The document provides an introduction to setting up and using Twitter. It discusses choosing a Twitter name and profile, using an avatar, what to tweet about, Twitter jargon like retweets and hashtags, who to follow and follow back, and other tools like lists and direct messaging. The overall message is that Twitter is a way to engage with your community and build relationships that could lead to new business opportunities if used properly.
After writing the book, Twitter Marketing for Dummies, we decided to throw out the 140 different pieces of marketing advice given to us by the many AWESOME users of Twitter!
Social Media 101: Get Connected, Get Focused and Get Noticed! Holly A. Fisher
Social media should be a part of your overall marketing strategy. For nonprofit organizations, it’s a way to connect with your supporters, find new volunteers and stay top of mind when it comes time for donors to strike a check. Understand the top social networks – Facebook, Twitter, Pinterest and Instagram – and how they can benefit your organization when used properly.
After writing the book, Twitter Marketing for Dummies, we decided to throw out the 140 different pieces of marketing advice given to us by the many AWESOME users of Twitter!
Social Media 101: Get Connected, Get Focused and Get Noticed! Holly A. Fisher
Social media should be a part of your overall marketing strategy. For nonprofit organizations, it’s a way to connect with your supporters, find new volunteers and stay top of mind when it comes time for donors to strike a check. Understand the top social networks – Facebook, Twitter, Pinterest and Instagram – and how they can benefit your organization when used properly.
The Power point slides that I used for a presentation to the Oviedo Winter Springs Lunch and Learn – May 26, 2015
A non-technical overview of twitter, with 2015 demographics that.
Planned Giving: Social Technology and Planned GivingErica Chase
It is often said that social media brings people together, but how does that apply in the world of social giving? With all of the options for connecting, how do you know where to start and what is effective? Join me for a primer in the most common and effective social tools for charitable giving. Learn about how to connect with your peers as well as potential donors on Twitter and LinkedIn. See how the Red Cross is using text-to-give platforms and how it can fit into a larger, multi-touch strategy of giving. The power of social media is the ability to connect in multiple ways. Come join me in a discussion of how social technology and planned giving intersect.
How to implement social media into your nonprofit's marketing plan and why there is no reason not to. This presentation also includes creative strategies I've seen being used by other companies and nonprofits.
A presentation for CharityComms seminar, 10 March, 2010. Find the CharityComms event page using this URL: http://www.charitycomms.org.uk/events/charitycomms_seminars/charitycomms_seminar_twitter_for_charities_digital_resources_and_charity_commission_election_guidance
Developing your professional brand onlineTory Smith
Tory Smith of Bay Leaf Digital explains to a group of University of Arizona alumni how to professionally brand yourself using a blend of Twitter and LinkedIn.
Accelerator provides a beginner's guide to the way Twitter is impacting relationships between business and the customers they serve. (www.acceleratorsolutions.com)
All about Twitter. An overview on how to use Twitter for business to improve brand awareness and manage customer feedback.
Background, uses, influence and best practice.
The Power point slides that I used for a presentation to the Oviedo Winter Springs Lunch and Learn – May 26, 2015
A non-technical overview of twitter, with 2015 demographics that.
Planned Giving: Social Technology and Planned GivingErica Chase
It is often said that social media brings people together, but how does that apply in the world of social giving? With all of the options for connecting, how do you know where to start and what is effective? Join me for a primer in the most common and effective social tools for charitable giving. Learn about how to connect with your peers as well as potential donors on Twitter and LinkedIn. See how the Red Cross is using text-to-give platforms and how it can fit into a larger, multi-touch strategy of giving. The power of social media is the ability to connect in multiple ways. Come join me in a discussion of how social technology and planned giving intersect.
How to implement social media into your nonprofit's marketing plan and why there is no reason not to. This presentation also includes creative strategies I've seen being used by other companies and nonprofits.
A presentation for CharityComms seminar, 10 March, 2010. Find the CharityComms event page using this URL: http://www.charitycomms.org.uk/events/charitycomms_seminars/charitycomms_seminar_twitter_for_charities_digital_resources_and_charity_commission_election_guidance
Developing your professional brand onlineTory Smith
Tory Smith of Bay Leaf Digital explains to a group of University of Arizona alumni how to professionally brand yourself using a blend of Twitter and LinkedIn.
