This presentation explains about the canadian sports industry and well about the MEC brand and how they overcome the negative impression in the public and their strategies used to achieve their goals.
Mountain Equipment Co-operative: The private Lable Strategy Case analysisBhavesh Bhansali
This case study is an excellent piece of material by Richard Ivey Business school.
The case is analyzed on the basis of :
Case Synopsis
Case Facts
Situation Analysis
Problem Definition
Recommendations/ Conclusion.
Please go through this case and gain excellent piece of Knowledge.
Mountain Equipment Co-operative: The private Lable Strategy Case analysisBhavesh Bhansali
This case study is an excellent piece of material by Richard Ivey Business school.
The case is analyzed on the basis of :
Case Synopsis
Case Facts
Situation Analysis
Problem Definition
Recommendations/ Conclusion.
Please go through this case and gain excellent piece of Knowledge.
This is a new product marketing plan, developed as part of my studies at University of Technology, Sydney.
It is a Nike Water bottle made by the Nike Considered guidelines, that cools and filters your water.
Challenges for chocolate FMCG in Russia 2012-15. MARS Company.m_m_subbotin
This presentation was done for a final Assessment at Mars Russia for a position in the Finance department. Didn't get the job :) Still, I put some effort into this so hope someone finds it useful ^___^
Marketing Management. Distribution channel conflict of NIKE. This case study gives a detailed report on the channel conflict of NIKE in USA and also the currents scenarios and strategies of the company.
Simon rowles conference presentation september 2010Simon Rowles
Loyalty programs have the data to drive ROI in any channel through a targeted and relevant communications mix. Case studies included : eliminating print from a bank loyalty program reduces the program's performance.
This is a new product marketing plan, developed as part of my studies at University of Technology, Sydney.
It is a Nike Water bottle made by the Nike Considered guidelines, that cools and filters your water.
Challenges for chocolate FMCG in Russia 2012-15. MARS Company.m_m_subbotin
This presentation was done for a final Assessment at Mars Russia for a position in the Finance department. Didn't get the job :) Still, I put some effort into this so hope someone finds it useful ^___^
Marketing Management. Distribution channel conflict of NIKE. This case study gives a detailed report on the channel conflict of NIKE in USA and also the currents scenarios and strategies of the company.
Simon rowles conference presentation september 2010Simon Rowles
Loyalty programs have the data to drive ROI in any channel through a targeted and relevant communications mix. Case studies included : eliminating print from a bank loyalty program reduces the program's performance.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
In this brand-new educational seminar, online marketing professionals and international business experts from WMEP, Translations.com and Top Floor Technologies will provide valuable guidelines and suggestions in taking your website global. Discussion includes the importance and benefits of building an export strategy, key considerations in translations, best practices and process in managing multilingual content online, and more.
Blue Ocean Innovation - From Market-Taker to Market-Maker. This presentation discusses formulating new opportunities for your business or others in a new, refreshing way. Providing you some skills and a toolkit to "arm" you. Helping you become an integrator.
In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the ability to receive discounted payments for their P&G receivables. Fibria Celulose, a Brazilian supplier of kraft pulp, joined the program in 2013 but was re-evaluating the costs and benefits of participating in the SCF program in the summer of 2015. The firm’s treasury group and its US country manager must decide whether to keep using the program and, if so, whether to keep their existing SCF banking relationship or start a new relationship with another global SCF bank.
Business Plan for Bio-composite Plastics CompanyAdeena Tahir
This Business Plan contains Market Analysis, Supply Chain, PESTEL analysis, Market Segmentation and other related content to present a complete Business Plan for a new entrepreneurial startup.
Business strategy analysis of Costco Wholesale. I have made environmental and industry analyses, financial analyses, and strength analyses to reach the recommendation.
In this presentation we will know about how this has been formed, how it will be useful and what are the technological values included in this, finally it will give brief & concise information about Dropbox.
This presentation will briefs you about the facts & growth of the Walmart in the retail industry. It also talks about the tie-up with Procter & Gamble , Financial strategies implemented by Walmart.
