This document discusses strategies for engaging audiences on various social media channels including LinkedIn, Facebook, Twitter, and Instagram. It provides tips for each platform such as posting engaging native content like videos and images on Facebook. For LinkedIn, it recommends posting career-focused content 1-2 times per day. For Twitter, Fridays from 9-10am are best for engagement. The document also stresses the importance of engagement through likes, comments, shares, and tagging to increase reach across all channels.