2. Objective/Pitch Mobile apps are an important component of social media. Mobile Apps are becoming more prevalent 80% of Americans have mobile phones and two-thirds of Americans sleep with their phones by their pillow.
3. Rationale One does not need to be asking, “Why should we be using this new media”. Instead, the question should ask, “Why shouldn’t we be using this new media?” Instead of simply talking with one another, people consider their devices a true companion. Mobile applications represent a fundamental shift in the way that people use their mobile phones. With the rise in mobile usage, businesses are shifting their focus from print media and TV to mobile solutions.
4. Argument Support Out of the 82% of U.S. adults who are now active cell phone users, 43% have apps on their phones, and more than two-thirds of them use those apps regularly. 24% of the U.S. adult population actively uses apps.
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6. Chart Analysis One can infer from this chart that games are the most popular genre (60%) followed by news and weather (52%). Even though many individuals are unaware of their mobile apps, this chart shows that the ones that are use their mobile apps frequently. This gives this new media high hope of rapidly becoming something that people cannot live without.
7. Pros A mobile app can be used to promote a business or it can increase revenue by being sold to a consumer. Because mobile apps are still in its early stages and growing rapidly, both business owners and consumers are becoming more attracted to them. Of those who have downloaded apps, nearly 2 in 3 said they use their apps daily, and 1 in 4 use their apps for more than 30 minutes per day. Many individuals also use their mobile apps in situations where they should be focused on another activity.
8. Cons One the primary challenges of mobile apps for a consumer is coping with the context. Because consumers are known to use their mobile devices in places such as the gym, train, or car, they do not have the time to adjust the app to a viewable size. Mobile apps have a low percent usage. Mobile apps that are dependent on the internet may not prove to be advantageous for the user. The development of a mobile app is generally expensive and requires a lot of effort as well.
9. Alternatives/Recommendations For instance, one can seek games, maps, news, weather, etc. from a computer search, phone book, twitter facebook, or any other source. Recommendations A developer should know his/her audience One should determine if the application is dependent on the internet. Can the app be used in all environments such as driving, meetings, workouts, etc. Is the app limited to your mobile device or does it allow you to backup your data onto your laptop or desktop computer.
