.pptReputation management in the age of social media.ppt
Reputation management in the age of social media.pptcberthier
 
Social Media Marketing vs. Traditional Marketing
Social Media Marketing vs. Traditional MarketingSocial Media Marketing vs. Traditional Marketing
Social Media Marketing vs. Traditional Marketing
Herringbone
 
Case Study OFH
Case Study OFHCase Study OFH
Case Study OFH
JP Stones
 
Interactive Advertising on the Windows Media Center Platform
Interactive Advertising on the Windows Media Center PlatformInteractive Advertising on the Windows Media Center Platform
Interactive Advertising on the Windows Media Center Platform
goodfriday
 

More Related Content

What's hot

The Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsThe Impact of Social Media on Public Relations
The Impact of Social Media on Public Relations
Morgan Drdak
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on business
N V Jagadeesh Kumar
 
Public relations, social media
Public relations, social mediaPublic relations, social media
Public relations, social media
SaAD ALmaLki
 
Social media and Public Relations
Social media and Public RelationsSocial media and Public Relations
Social media and Public Relations
Sabina Izzatli
 
Social Media on Business - Marketing
Social Media on Business - MarketingSocial Media on Business - Marketing
Social Media on Business - Marketing
Anastasia Bishop
 
Branding With Social Media
Branding With Social MediaBranding With Social Media
Branding With Social Media
Veli Bahçeci
 
Media and public relations 2011
Media and public relations 2011Media and public relations 2011
Media and public relations 2011
MandiSmith
 
Publicity and public relation
Publicity and public relationPublicity and public relation
Publicity and public relation
vishnu1204
 
Recent trends in public relations in marketing
Recent trends in public relations in marketingRecent trends in public relations in marketing
Recent trends in public relations in marketing
AbhijithV24
 
Word of mouth marketing
Word of mouth marketingWord of mouth marketing
Word of mouth marketing
Mithisar Basumatary
 
Public relations and publicity with examples
Public relations and publicity with examplesPublic relations and publicity with examples
Public relations and publicity with examples
Sameer Savla
 
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
Dale Denham
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingYasmin Hussain
 
Keys to Social Media Success for Ministries
Keys to Social Media Success for MinistriesKeys to Social Media Success for Ministries
Keys to Social Media Success for Ministries
The A Group
 
Social Media
Social Media Social Media
Social Media Nicholsb1
 
Social media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketingSocial media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketing
panthermarketing
 
WORD OF MOUTH
WORD OF MOUTHWORD OF MOUTH
WORD OF MOUTHPonnyrose
 
Harnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersHarnessing the Power of Social Media Influencers
Harnessing the Power of Social Media Influencers
BBDO
 
Reputation management in the age of social media.ppt
Reputation management in the age of social media.pptReputation management in the age of social media.ppt
Reputation management in the age of social media.pptcberthier
 
Social Media Marketing vs. Traditional Marketing
Social Media Marketing vs. Traditional MarketingSocial Media Marketing vs. Traditional Marketing
Social Media Marketing vs. Traditional Marketing
Herringbone
 

What's hot (20)

The Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsThe Impact of Social Media on Public Relations
The Impact of Social Media on Public Relations
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on business
 
Public relations, social media
Public relations, social mediaPublic relations, social media
Public relations, social media
 
Social media and Public Relations
Social media and Public RelationsSocial media and Public Relations
Social media and Public Relations
 
Social Media on Business - Marketing
Social Media on Business - MarketingSocial Media on Business - Marketing
Social Media on Business - Marketing
 
Branding With Social Media
Branding With Social MediaBranding With Social Media
Branding With Social Media
 
Media and public relations 2011
Media and public relations 2011Media and public relations 2011
Media and public relations 2011
 
Publicity and public relation
Publicity and public relationPublicity and public relation
Publicity and public relation
 
Recent trends in public relations in marketing
Recent trends in public relations in marketingRecent trends in public relations in marketing
Recent trends in public relations in marketing
 
Word of mouth marketing
Word of mouth marketingWord of mouth marketing
Word of mouth marketing
 
Public relations and publicity with examples
Public relations and publicity with examplesPublic relations and publicity with examples
Public relations and publicity with examples
 
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Keys to Social Media Success for Ministries
Keys to Social Media Success for MinistriesKeys to Social Media Success for Ministries
Keys to Social Media Success for Ministries
 
Social Media
Social Media Social Media
Social Media
 
Social media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketingSocial media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketing
 
WORD OF MOUTH
WORD OF MOUTHWORD OF MOUTH
WORD OF MOUTH
 
Harnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersHarnessing the Power of Social Media Influencers
Harnessing the Power of Social Media Influencers
 
Reputation management in the age of social media.ppt
Reputation management in the age of social media.pptReputation management in the age of social media.ppt
Reputation management in the age of social media.ppt
 
