An App for That; mobile healthcare
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Short presentation to the Texas Hospital Association about Mobile Healthcare. Presented alongside Mayo Clinic, St. David's Healthcare and MD Anderson.
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An App for That; mobile healthcare
- 1. Scott & White Healthcare Texas Hospital Association There's an App for That: Meeting People Where They Are Through Mobile Aaron Hughling Online Marketing Manager (sw.org)
- 2. Ft. Hood shooting / crisis communication • Nov. 2009 – We received 9 gun shot victims from the incident • Story changed to blood donations. Overrun with donors • Used social media effectively to update family, public, reporters
- 3. Ft. Hood shooting / crisis communication • Most used social media tool was Twitter (used mostly on a smartphone) • 43 total updates • Other social media tools used were: YouTube, Facebook and our news blog • 4 of our 5 social media tools were less than two months old
- 4. Mobile app • Mobile visitors to our website (sw.org) • #1 iPhone, #2 iPad • Applied principles of website • Launched in Sept. 2010 • Over 5,400 downloads
- 5. Mobile app • eHealthcare Leadership Awards • 2011 Platinum Award – Best Mobile Communications • 2010 Silver Award – Business / Process Improvement Applications • Web Health Awards • 2011 Silver Award – Mobile Physician Directory App
- 6. Aaron Hughling Online Marketing Manager jhughling@swmail.sw.org