Incorporating Digital Tools into your [Departmental] Marketing Matt Cummings
Have you always wanted to to generate more interaction on your social media but did not know the basic steps in getting starting? This workshop will explore ways to enhance your visual digital marketing strategy and how to connect with socially engaged students.
Bloggers and businesses alike will gain valuable takeaways from this packed presentation on Blogging Best Practices. You'll learn techniques from an established content marketer which will help you target the right audience, generate more content ideas, make your writing more compelling, and find ways to reach more readers.
Mike Allton has been blogging and teaching others how to blog for over a decade, and has been awarded the prestigious Top Ten Social Media designation by Social Media Examiner two years in a row. During this presentation, you’ll learn the strategies and tactics that Mike has developed and used to create outstanding content quickly, and how he’s used that content to grow a massive audience.
5 Social Trends & What They Mean for Your StrategyDave Kerpen
Take a dive into 5 of social media's most prevalent themes and trends, plus a few bonus predictions of what to keep your eye on in the space. You'll also see a series of actionable next steps associated with each trend to ensure your brand's social media strategy is poised to stay ahead of the curve, meet your objectives, and beat your competitors.
Webinar: How to Improve Your Social Presence in 30 Minutes a DayFalcon.io
You know the struggle: so many posts to put out, so little time. So how can you use your time wisely while achieving the social media impact you desire? In this webinar, we discussed how to maximize your efforts with a 30-minute daily plan of action.
Webinar: Keeping Up With the Ever-Changing Social Media AlgorithmsFalcon.io
It can sometimes feel like the networks change their algorithms every week. This can have significant implications for marketers. In this webinar we discussed how to stay agile and adapt to each change.
Together with global media platform, The Drum, we:
Demystified algorithms and why they change
Outlined the strengths and focus of each network
Showcased the strategies companies are adopting to cope
Incorporating Digital Tools into your [Departmental] Marketing Matt Cummings
Have you always wanted to to generate more interaction on your social media but did not know the basic steps in getting starting? This workshop will explore ways to enhance your visual digital marketing strategy and how to connect with socially engaged students.
Bloggers and businesses alike will gain valuable takeaways from this packed presentation on Blogging Best Practices. You'll learn techniques from an established content marketer which will help you target the right audience, generate more content ideas, make your writing more compelling, and find ways to reach more readers.
Mike Allton has been blogging and teaching others how to blog for over a decade, and has been awarded the prestigious Top Ten Social Media designation by Social Media Examiner two years in a row. During this presentation, you’ll learn the strategies and tactics that Mike has developed and used to create outstanding content quickly, and how he’s used that content to grow a massive audience.
5 Social Trends & What They Mean for Your StrategyDave Kerpen
Take a dive into 5 of social media's most prevalent themes and trends, plus a few bonus predictions of what to keep your eye on in the space. You'll also see a series of actionable next steps associated with each trend to ensure your brand's social media strategy is poised to stay ahead of the curve, meet your objectives, and beat your competitors.
Webinar: How to Improve Your Social Presence in 30 Minutes a DayFalcon.io
You know the struggle: so many posts to put out, so little time. So how can you use your time wisely while achieving the social media impact you desire? In this webinar, we discussed how to maximize your efforts with a 30-minute daily plan of action.
Webinar: Keeping Up With the Ever-Changing Social Media AlgorithmsFalcon.io
It can sometimes feel like the networks change their algorithms every week. This can have significant implications for marketers. In this webinar we discussed how to stay agile and adapt to each change.
Together with global media platform, The Drum, we:
Demystified algorithms and why they change
Outlined the strengths and focus of each network
Showcased the strategies companies are adopting to cope
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
A brief overview of creating and curating social media content. Taken from my "Ten Minute Tech Talk" at the 12th Annual Valley Business Expo. Any q's, come to our Facebook Page and ask!! http://www.facebook.com/talkingfinger
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
How to Leverage Social Media to Promote Your BlogPost Planner
"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."
You’d be crazy not to take advantage of that. And yet, most people don't know where to begin.
If you want to learn how to:
--Drive traffic to your website
--Convert leads into sales, and
--Build awareness, engagement, and reach through content marketing and the power of social media...
Then you'll LOVE this slidedeck! Even better... you can watch the webinar on-demand here: https://www.youtube.com/watch?v=wkjJTL1105c&t=1s
The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!
