1. Stats for the
Mobile Skeptic
Over 1/4
Everyone is on Mobile
Users Their Mobile Devices
The Kings of Mobile
Events Aren’t Going Mobile,
They Already Are
What the Future Holds
More Importantly, Everyone
is on Smartphones
17
of total global internet
traffic is on mobile
64%of American adults now own
a smartphone
7.45Btotal mobile connections
yet there are only
7.23Bpeople on the planet
Nearly 1/2
of consumers wont return to a website if it
doesn’t load properly on their moble devices
70%
of mobile searches lead to
online action within the hour
20%
of all search activity occurs
on smartphones
Over 1/3of consumers worldwide will have
smartphones by 2018
41%of event planners
currently use an
event app
53%plan to get an
event app in
the near future
while tablets account for 9%
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They Their Apps Too
10%of Americans rely on their smartphones
and cellular network for internet access
As of March 2015, Android
dominates the US market with
Apple not too far behind
The top reason event planners use
mobile event apps is to
increase engagement
57%
of smartphones users
access apps daily
52.4% 42.6%
90%
of mobile internet
time is spent in apps
127 minutes
is the amount of time an average
person spends in mobile apps per day
In 2019mobile will account for 72%
of US digital ad spending
90%
Sources (listed alphabetically):
Business Insider, ComScore, Digital Trends, eMarketer, Event
Manager Blog, IMEX, Nielsen, Pew Research Center, SignUp4,
SDB Creative Group, Social Media Hat
Designed by:
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Events
That’s more than 2.56 billion people on smartphones