The document provides advice for project management professionals on using social media. It recommends that professionals use social media to build their presence, network, and reputation. It encourages connecting with others on various platforms like LinkedIn, Facebook, Twitter, YouTube, and Quora for professional and personal purposes. It emphasizes the importance of prioritizing social media use and maintaining an active online presence through relevant conversations and sharing content.

2. Why in the world should a
Project Mgmt Professional use
Social Media?

3. Presence - The more ‘venues’ you show up in the easier it is to be found and to find others.
Network - The bigger your social and in real life (IRL) Network, the easier it is to discover and
connect with other business professionals and interesting people.
Reputation - The more people see you engaging and sharing on relevant and interesting
content, the more your personal and professional reputation grows.
Resources - There are conversations going on across the globe and on every social media site
out there - Ideas, unique and new perspectives, knowledge, interesting stories, motivation,
inspiration, encouragement, etc.
Useful in all areas of Life, Business, Community, Career, Friends
WHY?

5. LinkedIn - I’m a Project Mgmt Professional, look at what I do.
Facebook - As a Project Mgmt Pro, I have a life outside of the office.
Instagram - Look at the stuff I get involved in as a Project Mgmt Pro, with family and friends.
Twitter - Even a Project Mgmt Pro wants to know what Beyonce and Lady Gaga are doing.
YouTube - This Project Mgmt Pro watches Youtube videos. I even crank out a few of my own.
Quora - Yeah, I’m full of ideas as a Project Mgmt Pro and love to share them with others.
Pinterest - Don’t judge me, I love a good DIY story and really wild wallpaper patterns.
Tinder & Bumble - A healthy Project Mgmt Pro needs a little distraction now and then.
WHERE?

6. Should a Project Mgmt Pro let
their Networks Organically
Overlap?

7. Family & Friends Business & Career Civic & Community

8. Business & Career
Family & Friends Civic & CommunityMagic
When you let your social & IRL Networks organically overlap, this leads to great success and
enjoyment.
Organically - I let it happen where relevant, possible and appropriate.

9. Linkedin is for Project
Mgmt Professionals

10. ● 11 (+/-) areas of your LinkedIn Profile
● Using Keywords regarding your PM Role
● Speaking to your Most Important Viewer
● Headline - focused on who you are
● Summary Section - Your Relevant story
● Prior Experience - where relevant to
NOW
● Education - where Relevant
● Skills - where Relevant
● Recommendations - where Relevant
● Volunteer - where Relevant
● Contact information - be accessible
● Picture - everyone needs a pic
● Grammar & Spell Check’n
Your LinkedIn Profile needs to Rock!

11. ● Send Invites with a Purpose in Mind
● Accept Invites with a Purpose in Mind
● Don’t connect w/ every Tom, Dick & Pam
● Always use a Personal note in the invite
● Always engage soon after connecting
● Make the conversation all about them
● Don’t ask for a job or try to sell
● Don’t let sent invites stack up
● Not sure, ask who they are before
accepting
● Meet someone new everyday of your life.
● Conference attendees - connect
● Ask for introductions when you can
Your LinkedIn Network needs to be Relevant & of Interest!

12. ● Get into Relevant & Interesting Conversations
● Share Relevant & Interesting Content
● If it ain’t right, don’t touch it
● Don’t become a serial liker, comment
● Make your comments meaningful
● Stick to the conversation, don’t hijack a post
● Never disrespect your professional brand
● Consistently in a sustainable manner
● Posts - videos, images, articles, short
statements.
● Happy Birthday, Anniversary, Career Change
● Hello Lucy, can we talk?
● Let’s get a beer or a cup of coffee when I get
into your town
Show up and say something. Get into Conversations!

13. Facebook is for Project
Mgmt Professionals

14. ● Your Real Name
● Your Professional Brand Statement
● What you do / love to do
● Where you Live today
● Who you work for today
● Manage your Security Settings
● Education - where Relevant
● Picture - everyone needs a pic
● Grammar & Spell Check’n
● Remember - it’s not all about bit’ness
● Stay between the lines (no politics or
religion, unless you are a politician or
running a mosque or cathedral)
Your Facebook Profile needs to Rock!

15. ● My rule includes, don’t connect unless you
have laughed together IRL
● Don’t friend w/ every John, Billy & Eva
● Connect for life, business, family, friends,
community, interest.
● Say hi once you’ve connected
● Don’t let friend request stack up, deal w/
them.
● Not sure, ask who they are before
accepting a friend request.
● Conference attendees you enjoyed
visiting - invite them to Facebook.
Your Facebook Network needs to be Real People you like!

