Social media analytics helps companies understand customer sentiment and trends from social media interactions to better meet customer needs. It allows companies to form, understand, and leverage online communities for business goals. Some key factors analyzed through social media analytics include engagement, reach, demographics, traffic sources, and interactions. The analytics process involves extracting relevant social media posts and profiles, participating to advance strategic goals, analyzing the data, and assimilating findings to identify best practices. While many companies don't fully understand how to effectively use social media analytics, areas like marketing, communications, and PR are mostly responsible for social media strategy development.

1. By:-
P. Sukumar

2. The analytics allow marketers to identify sentiment and identify
trends in order to better meet their customers' needs
Social media analytics is a powerful tool for uncovering
customer sentiment dispersed across countless online sources
Associations
Interpreting
interactionsAnalyzingMeasuring
People IdeasTopics
What is Social Media Analytics?

3. Social media analytics helps in forming, understanding and leveraging communities
for societal activities and business offerings
Forming: analytics technologies to identify/build communities
around the world
Understanding: analytics & modelling provide deep
understanding of structure & dynamics of community
interactions
Leveraging: manage activities to achieve specific goals or
business objectives.

4. Engagement
Receptivity:
Reach & core
audience
Traffic
Sources: How
are they
finding you?
Interaction
Likes: where
they are
coming from
Demographic
s: Likes and
shares,
Interests
FACTORS OF SOCIAL MEDIA

5. SOCIAL
WEB
EXTARCT
Business
relevant
posts/profiles
PARTICIPATE
To advance strategic
intent
ANALYZE
Post/profiles
ACCESS
Performance of
participants
Assimilate
findings
Identify best
practices
Benefits
Cost impact
Value impact
ENABLERS
Tools &
Infrastructure
People
Techniques
LIFE CYCLE OF SOCIAL MEDIA ANALYTICS

6. Understanding the potential of social media to make difference in your
business
Linking social media activities to show impact on company ROI/other
financial activities
Getting people across the organization to see the value
Of social media analytics
Educating your staff on how to use social media
Responding & solving the issues raised by
customers very firstly
Capturing/analyzing online conversations
about your brand products/services
Finding qualified staff who can work
on social media activities
41%
13%
14%
15%
22%
25%
31%
WHAT MOST COMPANIES DON’T KNOW ABOUT EFFECTIVE USES OF SOCIAL MEDIA

7. 0 10 20 30 40 50 60 70 80
1
2
3
4
5
6
7
8
9
10
11Marketing 69
Communicatio
n 43
PR 35
Web Team 30
Sales 17
Customer
Service 12
R&D 9
Operations 9
Finance 2
IT 16
AREAS OF ORGANISATION ARE RESPOMSIBLE FOR
DEVELOPMENT OF SM STRATEGY

9. ENGAGEMENT PEAKSENGAGEMENT PEAKS
MOST ENGAGING POST FROM 6/5/14
UBS Brand Ambassador Championship |
UBS Brand Ambassador Championship
Contestant, Palak Vo…
737 interactions, 92% of the total for that day
MOST ENGAGING POST FROM 6/9/14
UBS Brand Ambassador Championship |
UBS Brand Ambassador Championship
Contestant, Aishwary…
43 interactions, 43% of the total for that day
MOST ENGAGING POST FROM 6/12/14
UBS Brand Ambassador Championship |
UBS Brand Ambassador Championship
Contestant, Nayana M…
485 interactions, 98% of the total for that day
0
100
200
300
400
500
600
700
800
900
1.0K
0
1
2
3
4
5
6
TotalEngagement
BrandPosts
Brand Posts and Total Engagement
Brand Posts Total Engagement

10. ENGAGEMENT BY TYPEENGAGEMENT BY TYPE
Likes
17 per post
Comments
8 per post
Shares
360
158
985
47 per post
0
100
200
300
400
500
600
700
800
900
TotalEngagementonBrandPosts Brand Post Engagement Breakdown
Likes Comments Shares

11. Status Posts
0
Links
0
Photos
21
Videos
0
0 10 20 30 40 50 60 70 80
Engagement Per Brand Post
Likes Comments Shares
0
0
1,503
0
02004006008001.0K1.2K1.4K1.6K
Brand Posts by Type
Total Engagement

12. TOTAL ENGAGEMENT ON USER POSTSTOTAL ENGAGEMENT ON USER POSTS
of total engagement on0.2%
3 interactions
MOST ENGAGING USER POSTMOST ENGAGING USER POST
"Universal business school is best place
for personal and professional
development. It is well equipped with
modern facilities and have profe…"
by Palak Vohra (2 interactions)
0
0
0
1
1
1
1
0
1
1
2
2
3
TotalEngagement
UserPostsEngagement on User Posts
User Posts Engagement on User Posts

13. (The users whose posts on
your wall have received the
most engagement)
(The users who have posted
most frequently on your wall)
(The users who have
commented most frequently
on your wall posts)
19
10
8
7
7
6
3
3
3
3
Palak Vohra
Nayana Mahajan
Supriya Reddy Palwai
Rajeev Kumar
Sukhmani Kaur
Eshant Sharma
Rahul Raghuvanshi
Manik Kataria
Zubin Mahajan
Tanmay Borah
Kashyap
Top Users by # of Comments
2
1
0
0
0
0
Palak Vohra
Kalyan
Salehundam
Girish
Wagholikar
Venkatesh Naidu
Aayush Saraf
Shumaila Fatima
Top Posters by Total Engagement
1
1
1
1
1
1
Kalyan Salehundam
Kalyan Salehundam
Girish Wagholikar
Palak Vohra
Venkatesh Naidu
Aayush Saraf
Top Users by # of Posts

14. TOP DAY FOR COMMENTSTOP DAY FOR COMMENTS
42.0%
Thursday
of your total comments
TOP TIME FOR COMMENTSTOP TIME FOR COMMENTS
7:00 AM – 8:00 AM
of your total comments16.1%
0
5
10
15
20
25
NumberofComments Comments and Brand Posts by Day and Time
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
0
1
2
3
4
5
6
12 AM 3 AM 6 AM 9 AM 12 PM 3 PM 6 PM 9 PM
BrandPosts
Time of Day

15. 143
12 5 2 4 4 6 5
0
20
40
60
80
100
120
140
160Frequency

16. CONCLUSION
 From the above results we can analyze the
1. Frequent visitors for the page
2. Brand posts per day/week
3. Most engage timings…….
 If you’re in a business platform, Social Media Analytics can be more
helpful to generate the revenue, budget allocation for various
campaigns/ads etc.. Which makes your position more stable in this
competitive industry