Content Marketing for Employers 2018
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This document provides tips for employers on using content marketing to attract job candidates. It recommends employers share content about their hiring process, employee stories, news and awards, recruitment videos, photos showing company culture, benefits, career advice from staff, welcoming new hires, reasons to work there, occasional job postings tagged with relevant keywords, inspirational quotes, and cross-promoting content across channels. The goal is to give candidates a sense of the company culture and what it is like to work there beyond just job descriptions.
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This document contains a list of job board websites organized by country and category. There are over 200 job boards listed from countries around the world, including national and niche job boards. The job boards are categorized by country and include the name, type (national or niche), and URL link for each site.
How to get started speaking in the hr industry (transcript)
- The speakers were discussing the impacts of the coronavirus pandemic on businesses and daily life. Speaker 1 noted closed beaches and unhappy spring breakers in South Florida.
- Speaker 2 asked about cancelling events and mentioned moving apartments and organizing. They asked how Speaker 1 was faring with the virus and discussed staying home and apart as states require.
- Multiple speakers then joined to check in from various locations, discussing hiring freezes and questions around new business given the pandemic. They planned to discuss favorite work apps on an upcoming call.
Episode 159 of RecTech: Serge Beaudreau Transcript
This transcript summarizes an interview between Chris Russell and Serge Boudreau on the RecTech podcast. Serge is the manager of talent acquisition at BURNCO Rock Products. He discusses his background working in talent acquisition and vendor roles. BURNCO hires around 550 people annually, primarily drivers, and Serge aims to automate recruitment processes as much as possible. He discusses using innovative social media strategies like a black and white historical photo to promote job openings in a unique way.
Podcast Transcript - Kerry Noone
CVS Health's hiring goals for 2020 include integrating the CVS and Aetna brands onto a single careers site and employer brand to communicate that they are now a single company working toward common goals. Kerry Noone leads a team of six recruiters at CVS Health who are responsible for high-volume and long-term hiring campaigns through recruitment marketing and advertising. The team tells candidates' stories through videos and other media to provide insight into actual work experiences beyond job descriptions in order to improve hiring conversions. CVS Health receives around 2 million applications per year and hires between 130-150 new employees.
Art of rejecting candidates
This document discusses how to handle candidate rejections in a thoughtful way to turn rejected candidates into allies. It provides 5 tips for recruiters, such as notifying candidates of rejection quickly but thoughtfully within 24-48 hours, providing honest feedback, helping candidates with their job search, asking for feedback on their experience, and incentivizing them to become future customers. The document emphasizes that candidates can still impact a company even after rejection through email, reviews, and their network, so rejections should be handled in a way that leaves a good impression.
List of Diversity Hiring Tools and Sites
This document provides information about RecTechMedia and its services related to diversity hiring tools and resources. It summarizes RecTechMedia's mission to inform modern recruiters through various media and their offerings such as recruiting software selection, recruitment marketing strategy, and career site audits. It also lists over 40 websites and tools that can help with targeting diverse job applicants including African Americans, LGBTQ, veterans, women, and the disabled. The document promotes Chris Russell as the former job board entrepreneur and consultant behind RecTechMedia.
RightHire for Job Boards
Job boards are facing threats from tools like Google's job searching as they only provide job listings. To remain relevant, job boards need to add value beyond listings by complementing resumes with assessments. Assessments can help employers find quality candidates for high-volume roles and reduce turnover. RightHire offers job-specific cognitive and personality assessments developed by experts to help employers save time, reduce turnover by over 40%, and comply with legal obligations to treat all candidates equally.
Social Media Algorithms
This document discusses strategies for engaging audiences on various social media channels including LinkedIn, Facebook, Twitter, and Instagram. It provides tips for each platform such as posting engaging native content like videos and images on Facebook. For LinkedIn, it recommends posting career-focused content 1-2 times per day. For Twitter, Fridays from 9-10am are best for engagement. The document also stresses the importance of engagement through likes, comments, shares, and tagging to increase reach across all channels.