This presentation briefs us about how Social Media Analytics life cycle, factors of social media and also how it is very important in any organization growth with a live example how it is useful in any medium.
Cinnabon-the world's Favourite rolls which are made of rare recipes. The above presentatin provides about Cinnabon and all the Marketing mix strategy following by the Cinnabon.
We are coming with a new type of laptop named as
I-Lappy through which you can operate laptop with your eye movements. In this presentation we provides you with all the market research information such as Segmentation, Targeting and Positioning.which gives you all the idea about the upcoming product.
This Report gives you a detailed description of the "Star Bazaar (Andheri Store)" retail strategy, detailed store insights and the key marketing strategies implemented.
This file is an info graphic for the retail giant Lowe's. It gives you all type of problems, recommendations and other information describing about Lowe's
This presentation will gives a brief idea of FMCG Industry (especially tooth-paste market, detergent industry). It will gives you a deep description about industry.
Go, Kiss The World book starts off with Bagchi's story behind the title, where he recounts the last time he visited his ailing mother in hospital. Subroto Bagchi repeatedly kissed his mother's hand, who asks him why he did so. After telling her why he shouldn't, Bagchi's mother urges him to go and kiss the world. This book is divided into three parts, which Bagchi believes, constitute the making of a young professional.
In the 1st part, Bagchi throws light on how values and character leave their impression on a child's mind and the remarkable difference that mentoring can make on an individual at any stage in their life. Bagchi then reaffirms that he treasures his childhood and forgetting it would cause the child in him to die.
The 2nd part is about the ups and downs that a young professional would face in their career. He then talks about his journey from being a clerk in a government office to the co-founder of Mindtree, which is the nation's first venture-funded IT services firm to be listed publicly.
In the 3rd part, Bagchi tells the readers about his journey through his forties, although ongoing, about the times when he fell and got up and learnt from those who were there before him. He then explains that forties are a highly crucial period in the life of professionals and compares it to an assault camp where preparations are made prior to climbing the last peak.
All the moments in his has been explained briefly to inspire the readers
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. Brand Vision: Design with great quality and to build trust within the
members and to inspire the user to enhance their experience through
the continuous improvements with technology
Coming with new line up of bikes
50% of their shelves are covered with MEC branded items.
Life-time membership for just $5
Large retail stores
•e.g. Forzani, Canadian tyre,
Walmart
Independent stores
•MEC, The Bay etc.
Case facts
3. Canadian sports industry=7.5billion/year
Trends:
• Walmart’s increasing leadership in entry level products
• Lower value sporting goods
• Relative market share between “A Ware house club, Costco, MEC and
market leader Forzani with 20%
5. Why MEC
Started with few young climbers in the mountains, who dreamed of outdoor
gear that wouldn’t let you down at prices that wouldn’t break your budget.
Asia was the largest manufacturer of MEC-Branded products.
China+Canada+Vietnam = 86.38% of the total production.
6. Copied brand
More time to develop
the product
Failed to retain
surplus earnings
1. Technology & Labor
2. Factory dependencies
3. Cost & wages
Selling at low price
Case problems:
7. Private label@ lower-
price and earned higher
margins
FORZANI
20% industry share of worth $1.6billion.
Mountaineering, canoeing
camping
Young adults
or students
Independent
stores
Niche
market
High-end
products@
higher
prices
Employs
active
participants
Sponsors teams and
organized events
ANALYSIS
8. Revenues: $248 million through physical and
virtual media in 2008.
They mainly focused on hiking, camping,
climbing, snow sports and water sports
GOALS of MEC
Self
propelle
d
wilderne
ss
Change in
environment
& economic
, social
Creation &
stewardship
Business model
Undercut>copy>manufacture>price-out>replace as new product.
11. Conclusion
• Quick launch of products, so that they can
overcome –ve impression in the public.
• Globalization of the brand.
• Increase the brand awareness through social media.
• As Patronage return shows negative they have to sponsor for
main events which can be beneficial to them