Social Media Marketing vs. Traditional Marketing
Social Media Marketing vs. Traditional MarketingSocial Media Marketing vs. Traditional Marketing
Social Media Marketing vs. Traditional Marketing
 

Viewers also liked

Case Study OFH
Case Study OFHCase Study OFH
Case Study OFH
JP Stones
 
Interactive Advertising on the Windows Media Center Platform
Interactive Advertising on the Windows Media Center PlatformInteractive Advertising on the Windows Media Center Platform
Interactive Advertising on the Windows Media Center Platform
goodfriday
 
Iab Interactive Advertising Outlook 2009
Iab Interactive Advertising Outlook 2009Iab Interactive Advertising Outlook 2009
Iab Interactive Advertising Outlook 2009
Digital Agency Interactive Share
 
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Rapt Media
 
Sample Business Plan (Approved)
Sample Business Plan (Approved)Sample Business Plan (Approved)
Sample Business Plan (Approved)
JP Stones
 
Ads Interactive
Ads InteractiveAds Interactive
Ads Interactive
AdsInteractive
 
English version: Interactive Advertising Trends 2014: USA, Europe, IAB Russia...
English version: Interactive Advertising Trends 2014: USA, Europe, IAB Russia...English version: Interactive Advertising Trends 2014: USA, Europe, IAB Russia...
English version: Interactive Advertising Trends 2014: USA, Europe, IAB Russia...
Boris Omelnitskiy
 
Interactive Digital TV in Belgium
Interactive Digital TV in BelgiumInteractive Digital TV in Belgium
Interactive Digital TV in Belgium
Thierry Briers
 
Standard of trust sales presentation deck april 2012
Standard of trust sales presentation deck april 2012Standard of trust sales presentation deck april 2012
Standard of trust sales presentation deck april 2012
Standard of Trust, A Relationship Capital Benefit Corporation
 
Copywriting and Design for Sales Pitch Deck
Copywriting and Design for Sales Pitch DeckCopywriting and Design for Sales Pitch Deck
Copywriting and Design for Sales Pitch Deck
JP Stones
 

Viewers also liked (10)

Case Study OFH
Case Study OFHCase Study OFH
Case Study OFH
 
Interactive Advertising on the Windows Media Center Platform
Interactive Advertising on the Windows Media Center PlatformInteractive Advertising on the Windows Media Center Platform
Interactive Advertising on the Windows Media Center Platform
 
Iab Interactive Advertising Outlook 2009
Iab Interactive Advertising Outlook 2009Iab Interactive Advertising Outlook 2009
Iab Interactive Advertising Outlook 2009
 
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
 
Sample Business Plan (Approved)
Sample Business Plan (Approved)Sample Business Plan (Approved)
Sample Business Plan (Approved)
 
Ads Interactive
Ads InteractiveAds Interactive
Ads Interactive
 
English version: Interactive Advertising Trends 2014: USA, Europe, IAB Russia...
English version: Interactive Advertising Trends 2014: USA, Europe, IAB Russia...English version: Interactive Advertising Trends 2014: USA, Europe, IAB Russia...
English version: Interactive Advertising Trends 2014: USA, Europe, IAB Russia...
 
Interactive Digital TV in Belgium
Interactive Digital TV in BelgiumInteractive Digital TV in Belgium
Interactive Digital TV in Belgium
 
Standard of trust sales presentation deck april 2012
Standard of trust sales presentation deck april 2012Standard of trust sales presentation deck april 2012
Standard of trust sales presentation deck april 2012
 
Copywriting and Design for Sales Pitch Deck
Copywriting and Design for Sales Pitch DeckCopywriting and Design for Sales Pitch Deck
Copywriting and Design for Sales Pitch Deck
 

Similar to PR 2.0

How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
Stephanie Simmons
 
Komunikasi Pemasaran Terpadu - PR 2.0
Komunikasi Pemasaran Terpadu - PR 2.0Komunikasi Pemasaran Terpadu - PR 2.0
Komunikasi Pemasaran Terpadu - PR 2.0Judhie Setiawan
 
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
shapira marketing
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing SeminarWeb Mentors
 
SOCIAL MEADIA MARKETING.docx
SOCIAL MEADIA MARKETING.docxSOCIAL MEADIA MARKETING.docx
SOCIAL MEADIA MARKETING.docx
bala krishna
 
Learning from listening
Learning from listeningLearning from listening
Learning from listening
Bob Barker
 
Howard Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI PresentationHoward Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI Presentation
Ross Dawson
 
Social networking
Social networkingSocial networking
Social networking
Digital Divinity
 
Planning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media StrategyPlanning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media Strategy
Jenni Lloyd
 
Start up singapore - social media
Start up singapore - social mediaStart up singapore - social media
Start up singapore - social media
Independant
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social Media
Olivier Blanchard
 
