Know the difference between social media channels that are the best for your business –and those that aren't.

2. With so much pressure on businesses to join the social media
spectrum, businesses have put forth a very bipolar response to
this need. Some businesses refuse to participate, while others
take the “be everywhere” approach.
Like anything else in business, a little analysis is needed before
you begin your social media journey. It is important to have
clear goals –and from there everything else is business as usual.
Keep reading to learn more about which metrics will help you
decide the top 3 social media platforms you should use for your
unique business.

3. You won't know you're reaching your potential if you don't have a clear
set of goals, backed by cold hard business
requirements.
DigitalSearchGroup.com.au suggests businesses paint a picture of your
current situation; look at existing traffic to your online or offline
campaigns, conversions, peak times for either, and where your traffic is
coming from. (That's usually your first clue as to which social media
platform to choose for your business).
After that, paint a new picture – one of
what success looks like.

4. It isn't complicated to discover where your demographic likes to hang out
online. Social media use varies by age group, gender, profession, where
they live, and a lot more so this will take some research.
Sprout Social has conducted a study which claims the following;
AGE GROUP
18-29 87.00%
30-49 73.00%
50-64 63.00%

5. GENDER
MEN 66.00%
WOMEN 77.00%
LOCATION
URBAN 71.00%
SUBURBAN 72.00%
RURAL 69.00%

6. AGE GROUP
18-29 23.00%
30-49 31.00%
50-64 30.00%
GENDER
MEN 28.00%
WOMEN 27.00%
LOCATION
URBAN 32.00%
SUBURBAN 29.00%
RURAL 14.00%

7. AGE GROUP
18-29 37.00%
30-49 25.00%
50-64 12.00%
GENDER
MEN 24.00%
WOMEN 21.00%
LOCATION
URBAN 25.00%
SUBURBAN 23.00%
RURAL 17.00%

8. And back in 2014, Tribilio conducted a study which claimed that 87% of
B2B marketer respondents got their traffic from these top three B2B
social media channels:
64%
14%
17%
Linked In Twitter Facebook

9. Lastly, Salesforce reported that the top 3 social media channels for B2C
marketing are as follows:
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook
Twitter
Youtube
94%
84%
76%

10. While internet marketing is much cheaper than other forms of marketing, it
doesn't come free –and how much you put into it exponentially affects what
you pull out of it.
The Duke School of Business did a survey to figure out how much the
average marketing department puts aside for social media:
13% --And that number is expected to increase to 21% by the year 2019.
Bufferapp's own reporting finds that marketing with social media has a cost
formula that looks a little something like this:
Graphics, design, photos 40%
Advertising, reach 30%
Social media scheduling 10%
Analytics 10%
Sharing buttons 10% (Bufferapp's business)
40%
30%
10%
10%
10%
Graphics, design, photos Advertising, reach
Social media scheduling Analytics
Sharing buttons

11. After you consider these demographics and budget, break down your most
active social media profiles, which generates the most site traffic via
backlink analysis in Sydney - Digital Search Group, measure social growth in
terms of both engagements and followers, which media format gets the
most love from your audience (blogs, videos, imagery and/or infographics),
and then take a look at similar metrics for your competitors.
The key metrics to apply throughout your assessment include:
Reach
Engagement
Acquisition
Conversion
Activity
Conclusion
Once you are able to view a complete picture of social media usage after a
demographic deep-dive, you'll be better armed to create the most effect with
the smallest amount of movement (and only 3 key social networks).

12. Conclusion
Once you are able to view a complete picture of social
media usage after a demographic deep-dive, you'll be
better armed to create the most effect with the
smallest amount of movement (and only 3 key social
networks).

13. Digital Search Australia
Suite 1A, Level 2,
802 Pacific Highway,
Gordon, Sydney, NSW, 2072,
Australia
Phone Number: +61 (02) 9844 5495
Email: Enquiry - enquiries@digitalsearchgroup.com
Support – support@digitalsearchgroup.com
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