This presentation by Ash Read (Buffer) is part of the SEMrush webinar: Posting frequency for Facebook, Twitter, LinkedIn For full video: https://youtu.be/nJHlJh0aOpg

1. Posting frequency for
Facebook, Twitter,
LinkedIn
@ashread_

2. What we’ll cover today
● How frequently you should post to Facebook
● How frequently you should post to Twitter
● How frequently you should post to LinkedIn
● How to find great content to share with your audience

3. How frequently should you
post to Facebook?

4. It’s probably not as many times as you’d think...

5. In 2012, Facebook Pages reached ~16% of their
audience organically:

6. Now most Pages reach under 2% of their fans...
2%

7. In fact, we’ve found that on Facebook less is
more.

8. We used to post 4-5 times on Facebook every day:

9. Posting less drove better results...

10. Today, we’re reaching more
than 150,000 people per
week on Facebook,
Compared to the 44,000
during most of 2016.

11. Our average daily
engagement also rose from
~500 per day to more than
1,500 per day.

12. When we posted 4-5 times
per day, most of our posts
reached under 2,000 people.
Now, we’ve seen huge
increases in the number of
posts that are reaching 5,000
- 20,000 people.

13. Posting only 1-2 times per day works for a couple
of reasons...

14. 1. It forces us to only share the best of the best
content because we literally have limited space

15. 2. It allows the Facebook algorithm to focus on
delivering one piece of content (vs. multiple) to
our audience

16. How to tell if your Facebook schedule is working:

17. How frequently should you
post to Twitter?

18. This one can get a little confusing...

19. ● 3 times per day (Buffer)
● Minimum of 5 times per day (Constant Contact)
● 5-20 times per day (QuickSprout)
● 6-7 times per day (Mari Smith)
And many more...

20. So how do you decide what’s right for you?

21. 1. Find out when your followers are online

22. 2. Pick at least 5-10 times and test, test, test...

23. How to tell if your Twitter schedule is working:

25. How frequently should you
post to LinkedIn?

26. The general rule for LinkedIn is much simpler...

27. You should post at most once per day on LinkedIn

28. “LinkedIn doesn’t want users’ feeds to be overwhelmed by
posts by the same company, so the second post in a day that
a marketer publishes can cannibalize the performance of the
first.”
- Hubspot

29. How to tell if your LinkedIn schedule is working:

30. How to find great content to
share with your audience

31. What Can Curating Content Do for Social?
Facebook
112%
Audience
growth
397% 98%
Increase in
engagement
Increase in
sign-ups

32. What Can Curating Content Do for Social?
Twitter
571,000
People
Reached

33. 1. Discover
2. Evaluate
3. Share.
Curation is the collection
and sorting of
information in order
to fit a narrative.

34. 1.Discover
Facebook
Pages
to Watch

35. 1.Discover (Part II)
● Instagram account & hashtag search
● Twitter Lists and hashtags
● Newsletters (theSkimm, NextDraft)
● Feedly | Flipboard | Medium
● Inbound.org | BuzzSumo | reddit | Digg
*Pro tip: Add to Pocket*

36. 2. Evaluate
Content Brand
● Stop reading at “Yes” or “No”
● Likes | Comments | Shares
● Images make the best text
● Does the content meet the
promise that it made with the
headline?
● Would my brand say this?
● Does it boost the brand’s image?
● How will people feel seeing this
from my brand?
● Does this align with our values
and vision as a company?

37. 95%
You should spend 95 percent of your content curation
time either discovering or evaluating your content and
only 5 percent actually sharing it.
(I’ll show you how)

38. 3. Share
● Finding content is hard. Sharing is the easy part!
● Buffer’s Chrome Browser Extension*
● IFTTT + Pocket + Buffer automated workflow
● Buffer App for sharing on the go

39. 3. Share (Best-Practices)
● Brevity and succinctness is key
● Headlines are (maybe) the most important factor
● Education + Entertainment = Edutainment
● Graphics / videos speak 1,000 words

40. Thank you! :)