How To Create A Social Media Content Calendar For Your Food BusinessSara Lancaster
Reach your food biz fans on the social web with a strategic, well thought out social media marketing plan. In this presentation, we'll set the groundwork for successful social media efforts and provide tips for setting up your calendar...which is easier to do than you think.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
MASSbuys: Informing and Engaging Your Constituents Using Social Media451 Marketing
Social media isn't just for fun anymore. Social platforms represent new opportunities for collaborative government. Government institutions of all sizes are getting in on the act, using social media tools to share important information among constituents and improve delivery of services. However, implementing these tools in government organizations and non-profits comes with unique challenges. In this workshop, attendees learn how to build a dynamic social media strategy to fostering engagement, community, and sharing.
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
Building an audience on your social channels isn’t the only goal you should have for your social media efforts. Learn how you can integrate your social media posts into your existing marketing campaigns so that you can provide better support your sales team and drive more inbound leads to your funnel.
You'll learn:
How to use social ads to warm up the sales pipeline
What kinds of content to create—and where to post it—to generate potential leads on social channels
How to incorporate social posts into an integrated marketing campaign—what, who, where, and why
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
A brief overview of creating and curating social media content. Taken from my "Ten Minute Tech Talk" at the 12th Annual Valley Business Expo. Any q's, come to our Facebook Page and ask!! http://www.facebook.com/talkingfinger
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
How to Leverage Social Media to Promote Your BlogPost Planner
"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."
You’d be crazy not to take advantage of that. And yet, most people don't know where to begin.
If you want to learn how to:
--Drive traffic to your website
--Convert leads into sales, and
--Build awareness, engagement, and reach through content marketing and the power of social media...
Then you'll LOVE this slidedeck! Even better... you can watch the webinar on-demand here: https://www.youtube.com/watch?v=wkjJTL1105c&t=1s
The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!
How To Create A Social Media Content Calendar For Your Food BusinessSara Lancaster
Reach your food biz fans on the social web with a strategic, well thought out social media marketing plan. In this presentation, we'll set the groundwork for successful social media efforts and provide tips for setting up your calendar...which is easier to do than you think.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
MASSbuys: Informing and Engaging Your Constituents Using Social Media451 Marketing
Social media isn't just for fun anymore. Social platforms represent new opportunities for collaborative government. Government institutions of all sizes are getting in on the act, using social media tools to share important information among constituents and improve delivery of services. However, implementing these tools in government organizations and non-profits comes with unique challenges. In this workshop, attendees learn how to build a dynamic social media strategy to fostering engagement, community, and sharing.
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
Building an audience on your social channels isn’t the only goal you should have for your social media efforts. Learn how you can integrate your social media posts into your existing marketing campaigns so that you can provide better support your sales team and drive more inbound leads to your funnel.
You'll learn:
How to use social ads to warm up the sales pipeline
What kinds of content to create—and where to post it—to generate potential leads on social channels
How to incorporate social posts into an integrated marketing campaign—what, who, where, and why
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Aproximación teórica sobre el programa de animación Adobe Flash. Qué es flash, cuál es su historia, cuáles son sus características, flash versus animación, adobe flash versus flash player, críticas, alternativas.
Presented at PubCon Las Vegas, October 2013.
Local SEO is a quickly changing landscape, so it's easy to feel overwhelmed and give up. You don't have to feel like an underdog anymore - this presentation will explain the latest important Local SEO strategies. Wondering about citations? They're in there... Wanna know more about the new Google Local Carousel? We cover it.
If you do Local SEO, you don't want to miss these latest updates and tips...
GolinHarris' Senior Manager in Digital, Erin Bell, attended the American Marketing Associaion Conference in October 2011. Here are some of her insights from the conference
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
3 Pillars of Content Marketing: Strategy, Creativity & PromotionKevin Gibbons
What REALLY makes content marketing a success? Find out in this SMX London presentation about content, keyword research & the art of audience engagement.
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Building Dominant Brands in a Digital Worldschubert b2b
There's no denying the power the Internet has in helping to increase B2B brand awareness and drive sales. Developing content such as white papers, podcast and videos, and broadcasting it through social media is a proven way to engage your prospects and grow thought leadership in your industry.
If you'd like more information about content marketing and social media for B2B companies, visit www.schubertb2b.com.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
I've uploaded this presentation for aspiring social media practitioners looking for guidance in building their program from scratch.
Use this as a template to create your own process and daily workflow.
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
Defining social success through the lens of corporate use at Nxtbook Media, the psychology of social sharing, and individual users' success. - May 2014 Event
How To Pave The Way For a Successful #GivingTuesdayBloomerang
https://bloomerang.co/resources/webinars/
Join Dana Ostomel to learn the 10 most important things to do to create an empathetic, engaged and responsive community that is ready to support you on one of the biggest giving days of the year!