Accelerator provides a beginner's guide to the way Twitter is impacting relationships between business and the customers they serve. (www.acceleratorsolutions.com)
All about Twitter. An overview on how to use Twitter for business to improve brand awareness and manage customer feedback.
Background, uses, influence and best practice.
http://www.juanitamcdowell.com | This represents a portion of the Millennial Marketing and Social Media presentation created for a non-profit organization.
Online real estate and social media for nigeria'Tomi Davies
This presentation discusses online real estate in Nigeria and gives suggestions to practitioners on how to approach the use of social media as a business tool.
Make this year the year you shine on Twitter! This deck was presented at the Women in Digital Lausanne meetup and is created for marketers, solopreneurs, business owners (and anyone else) who wants the skinny on what's important to know when getting started on Twitter.
Thanks to everyone who attended the meetup. You rock!
The Twitter for Immigrants lesson will talk about how immigrants can use this social media site as tool in building their network in the new country they are in. They will also learn how to gather and disseminate information through this social networking site.
Social media can be a scary pool to jump into. So many social media offerings and so little help on where to start! Tommy, with over 135,000 twitter followers, will help demystify social media in a friendly, no-nonsense way, giving a clear path to begin your social media journey. As he likes to put it, build your brand personally so you can grow your business professionally.
Social media & word-of-mouth can help everyone in building a great personal brand. This presentation describes in 5 simple steps your way to become a strong personal brand.
Peabody Essex Museum's Social Media Committee presents a series of "Social Media 101" talks on pertinent platforms for the staff. This presentation is on Twitter for museum professionals
Presented to a gathering of small nonprofits at The Family Centre in Kitchener. This presentation starts with the fundamentals of social media that distinguish it from other communication options and are necessary to understand for success on any platform. The second half looks at considerations for which social media to use including a review of what to consider for specific options.
2. Setting Up Your Account
Sign up @ www.twitter.com
• My Twitter Name: choose something relevant to your profile.
@Scotsman_Iain @ScotOnSunday @ScotsmanDigital
• My Profile: say who you are and what you do.
• My Avatar: remember you are human!
Iain Fenwick – Twitter Induction - 2012
3. @MyTwitterName
Choose something relevant to your profile.
• This is important! Be sensible with your Twitter name as changing it
later on down the line will lose you credibility and followers.
• My name is @Scotsman_Iain, why? My name is Iain and I work for The
Scotsman!
Iain Fenwick – Twitter Induction - 2012
4. My Profile
Say who you are and what you do.
• It is important to have relevant info on your profile. Keep it simple. Say
who you are and what you do.
• @Scotsman_Iain
“Work East Lothian, Dumfries & Galloway and Scottish Borders for The
Scotsman & Scotland on Sunday newspapers. Will RT all things
Scottish!!”
Iain Fenwick – Twitter Induction - 2012
5. My Avatar
Remember you are human!
• Your avatar should not be a cartoon or logo (unless general business
account). PEOLE WANT TO SEE YOU!!
Iain Fenwick – Twitter Induction - 2012
6. How To Use Twitter
• What should I Tweet?
• Useful Jargon
• Twittiquette
• Who to Follow/Follow back
• Block and Report
• Lists
• Direct Messaging
Iain Fenwick – Twitter Induction - 2012
7. What should I Tweet?
• Anything you want...
• Remember, Twitter is a “social” networking site!
• Share stories with your followers, show an interest in their interests
(even if it bores the hell out of you), become their friends.
• Today’s friend could be tomorrow’s client.
• Do remember to KEEP IT CLEAN! All Twitter accounts should maintain
the same corporate policy as any other correspondence. Whilst sharing
personal information is important, common sense must prevail.
Iain Fenwick – Twitter Induction - 2012
9. Useful Jargon
RE Tweet (RT)
Re-tweeting is a way to
massively increase the reach of
content.
You may have only a few
hundred followers but one of
your tweets could be re-
tweeted by 10 people all with a
few hundred followers each.
Suddenly thousands of people
are reading your Tweet.
Iain Fenwick – Twitter Induction - 2012
10. Useful Jargon
Trending #
(hash tag)
“Trending” is an important part of Twitter. You may have heard this term on TV and
Radio. If there is a topic that large numbers of people are talking about, the way to
ensure your opinions, comments are read by more than those that follow you is by
trending your Tweets. E.g. #LondonRiots.