Careers in Corrections Job Fair March 27th
The document announces an open house event for the Connecticut Department of Correction to provide information about various career opportunities within the department. The event will be held on March 27th from 3-7 PM at the Maloney Center for Training & Staff Development in Cheshire, CT and is open to both the public and current DOC employees. Attendees will learn about positions in areas such as administrative clerical, management information systems, addiction services, religious services, human resources, and health services including social workers, dentists, dental hygienists, physicians, nurses, counselors, and psychologists.
Freerectools
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
70MillionJobs Presentation
The document discusses how hiring formerly incarcerated individuals can benefit businesses by helping address worker shortages and high employee turnover. It notes that formerly incarcerated employees tend to have higher retention rates and motivation due to limited employment options. The organization 70 Million Jobs provides services to connect employers to a large pool of qualified formerly incarcerated job seekers through targeted marketing campaigns. Hiring these individuals also allows companies to support second chances and social good.
Director of Fleet Operations Wanted for the State of Connecticut
The State of Connecticut is looking for a new Director of State Fleet Operations to oversee its fleet of 3,500 vehicles. The Director will manage the revolving fund and implement cost control programs. Main priorities include developing a driver safety training program and ensuring compliance with safety and environmental regulations. The ideal candidate has at least six years of experience managing a fleet of 500+ vehicles, budget experience, and experience with regulations.
Timeline for New Job Board
The document outlines a 3 phase marketing plan to grow candidates profiles and employer clients. Phase 1 focuses on outreach to gain 500 candidate profiles. Phase 2 aims to reach 1000 candidate profiles. Phase 3 maintains outreach while launching new products like job posting bundles and an employer directory with goals of steady client and product growth over the 1 year period.
Rec Tech Media Consulting Options
RecTech Media operates several online resources for recruiters and employers, including a news aggregator, directories of HR podcasts and webcasts, and their own podcast. They offer various marketing services for vendors, including email promotions to over 10,000 subscribers, sponsored content on their news site, podcast sponsorships, content marketing, live product demos, consulting, social media management, and serving as a brand evangelist. Prices range from $99 per podcast episode to $4,000 per month for a brand evangelist package.
Facebook Recruiting 101
Facebook is expanding its Facebook Jobs feature to 40 additional countries. The course covers setting up a company Facebook page and careers page, content strategies like highlighting employees and sharing benefits, leveraging Facebook groups to post jobs for free traffic, using the Facebook Jobs board to post jobs that applicants can apply to via Messenger or email, and basic advertising on Facebook like boosting high-engagement posts and creating custom audiences from company databases. RecTech Media helps employers with recruitment marketing and employer branding tools.
Transcript Erin Stevens RecTech Podcast Interview
This transcript summarizes a podcast episode interviewing Erin Stevens, a corporate recruiter for Masterbrand Cabinets. Erin discusses working remotely from her home in Louisville, Kentucky for a company based in Jasper, Indiana. She uses tools like Skype, Zoom, email and chat to stay connected with colleagues. Zoom has been particularly useful for video conferencing team meetings and candidate interviews to reduce travel costs and time.
More from Chris Russell (20)
How to get started speaking in the hr industry (transcript)
How to get started speaking in the hr industry (transcript)
Episode 159 of RecTech: Serge Beaudreau Transcript
Episode 159 of RecTech: Serge Beaudreau Transcript
Director of Fleet Operations Wanted for the State of Connecticut
Director of Fleet Operations Wanted for the State of Connecticut
Recently uploaded
The Rules Do Apply: Navigating HR Compliance
https://www.humanresourcestoday.com/frs/26903483/the-rules-do-apply--navigating-hr-compliance
HR Compliance is like a giant game of whack-a-mole. Once you think your company is compliant with all policies and procedures documented and in place, there’s a new or amended law, regulation, or final rule that pops up landing you back at ‘start.’ There are shifts, interpretations, and balancing acts to understanding compliance changes. Keeping up is not easy and it’s very time consuming.
This is a particular pain point for small HR departments, or HR departments of 1, that lack compliance teams and in-house labor attorneys. So, what do you do?
The goal of this webinar is to make you smarter in knowing what you should be focused on and the questions you should be asking. It will also provide you with resources for making compliance more manageable.