16. ● Get into relevant, Interesting and even fun
conversations.
● Share relevant, fun & interesting stuff
● If it ain’t right, don’t touch it
● Don’t become a serial liker, jump in with both
feet.
● Make your comments meaningful & don’t
hijack a post.
● Never disrespect your personal or
professional brand.
● Posts - videos, images, articles, short
statements.
● Happy Birthday, Anniversary, Career Change
& life changes when you can.
● Hello Bobby, can we talk?
Show up and say something. Get into Conversations!
“Never do, say or engage in ways you don’t want to be
seen, heard or perceived of in life.” @TLBurriss

17. ● You can’t be everywhere. Limit your Groups.
● Share relevant & interesting stuff
● If it ain’t right, don’t touch it
● Don’t become a serial liker, jump in with both
feet.
● Make your comments meaningful to the
group & don’t hijack a post.
● Never disrespect your personal or
professional brand.
● Share - videos, images, articles, short
statements.
● Seek information, ideas, perspectives
● Hello Lucile, can we talk?
Join Relevant & Interesting Facebook Groups. Get
involved.

18. Twitter is for Project
Mgmt Professionals

19. ● Your Real Name
● Your Professional Brand Statement in 120
characters.
● What you do / love to do
● Where you Live today
● Your website (or LinkedIn Profile URL)
● Manage your Security Settings
● Picture - Did you hear me?
● Grammar & Spell Check’n
● Remember - it’s not all about bit’ness
Your Twitter Profile speaks about you!

20. ● My rule includes, follow people of interest
and relevant to my life in many ways.
● Don’t follow every David, Abi & Jane that
follows you.
● If you don’t like what they have to say,
unfollow.
● Say hi to those who follow you, whom
you like (interest / relevance).
● Don’t use all that automation crap.
● Conference attendees you found
interesting, Follow them
● Use and Maintain Follow Lists.
Follow cool people on Twitter!

21. ● Using Lists help you pay attention to the people by their
primary topics.
● Get into relevant and interesting conversations.
● If you don’t like what they have to say, unfollow.
● If someone replies in a meaningful way, say thanks with a
heart or a word.
● Don’t use all that automation crap.
● Use #Hashtags to keep conversations together and to be
a part of ongoing chat.
● Don’t waste too much time with Lady Gaga & Beyonce.
Jump into relevant and interesting conversations

22. YouTube is for Project
Mgmt Professionals

23. ● Your Real Name
● Your Professional Brand Statement in the
Description.
● What you do / love to do
● Your relevant Links
● Manage your Security Settings
● Picture - Did you hear me?
● Grammar & Spell Check’n
● Remember - it’s not all about bit’ness.
Break up your topics in Playlists
Your YouTube Channel needs to be
Focused.

24. ● My rule includes, follow Channels of
interest and relevant to my life in many
ways.
● Diversity, life is better with diversity.
● If you don’t like what they have to say,
unsubscribe.
● Conference sponsors you found
interesting, Subscribe
● Find time to view their stuff now and
then, otherwise, subscriptions are of no
value.
Subscribe to cool channels.

25. Quora is for Project
Mgmt Professionals

26. ● Your Real Name & Headline
● Your Professional Brand Statement with
hyperlinks.
● Your website, LinkedIn Profile URL,
YouTube channel, etc
● Manage your Notification and Security
Settings.
● Grammar & Spell Check’n
● Maybe mostly about business. (maybe)
Your Quora Profile is all about you & your Talents

27. ● My rule includes, ask questions that can
solicit relevant or interesting answers.
● Be sure to write logically. Grammar &
Spelling are important for your brand.
● No Anonymous questions, unless you
want to play around.
● Give context in a question comment.
● The more relevant and focused you are,
the more you’ll learn.
Ask questions to learn or to pull other smart
people into the question.

28. ● Focus your answers in areas you want to be considered a
‘guru’ in.
● Do your research, don’t answer questions haphazardly.
● Learn who your ‘peers’ are on Quora. They can be some
smart people.
Answer relevant questions to show people who you are!

29. Social Media requires
time for Project Mgmt
Pros.

30. Prioritize & Don’t over commit
You get 24 hours or 1440 minutes every day.
Likely your boss wants you to put in about 6
hours
You probably want to sleep for 6 hours.
Your wife, girlfriend, boyfriend, husband or that
other girlfriend wants some time.
Maybe your children want a few minutes of
your time.
Thus - be careful & don’t get addicted to SM.
It can be painful.
Prioritize based on Purpose & Goal.
If you want to ‘play’ on Social, trade out other
Play time.

31. How do I manage my Social Media Usage?
I plan my day out.
I’m on Social Media 8 hours a day
I Focus my time on specific tasks:
● Networking
● Engaging
● Prospecting
● Researching
● Teaching
● Training
● Experimenting
● Playing
If I don’t have a real purpose, I spend very little
time on social media.
Prioritize based on Purpose & Goal.
If you want to ‘play’ on Social, trade out other
Play time.

32. Q&A
Don’t be scared, I’ve never bit anyone in public who didn’t have barbeque sauce on
their fingers.

33. http://www.linkedin.com/in/tlburriss
http://www.burrissconsulting.com/youtube
www.quora.com/profile/tlburriss
www.facebook.com/tlburriss
www.twitter.com/tlburriss
www.instagram.com/tlburriss
www.about.me/tlburriss
Teddy Burriss
Burriss Consulting, Inc.
LinkedIn Coach & Trainer
skype: tlburriss
336-918-5526
tlburriss@burrissconsulting.com