Role of Communities, Content & Influencer Marketing on Consumer Behaviour
Role of Communities, Content & Influencer Marketing on Consumer BehaviourRole of Communities, Content & Influencer Marketing on Consumer Behaviour
Role of Communities, Content & Influencer Marketing on Consumer Behaviour
Social Beat
 
Brand Monitoring and Conversation Tracking
Brand Monitoring and Conversation TrackingBrand Monitoring and Conversation Tracking
Brand Monitoring and Conversation TrackingRitaban Majumder
 
Monitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation Vocus WebinarMonitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation Vocus Webinar
Jenni Lloyd
 
Sm2 Social Media Marketing
Sm2 Social Media MarketingSm2 Social Media Marketing
Sm2 Social Media Marketing
Techrigy
 
Social media marketing (S MM)
Social media marketing (S MM)Social media marketing (S MM)
Social media marketing (S MM)
Shinu Jino
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & Adapting
Earthbound Media Group
 
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Powered by Search
 
Essential Online Marketing by Nixon McInnes
Essential Online Marketing by Nixon McInnesEssential Online Marketing by Nixon McInnes
Essential Online Marketing by Nixon McInnes
nixonmcinnes
 

Similar to PR 2.0 (20)

How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
 
Komunikasi Pemasaran Terpadu - PR 2.0
Komunikasi Pemasaran Terpadu - PR 2.0Komunikasi Pemasaran Terpadu - PR 2.0
Komunikasi Pemasaran Terpadu - PR 2.0
 
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing Seminar
 
SOCIAL MEADIA MARKETING.docx
SOCIAL MEADIA MARKETING.docxSOCIAL MEADIA MARKETING.docx
SOCIAL MEADIA MARKETING.docx
 
Learning from listening
Learning from listeningLearning from listening
Learning from listening
 
Howard Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI PresentationHoward Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI Presentation
 
Social networking
Social networkingSocial networking
Social networking
 
Planning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media StrategyPlanning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media Strategy
 
Start up singapore - social media
Start up singapore - social mediaStart up singapore - social media
Start up singapore - social media
 
DWM.pptx
DWM.pptxDWM.pptx
DWM.pptx
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social Media
 
Role of Communities, Content & Influencer Marketing on Consumer Behaviour
Role of Communities, Content & Influencer Marketing on Consumer BehaviourRole of Communities, Content & Influencer Marketing on Consumer Behaviour
Role of Communities, Content & Influencer Marketing on Consumer Behaviour
 
Brand Monitoring and Conversation Tracking
Brand Monitoring and Conversation TrackingBrand Monitoring and Conversation Tracking
Brand Monitoring and Conversation Tracking
 
Monitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation Vocus WebinarMonitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation Vocus Webinar
 
Sm2 Social Media Marketing
Sm2 Social Media MarketingSm2 Social Media Marketing
Sm2 Social Media Marketing
 
Social media marketing (S MM)
Social media marketing (S MM)Social media marketing (S MM)
Social media marketing (S MM)
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & Adapting
 
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
 
Essential Online Marketing by Nixon McInnes
Essential Online Marketing by Nixon McInnesEssential Online Marketing by Nixon McInnes
Essential Online Marketing by Nixon McInnes
 

Recently uploaded

CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
taqyed
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 

Recently uploaded (20)

CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 

PR 2.0

  • 1. PR 2.0 WELCOME TO THE WORLD OF INTERATIVE, ONLINE AND CONNECTED PR
  • 2.
  • 3.
  • 4.
  • 5.
  • 7.
  • 8.
  • 9.
  • 10. Why PR 2.0 : Example Instant response to a topic helps measuring the success rate of awareness created through PR 2.0
  • 11. Why PR 2.0 : Example A classic example of direct interaction with the TG TG Topics Discussed
  • 12.
  • 13.
  • 14.
  • 15. How does it work
  • 16.
  • 17. A typical Opinion Leader Opinion leader The above person is a powerful opinion leader who works as a journalist. Its easy to find opinion leaders online
  • 18.
  • 19.
  • 20. Buzz PR and suspense element Suspense element Response to Suspense element Thru Buzz PR one can create suspense element and finally reveal the detail of the product or straight away give details about the product and their experience.
  • 21.
  • 22.
  • 23. Viral Marketing examples Viral marketing using social network
  • 24. More example Viral e - mail
  • 25.
  • 27.
  • 28.
  • 29. Example King card Brand advocates push their contacts to become a part of King club
  • 30.
  • 31. Example Seeking advise, there by starting a Hawthorne effect Responses Post this if the person had asked people to send her the music album she would have received a positive response
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 38.
  • 39. Example Chennai community Viral message A perfect example of a viral message posted on a general community Check out the number of members in the community
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 46.