Objectives:
• Understand the regulatory landscape, including labor laws at the local, state, and federal levels
• Best practices for developing, implementing, and maintaining effective compliance programs
• Resources and strategies for staying informed about changes to labor laws, regulations, and compliance requirements
原版制作英属哥伦比亚大学毕业证研究生文凭证书原版一模一样
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
原版定制(ucdavis毕业证书)加州大学戴维斯分校毕业证学位证书电子版原版一模一样
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
1比1仿制(csun毕业证书)加州州立大学北岭分校毕业证硕士文凭原版一模一样
原版一模一样【微信：741003700 】【(csun毕业证书)加州州立大学北岭分校毕业证硕士文凭】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
加急制作美国密歇根州立大学毕业证（msu毕业证书）本科文凭原版一模一样
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
高仿迈阿密大学毕业证（um毕业证）硕士文凭证书原版一模一样
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
哪里购买伯明翰大学毕业证（uob毕业证）学位证书原版一模一样
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Webinar - How to Craft a Winning Compensation Strategy
Join Payscale’s HR team as they discuss how to rethink and build a better compensation strategy that works for your organization.
Recently uploaded (8)
Webinar - How to Craft a Winning Compensation Strategy
Webinar - How to Craft a Winning Compensation Strategy
Content Marketing for Employers 2018
- 1. Content Marketing for Employers What Candidates Want to See
- 3. Why Content? ● Recruiting is Marketing ● Storytelling Sells “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” -Content Marketing Institute
- 4. Why Content? ● Job Seekers want to know... ● What’s it like to work there? ● What makes your company different? ● Who will they be working with/for
- 5. Where to Post It ● Career site ● Newsletter ● LinkedIn Company Page ● Twitter ● Facebook ● Glassdoor updates ● Instagram ● Slideshare, Youtube, Your Employees
- 7. 1. Your Hiring Process Tell candidates what will happen once they submit their resume. GEICO does it. https://www.geico.com/careers/about-geico/our-hiring-process/customer-contact/
- 8. 2. Employee Stories Showcase your star employees through images and stories. ● Q&A Blog Post is an easy way to do this. ● Employee of the Month ● Testimonials
- 9. 3. News & Awards Don’t be afraid to brag. ● Follow Marketing’s lead. ● Display awards on your career site. ● Helps to reinforce your brand
- 10. 4. Recruitment Video Candidates LOVE video. ● Show off career paths, culture and personalities. ● Get your hiring managers to talk. ● Videos get more reach!
- 11. 5. Pictures It’s a visual web. ● Pictures make your posts more shareable. ● Show off your culture and employees in action. ● Facebook, Twitter, Instagram!
- 13. 6. Benefits Promote ALL your benefits. ● Break them up individually and make them shareable content bites. ● Rotate them on social media
- 14. 7. Career Advice Leverage your staff’s knowledge. ● Become advocate for seekers. ● Retweet others career advice.
- 15. 8. Welcome New Hires Show off your newest employees. ● Great onboarding tip.
- 16. 9. Reasons to Work There Survey your employees and ask them why they like to work there. ● TIP: Ask them to share on Glassdoor & Indeed. ● You can also copy your best reviews from GD and share
- 18. 10. Jobs The Occasional job. Most of your content should not be jobs. Be sure to hashtag your jobs to optimize them across social media. #marketing #jobs #newyork
- 19. 11. Quotes Inspirational quotes make great content. ● Try an app called Quotiful ● Brainyquote.com ● Goodreads ● Don’t forget memes
- 20. 12. Other Channels Cross promote each of your content channels on each other. ● Will drive more followers
- 21. 13. Mission Statement/Values Tweet out snippets from your mission statement and other career site content.
- 22. 14. Set Up a Calendar Plan out a content calendar for the year. ● Company News ● Events ● Holiday Messages
- 23. Example Companies Gartner: https://jobs.gartner.com/ CVS: https://jobs.cvshealth.com/ Sodexo: http://www.sodexousa.com/home/careers-usa/index.html Geico: https://www.geico.com/careers/