Trusted World Brand Awareness Plan - Elevate317Cody Aulidge
In the fall semester of 2017, I got to be a part of a lovely group of public relations students. Our assignment was to create a full PR campaign for our client, Trusted World.
To start this off, we even created our own “PR Firm” called Elevate317. This comes from Colossians 3:17 where it says, “And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.” Our aim was to ELEVATE our client to a whole new level while keeping God in the center of everything we do. That’s where we get the continual arrow throughout our logo and book design.
To create this campaign, we did A LOT of research. This included secondary research, creating and evaluating surveys, doing in-depth interviews and holding two focus groups. And in the end, we’ve used EVERYTHING we’ve learned as PR students to create this campaign.
While I did participate in the group research, when it came to finalizing our campaign, I focused more on the design of our campaign book. I won’t take full credit for the design… Pinterest helped HEAVILY! But this final book is totally inspired by our client, our campaign, and our hopes of a good grade!
To finish it all off, we had the opportunity to present the campaign to our professor and he loved it.
Many long hours, frustrated screaming, stress, several roadblocks, anxiety medication, snacks, and delirious dancing have gone into this campaign. Couldn’t have done it without the wonderful group that has become such great friends of mine.
Clients Are Talking - Are You Listening? Social Selling for Real Estatebonus
In this presentation to real estate agents at RE BarCamp Toronto, we described how social selling could increase their leads and transactions.
Through tools like Nimble, Leadsift agents can search for signals in their potential clients that they might require their services.
With Facebook, page owners are finding less than 3% of their content even has a chance being seen in News Feeds.
Since organic visibility is down, ads are becoming the dominant way that brands can get their content in front of users.
Building Data Moments in the Midst of Your Student Affairs WorkMatt Cummings
Building Data Moments in the Midst of Your Student Affairs Work, led by
Matt Cummings, will examine the efforts by the Hartman House and how we incorporate data tracking with student volunteering, events, and student one-on-ones. Participants will gain an understanding of data tracking methods, how to report data, and how to build data collecting into their programs.
Curious how to start digital communications with your student audience? This presentation will guide you through the basics of how and where to create visual content and look at some basic analytics.
We don't do everything well, but as you learn, having somewhat of a plan and doing it will lead to more engagement. This slideshare is a presentation for the Impact 2016 Conference.
Over the last 50 years, charity has failed to to make a positive impact on low-income communities and have contribute to more harm than help.
This conversation will cover the basics for community organizing and present techniques to move people towards positive change in their communities. It will work through the Tupelo Model of Community Development, Saul Alinsky Community Organizing Model, and the Women-Centered model for community development.
How to Create a Basic Assessment Plan in Four Steps!Matt Cummings
Assessment is all the rage in student affairs! We know that our programs are impacting students in a positive way, but how do we demonstrate with evidence the success of our work? Follow these four simple steps and you will understand the basics in starting an assessment plan in your field. You will learn how to set goals, design learning outcomes, collective evidence, and analyze your findings.
Wake up with meaning and purpose to build order in your professional life and learn the importance of starting and ending your day with something that you love.
Enhancing Student Leadership Through Structured One-on-One MentorshipMatt Cummings
This presentation gives an overview of how to enhance student leadership through structured conversations that include goal setting, career focus, critical thinking, and personal reflection.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
13. MORE WHY
◉ It facilitates the development of your students’
public voice.
◉ It builds community.
◉ It’s relatively inexpensive for a much larger reach.
◉ Tech skills matter, period.
14. Deliver your Message
◉ All people use Social Media.
◉ All information must be InBound Based
35. Curate = Repost
◉ Pull content from places like:
○ Alltop - Publishes top stories from blogs, online
magazines, etc..
○ Reddit- Content is upvoted by members
○ Follow Top Followers, share their content
49. Get the $$$
◉ Build Your Social Capital
◉ Cultivate before the ask
50. Get the $$$
◉ Build Your Social Capital
◉ Cultivate before the ask
◉ Do something awesome
51. Get the $$$
◉ Build Your Social Capital
◉ Cultivate before the ask
◉ Do something awesome
◉ Set practical goals/timeline
52. Homework
time
:)
Your Content Creation Plan
⊙ What are your center/organization’s
core values?
⊙ How are these values being fulfilled
by people at your center?
⊙ How can you make these content
moments/stories?
⊙ Who are the key people you can ask
for money?
53. Any questions ?
You can find me at
● @mattwcummings
● matthewcummings@depauw.edu
Thanks!