SlideShare a Scribd company logo
2/5/18 Phase 1 (6 Months) Phase 2 (6 Months) Phase 3 (1 Year)
Outreach
Candidates
 One-on-One outreach/calls (target30/month)
 Email Campaigns
 Free webinars and resource videos
 Job Board Poaching
 Social Media (LI,FB, Twitter)
 Goal to end Phase1 with 500 Profiles
Employers
 Research target employers, goal of 300
 When website traffic hits 300 visitorsa
month, select10 recipients,offer a free post
Candidates
 Goal to begin with 500 profiles
 Goal to end Phase2 with 1000 profiles
 Continue previous tactics fromPhase 1
Employers
 Targeted Outreach, goal to contact 1
Employer/Day
 DiscountCode on Job Posting
Candidates
 Goal to begin with 1,000 profiles
 Salary Survey (target 300 participants) end of
Phase3
Employers
 Offer discountto previous users on new
products
 Targeted Outreach, contact1 Employer/Day
Products
 30-Day Job Posting
 30-Day Featured Job Postings
Job Post with Boost
 Email Blastto contacts and Dedicated SM
Post
Job Post with Profile Access
 When 500 profiles arecreated, add job post
product that includes profileaccess
Profile Access
 When 1K profiles arecreated, splitjob
postingand profileaccess product.
Bundled Job Postings
 Assess volume & price
Features Basic
Jobs Map
 Add when posts average 5/month
Employer Directory
Sales Target 0 3-5 Posts/Month 7-10 Products/Month

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Timeline for New Job Board

  • 1. 2/5/18 Phase 1 (6 Months) Phase 2 (6 Months) Phase 3 (1 Year) Outreach Candidates  One-on-One outreach/calls (target30/month)  Email Campaigns  Free webinars and resource videos  Job Board Poaching  Social Media (LI,FB, Twitter)  Goal to end Phase1 with 500 Profiles Employers  Research target employers, goal of 300  When website traffic hits 300 visitorsa month, select10 recipients,offer a free post Candidates  Goal to begin with 500 profiles  Goal to end Phase2 with 1000 profiles  Continue previous tactics fromPhase 1 Employers  Targeted Outreach, goal to contact 1 Employer/Day  DiscountCode on Job Posting Candidates  Goal to begin with 1,000 profiles  Salary Survey (target 300 participants) end of Phase3 Employers  Offer discountto previous users on new products  Targeted Outreach, contact1 Employer/Day Products  30-Day Job Posting  30-Day Featured Job Postings Job Post with Boost  Email Blastto contacts and Dedicated SM Post Job Post with Profile Access  When 500 profiles arecreated, add job post product that includes profileaccess Profile Access  When 1K profiles arecreated, splitjob postingand profileaccess product. Bundled Job Postings  Assess volume & price Features Basic Jobs Map  Add when posts average 5/month Employer Directory Sales Target 0 3-5 Posts/Month 7-10 Products/Month