You can start trends yourself to encourage your followers to share your Tweets with
others you may not have access to. This could be to generate attention to a future
supplement, feature or event etc.
E.g. I started #EastLothianGolfFeature and as a direct result made 2 sales into the
feature I otherwise would not have had.
Iain Fenwick – Twitter Induction - 2012
11. Useful Jargon
Follow Friday #FF
Friday is a worldwide Twitter day to give a
shout out to your favourite tweeps! Those
that you think others should follow.
Is a bit of fun but is without doubt very
important for increasing your following.
DO NOT FORGET #ff day, people get offended
when they give you a shout out and you don’t
acknowledge it or reciprocate.
Iain Fenwick – Twitter Induction - 2012
12. Twittiquette
• Be Polite. Answer Back if someone
tweets you (tweeps are real people).
• Don’t feel you have to follow people
back.
• Feel free to un-follow someone If they
direct messaged you a spam or a sales
pitch.
• Ignore Trolls (or as they say “Don’t Feed
the Trolls”)
Iain Fenwick – Twitter Induction - 2012
13. Who to Follow/Follow back
• Use your judgement. Whilst you want
to increase your following you need
to remember what you are doing and
why you are on Twitter.
• You don’t need to know who can
make you a millionaire in 1 year or
who can give you tens of thousands of
new followers!!
• Social Media “Gods”, SEO “Gurus”,
Marketing “Experts” etc are of no use
to you.
• Still follow randoms though to
maintain your own numbers.
Iain Fenwick – Twitter Induction - 2012
14. Block and Report
• Spamming happens ALL the
time!
• If you get spammed, block and
report the account, simple.
Same goes with abusive or
unnecessary tweets.
Iain Fenwick – Twitter Induction - 2012
15. Direct Messaging
• DO NOT SPAM OR PITCH on direct
messaging!
• Focus on a soft sell, compliments
work well.
• Keep one on one business private.
Iain Fenwick – Twitter Induction - 2012
16. Lists
Lists are a great tool to cut out
the Tweets that don’t interest
you.
Rather than un-follow people
and risk cutting your own
followers, you can list those
who you wish to actually
follow.
Iain Fenwick – Twitter Induction - 2012
17. Twitter Tips
• Being human is OK!!
• Try to vary your tweets, one sales tweet to one reply or RT.
• Ideal ratio is 1 sales tweet in 6 Tweets.
• Keep tweets and tweets with links short if possible. Using the full 140 character
limit has much less chance of being RT’d (Re-Tweeted), If someone has RT’d your
tweet, it’s polite to thank them.
• Keep your follower/followee ratios inline, equal followers to followees is fine,
following many more people than following back is not! Not following enough
people back is also not recommended (People are less likely to follow you if they
think you might not follow them back.
Iain Fenwick – Twitter Induction - 2012
18. Important Twitter Tools
Either of these apps will make your life so much easier. They both
display Twitter so you can clearly see what is going on in your Timeline,
your mentions and your direct messages.
www.tweetdeck.com www.hootsuite.com
Iain Fenwick – Twitter Induction - 2012
19. Summary
Twitter is a commitment but not one to fear.
It is a Twitter misconception that you have to be “on” all the time. It’s
ok to reply later, it’s nothing but sales people/chit chat on Twitter. As
long as you are active a few times a week that is fine. Any longer than
that and you run the risk of people un-following you and alienating
yourself. To increase your profile on Twitter you must engage with your
community.
Liken Twitter to a singles club you have gone out to. If you sit at the bar
all night and speak only to the barman then the chances of you pulling
are virtually zero. You have to work the room and get yourself noticed,
only then will you get what you want out of it!
Iain Fenwick – Twitter Induction - 2012
20. Summary
From a direct sales perspective, Twitter is a perfect tool to engage with
the area you represent.
Build a community starting with your active clients and lapsed clients.
Follow those who they follow, Tweet about the successes of those who
advertise with you so to generate intrigue and curiosity with those that
don’t.
Build a rapport/relationship with potential new business by RT’ing their
stories and engaging them in general chit chat. This will build a trust and
credibility between you and them which will in turn increase the
chances of them becoming an active client.
Happy Tweeting :)
Iain Fenwick – Twitter Induction - 2012